Marketing & Growth

format-technologies Bundle

Use when defining, refining, or analysing the Ideal Customer Profile (ICP), identifying best-fit buyers, extracting buyer personas, or building target account criteria from customer conversation data. Trigger phrases include "define our ICP", "build an ICP", "who are our best customers", "who should we target", "build a persona", "what do our best buyers have in common", "win/loss from calls", and "build a target account list from customer data". This skill uses the Format MCP to produce an ICP snapshot, prospect list criteria, persona breakdowns, in-market language cues, and a competitive landscape — a cross-functional document for sales, marketing, paid ads, product, and leadership. Runs end-to-end silently without asking the user to configure anything upfront. Does not produce cold email copy, ad creative, or landing page copy — those are downstream skills.

format-technologies Bundle

Use when defining, refining, or analysing the Ideal Customer Profile (ICP), identifying best-fit buyers, extracting buyer personas, or building target account criteria from customer conversation data. Trigger phrases include "define our ICP", "build an ICP", "who are our best customers", "who should we target", "build a persona", "what do our best buyers have in common", "win/loss from calls", and "build a target account list from customer data". This skill uses the Format MCP to produce an ICP snapshot, prospect list criteria, persona breakdowns, in-market language cues, and a competitive landscape — a cross-functional document for sales, marketing, paid ads, product, and leadership. Runs end-to-end silently without asking the user to configure anything upfront. Does not produce cold email copy, ad creative, or landing page copy — those are downstream skills.

format-technologies Bundle

Use when a team wants to generate a shared company context document — the foundational brief on their positioning, ICP, personas, voice, and proof points — grounded in real customer conversations from their Format workspace. Trigger phrases include "build our voice-of-customer doc", "build our company context", "create a company brief", "what's our positioning", "extract our brand voice", "what do customers say about us", or "refresh our positioning doc". Uses the Format MCP to produce a single markdown document covering product overview, ICP, personas, pain points, competitive landscape, brand voice, and proof points — all backed by verbatim customer quotes. Runs end-to-end in one response; re-run quarterly as the customer base evolves. Not for writing blog posts, emails, ads, or case studies — those are downstream skills that read this context. For a targeting-focused ICP deep-dive (prospect criteria, qualification filters), use format-icp-definition instead.

format-technologies Bundle

Use when a Customer Success Manager wants to scan their book of business for signals across customer conversations using Format MCP. Canonical invocation: 'using the Format MCP and the format-account-briefing skill, apply it to these accounts over the last [N days/weeks]' followed by a list. Also triggers on 'weekly CS brief', 'scan these accounts for churn risks', 'what's been said across my accounts', 'prep me for QBR with [account]', 'book of business check', 'account health briefing', 'find risks across [accounts]'. The CSM provides a list of accounts and a time window; the skill pulls verbatim signals from calls/emails/notes via Format MCP and groups them under 6 locked CS categories (risk, blockers, adoption, relationships, growth, commercial). Surfaces evidence, does not prescribe actions.

format-technologies Bundle

Use when a sales team wants collateral built from what their customers and prospects have actually said — pitch decks, one-pagers, objection-handling docs, demo scripts, talk tracks, battlecards, buyer-persona cards, or deal-specific value framing. Trigger phrases include 'sales deck', 'pitch deck', 'one-pager', 'leave-behind', 'objection handling', 'demo script', 'talk track', 'sales playbook', 'buyer persona card', 'battlecard', 'help my sales team', 'sales collateral', or 'what should I give my reps'. The skill asks which asset you want (if you haven't said), then uses the Format MCP to ground it in verbatim customer language, real objections and the responses that worked, and quote-backed proof points. Not for marketing website copy, cold email, or paid ads — those are different jobs.

