Marketing & Growth

ksmaster03 Skill

วางกลยุทธ์แบรนด์ส่วนตัว (positioning, เสาคอนเทนต์, น้ำเสียง)

itsual Skill

Conduct market research to understand demand, segments, sizing, and buying dynamics for products and services. Use when evaluating markets, sizing opportunities, or validating go-to-market assumptions.

itsual Skill

Build and maintain personas grounded in research evidence — not stereotypes — and keep them tied to real data and decisions. Use when creating, updating, or challenging personas used in product and marketing.

diegosouzapw Bundle

Accessibility (a11y) workflow skill. Use this skill when the user needs Audit and improve web accessibility following WCAG 2.1 guidelines. Use when asked to "improve accessibility", "a11y audit", "WCAG compliance", "screen reader support", "keyboard navigation", or "make accessible". Do NOT use for SEO (use seo), performance (use core-web-vitals), or comprehensive site audits covering multiple areas (use web-quality-audit) and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.

diegosouzapw Bundle

Technical SEO Audit workflow skill. Use this skill when the user needs Audit technical SEO across crawlability, indexability, security, URLs, mobile, Core Web Vitals, structured data, JavaScript rendering, and related platform signals like robots.txt and AI crawler access and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.

atulpurohit Skill

Professional Email Campaign Expert skill. Define product strategy, launch features, and run experiments with user metrics.

atulpurohit Skill

Professional SEO Strategist Expert skill. Build performant, secure, and scalable backend logic and RESTful or GraphQL APIs.

diegosouzapw Bundle

Accessibility (a11y) workflow skill. Use this skill when the user needs Audit and improve web accessibility following WCAG 2.1 guidelines. Use when asked to "improve accessibility", "a11y audit", "WCAG compliance", "screen reader support", "keyboard navigation", or "make accessible". Do NOT use for SEO (use seo), performance (use core-web-vitals), or comprehensive site audits covering multiple areas (use web-quality-audit) and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.

diegosouzapw Bundle

AI Search / GEO Optimization (February 2026) workflow skill. Use this skill when the user needs Optimize content for AI Overviews, ChatGPT, Perplexity, and other AI search systems. Use when improving GEO, AI citations, llms.txt readiness, crawler accessibility, and passage-level citability and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.

diegosouzapw Bundle

Web Interface Guidelines workflow skill. Use this skill when the user needs Review UI code for Web Interface Guidelines compliance. Use when asked to "review my UI", "check accessibility", "audit design", "review UX", or "check my site against best practices". Focuses on visual design and interaction patterns. Do NOT use for performance audits (use core-web-vitals), SEO (use seo), or comprehensive site audits (use web-quality-audit) and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.

diegosouzapw Bundle

Web Interface Guidelines workflow skill. Use this skill when the user needs Review UI code for Web Interface Guidelines compliance. Use when asked to "review my UI", "check accessibility", "audit design", "review UX", or "check my site against best practices". Focuses on visual design and interaction patterns. Do NOT use for performance audits (use core-web-vitals), SEO (use seo), or comprehensive site audits (use web-quality-audit) and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.

skillmedev Skill

Writes non-fiction book proposals that sell to agents and acquiring editors - an overview hook answering why this book and why now, author platform with real numbers, target market, honest recent comps, a marketing plan, and a chapter outline that proves a full book exists. Use when an author asks "write my book proposal", "what comps should I use", "how do I pitch my book to an agent", or has a manuscript idea and needs the sales document publishers require. Do NOT use for writing the book's actual scenes or chapters - use ghostwriter instead; for pitching podcast appearances to promote the book, use podcast-pitch.

abeck617 Bundle

Generate a full account research report for any company. The Onfire MCP `account_research` tool fetches the core data sources - tenant config, 10-K extracts, employee technology footprint, intent signals, and AI-scored prospects - in one call and returns a rendering contract alongside the data. This skill enriches it with additional warehouse signals via `ask_onfire` (hiring momentum, event attendance, persona/technology growth trends, dated deployment proof, active hiring managers), enforces the rendering contract, and produces the final customer-facing A4 HTML file. Use whenever a user asks to "generate a report", "research an account", "build a BDR brief", "run account research", or mentions a company domain alongside words like "signals", "prospects", "10-K", "hiring", "events", "growth", "use cases", or "tenant".

skillmedev Skill

Decomposes a claim into checkable propositions, traces each through the citation chain to its primary source, appraises the evidence for method and independence, and issues a verdict from Supported to Contradicted with confidence. Use when someone asks "is this claim actually backed by the study it cites", "verify the claims in this whitepaper", "trace this statistic to its source", or needs an evidentiary audit of research, marketing, or policy claims. Do NOT use for a quick true/false corroboration of a discrete factual statement - use fact-checker instead; for broad open-ended investigation of a topic, use deep-research instead.

