Marketing & Growth

dojogenesis Bundle

> **OpenClaw Integration:** This skill is invoked by the Dojo Genesis plugin via `/dojo run product-positioning`.

neomjs Bundle

Evidence-first end-to-end video production workflow for narrated product films, demos, and campaign media. Triggers: planning, producing, revising, or delivering a video where claims, app choreography, voice, capture, composition, QA, publication, and artifact lineage must stay bound. ANTI-trigger: isolated image generation, standalone media conversion, or app testing with no film deliverable.

neomjs Bundle

Repeatable protocol for updating Neo's identity (what Neo IS) coherently across ALL surfaces that encode it — README, VISION, learn/benefits, package.json, GitHub repo metadata, portal app, and the build-generated SEO files. Treats FACTS (version, MCP-server count, Node req, dates) as single-source-derive, FRAMING (taglines, positioning) as audience-segmented against a canonical apex, and ACTIONS / CTAs as governed next-step surfaces. Triggers: Use when changing Neo's tagline / positioning / description / keywords / pillar story / CTAs; when a maintainer says 'update the identity / README / branding / how we describe Neo'; when a shipped capability outgrows the current framing; or when a fact (version, server count, requirement) drifts across surfaces. Foundation: ADR 0018.

prayceo Bundle

Applies Austin Hay's Mastering Marketing Technology frameworks to build resilient, powerful, flexible martech systems. Covers CDP architecture, data infrastructure design, martech stack strategy, tool evaluation, vendor selection, and marketing data governance. Activates when making decisions about your product's marketing technology stack, evaluating CDPs or new marketing tools, designing event tracking and data pipelines, integrating marketing platforms, managing marketing data quality, or building the infrastructure that enables personalization, automation, and attribution. Triggers when asked about martech, CDPs, marketing automation, Segment, mParticle, data pipelines, marketing tool evaluation, or when someone says "our tools don't talk to each other" or "we need a CDP."

prayceo Bundle

Convene an elite panel of 9 CEO-level advisors to pressure-test executive decisions before you commit. Each counselor brings a distinct philosophy rooted in strategy, operations, growth, mission, product, capital, leverage, culture, and behavioral design. The odd number ensures no ties. Use /ceo-council for: capital allocation, new partnerships, pricing changes, product pivots, leadership hiring/firing, M&A, fundraising strategy, any decision touching the company's faith-mission boundary, or any high-stakes choice where you sense competing forces pulling in different directions. Also trigger when the user says 'what would the council say', 'run this by the council', 'council review', 'get the council's take', or 'what are the tradeoffs here' — even without the explicit /ceo-council invocation.

prayceo Bundle

Applies Dan Birdwhistell's Mastering Paid Social frameworks to any Meta Ads decision. Dan has managed $800M+ in ad spend and worked directly with your product, Shopify, Pinterest, Coinbase, Lyft, Character.AI, Calm, Bumble, and 40+ other high-growth companies. Activates when asked about Meta Ads strategy, creative testing, audience targeting, campaign structure, scaling ads, bid/budget strategy, UGC content, AI-generated video ads, reporting, ROAS, CPA targets, iOS attribution, or anything related to paid social at your company. Triggers proactively when reviewing ad performance, planning campaigns, briefing creatives, or evaluating paid acquisition efficiency.

prayceo Skill

Justin Welsh Creator MBA — 14-chapter, 111-lesson creator-to-business operating system: UVP creation, customer journey (5 Levels of Awareness), content strategy (LinkedIn + Twitter), stacked offers (Profit Pyramid), FITI pricing method, Hub & Spoke content model, email marketing, lead magnets, landing pages, sales, automation, and 10 advanced content frameworks. Use for personal brand, LinkedIn/Twitter growth, content systems, offer stacks, email funnels, pricing, lead magnets, creator business, or solopreneur strategy. Trigger for "Justin Welsh", "Creator MBA", "FITI", "Profit Pyramid", "Hub & Spoke", "stacked offers", "creator business", "solopreneur", "LinkedIn growth", "content strategy", "personal brand", "UVP", "lead magnet", "content flywheel", "raise prices", "creator economy", or "Welsh". Even if the user just says "Welsh" or "creator strategy" — use this skill.