format-technologies Bundle

Use when a Customer Success Manager wants to scan their book of business for signals across customer conversations using Format MCP. Canonical invocation: 'using the Format MCP and the cube-account-briefing skill, apply it to these accounts over the last [N days/weeks]' followed by a list. Also triggers on 'weekly CS brief', 'scan these accounts for churn risks', 'what's been said across my accounts', 'prep me for QBR with [account]', 'book of business check', 'account health briefing', 'find risks across [accounts]'. The CSM provides their book — an account-owner email or an account list — and a time window; the skill pulls verbatim signals from calls/emails/notes via Format MCP and groups them under 6 locked CS categories (risk, blockers, adoption, relationships, growth, commercial). Surfaces evidence by default; ask explicitly for recommendations to add them, evidence attached.

jimmyvgdy Bundle

Web 前端、浏览器端、WebView 或桌面 Renderer 层任务时使用，包括 JavaScript/TypeScript、HTML/CSS、Vue/Nuxt、React/Next.js/Remix、Preact、Angular、Svelte/SvelteKit、Astro/Solid/Qwik/Ember/Web Components、Alpine/HTMX、Ionic/Capacitor、原生 JavaScript、jQuery/Layui/JSP、SPA/MPA/SSR/SSG/PWA、微前端、组件、状态、路由、表单、文件、SSE/WebSocket、构建、测试、性能、安全、SEO 与可访问性。先识别实际框架、版本、渲染载体和客户端/服务端边界；纯 Node.js 后端、原生移动端、Electron/Tauri 主进程或桌面后端任务不要使用。

jimmyvgdy Bundle

Use for browser, WebView, desktop renderer, JavaScript or TypeScript, web frameworks, state, routing, forms, streaming, build, test, performance, security, SEO, and accessibility work.

thatmike1 Bundle

Aesthetic direction + UX baseline for frontend work without prior design setup. Use when building a landing page, portfolio, or marketing site; when the user names a style (premium/high-end, minimalist/editorial, brutalist/industrial); when redesigning an existing site's look; or for a quick UX/UI review of a screen, mock, or PR.

tsetsugekka Bundle

Analyze US stock and ETF option gamma exposure with moomoo OpenD, plus .SPX/SPXW index-option structure using SPY/ES/CFD conversion when needed. Use when the user asks for gamma, GEX, gamma wall, gamma flip, SPX/SPY/ES intraday gamma, 0DTE option scenario value tables, option positioning, US-stock dark pool/off-exchange flow, borrow fee, FTD, short volume, or ChartExchange confirmation. Produces plain-language text conclusions from moomoo option chain, snapshots, Greeks, OI, IV, and pre-market/latest stock price; raw JSON is only for explicit export requests.

yananlong Bundle

Draft venue-aware academic rebuttals and author responses from reviewer comments, scores, and paper artifacts. Use when concrete reviewer comments already exist and Codex needs to analyze reviews, build a reviewer issue board, plan evidence or manuscript fixes, draft a rebuttal, respond to AC or meta-review feedback, manage multi-round author-reviewer discussion, or prepare a paste-ready response for conference or journal review systems. Prefer `research-paper-review` for initial manuscript diagnosis before reviews arrive, `research-review-loop` for internal tracked review without external reviewer comments, and `research-novelty-review` for prior-art positioning disputes.

yananlong Bundle

Run academic paper review with OCR extraction, ChatGPT-native multi-agent critique, local visualization, and section-level review workflows integrated into the research skill suite. Use when Codex needs an initial or first-pass review of one paper artifact or arXiv URL, including OCR, extraction, default Claude-style or multi-agent review, contextualized critique, or viz JSON generation. Prefer `research-review-loop` once a tracked review state or revised artifact already exists, `research-novelty-review` for prior-art and positioning questions, `research-rebuttal` when concrete reviewer comments already exist, and `adversarial-doc-review` for non-paper documents.

yananlong Bundle

Run a stringent, adversarial novelty review over a concrete research idea, method, protocol, artifact, or claimed finding. Use when asked to assess novelty, position a paper or project, build a prior-art matrix, decide whether something is incremental, or pressure-test whether the right move is to proceed, reframe, or abandon. Prefer `research-paper-review` for first-pass technical critique of a single paper artifact and `research-rebuttal` when the task is to answer concrete reviewer comments rather than establish novelty positioning from scratch.

