Marketing & Growth

nowork-studio Skill

Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad spend, or campaign settings on Meta.

nowork-studio Skill

Coordinate safe, evidence-based paid-media work across Google Ads, Meta Ads, X Ads, LinkedIn Ads, TikTok, Amazon, and ChatGPT Ads. Use for broad ads questions, multi-channel strategy, budgets, CPA or ROAS, campaign requests, spend, ad performance, or when routing to the right NotFair paid-ads skill.

nowork-studio Bundle

Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.

nowork-studio Skill

Audit, diagnose, and safely operate connected X Ads (Twitter Ads) accounts through the NotFair MCP. Use for X Ads performance, campaign or line-item analysis, spend, conversions, targeting, promoted posts, audiences, budgets, bids, creative, campaign setup, or approved X Ads changes.

nowork-studio Skill

Connect NotFair paid-ad accounts and establish reusable campaign context. Use when setting up paid media in a new workspace, connecting Google, Meta, X, or LinkedIn Ads, refreshing brand context, or preparing an agent to work on ads safely.

nowork-studio Skill

Plan and prepare a new paid-media campaign or cross-channel test before it can spend. Use when asked to create, launch, start, set up, or allocate budget to an advertising campaign on any supported platform.

nowork-studio Skill

Plan and review TikTok Ads creative experiments with measurement, rights, and conversion guardrails. Use for TikTok advertising, Spark Ads, short-form video ads, creator briefs, TikTok campaign setup, or TikTok performance exports.

nowork-studio Skill

Plan and review ChatGPT Ads experiments without assuming ad inventory, account access, or platform capabilities. Use for ChatGPT advertising, OpenAI ads, conversational ad concepts, ChatGPT campaign plans, or performance reviews from a verified export.

nowork-studio Skill

Audit, diagnose, plan, and safely operate connected LinkedIn Ads accounts through the NotFair MCP, with an export-based fallback. Use for LinkedIn advertising, sponsored content, lead-generation forms, job-title or company targeting, campaign groups, creatives, conversions, lead quality, budgets, bids, or approved LinkedIn campaign changes.

htkoca Skill

SEO, metadata, meta description, page title, Open Graph, og:image, Twitter card, canonical URL, favicon, theme-color, sitemap, robots.txt, crawlable, indexing, link preview, server-rendered content. Use when adding metadata to a page or route, making a link preview well, or reviewing whether content is crawlable.

martintmk Skill

Review Rust changes for avoidable allocations, hot-path cost, and unmockable time or randomness. Covers needless String/clone/round-trip allocation, per-call dispatch that could be decided once, algorithmic growth, contention, hard-wired clocks or entropy where injectable sources exist, and honest benchmark reporting. Use for cost or clock/randomness-injection audits, or when review-lens routes a hot path or claimed optimization here. Not for micro-style preferences or off-path optimizations that add complexity for no measured gain.

jawwad-ali Bundle

Optimizes GitHub repositories for maximum discoverability, professional presentation, and portfolio impact. Use this skill EVERY TIME you create a new repository, write a README, set up a GitHub project, prepare a portfolio project for deployment, or when the user mentions 'README', 'GitHub repo', 'push to GitHub', 'make it public', 'portfolio', 'open source', 'repo setup', 'GitHub profile', or 'publish project'. This skill covers repository naming, description optimization, topic tags, README structure, social preview images, badges, profile SEO, Google indexing, and promotion strategies. Trigger even when the user just says 'push this to GitHub' or 'set up the repo' — those are the moments where SEO matters most and is most often forgotten.

jawwad-ali Skill

Rewrite a project's README.md so it doubles as an interview walkthrough guide the author can read and confidently explain the project from. Use when the user asks to "make the README interview-ready", "rewrite the README as an interview guide", "help me explain this project in an interview", "write a README I can walk an interviewer through", "prepare this project for interviews", or invokes /interview-readme. Also trigger when the user has an interview coming up and wants to answer "Can you walk me through this project?" for a repo they built. The rewritten README explains, in simple English, what the project does, the problem it solves, the overall architecture, the technologies used and why they were chosen, how the main features work, the request/response flow, key technical decisions and trade-offs, challenges faced and how they were solved, and possible future improvements. Not for adding badges, topic tags, or GitHub discoverability work — use github-repo-seo for that.

