Marketing & Growth

j4flmao Bundle

Use this skill when designing growth engineering initiatives: viral loops, activation optimization, referral mechanics, and conversion experiments. This skill enforces: growth loop design, activation optimization, viral mechanics, conversion optimization. Do NOT use for: paid acquisition, SEO strategy, content marketing, sales funnel optimization.

j4flmao Bundle

Enforce transactional email patterns including SMTP/SES/SendGrid/Resend setup, MJML responsive template design, deliverability (SPF/DKIM/DMARC), webhook handling, rate limiting, and GDPR-compliant email operations. NOT for marketing campaigns, newsletters, or bulk unsolicited email.

j4flmao Skill

JSON-LD Schema markup for Products, Articles, and FAQs.

j4flmao Bundle

Use this skill when planning product launches: GTM strategy, launch tiers, channel selection, messaging, and beta programs. This skill enforces: ICP definition, launch tier classification, channel strategy, messaging and positioning. Do NOT use for: paid advertising execution, sales enablement, event planning, PR campaigns.

j4flmao Skill

Automated generation of high-quality landing pages at scale.

j4flmao Bundle

Use this skill when the user says 'Next.js', 'App Router', 'Server Component', 'Client Component', 'Next.js structure', 'SSR Next.js', 'SSG Next.js', 'Next.js data fetching', 'use server', 'use client', or when building a Next.js application with App Router. This skill enforces: default to Server Components, add 'use client' only when necessary (event listeners, browser APIs, hooks), data fetching in Server Components with async/await, route/layout conventions (loading.tsx, error.tsx, not-found.tsx), and metadata API for SEO. Requires Next.js 14+ (next.config). Do NOT use for: CRA, Vite, Remix, or other React frameworks.

j4flmao Skill

Strategies to maintain high quality and avoid search engine penalties when using AI generation.

itsual Skill

Analyze and plan capital structure — debt, equity, and hybrid financing — to support growth, risk tolerance, and cost of capital goals. Use when raising capital, refinancing, or evaluating leverage and dilution trade-offs.

itsual Skill

Write clear, persuasive marketing and product copy that drives action while staying credible and on-brand. Use when writing headlines, landing pages, ads, emails, product pages, or campaign messaging.

itsual Skill

Write compelling case studies that show the customer problem, solution, and measurable results. Use for marketing, sales enablement, websites, proposals, or internal knowledge sharing.

itsual Skill

Write authoritative whitepapers that educate the reader on a problem space and position a thoughtful point of view or solution. Use for thought leadership, technical marketing, or in-depth explanatory documents.

itsual Skill

Design and write landing pages that convert targeted traffic through focused messaging, proof, and a clear call to action. Use when launching campaigns, capturing leads, or improving conversion on key entry pages.

itsual Skill

Define brand strategy — purpose, identity, personality, and expression — that guides consistent marketing and product communication. Use when building or refreshing a brand, aligning teams on identity, or ensuring campaigns reinforce a coherent whole.

itsual Skill

Plan go-to-market (GTM) activities so launches reach the right users with the right message through the right channels. Use when preparing product launches, feature releases, pricing changes, or market entries.

itsual Skill

Design and optimize growth loops (viral, content, sales, usage) where outputs of one cycle feed the next for compounding growth. Use when moving beyond one-off funnels toward sustainable, product-integrated growth systems.

itsual Skill

Apply Jobs-to-be-Done (JTBD) thinking to understand the progress customers are trying to make and design solutions that help them make it. Use when framing problems, interviewing customers, positioning products, or evaluating whether a solution truly fits the job.

itsual Skill

Create and execute comprehensive launch checklists so releases are coordinated, safe, and fully enabled across product, eng, marketing, sales, and support. Use when preparing any meaningful product or feature launch.

itsual Skill

Design product experiments (A/B tests, holdouts, staged rollouts) that produce trustworthy learning about what works. Use when testing hypotheses about features, pricing, UX, messaging, or growth levers.

itsual Skill

Define and operationalize a North Star Metric that aligns the organization around the core value delivered to customers. Use when focusing teams on a primary outcome metric or diagnosing whether current metrics drive the right behavior.