prayceo Bundle

Alex & Leila Hormozi business operating system for offers, sales, VSLs, leads, launches, LTV/LTGP/EPC, pricing, gross margins, scaling, hiring, culture, teams, leadership, content, AI-powered content/ad production, and Leila's people OS. Use for business growth, sales, offers, leads, launches, scaling, pricing, hiring, firing, org design, culture, delegation, churn, content strategy, executive memos, AI ad/clip pipelines, and $100M+ entrepreneur thinking. Trigger for Hormozi, Leila, Grand Slam offer, value equation, CLOSER, VSL, 5 P's, $100M offers, $100M leads, LTV, LTGP, EPC, gross margin, crazy 8, More Better New, Kaleidoscope, people problem, toxic talent, accountability dial, talent engine, founder ceiling, operator to architect, triangle of scale, management OS, leadership OS, MBO comp, Content Bingo, Mozi Minute, ACQ memo, Acquisition.com, AI ad machine, clip machine, Vibe Editing, golden BBs, ABO test CBO scale, or cost per callable MQL.

prayceo Bundle

An organized YPO AI prompt library — 6,500 prompts cross-filed into 1,060 category files covering every business function. Use when someone asks for prompt ideas, AI prompt templates, prompt inspiration, category-specific prompts, "find me a prompt for X", or "what's in the YPO library". Trigger for "YPO prompts", "ypo-ai-prompts", "AI prompt library", "prompt vault", "prompt for [function]" (marketing, sales, finance, operations, HR, product, strategy, leadership, etc.), "prompt template", "prompt idea", or any request to surface AI prompt examples for a specific business goal.

prayceo Bundle

Analyze, improve, and CREATE designs using 190 behavioural science principles from the Gatena Cookbook research and academic literature. Use in TWO scenarios. REVIEWING - Trigger when the user asks to review, audit, critique, or improve any design including screenshots, mockups, wireframes, landing pages, product flows, marketing materials, or branding. Even 'review my design' or 'how can I improve this' should trigger this. CREATING FROM SCRATCH - Trigger when the user asks to design, build, or create any UI, landing page, website, app screen, product flow, pricing page, checkout, signup form, dashboard, or any user-facing design. Apply behavioural principles proactively during creation. Also trigger for 'what principles apply here', behavioural audits, nudges, cognitive biases, persuasion, or conversion optimization.

prayceo Bundle

Applies Growth Strategy frameworks to any strategic growth problem. com essays (Why Figma Wins, Aligning Business Models to Markets, Making Uncommon Knowledge Common, Notes on Superhuman's Acquisition Loops) and Casey Winters' caseyaccidental.com writing (When Growth Plateaus, The Monetization Playbook, Every Product Starts in Oklahoma). Activates when asked about growth strategy, loop sequencing, market structure, business model alignment, channel layering, monetization strategy, network effects, platform strategy, or how to think about the next phase of growth. Triggers proactively when discussing your product's strategic direction, competitive positioning, channel decisions, or pricing and packaging — especially if growth is plateauing or a new growth phase is being considered.

prayceo Bundle

An organized library of 6,500 AI prompts across every business function — desktop-friendly, packed into ~120 files. Use when someone asks for prompt ideas, AI prompt templates, prompt inspiration, or category-specific prompts ("find me a prompt for X", "what's in the prompt library"). Trigger for "AI prompt library", "prompt vault", "prompt for [function]" (marketing, sales, finance, operations, HR, product, strategy, leadership, etc.), "prompt template", "prompt idea", or any request to surface AI prompt examples for a specific business goal.

prayceo Bundle

Applies Crystal Widjaja's Mastering Product Analytics frameworks to any data decision. Crystal built Gojek's data org from 0 to 200+ people and scaled from 30K to 5M orders/day as the first data hire and eventual SVP of Growth & Data. Activates when asked about product analytics, metrics, event tracking, data strategy, retention analysis, user segmentation, funnel analysis, cohort analysis, what to measure, why data feels like a mess, how to become data-driven, what data infrastructure your product needs, data theater, altitude maps, subscription benchmarks, activation funnels, feature bundles, or hybrid monetization. Triggers proactively when reviewing any product decision that should be grounded in data, when designing experiments, when building dashboards, when diagnosing why a metric is moving, or when prioritizing features using data.

prayceo Bundle

Applies Meghan Keaney Anderson and Mary Sheehan's Mastering Product Marketing frameworks to build influence and demonstrate impact by delivering great products to market successfully. Covers product positioning, go-to-market strategy, and launch planning and tiering. Activates when making decisions about your product's positioning, planning feature or product launches, defining go-to-market strategy, or crafting product messaging. For pricing and packaging frameworks, see consumer-subscription. Triggers when someone asks about positioning, go-to-market, launch planning, competitive differentiation, or says "how should we position this?" or "how do we launch this feature?"