lev-os Skill

[WHAT] Standalone alignment auditor for north-star drift. [HOW] Scans codebase state, compares to canonical docs, classifies drift, proposes corrections. [WHEN] Use only for explicit deep-dive alignment audits. [WHY] Default alignment should run inside `work`; this remains for focused audit sessions. Triggers: "align lev", "check north star", "what's our direction", "audit alignment", "detect drift", "product pivot"

c-kick Skill

Rewrites text to remove AI writing patterns and inject human voice. Use this skill whenever the user asks to "humanize", "de-AI", "make this sound human", "remove AI tells", "fix AI slop", "make it less ChatGPT-y", "rewrite this so it doesn't sound like a bot", or shares text and asks for it to sound more natural, more like them, or less like a press release. Also use proactively when the user is reviewing copy that will be public-facing (blog posts, marketing pages, social posts, emails, READMEs) and you can see obvious AI tells — em-dash overuse, "stands as a testament to", rule-of-three lists, sycophantic openers, generic "in conclusion" wrap-ups. The skill identifies specific patterns from Wikipedia's "Signs of AI writing" page and rewrites them while preserving meaning and tone.

makidevelop Skill

定位產品/功能的市場位置和溝通策略。輸入產品描述/目標用戶/競品，輸出 positioning statement + one-liner + elevator pitch + landing page 骨架。當用戶要介紹產品、寫 README、準備 pitch 時使用。

dezvin Bundle

Use this skill when the user says "zoom out" or asks to step back, see the bigger picture, reframe, diagnose why an answer fails, or fit a task into the wider system before solving. Treat "zoom out" as a complete command; do not ask the user to choose strategy, deadlock, hidden-goal, whole-picture, or assumption-breaking mode. Infer depth/recovery from task, prior messages, feedback, failed attempts, ambiguity, contradictions, downstream risk, and signs of a wrong local frame. Trigger for vague, strategic, high-impact, unfamiliar, downstream-sensitive, or stuck work in strategy, product, marketing, content, research, offers, courses, prompts, agent instructions, documents, decisions, workflows, or risky code. Do not use for simple rewrites, translations, or obvious one-step tasks unless user explicitly says "zoom out" or there are signs of wrong framing, stuckness, hidden goal, downstream risk, or missing wider-system context. Do not use when user asks to skip analysis and there is no material framing risk.

fiveonecode Skill

Fail-fast visual verification for in-app hint overlays, coach marks, and spotlight callouts. Use when screenshots must prove target highlighting, background suppression, pointer geometry, safe-area containment, readable copy, and light/dark parity; not for generic screenshot review or App Store marketing composites.

novoads Bundle

Turn any still image into a professional motion graphic through the Novoads API on Seedance 2.5. Covers how to read a reference image, motion vocabulary for any image type — UI, marketing hero, flat-lay, key art, collage, product, character — the prompt clauses that control camera, timing, frozen regions and text fidelity, and the upload mechanics. Use whenever the user supplies an image and wants it animated, moving, or turned into video — including "animate this", "turn this into a motion graphic", "make this move", "この画像動かして", "モーショングラフィックにして", "I want the cards to pop in", "I want the bars to slide up", or when they describe motion beats for a static image. Also use when asked to write a Seedance prompt for an existing image. Do NOT use for text-to-video with no source image, restyling existing footage (this API takes no video input), cloning a reference video (use clone-video-ad), or a product photo that should seed a new scene rather than move as-is (use novoads-api).

