Animation Principles

Use when designing animations for social platforms, messaging apps, content sharing, or community features

Use when creating commercial animations, advertising motion, brand identity animation, logo reveals, or marketing video content.

Use when implementing game animations, player feedback, character movement, or interactive entertainment in Unity, Unreal, or other game engines.

Use when animating charts, graphs, dashboards, data transitions, or any information visualization work.

Use when evaluating animation usability, conducting motion studies, or when researching how animation affects user perception and task completion.

Use when prioritizing animation features, building motion roadmaps, or when a PM needs to understand the business value of animation principles.

Use when indicating progress or waiting - spinners, progress bars, skeleton screens, shimmer effects, or any animation showing the system is working.

Use when implementing animations in code, building UI transitions, or when a developer needs practical animation guidance for web/mobile applications.

Use when animation runs slow, janky, or causes frame drops