khadir-syed Bundle

Investigate a vague or incomplete content brief (a blog post, article, campaign copy, or similar) to surface unstated audience, goal, tone, and length assumptions before drafting. Use when a content request is ambiguous or underspecified; do not use to write the content or to evaluate a brief that's already detailed.

khadir-syed Bundle

Run a fixed pre-publish checklist — proofreading pass, working links, SEO basics, image alt text, sourced facts and citations, brand tone match — and report pass, fail, or could-not-determine per check. Use before publishing a piece of content; do not use to make the publish decision or to fix anything the checks find.

michaellady Skill

Use when user wants a weekly dashboard of the Enterprise Vibe Code growth flywheel — "flywheel report", "weekly rollup", "how's the flywheel spinning", "am I on track", "week over week growth", "priorities check". Produces a single markdown report against the 5 growth-plan priorities.

nhouseholder Skill

Strategic next-action prioritizer: anchors on the project's north star, scores impact vs effort vs confidence vs decay, filters already-killed work, and audits its own prior recommendations. Triggers on 'whats next', 'what's next', 'what should i do', 'prioritize', 'what now', or /whats-next.

roedyrustam Skill

Generative search engine optimization and visibility architectures — covering traditional SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) for landing pages. Use whenever the user wants to optimize content for search engines, AI answer engines (ChatGPT, Perplexity, Claude, Google AI Overviews), or write SEO/AEO-optimized landing pages. Trigger on mentions of SEO, GEO, AEO, meta tags, structured data, schema markup, search rankings, or "optimize this page for search/AI".

harman823 Bundle

Comprehensive SEO analysis for any website or business type. Full site audits, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T), image optimization, sitemap analysis, and GEO for AI Overviews/ChatGPT/Perplexity. Industry detection for SaaS, e-commerce, local, publishers, agencies. Triggers on: SEO, audit, schema, Core Web Vitals, sitemap, E-E-A-T, AI Overviews, GEO, technical SEO, content quality, page speed.

harman823 Bundle

Optimize content for AI Overviews (formerly SGE), ChatGPT web search, Perplexity, and other AI-powered search experiences. Generative Engine Optimization (GEO) analysis including brand mention signals, AI crawler accessibility, llms.txt compliance, passage-level citability scoring, and platform-specific optimization. Use when user says "AI Overviews", "SGE", "GEO", "AI search", "LLM optimization", "Perplexity", "AI citations", "ChatGPT search", or "AI visibility".

harman823 Skill

Bing Webmaster Tools + IndexNow extension. Microsoft Copilot citations are fed by the Bing index; this skill makes Bing visibility, link data, and IndexNow URL submission first-class.

harman823 Bundle

FLOW framework integration: evidence-led SEO using the Find → Leverage → Optimize → Win loop. Surfaces stage-specific AI prompts from the FLOW knowledge base (41 prompts, CC BY 4.0). Use when user says "FLOW", "FLOW framework", "seo flow", "evidence-led SEO", "find leverage optimize win", or wants stage-specific SEO prompts.

harman823 Bundle

Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to up to 15 specialists (8 always + 7 conditional), generates health score. Use when user says audit, full SEO check, analyze my site, or website health check.

harman823 Bundle

SEO drift monitoring: capture baselines of SEO-critical elements, detect changes, and track regressions over time. Git for SEO: baseline, diff, and track changes to your on-page SEO. Use when user says "SEO drift", "baseline", "track changes", "did anything break", "SEO regression", "compare SEO", "before and after", "monitor SEO changes", or "deployment check".

harman823 Skill

Ahrefs API analyst (extension). Reads referring domains, backlinks, organic keywords, and content explorer data via the tested @ahrefs/mcp@0.0.11 server. Pairs with seo-backlinks for multi-source confidence weighting.

harman823 Bundle

Google SEO APIs: Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, and GA4 organic traffic. Provides real Google field data for Core Web Vitals, indexation status, search performance, and organic traffic trends. Use when user says "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", or "real CWV data".