prayceo Bundle

Applies Casey Winters, Erika Warren, and Shaun Clowes's retention and engagement frameworks to diagnose churn, build habit loops, design re-engagement systems, and measure retention health. com), Shaun Clowes's work scaling Atlassian and Confluent, and Erika Warren's growth frameworks. Activates when diagnosing retention problems, designing activation flows, building notification/re-engagement systems, analyzing cohort retention curves, improving daily/weekly engagement, reducing churn for subscription products, or evaluating the health of your product's core habit loop.

prayceo Bundle

Applies Phil Carter's consumer subscription growth frameworks and Patrick Campbell's monetization and pricing methodology to diagnose, measure, and accelerate subscription app growth. Covers the subscription growth equation, paywall optimization, trial conversion strategy, churn diagnosis, pricing architecture, willingness-to-pay research, value-based pricing, tier design, pricing experiments, and LTV modeling. The most relevant skill for your product as a consumer subscription app. Activates when analyzing subscription metrics, designing paywall experiences, optimizing free-to-paid conversion, diagnosing churn, setting pricing strategy, running WTP research, designing tier packaging, forecasting LTV, or making any growth decision for a consumer subscription business.

prayceo Bundle

Applies Pranav Piyush's Mastering Marketing Attribution frameworks to measure marketing effectiveness and determine what channels and campaigns are actually working. Covers multi-touch attribution, marketing mix modeling (MMM), incrementality testing, and how AI is changing measurement. Activates when making decisions about marketing spend allocation, channel performance evaluation, attribution model selection, or when you need to understand true channel ROI. Triggers when asked about marketing measurement, attribution, incrementality, MMM, ROAS, or when someone says "we don't know what's working."

prayceo Bundle

Unified growth experimentation system covering strategy, statistical rigor, growth engineering execution, and organizational scaling. Merges Fareed Mosavat's strategic experimentation frameworks, Elena Verna's PLG experimentation principles, and Alexey Komissarouk's growth engineering practices. Activates when you need to design rigorous experiments, build growth engineering infrastructure, prioritize experiment backlogs, scope growth features for speed, or scale experimentation across the organization.

prayceo Bundle

Applies Mallory Contois's User Psychology Foundations frameworks to understand why users behave the way they do, design for psychological needs, and unlock new growth loops through resonance. Covers motivation models, cognitive biases in product, habit formation psychology, and emotional design. Activates when designing onboarding flows, analyzing user drop-off, crafting notifications, building habit loops, understanding why users churn, or designing features that resonate emotionally — especially relevant for your product's daily engagement habit product where intrinsic motivation and emotional connection drive retention.

prayceo Bundle

Comprehensive marketing skill covering brand, growth, and product marketing as an integrated system. Applies the Three Domains integration framework, Brand Impact Model, Growth Marketing Toolkit, Creative Strategy, channel evaluation, measurement and incrementality, team architecture, and the Marketing Operating System. Activates when evaluating marketing investment across domains, building channel portfolios, developing brand or creative strategy, designing measurement systems, structuring the marketing org, or aligning cross-functional stakeholders..

prayceo Bundle

Applies the business and finance foundations framework to build financial fluency, read P&L statements, communicate business impact to leadership, and understand PLG vs. enterprise GTM motions. Activates when you need to evaluate financial health, communicate with the CFO or board, compare GTM approaches, build business impact dashboards, or connect day-to-day product/engineering work to financial outcomes. Grounded in the teachings of Matt Heist (ex-VP Finance & BizOps, Slack) and Neil Shah (ex-COO, Slack). For subscription unit economics (LTV/CAC/ARPU/churn formulas), see consumer-subscription.

prayceo Bundle

Comprehensive growth strategy skill merging Growth Foundations and Growth Leadership. Covers the Four Fits framework, growth loops (viral, content, paid, sales), the Growth Machine process (Zoom Out / Zoom In), North Star metrics, ICE prioritization, growth team design, Fishman's 12-Competency Growth Model, three growth archetypes (Optimizer / Builder / Innovator), growth hiring by stage, Elena Verna's anti-patterns, the Racecar Framework, Adjacent User Theory, Motions x Levers matrix, the Growth Equation, S-Curves, and quantitative growth modeling. Activates when asked about growth strategy, growth loops, acquisition channels, growth models, growth teams, hiring growth leaders, prioritization, experimentation, or how a product should grow. Also triggers for questions about why growth is stalling, how to set growth goals, what metrics to track, how to structure a growth team or process, which growth archetype to hire, or how to evolve a growth function. Applies proactively when reviewing product strategy, roa

prayceo Bundle

Applies Sandy Diao's Influencer Marketing Foundations frameworks to leverage creator partnerships for user acquisition and brand building beyond paid social. Covers influencer strategy, creator selection, campaign design, measurement, and scaling influencer programs. Activates when making decisions about your product's influencer partnerships, creator economy strategy, influencer outreach, or expanding acquisition beyond paid channels. Triggers when asked about influencer marketing, creator partnerships, ambassador programs, UGC strategy, or when paid social CPAs are rising and new acquisition channels are needed.