skillmedev Skill

Writes product onboarding microcopy - welcome emails, empty states, tooltips, setup checklists, and success messages - mapped to the activation milestone so new users reach the aha moment with less friction. Use when someone asks "write our welcome email", "what should this empty state say", "improve our onboarding flow copy", or reports drop-off between signup and first value. Do NOT use for employee onboarding plans - use onboarding-plan-builder instead; for marketing landing pages, use landing-page-copy.

abeck617 Bundle

End-to-end workflow to put a prospect into an Outreach sequence and have the agent compose the email for the manual-email step, grounded in Onfire data (the prospect, their company, the tenant's ICP), user input, and conversation context — then stage it as a draft and ask the user whether to send automatically or send it themselves. Works for a single prospect or many. Use whenever the user says things like "add this prospect to a sequence and draft him an email", "write a custom email for X in Outreach", "sequence these people and compose emails", "put them in my SAP Campaign and draft the outreach", "create a sequence and start emailing these accounts", or any request that combines an Outreach sequence with composing/sending a personalized email. Can also create a brand-new sequence first if the user wants one. Reads and writes your tenant's SEP via the Onfire Integrations tools.

designteamdev Bundle

Convert Figma designs into production-ready responsive HTML5 and Bootstrap pages. Use when Codex is asked to implement, recreate, or update a Figma design as static HTML/CSS using Bootstrap, especially when it must follow an existing project's HTML structure, style.css conventions, local images folder, SEO metadata, accessibility requirements, and desktop/tablet/mobile responsive behavior.

skillmedev Skill

Picks, sequences, and scales the distribution channels that fit a company's economics, producing a scored channel matrix and a 12-month sequencing plan. Use when someone asks "which marketing channel should we focus on", "should we do paid or content or outbound", "our growth is stalling across channels", "when do we add a second channel", or "is this channel worth scaling". Do NOT use for auditing an existing paid-ads account - use paid-acquisition-audit instead - for the full go-to-market plan around the channels - use go-to-market-planner instead - or for modeling how channels compound into a growth model - use growth-model instead.

skillmedev Skill

Decomposes active-user or revenue growth into new, retained, resurrected, expansion, contraction, and churned flows, reconciles the identity exactly, and reads the quick ratio to diagnose whether growth is an acquisition, retention, or resurrection problem. Use when someone asks "why did our MAU change", "our top line grew but I don't trust it", "what's our quick ratio", "build an MRR bridge", or "is our growth acquisition-driven or retention-driven". Do NOT use for forecasting future growth from loops and assumptions - use growth-model instead - for general event instrumentation and funnel metrics - use product-analytics instead - or for churn interventions themselves - use churn-reduction instead.

skillmedev Skill

Cuts appointment no-shows for a local service business with a three-step reminder ladder (booking confirmation, day-before SMS, morning-of SMS with the tech's name and photo), confirmation-required policies, deposit rules for high-value appointments, and a reschedule-not-cancel script. Use when an owner says "customers keep not being home when the tech shows up", "how do I reduce no-shows", "should I take deposits for appointments", or "people cancel same-day and it kills my schedule". Do NOT use for chasing quotes after the visit happened - use quote-follow-up-sequences instead. Do NOT use for winning back lapsed customers - use win-back-campaign instead.

skillmedev Skill

Reposition a generalist agency around a vertical or service specialization, write the "we're the agency that X for Y" statement, and design a paid-audit entry offer backed by aligned case studies. Use when an agency owner says "we do everything for everyone and it's killing our pricing", "should we niche down", "prospects can't tell us apart from every other agency", or "how do we productize the front of our funnel". Do NOT use for writing a one-line positioning statement for a product or startup - use positioning-statement instead.

skillmedev Skill

Ranks a local service business in the Google map pack and local organic results by working the three local ranking factors - relevance, distance, and prominence - through service-page structure, honest city pages, citation consistency, and review velocity. Use when an owner asks "how do I rank in the map pack", "why does my competitor outrank me locally", "do I need a page for every service", or "should I make pages for every city near me". Do NOT use for hands-on Google Business Profile settings - use google-business-profile-optimizer instead. Do NOT use for general non-local website SEO - use seo-optimizer instead.

skillmedev Skill

Adapts English content for a target language and region - swapping idioms, setting the right formality register, replacing cultural references, converting dates, units, and currency - and delivers the localized text with a notes column explaining each adaptation and flagging what needs a native reviewer. Use when someone asks "localize this copy for the Japanese market", "adapt our marketing copy for the Mexican market", "make this translation sound native instead of literal", or a literal translation reads foreign, stiff, or risky. Do NOT use for auditing in-product UI text quality - use ux-writing-audit instead.

skillmedev Skill

Unifies marketing, sales, and customer success around one funnel with org-wide stage definitions, hand-off SLAs, a single source of truth, shared metrics, and a pipeline-weighted forecast. Use when someone asks "set up RevOps", "marketing and sales disagree on what an MQL is", "our forecast is always wrong", "deals fall through the cracks between teams", or "what should our pipeline coverage be". Do NOT use for diagnosing conversion drop-off inside a product or marketing funnel - use funnel-analysis instead - for building the revenue financial model - use revenue-modeling instead - or for outbound activity math per rep - use prospecting-metrics instead.

