Marketing & Growth

fusengine Skill

Use when generating a detailed SEO content brief for a single page or topic before writing.

fusengine Bundle

Use when optimizing SEO for an Astro site — meta tags, Open Graph, JSON-LD structured data, sitemap/RSS, canonical URLs, hreflang, Core Web Vitals.

fusengine Bundle

Use when building or revising a marketing/landing/campaign page, register `brand` locked at Gate 0 — use design-webapp for app screens instead.

fusengine Skill

Use when designing or auditing internal linking strategy — pillar/cluster architecture, anchors, orphan pages.

fusengine Skill

Use when optimizing for position 0 featured snippets and AI Overviews with format-specific HTML recipes.

fusengine Bundle

Use when building or extending a dashboard, SaaS screen, or any authenticated app surface — use design-web instead for a marketing site.

tractorjuice Bundle

Wardley Mapping reference for a map, a positioning question or a strategic read: value-chain decomposition, evolution stages, OnlineWardleyMaps syntax, gameplay, doctrine and climatic patterns, build-versus-buy and inertia. Also loaded while a WARD artefact is being written. Not needed when the request is for a governed Wardley artefact with document control; the /skill:arckit-wardley, wardley.value-chain, wardley.doctrine, wardley.gameplay and wardley.climate commands produce those.

leoyeai-openclaw-master-skills Bundle

shopify-seo-bot - Shopify SEO 优化

leoyeai-openclaw-master-skills Bundle

Use this skill when the user wants to review link-building outreach opportunities, find contact information for article authors, generate personalized outreach drafts, process a list of opportunities, or prepare an outreach campaign for manual sending. Trigger this skill whenever the user mentions "outreach", "link building", "邮件外链", "contact author", "backlink campaign", "find email for", or asks to process a spreadsheet or CSV of outreach targets.

leoyeai-openclaw-master-skills Bundle

Shopify SEO Optimizer - Shopify SEO 优化

fusengine Bundle

Use when building flex or grid layouts, positioning elements (absolute/relative/fixed/sticky), managing z-index/inset, or @container queries.

jacob-balslev Bundle

Use when writing or reviewing functional UI text: button labels, empty states, tooltips, dialogs, placeholders, loading/progress messages, toasts, inline validation, permission copy, or onboarding steps. Covers interface-copy patterns such as verb-first action labels, acknowledge-explain-guide empty states, one-sentence tooltips, consequence-first confirmations, progressive loading language, and blur/fix validation messages. Do NOT use for marketing persuasion, documentation prose/guide structure, feedback-state staging, or general linguistic rationale behind wording.

jacob-balslev Bundle

Use when evaluating whether a firm's resources or capabilities can create sustained competitive advantage with VRIO: Valuable, Rare, costly to Imitate, and Organized to capture value. Covers resource/capability inventory, sequential VRIO testing, competitive implication classification, inimitability mechanisms, organization gaps, investment/protection priorities, and handoff to broader strategy methods. Do NOT use for external industry profit-pressure diagnosis (use porters-five-forces), generic internal/external factor inventory (use swot-tows), durable moat-source taxonomy (use seven-powers), portfolio allocation (use bcg-matrix), product-market growth paths (use ansoff-matrix), or quantified option valuation (use expected-value).

jacob-balslev Bundle

Use when scanning an external macro environment with PESTEL/PESTLE (and its variant family STEEPLE, STEEPLED, PESTLIED, STEEP, DESTEP, LoNGPESTLE): political, economic, social, technological, environmental, and legal forces; evidence quality and recency; geography/jurisdiction and local/national/global level; time horizon; uncertainty; weak signals; impact/probability scoring; factor interactions; bias checks; opportunity/threat implications; assumptions; action conversion; and monitoring triggers. Covers external-environment scanning before strategy choices, market-entry reviews, strategic planning, product/service context, policy-aware planning, and risk/opportunity surfacing. Do NOT use for internal capability diagnosis (use swot-tows or a capability method), industry profit-pressure diagnosis (use porters-five-forces), value-curve redesign (use blue-ocean-strategy), integrated strategy cascades (use playing-to-win), product positioning (use positioning), or quantified option comparison (use expected-value

jacob-balslev Bundle

Use when analyzing product, brand, business-unit, or investment portfolio allocation with the BCG Growth-Share Matrix: market growth, relative market share, stars, cash cows, question marks, dogs/pets, cash generation, invest/harvest/divest/reposition choices, portfolio balance, and modern limitations. Covers defining portfolio units and markets, choosing comparable metrics, plotting quadrants, interpreting cash-flow logic, challenging share-growth assumptions, and handing off to valuation or strategy methods. Do NOT use for product-market growth paths (use ansoff-matrix), macro-environment scanning (use pestel), industry profit-pressure diagnosis (use porters-five-forces), internal/external factor inventory (use swot-tows), durable moat classification (use seven-powers), or quantified option valuation (use expected-value).