gktuoktay Skill

Technical SEO & Core Web Vitals Architect: Ensures maximum search engine visibility via Semantic HTML, JSON-LD Schema, OpenGraph, and strict Web Vitals optimization.

rylaispirit Bundle

Perform an evidence-led SEO audit using accessible pages, source code, crawl data, and current search documentation without assuming missing plugins.

rylaispirit Bundle

Create or optimize marketing images, social graphics, product mockups, banners, cover art, listing visuals, brand assets, image prompts, WebP files, and OG images.

rylaispirit Bundle

Plan, draft, and review persuasive copy for landing pages, product pages, ads, email, headlines, offers, calls to action, positioning, and message variants.

chris-mcnulty Skill

Drafts publish-ready marketing copy from a content brief - LinkedIn posts, blog intros, newsletters, email sequences, X threads, and short-form video scripts in your voice, formatted for the target platform. Use whenever a brief is ready from content-strategist; batch 3-5 at a time. Triggers on "write a LinkedIn post", "draft a blog intro", "newsletter copy", "write copy", "draft this brief".

chris-mcnulty Skill

Optimizes your content for both traditional search (Google, Bing) and AI answer engines (Google AI Overviews, ChatGPT, Perplexity, Grok). Produces metadata, heading structure, citation-ready answer blocks, FAQ, internal linking, and content-gap analysis. Use before publishing any blog post or landing page, and quarterly on top pages. Triggers on "SEO", "AEO", "optimize for search", "metadata", "keyword mapping", "get cited by AI".

chris-mcnulty Skill

Builds a 30-day editorial calendar grounded in demand signals - topic briefs with target keywords, content format, funnel stage, differentiation angle, target reader, distribution channel, and CTA. Use monthly, fed by the positioning dossier and any performance data. Triggers on "editorial calendar", "content plan", "content strategy", "what should we write about", "content briefs".

chris-mcnulty Skill

Takes one long-form piece (blog, newsletter, podcast or webinar recap, case study) and extracts 8-10 standalone, platform-native assets across LinkedIn, X, email, blog snippets, carousels, and short-form video scripts. Use every time you publish a long-form piece. Triggers on "repurpose this", "turn this into LinkedIn posts", "break this up", "make assets from this", "atomize content".

chris-mcnulty Skill

Analyzes weekly content performance data (LinkedIn analytics, Google Analytics, Search Console, email metrics, CRM pipeline) and produces a strategic report - top performers by conversion, underperformer diagnosis, channel efficiency, pattern analysis, SEO/AEO movement, and recommendations that feed back into the editorial calendar. Use weekly. Triggers on "performance report", "what's working", "content analytics", "what to cut", "ROI of content".

chris-mcnulty Skill

Takes a full content package (originals plus repurposed assets) and builds a 7-day distribution schedule with channel assignments, posting times by time zone, cross-promotion sequences, engagement actions, and a 30/60/90-day recycling plan. Use weekly. Triggers on "distribution plan", "posting schedule", "when should we post", "promote this content", "content calendar scheduling".

chris-mcnulty Skill

Converts marketing content drafts into formatted, on-brand Word documents (.docx) — briefs, one-pagers, case studies, reports, and executive summaries — using the brand colors, fonts, and logo captured in brand-assets.md. Run after copywriter when the output needs to be a polished, client-ready Word file. Triggers on "create a Word doc", "make a one-pager", "format this as a Word document", "generate a brief", "produce a case study document", "write a report".

chris-mcnulty Skill

Converts marketing content into formatted, on-brand PowerPoint presentations (.pptx) — pitch decks, campaign recaps, QBRs, exec briefings, and event decks — using the brand colors, fonts, and logo captured in brand-assets.md. Run after copywriter or repurposing-engine when the output needs to be a polished slide deck. Triggers on "create a deck", "make a PowerPoint", "build slides", "generate a pitch deck", "format as a presentation", "make a QBR deck", "turn this into slides".

chris-mcnulty Skill

Builds a positioning dossier - ICP pain map, competitor messaging audit, gap analysis, voice-of-customer signals, and recommended positioning angles. Use at setup, then quarterly or whenever a competitor shifts messaging, you launch a feature, or your ICP changes. This is the foundation every other marketing skill depends on. Triggers on "positioning", "competitive analysis", "ICP research", "messaging gaps", "competitor audit".