skillmedev Skill

Builds a small nonprofit's individual-donor communication system - segmenting donors into major, recurring, first-time, and lapsed with different treatment for each, thanking within 48 hours of every gift, structuring impact stories around one beneficiary with the donor as hero, writing appeal letters, and holding a 3:1 impact-to-ask calendar ratio. Use when a nonprofit leader says "our donors are lapsing", "write our year-end appeal", "how often should we email donors", "write a thank-you letter for a major gift", or "we only contact donors when we ask for money". Do NOT use for winning back lapsed donors with a full re-engagement sequence - use win-back-campaign for the sequencing mechanics - and do NOT use for foundation funder communications - use grant-loi-writer instead.

skillmedev Skill

Models the money engine of a local service business - cost per lead by channel, booking rate, show rate, close rate, average ticket, and repeat rate - computing CAC, first-90-day cash, LTV to CAC, and a self-funding verdict, with a runnable calculator. Use when an owner asks "what does a new customer actually cost me", "can I afford more ad spend", "is my marketing paying for itself", or "which lead channel should get the next dollar". Do NOT use for gyms - use gym-money-model instead. Do NOT use for SaaS or subscription software - use unit-economics instead.

skillmedev Skill

Identifies, prioritizes, and structures business partnerships that produce measurable revenue - matching partnership type to goal, setting economics with real rev-share ranges, and enforcing a pilot-before-contract rule. Use when someone asks "should we partner with X", "how do we structure a reseller deal", "what rev share is normal", "our partnerships never produce anything", or "which partners should we prioritize". Do NOT use for choosing between partnerships and other distribution channels - use channel-strategy instead - or for the overall market-entry plan a partnership sits inside - use go-to-market-planner instead.

skillmedev Skill

Selects a defensible freelance niche and writes a positioning statement using the vertical x problem x outcome procedure, then aligns portfolio proof to it. Use when a freelancer or consultant says "I take any work that pays", "how do I niche down", "what should I specialize in", "write my positioning statement", "my portfolio is all over the place", or "clients see me as a pair of hands, not an expert". Do NOT use for positioning a product or company in a market category - use positioning-statement instead.

skillmedev Skill

Keeps not-yet-ready homebuyers warm for months with timeline-based segmentation, listing alerts with a why-this-one note, a monthly market-update touch, the pre-approval nudge, and re-engagement triggers. Use when an agent says "keep my buyer leads warm", "these buyers aren't ready yet", "build my buyer drip", or "leads keep going cold and buying with someone else". Do NOT use for generic marketing email drips - use email-drip-builder instead - or for post-open-house first contact, which is open-house-follow-up.

skillmedev Skill

Optimizes a Google Business Profile as the storefront of a local service business - primary category selection, service-area setup, weekly photo cadence, Q&A seeding, posts, and NAP consistency - ordered by ranking impact. Use when an owner asks "why don't I show up on Google Maps", "how do I set up my Google Business Profile", "what category should my business be", or "how do I get more calls from Google". Do NOT use for broader local ranking strategy across the website and citations - use local-seo-playbook instead. Do NOT use for review generation and responses - use review-engine instead.

haoyiyin Bundle

Build, deploy, update, and SEO-optimize static foreign trade independent sites using HTML/CSS/JS, DESIGN.md templates, Cloudflare Pages (Wrangler), and scheduled agent operations. Use for from-zero site generation, static deployment, scheduled content operations, SEO audits, and multi-site independent site operations.

dhruvhkumar Skill

Market intelligence skill for competitive analysis, landscape mapping, positioning strategy, and business model evaluation. Triggers when researching competitors, sizing markets, evaluating market entry, analyzing business models, identifying whitespace, or gathering intelligence for product and go-to-market decisions.

daddia Skill

This skill should be used when the user runs "/corporate-strategy:practice-setup" (with optional --quick, --full, --redo, --check-integrations, or --resume), asks to "set up the corporate-strategy plugin," or wants to redo setup after the portfolio, growth ambition, or capital allocation process changes materially. Writes the shared org profile and the corporate-strategy practice profile.

daddia Skill

This skill should be used when the user runs "/market-intelligence:practice-setup" (with optional --quick, --full, --redo, --check-integrations, or --resume), asks to "set up the market-intelligence plugin," or wants to redo setup after the market definition, positioning, or competitor set changes materially. Writes the shared org profile and the market-intelligence practice profile.

daddia Skill

This skill should be used when the user asks to "test our positioning," "are we differentiated," "is this a real strategy or just a slogan," or has a positioning statement that needs the trade-off discipline applied — what are you choosing not to do.

aronprins Bundle

SEO Audit-to-Ticket