jacob-balslev Bundle

Use when applying April Dunford-style product positioning to make a product's differentiated value obvious to the right buyers: competitive alternatives, unique attributes, value themes, best-fit target segments, market category, trend context, and reusable positioning output. Covers the Obviously Awesome 10-step workflow, positioning canvas logic, category choice, value-to-segment fit, and positioning-to-sales-message translation. Do NOT use for full strategy-cascade formulation (use playing-to-win), market-creating value innovation (use blue-ocean-strategy), industry-structure diagnosis (use porters-five-forces), or durable moat classification (use seven-powers).

jacob-balslev Bundle

Use when doing keyword research, evidence-quality triage of keyword sources, query normalization, mapping search intent, building topical clusters, choosing terms for product or marketplace listings, researching question/answer-intent and entity demand for AI search (AEO/GEO), detecting cannibalization, or translating query demand into page/listing targets. Covers seed expansion, intent classification, clustering, entity/topic research, platform field translation for Etsy, Amazon, Shopify, SaaS/content sites, long-tail marketplace strategy, marketplace semantic-intent (Amazon COSMO/Rufus) checks, cannibalization resolution, and rank/AI-citation tracking cadence. Do NOT use for building SEO pages, schema strategy, or AI-search content implementation (use `seo-strategy`), writing the finished prose (use `writing-humanizer`), or designing navigation/page hierarchy (use `information-architecture`).

jacob-balslev Bundle

Use when diagnosing whether a business has, can build, or is falsely claiming durable strategic power using Hamilton Helmer's Seven Powers: scale economies, network economies, counter-positioning, switching costs, branding, cornered resource, and process power. Covers Power as benefit plus barrier, persistent differential returns, moat-source classification, Power Progression by company phase, false-positive checks, and strategy implications. Do NOT use for industry-structure analysis alone (use porters-five-forces), integrated strategy-cascade formulation (use playing-to-win), generic prioritization, financial valuation, or surface-level SWOT lists.

jacob-balslev Bundle

Use when building, reviewing, or repairing an STP marketing strategy: segmentation, targeting, and positioning as one linked sequence from market definition to segment profiles, target selection, positioning statement, and marketing-mix implications. Covers consumer, B2B, nonprofit, and product-led contexts; segment bases; segment attractiveness; fit; primary/secondary targets; differentiated versus concentrated targeting; perceptual maps; positioning statements; evidence gaps; and handoff to campaign, product, pricing, channel, or sales work. Do NOT use for standalone product positioning/category design without segmentation and target choice (use positioning), macro-environment scanning (use pestel), industry profit-pressure diagnosis (use porters-five-forces), value-curve redesign/new-demand creation (use blue-ocean-strategy), product-market growth-path selection (use ansoff-matrix), or tactical marketing-mix design alone.

jacob-balslev Bundle

Use when designing or reviewing React Suspense usage: where to place Suspense boundaries to control loading granularity, the difference between Suspense for data fetching and Suspense for code splitting, how Suspense interacts with Server Components for streaming HTML, how error boundaries pair with Suspense (and why they must be distinct components), the relationship between Suspense and React's transition APIs (useTransition, startTransition), and the design rules that prevent waterfall fetches, layout shift, and SEO regressions. Covers React 18+ and 19's `use` hook for unwrapping Promises in Client Components. Do NOT use for general React rendering strategy choice (use rendering-models), for the underlying hook primitives (use hooks-patterns), for streaming protocols beyond Suspense (use streaming-architecture), or for Server Component design (use server-components-design).

team-telnyx Skill

Register brands and campaigns for 10DLC (10-digit long code) A2P messaging compliance in the US. Manage campaign assignments to phone numbers. This skill provides Go SDK examples.

team-telnyx Skill

Register brands and campaigns for 10DLC (10-digit long code) A2P messaging compliance in the US. Manage campaign assignments to phone numbers. This skill provides Java SDK examples.

