Marketing Skill

Optimize content to be cited by AI language models (ChatGPT, Perplexity, Claude, Gemini, Mistral) as authoritative sources, distinct from traditional SEO.

Suggest, pick, or vet a business, startup, or product name that stays true to the founder's cultural origin while working professionally in the markets they want to sell into. Use when someone is naming a company, brand, or product and cares about how it lands across languages and regions — for example a name that sounds right at home but might read oddly to English speakers, or an authentic name they want to check before committing. Trigger this for any request about choosing a business name, checking if a name "works" abroad, spotting bad meanings in other languages, or making a name sound trustworthy in a specific market — even if the person doesn't say the word "skill".

Maximize form completion rates for lead capture, contact, demo, and checkout forms through field audits, layout recommendations, and A/B test ideas.

Analyze marketing pages and provide actionable recommendations to improve conversion rates, covering value proposition, headlines, CTAs, visual hierarchy, trust signals, objection handling, and friction points.

Create, optimize, and scale paid advertising campaigns on Google Ads, Meta, LinkedIn, Twitter/X, and TikTok to drive efficient customer acquisition.

Design and optimize popups, modals, and overlays to capture leads and increase conversions without damaging user experience.

Audit websites for technical SEO, on-page, and content issues, and generate prioritized action plans to improve organic search performance.

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.

Write, improve, and build B2B cold email sequences that sound human and get replies.

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

Generate, iterate, and scale ad creative for paid advertising across platforms like Google, Meta, LinkedIn, and Twitter.

When the user wants to develop social media strategy, plan content calendars, manage community engagement, or grow their social presence across platforms. Also use when the user mentions 'social media strategy,' 'social calendar,' 'community management,' 'social media plan,' 'grow followers,' 'engagement rate,' 'social media audit,' or 'which platforms should I use.' For writing individual social posts, see social-content. For analyzing social performance data, see social-media-analyzer.

Write, rewrite, or improve marketing copy for any page using conversion copywriting principles.

Social media campaign analysis and performance tracking. Calculates engagement rates, ROI, and benchmarks across platforms. Use when analyzing social media performance, calculating engagement rate, measuring campaign ROI, comparing platform metrics, or benchmarking against industry standards. Also use when the user mentions "social media audit," "engagement rate," or "which platform performs best."

Edit and improve marketing copy through seven focused editing passes, enhancing clarity, voice, specificity, and emotional impact while preserving the core message.

App Store Optimization (ASO) toolkit for researching keywords, analyzing competitor rankings, generating metadata suggestions, and improving app visibility on Apple App Store and Google Play Store. Use when the user asks about ASO, app store rankings, app metadata, app titles and descriptions, app store listings, app visibility, or mobile app marketing on iOS or Android. Supports keyword research and scoring, competitor keyword analysis, metadata optimization, A/B test planning, launch checklists, and tracking ranking changes.

Extracts YouTube transcripts, searches videos and channels, browses playlists, and monitors channel uploads via the TranscriptAPI service.

Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.

Design statistically valid A/B tests with hypothesis frameworks, sample size calculations, and analysis checklists.

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'switch from competitor,' or 'comparison content.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.

Routes marketing questions to the right specialist skill, orchestrates multi-skill campaigns, and runs cross-functional marketing audits.

Turns marketing prompts into tested, versioned production assets: A/B prompt evaluation against structured test cases, immutable prompt version history with diffs, ready-to-use marketing prompt templates (ad copy, email campaigns, social posts, landing pages, SEO meta), and an LLM-governance playbook for marketing teams (claim discipline, disclosure rules, human-review gates). Use when a marketing team relies on AI-generated content and needs prompt quality to be measurable and safe — or when the user mentions 'prompt engineering,' 'improve my prompts,' 'prompt templates,' 'prompt versioning,' 'AI content workflow,' or 'AI governance for marketing.'

Implement, audit, and validate JSON-LD structured data to earn rich results in Google and improve AI search visibility.

Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs. Use when planning demand gen strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or marketing budgets. Covers multi-channel acquisition (Google Ads, LinkedIn Ads, Meta Ads), CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships. Default calibration profile is a Series A+ B2B SaaS scaling internationally (EU/US/Canada, hybrid PLG/Sales-Led) — adapt benchmarks for other stages and motions rather than skipping the skill.

Design and optimize email sequences, drip campaigns, and automated email flows with complete drafts, metrics plans, and segmentation rules.

Optimize post-signup onboarding, user activation, first-run experience, and time-to-value with actionable audits and flow designs.

Create, schedule, and optimize social media content across LinkedIn, Twitter/X, Instagram, TikTok, and Facebook with platform-specific strategies, hooks, content calendars, and repurposing workflows.

Routes content creation requests to specialist skills for writing, strategy, or social media.

Plan product launches, feature announcements, and release strategies using phased approaches, channel mapping, and momentum-building tactics.

Provides 139 proven marketing ideas organized by category, tailored to the user's product stage, budget, and goals.

Optimize signup, registration, and trial activation flows to reduce friction and increase completion rates.

Apply, document, or enforce brand guidelines for any product or company, covering color systems, typography, logo usage, brand voice, and visual identity.

Reduce voluntary and involuntary churn through cancel flow design, save offers, exit surveys, and dunning sequences.

Plan content strategies that drive traffic, build authority, and generate leads by classifying topics as searchable or shareable.

Routes marketing requests to the appropriate specialist skill from a library of 44 skills across content, SEO, CRO, channels, growth, intelligence, and sales enablement.

Design, optimize, and communicate SaaS pricing — tier structure, value metrics, pricing pages, and price increase strategy.

Design and implement programmatic SEO strategies to create search-optimized pages at scale using templates and data, avoiding thin content penalties.

Design, launch, or optimize referral and affiliate programs with mechanics, incentives, triggers, and measurement.

Grow an audience on X/Twitter by auditing profiles, researching competitors, creating viral tweets and threads, and optimizing engagement using platform-specific mechanics.

Transforms AI-generated text into authentic, human-sounding writing by detecting AI patterns, fixing rhythm, and injecting brand voice.

Capture and maintain a foundational marketing context document covering positioning, messaging, brand voice, target audience, and competitive landscape for consistent use across marketing skills.

Audit Google Business Profiles, generate neighborhood service area pages, check NAP consistency across directories, create LocalBusiness schema, and write review responses for service-area businesses.

Audit, redesign, or plan website structure, URL hierarchy, navigation, and internal linking to improve SEO and user experience.

Plan, promote, run, and optimize webinars and virtual events to generate and convert demand, from registration through follow-up.

Set up, audit, and debug analytics tracking implementations including GA4, Google Tag Manager, event taxonomy, and conversion tracking.

Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization.

Takes a content topic from blank page to publish-ready piece through research, drafting, and optimization. Use when you need to execute a blog post, article, or guide end-to-end.

Evaluate, design, and launch free tools for lead generation, SEO value, and brand awareness.