novoads Bundle

Publish finished creatives as live Meta (Facebook/Instagram) ads via the Meta Marketing API, plus research and ad-copy support. Uploads an image or video, builds a multi-variant creative (5 bodies / 5 titles / 3 descriptions in an asset feed), and creates a PAUSED ad in an existing ad set. Also pulls top-performing ads (ranked by ROAS) and competitor ads from the Ad Library to inform copy. Use when the user asks to deploy / publish / launch a creative as a Meta or Facebook ad, build a Meta ad, push a video or image into an ad set, pull their top ads, or research competitor ads. Not for generating creative (use the image/video skills) and not for writing ad-table rows.

bybren-llc Bundle

This skill provides logline (hook) writing techniques for screenplays. Covers the four components (characters, conflict, setting, action), formulas for effective loglines, and common mistakes to avoid. Use when: distilling a story to its essential hook, preparing pitch materials, testing if a concept is compelling, or marketing a screenplay.

bybren-llc Bundle

This skill provides character arc development frameworks and techniques. Covers the core arc formula (flaw to strength, want to need, lie to truth), positive change arcs, negative arcs, and supporting character development. Use when: developing character transformations, tracking character growth, analyzing protagonist journeys, or building supporting character arcs.

gurudevvv Bundle

Write Russian-language content that reads as written by a live human, not a language model — varied sentence rhythm, honest hedges, no AI clichés. Use when writing or rewriting any text meant for people to read: посты в Telegram/соцсети, статьи, лендинг-копи, письма, рассылки, анонсы, описания продуктов, сценарии видео, тексты для канала, «напиши пост», «напиши статью», «текст для лендинга», «перепиши это», «сделай текст живее», «звучит как нейросеть», «убери воду», write a post, marketing copy, newsletter. Do NOT use for: code, commit messages, technical documentation, API docs, HANDOFF/журналы, internal reports to the user, or English-language copy (rules here are tuned for Russian).

gurudevvv Bundle

When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema.

gavishap Skill

Convene a cross-model council on a hard decision — five seats, each filled by ONE real agent (some Codex, some Claude), giving independent opinions that are anonymized, cross-reviewed by the opposite bench, and synthesized into a ruled verdict. Use when the user says "council this", "convene the council", "get multiple perspectives on this", "I'm torn between X and Y", "which option should we pick", "pressure-test this decision", or faces a genuinely uncertain, expensive-if-wrong choice (pricing, positioning, pivot, architecture direction, build-vs-buy). NOT for questions with one right answer, creation tasks, or code review (that's `sparring`). The war-room is the plan; the council is who you ask before changing it.

thiagon1 Bundle

Audit, validate, debug, and implement Google Tag Manager tags, triggers, variables, and dataLayer events. Use when the user mentions GTM, Google Tag Manager, dataLayer, GA4, gtag, tags, triggers, pixels, tracking, or provides a GTM container ID / validation URL.

vikast908 Bundle

Help the user run a cross-functional growth process: must-have check, levers, high-tempo experiments. Ground every recommendation in named principles from Hacking Growth by Sean Ellis and Morgan Brown (cite concept + section only if present in references/book-passages.md). Use when the user runs /hacking-growth, or discusses: growth, growth team, must-have, ICE, activation, retention, Sean Ellis.

vikast908 Bundle

Help the user choose metrics that change behavior for this business model and stage. Ground every recommendation in named principles from Lean Analytics by Alistair Croll and Benjamin Yoskovitz (cite concept + section only if present in references/book-passages.md). Use when the user runs /lean-analytics, or discusses: metrics, KPI, OMTM, vanity metrics, analytics, north star, stage metrics.

vikast908 Bundle

Help the user improve conversion with research-first optimization: diagnose before prescribing solutions. Ground every recommendation in named principles from Making Websites Win by Karl Blanks and Ben Jesson (cite concept + section only if present in references/book-passages.md). Use when the user runs /cro or /making-websites-win, or discusses: CRO, conversion, landing page, A/B ideas, DiPS, optimization.