yogsoth-ai Skill

Synectics Campaign — systematic use of analogy and metaphor for breakthrough associations via Gordon's 4 analogy types and excursion method.

yogsoth-ai Skill

Biomimicry Campaign — discover transferable solutions from biological systems via Design Spiral, BioTRIZ, functional analogy, ecosystem patterns, and evolution strategies.

yogsoth-ai Skill

Lateral Thinking Campaign — escape logical thinking tracks via PO/movement, random entry, concept fan, challenge, and six hats (de Bono)

yogsoth-ai Skill

Perspective Forcing Campaign — discover hidden solutions by systematically switching viewpoints via roles, six hats, temporal projection, and constraint injection

team-telnyx Skill

Register brands and campaigns for 10DLC (10-digit long code) A2P messaging compliance in the US. Manage campaign assignments to phone numbers. This skill provides Ruby SDK examples.

team-telnyx Skill

Register brands and campaigns for 10DLC (10-digit long code) A2P messaging compliance in the US. Manage campaign assignments to phone numbers. This skill provides Python SDK examples.

team-telnyx Skill

Register brands and campaigns for 10DLC (10-digit long code) A2P messaging compliance in the US. Manage campaign assignments to phone numbers. This skill provides JavaScript SDK examples.

bilal140202 Skill

Profound LLM citation tracker (extension). Time-series brand citation rates across ChatGPT, Perplexity, and other LLMs. Pairs with seo-seranking for triangulated AI visibility coverage.

bilal140202 Skill

Ahrefs API analyst (extension). Reads referring domains, backlinks, organic keywords, and content explorer data via the official @ahrefs/mcp@0.0.11 server. Pairs with seo-backlinks for multi-source confidence weighting.

bilal140202 Skill

SE Ranking AI visibility analyst (extension). Tracks AI Share-of-Voice across ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode in a single query. Highest-impact new extension per the v2 gap analysis — no other vendor covers all 5 AI platforms in one API.

bilal140202 Skill

Use para arquitetura de sistemas, blueprints multi-agente, análise de ponto único de falha, sustentabilidade de longo prazo, contratos SPO, documentação de intenção e planos multi-sessão (blueprint). Design narrativo de RPG: quests com dilemas impossíveis, NPCs via sistema MSP, arcos de campanha, Session Zero, scripts de GM, worldbuilding e lore (filosofia Tolkien), criação de personagens (6 camadas: identidade, origem, trauma, motivação, conflito, âncoras), vilões, aliados, teia de relacionamentos, micro-lore. Estruturas de plot: Jornada do Herói, Três Atos, Kishōtenketsu. Fundamentos RPG: mecânicas, flow state, bleed, imersão. Fichas Google Sheets (fórmulas, Apps Script). Quenya e Tengwar: traduções, nomes élficos, frases militares. World system design: economia, ranking, Cardinal Recognition System. Escrita clara: prosa, edição, remoção de padrões IA. Ativar para: arquitetura, blueprint, quest, npc, campaign, worldbuilding, personagem, vilão, ficha, rpg, ttrpg, d&d, quenya, élfico, lore, escrita, economia.

jacob-balslev Bundle

Use when decomposing how an organization, business unit, product, service, platform, or operating model creates value and cost through Porter's Value Chain and adjacent activity-system lenses: primary activities, support activities, value configurations, virtual information activities, value-system dependencies, activity-level cost drivers, differentiation drivers, linkages, fit, margin, and where competitive advantage may come from. Covers mapping activities, comparing activity configuration to rivals or alternatives, diagnosing cost and differentiation opportunities, and handing off to strategy or operating-improvement methods. Do NOT use for industry profit-pressure diagnosis (use porters-five-forces), resource/capability advantage testing (use vrio), durable moat classification (use seven-powers), full strategy-cascade design (use playing-to-win), market-boundary reconstruction (use blue-ocean-strategy), portfolio allocation (use bcg-matrix), product-market growth paths (use ansoff-matrix), macro-environm

diaszano Skill

Use when the user wants to design a growth loop, understand PLG mechanics, or build sustainable acquisition. Triggers on: 'growth loop', 'flywheel', 'viral loop', 'PLG growth', 'product-led growth', 'growth mechanics', 'how do we grow', 'word of mouth'.

diaszano Skill

Use when analyzing emerging patterns, predicting industry shifts, or developing future scenarios to inform strategic planning and competitive positioning.