harman823 Bundle

Image optimization analysis for SEO and performance. Checks alt text, file sizes, formats, responsive images, lazy loading, CLS prevention, image SERP rankings (via DataForSEO), and image file optimization (WebP/AVIF conversion, IPTC/XMP metadata injection). Use when user says "image optimization", "alt text", "image SEO", "image size", "image audit", "optimize images", "image metadata", "image SERP", "convert to webp", or "image file optimize".

harman823 Bundle

SERP-based semantic topic clustering for content architecture planning. Groups keywords by actual Google SERP overlap (not text similarity), designs hub-and-spoke content clusters with internal link matrices, and generates interactive visualizations. Optionally executes content creation if claude-blog is installed. Use when user says "topic cluster", "content cluster", "semantic clustering", "pillar page", "hub and spoke", "content architecture", "keyword grouping", or "cluster plan".

harman823 Bundle

Analyze existing XML sitemaps or generate new ones with industry templates. Validates format, URLs, and structure. Use when user says "sitemap", "generate sitemap", "sitemap issues", or "XML sitemap".

harman823 Bundle

Backlink profile analysis: referring domains, anchor text distribution, toxic link detection, competitor gap analysis. Works with free APIs (Moz, Bing Webmaster, Common Crawl) and DataForSEO extension. Use when user says backlinks, link profile, referring domains, anchor text, toxic links, link gap, link building, disavow, or backlink audit.

harman823 Bundle

E-commerce SEO analysis: Google Shopping visibility, Amazon marketplace intelligence, product schema validation, competitor pricing analysis, and marketplace keyword gaps. Combines on-page product SEO with marketplace data from DataForSEO Merchant API. Use when user says "ecommerce SEO", "product SEO", "Google Shopping", "marketplace SEO", "product schema", "Amazon SEO", "product listings", "shopping ads", or "merchant SEO".

harman823 Bundle

AI image generation for SEO assets: OG/social preview images, blog hero images, schema images, product photography, infographics. Powered by Gemini via nanobanana-mcp. Requires banana extension installed. Use when user says "generate image", "OG image", "social preview", "hero image", "blog image", "product photo", "infographic", "seo image", "create visual", "image-gen", "favicon", "schema image", "pinterest pin", "generate visual", "banner", or "thumbnail".

harman823 Bundle

Technical SEO audit across 9 categories: crawlability, indexability, security, URL structure, mobile, Core Web Vitals, structured data, JavaScript rendering, and IndexNow protocol. Use when user says "technical SEO", "crawl issues", "robots.txt", "Core Web Vitals", "site speed", or "security headers".

harman823 Bundle

Live SEO data via DataForSEO MCP server: SERP analysis, keyword research (volume, difficulty, intent, trends), backlink profiles, on-page analysis, competitor and content analysis, business listings, AI visibility (LLM mention tracking), and domain analytics. Requires DataForSEO extension installed. Use when user says "dataforseo", "live SERP", "keyword volume", "backlink data", "AI visibility check", or "real search data".

harman823 Bundle

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.

dzhokhov Bundle

Hero (H1 + subhead + proof + CTA) and key landing blocks using the 7-step protocol: Schwartz awareness → Trout / Ries positioning core with a competitor substitution litmus test → 10 H1 candidates → a 5-axis filter (brand-ownable, falsified, visualized, rhythm, text clarity) → 3 finalists → Hero-block → checklist (5-second test, one-specific noun, one-language). Combines Trout/Ries, Ogilvy, and Harry Dry. Use when asked: “write Hero”, “landing title”, “main page”, “positioning”, “headline”, “landing page copywriting”, “correlate Hero”, “3 variants H1”, “value proposition”, “hero block”, “make H1”, “H1 and subhead”, “tagline for the main”; or when the product gives + ICP + traffic and waits for the text at the top of the page. Guard-behaviour: If you don’t have one of four (product/ICP/traffic/differentiator) – don’t generate, ask one four-point question. Not for brainstorm (marketing:content-creation).