zamesin Skill

Talk to a senior product advisor who thinks in Ivan Zamesin's Next Move Theory / Advanced Jobs To Be Done methodology (distinct from generic Christensen JTBD). A multi-turn conversational skill — ask any product, strategy, segmentation, value, pricing, growth, retention, positioning, B2B, or research question and get an answer grounded in the canon, not LLM training. It explains concepts, diagnoses real situations, pressure-tests hypotheses like a skeptical senior PM, and routes heavyweight artifact requests to the right producer skill. Use whenever the user wants advice, a second opinion, a methodology explanation, a diagnosis of "what should I do about X", or to think through a product decision — especially on $nmt-chat. Defaults to English.

zamesin Skill

Talk to a senior product advisor who thinks in Ivan Zamesin's Next Move Theory / Advanced Jobs To Be Done methodology (distinct from generic Christensen JTBD). A conversational, multi-turn skill — ask any product, strategy, segmentation, value, pricing, growth, retention, positioning, B2B, research, or methodology question and get an answer grounded in the canon, not in LLM training. It explains concepts, diagnoses real product situations, pressure-tests hypotheses like a skeptical senior PM, teaches the methodology, and routes heavyweight artifact requests to the right producer skill in the pipeline (nmt-market-research → nmt-craft-value-proposition → nmt-product-requirements / nmt-craft-go-to-market). Use whenever the user wants advice, a second opinion, a methodology explanation, a diagnosis of "what should I do about X", or to think through a product decision — especially on /nmt-chat. Plain language first, methodology terms in parentheses; defaults to English.

zamesin Skill

Diagnose a live product against Ivan Zamesin's Next Move Theory / Advanced Jobs To Be Done methodology (distinct from generic Christensen JTBD) and route to the next move. A conversational, chat-first skill: it first offers to read the product context already in your folder (README, surveys, reviews — with your permission), then asks up to ~15 adaptive questions covering only the gaps. It challenges the goal you walked in with, traces weak metrics upstream through the chain to profit, surfaces risks, growth points, and risky assumptions in current initiatives, then recommends which issue to tackle first and which skill executes it. Use when the user says "diagnose my product", "what should I do next", "a metric dropped", "where are my risks / growth points", "where is this breaking", or is unsure what to work on. Writes nothing unless asked; recommends the next skill but the user launches it. Plain language; defaults to English.

zamesin Skill

Diagnose a product against Ivan Zamesin's Next Move Theory / Advanced Jobs To Be Done methodology (distinct from generic Christensen JTBD) and route to the next move. Chat-first: offers to read the product context already in your folder (README, surveys, reviews — with your permission, processed locally), asks up to ~15 adaptive questions covering only the gaps, challenges your goal, then surfaces everything the methodology finds: risks (every weak node on the chain to profit, traced upstream), growth points (kill a Job, Previous/Next Job, climb a level, adjacent-segment Small Jobs, underserved criteria), risky assumptions (RAT) — then says what to tackle first and which skill executes it. The front door for LIVE products, as nmt-market-research is for new ideas. Use when the user says "diagnose my product", "what should I do next", "a metric dropped", "where are my risks / growth points", or is unsure what to work on. Writes nothing unless asked. Plain language; defaults to English.

mxrsv Bundle

Use when building, reshaping, or reviewing any web UI (landing page, hero, dashboard, component, marketing site) and it must look designed, not generated. Triggers — a UI that reads flat, generic, templated, or static; calling UI "done" from code/build/TypeScript without looking at a screenshot; deciding whether a design is good enough to ship; prototyping a new template or hero.

awaik Bundle

Писать SEO/GEO-статьи и материалы блога с семантикой Wordstat, редакторской полировкой, финальным ревью и безопасной публикацией. Использовать для новой статьи, поста, контентного лендинга или публикационного черновика.

awaik Bundle

Проверять и усиливать готовую статью: интент, польза, SEO/GEO, перелинковка, живой техно-профессиональный голос, честность фактов и краткий отчёт. Использовать для редакторского прохода по завершённой статье или HTML-файлу.