Journal Of Marketing Research Skills

Agent skill stack for manuscripts targeted at the Journal of Marketing Research (JMR), the American Marketing Association's methods- and modeling-forward flagship published by SAGE. Covers the full spectrum of marketing research with an emphasis on methodological rigor — spanning behavioral/lab-and-field experiments, econometric and structural/analytical marketing-science modeling, and methods con

by @brycewang-stanford 12 skills

Install

npx skillmds@latest add plugin:brycewang-stanford/journal-of-marketing-research-skills

One command, no setup. In Claude Code it lands as a managed plugin you can enable, disable or remove with /plugin. On any other agent it installs the 12 skills into that agent's own folder.

Or inside Claude Code

In the Plugins tab, add this marketplace:

skillmds/skillmd
/plugin install brycewang-stanford-journal-of-marketing-research-skills@skillmd

Adds the marketplace once; later plugins need the second line only.

Or install by hand

Download the plugin and unzip its skills/ folder into your agent's skills directory. Works with every agent, no CLI needed.

Download plugin Paths per agent

Just the markdown? SKILL.md files only.

This plugin

skills: 12
authors: 1

Published by a registry member. Review its skills before installing.

Skills in this plugin

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Jmr Methods · brycewang-stanford
Use when matching the research design to the claim for a Journal of Marketing Research (JMR) manuscript — experimental design (lab and field), causal identification (IV/DiD/RDD/matching), or structural/analytical estimation. Adapts to JMR's dominant genres and to its journal-level rigor and replication expectations. It designs; jmr-data-analysis executes and reports.

1k repo stars
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Jmr Rebuttal · brycewang-stanford
Use when a Journal of Marketing Research (JMR) Revise-and-Resubmit arrives — planning the revision and drafting a point-by-point response that satisfies two independent reviewers and the Coeditor, addresses rigor-bar concerns (identification, exact statistics, replication) and substance-bar concerns (contribution), and uses the 'W'-prefixed Web Appendix to absorb new analyses without breaking the 50-page limit.

1k repo stars
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Jmr Workflow · brycewang-stanford
Use when deciding which jmr-* sub-skill to invoke next, or when sequencing manuscript work from topic selection through rebuttal for a Journal of Marketing Research (JMR) manuscript. Routes — it does not replace — the specialized skills, and classifies the paper as behavioral, modeling/econometric, or a methods contribution.

1k repo stars
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Jmr Submission · brycewang-stanford bundle
Use when running the final pre-submission preflight for a Journal of Marketing Research (JMR) manuscript — ScholarOne portal, double-anonymization, the 50-page page limit, the 'W'-prefixed Web Appendix PDF, the title-page Data Availability Statement, AMA formatting, and AI/ethics declarations. Checks readiness to submit; jmr-rebuttal handles the post-decision response.

1k repo stars
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Jmr Data Analysis · brycewang-stanford
Use when running and reporting the analysis for a Journal of Marketing Research (JMR) manuscript — selecting the estimator that matches the design, and meeting JMR's hard journal-level reporting mandate of exact p-values, standard errors, and effect sizes, plus replication-ready disclosure. Executes and reports; jmr-methods designs the study and jmr-contribution-framing states the payoff.

1k repo stars
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Jmr Writing Style · brycewang-stanford
Use when polishing prose for a Journal of Marketing Research (JMR) manuscript — a third-person 200-word abstract, AMA author-year citations, the exact-statistics number conventions, and a front-loaded research argument that clears JMR's dual bar without drifting into managerial Journal-of-Marketing framing. Late-stage polish only.

1k repo stars
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Jmr Review Process · brycewang-stanford
Use when understanding how the Journal of Marketing Research (JMR) review process works — initial editorial evaluation and possible desk rejection, double-anonymized review, the EIC-plus-Coeditor domain-routing model, the requirement of two independent reviews to reach a Revise/Accept decision, and how to read a JMR decision letter. Sets expectations; jmr-rebuttal drafts the response.

1k repo stars
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Jmr Tables Figures · brycewang-stanford
Use when building exhibits for a Journal of Marketing Research (JMR) manuscript — result tables, study-flow figures, interaction plots, and model summaries in AMA style, and deciding the split between main-text exhibits (inside the 50-page limit) and 'W'-prefixed Web Appendix exhibits (outside it). Enforces JMR's exact-statistics conventions inside every table.

1k repo stars
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Jmr Topic Selection · brycewang-stanford
Use when testing whether a marketing question is a fit for the Journal of Marketing Research (JMR) — a methods-/modeling-forward AMA flagship — rather than the managerial Journal of Marketing, the analytical Marketing Science, or the consumer-theory JCR. Locks a question that can clear both JMR's rigor bar and its substantive-contribution bar.

1k repo stars
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Jmr Theory Development · brycewang-stanford
Use when building the conceptual core of a Journal of Marketing Research (JMR) manuscript — deriving behavioral hypotheses with a testable process mechanism, or specifying the economic primitives and behavioral assumptions of a structural/econometric model. Adapts theory to JMR's two dominant genres without inflating into a managerial Journal-of-Marketing narrative.

1k repo stars
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Jmr Contribution Framing · brycewang-stanford
Use when turning results into an explicit contribution statement for a Journal of Marketing Research (JMR) manuscript — clearing JMR's dual bar by stating both the substantive/theoretical insight and, where relevant, the methodological advance. Frames why marketing researchers should care because the design is credible.

1k repo stars
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Jmr Literature Positioning · brycewang-stanford
Use when positioning a Journal of Marketing Research (JMR) manuscript against the closest behavioral, modeling, and methods literatures so the contribution reads as a genuine advance — not a better application of an existing design or model. Spans both of JMR's methodological streams and uses AMA author-year citation conventions.

1k repo stars