itsual Skill

Design and optimize product-led growth (PLG) motions where the product itself drives acquisition, activation, conversion, and expansion. Use when building self-serve funnels, freemium/free-trial models, viral loops, or reducing reliance on sales-led motion.

j4flmao Bundle

Use this skill when the user says 'rendering strategy', 'CSR', 'SSR', 'SSG', 'ISR', 'RSC', 'React Server Components', 'server-side rendering', 'static site generation', 'incremental static regeneration', 'hydration', 'client-side rendering', 'partial hydration', 'progressive hydration', 'streaming SSR', 'edge rendering', 'SSR vs SSG vs ISR', 'rendering decision'. This skill helps choose the right rendering strategy per route/page based on data freshness, SEO, user interactivity, and performance requirements. Works with Next.js, Astro, Nuxt, Remix, Gatsby, and similar frameworks. Do NOT use for: backend rendering patterns, CDN caching, or build tool configuration.

itsual Skill

Integrate total rewards — pay, benefits, recognition, growth, and experience — into a coherent employee value proposition. Use when aligning compensation and benefits with broader reward strategy or competing for talent on more than salary.

itsual Skill

Define and analyze SaaS and subscription metrics — ARR/MRR, churn, NRR, magic number, burn multiple — for growth and efficiency decisions. Use when reporting subscription business performance or diagnosing growth efficiency.

itsual Skill

Build employer brand that attracts the right candidates by telling a true story of work, culture, and opportunity. Use when improving recruiting marketing, careers content, or reputation as an employer.

itsual Skill

Improve organic search visibility through technical health, content relevance, and authority — aligned with real user intent. Use when growing organic traffic, fixing search performance, or planning SEO-informed content and site structure.

itsual Skill

Define sales strategy — target segments, motions, capacity, and goals — that aligns with product, marketing, and revenue targets. Use when designing go-to-market sales motions, choosing PLG vs sales-led balance, or planning sales org structure.

itsual Skill

Analyze unit economics — contribution per customer/order/unit, CAC, LTV, payback — to assess whether a business model scales profitably. Use when evaluating growth efficiency, pricing, channel spend, or product-line viability.

itsual Skill

Apply ethical design practices that respect user autonomy, privacy, attention, and well-being — and avoid dark patterns. Use when reviewing growth tactics, consent flows, persuasive design, or potentially manipulative interface patterns.

joshuashepherd Skill

Audit a complete article against all criteria — Alan's five voice markers, SEO/GEO requirements, section architecture, corpus citation quality, pillar alignment, and CTA. Returns per-criterion scores, specific failing passages, and a prioritized revision list. Use before publishing any article, or to diagnose why an article isn't performing.

joshuashepherd Skill

Write a complete evergreen pillar article in Alan Hirsch's voice — with corpus research from his books, full SEO/GEO architecture, and proper citations. This is the main writing skill. It runs planning, corpus research, and writing in sequence. Use when writing any new article for the platform.

concertonotes Bundle

Comprehensive SEO analysis for any website or business type. Full site audits, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T), image optimization, sitemap analysis, and GEO for AI Overviews/ChatGPT/Perplexity. Industry detection for SaaS, e-commerce, local, publishers, agencies. Triggers on: SEO, audit, schema, Core Web Vitals, sitemap, E-E-A-T, AI Overviews, GEO, technical SEO, content quality, page speed, structured data.

itsual Skill

Write fair, specific, and constructive performance reviews that recognize impact and support growth. Use when preparing formal reviews, calibration notes, promotion cases, or structured feedback documents.

itsual Skill

Craft clear product positioning that defines the target, category, differentiation, and reasons to believe for customers and go-to-market teams. Use when launching, repositioning, clarifying messaging, or aligning sales and marketing on how the product should be understood.

itsual Skill

Craft clear positioning and messaging that define who the product is for, why it wins, and how to talk about it consistently. Use when launching, repositioning, aligning GTM teams, or fixing inconsistent market communication.

masharratt Bundle

CFN Marketing Ad Campaigns Skill

masharratt Bundle

CFN Marketing CRM Contacts Skill