B2b GTM Skills

Monitor competitor ads across Meta, Google, and LinkedIn with strategic analysis

One-time CRM initialization. Reads agency.config.json, creates Google Sheet tabs with correct headers, and deploys the webhook Apps Script. Run this once after agency-setup to bootstrap your CRM.

Routes qualified leads to the right team member or sequence based on score, segment, and source. Applies configurable routing rules to assign leads to founder direct, SDR sequences, or nurture campaigns.

Builds Quarterly Business Review decks for active clients. Pulls metrics, generates structured QBR with wins, challenges, roadmap, and recommendations. Uses crm-writer to read client data.

Full technical, on-page, and off-page SEO audit with prioritized fix list

End-of-day response check and pipeline update. Run at 6 PM via cron. Checks all channels for replies via Chrome DevTools MCP + Zoho MCP, updates lead statuses, pauses cadence for responded leads, sends EOD report via Telegram.

Read and write data to the agency CRM (Google Sheets via webhook or API)

Evaluates current go-to-market positioning versus the market. Analyzes website, content, pricing, ICP alignment, and competitive landscape to identify gaps, opportunities, and produce a GTM health report.

Pre-meeting research and talking points generator. Researches the person and company, pulls CRM history, and generates a structured briefing with agenda, talking points, objection handlers, and recommended asks.

Monday morning full pipeline review with metrics, channel performance, and forecast. Reads all CRM tabs, calculates deltas vs previous week, and generates actionable recommendations.

Extract and codify brand voice from existing content for consistent messaging

Data quality audit on CRM with completeness scoring and specific fix recommendations

Audit a website for CRO issues and AI automation opportunities, returning actionable findings with outreach hooks

Define and refine ICP segments with persona cards and validation

Score raw leads as HOT/WARM/COOL based on config-driven weights from agency.config.json

Generate SEO-informed content briefs with competitive positioning

Find keyword gaps, SERP opportunities, and low-competition high-intent keywords

Enriches inbound leads with firmographic and technographic data. Takes minimal lead info and enriches via WebSearch, Apollo, or ZoomInfo to produce a complete lead record with company size, revenue, tech stack, social profiles, and decision-maker details.

Full website audit for ICP alignment, messaging clarity, conversion optimization, and trust signals

Generate full prospect audit as a sales tool before demos. Combines company research, CRO audit, and person intel into a presentable document with talking points and opportunity sizing.

Interactive onboarding wizard that generates agency.config.json for any B2B agency. Asks structured questions about the agency, services, ICP, tools, outreach preferences, and CRM setup. Outputs a complete config file.

Find phone numbers for decision makers via Lemlist using Chrome DevTools MCP. Takes LinkedIn profile URLs and returns phone numbers where available.

Generate formatted video scripts from transcripts, outlines, or topics with visual and audio columns

Extract brand visual system from a website or brand assets into a structured style guide

Weekly churn risk detection across active client accounts. Scans for signals like decreased engagement, missed meetings, delayed payments, and competitor mentions. Scores risk 1-10 and outputs prioritized alert list.

Multi-dimensional lead qualification scoring. Evaluates leads against BANT criteria, firmographic fit, behavioral signals, and intent indicators. Outputs qualified/disqualified verdict with detailed reasoning.

Full pipeline from signal detection to scored lead in CRM. Chains signal-scanner, lead-scorer, and crm-writer into one flow.

Orchestrates the full multi-channel outreach cadence for all active leads. Tracks where each lead is, generates appropriate content, manages daily caps, handles weekends, and coordinates across email, LinkedIn, Instagram, and phone.

Full daily team standup across all 6 verticals: Sales, Social Media, Content, SEO, Creative, and Strategy. Spawns all vertical agents in parallel, collects reports, and presents a unified standup summary. Run at 9 AM daily.

Check all outreach channels for replies using Chrome DevTools MCP. Scans Zoho webmail, LinkedIn messaging, and Instagram DMs.

Generate presentation slides as self-contained HTML files with brand-consistent styling

Weekly pipeline health analysis with velocity metrics, stage distribution, forecasting, and actionable recommendations

Generates a weekly social media content calendar across platforms. Chains blog-researcher + linkedin-researcher + social-content-writer to produce 5-7 posts/week with posting schedule.

Monitor social platforms and forums for brand mentions, category discussions, and competitor activity

Full daily sales pipeline execution. Run at 9 AM via cron. Scans for signals, enriches company leads, auto-applies to gigs, runs multi-channel outreach, processes follow-ups. All delivery automated via Chrome DevTools MCP.

Monthly strategic review playbook. Chains pipeline-review + campaign-analyzer + win-loss-analyzer + gtm-analyzer. Outputs executive summary with KPIs, channel ROI, competitive shifts, and strategic recommendations.

Find broken links, competitor backlinks, and link building outreach targets

Classify reply sentiment and determine next action

Search the web for companies showing buying signals matching the agency ICP. Enforces 75/25 geo split and 20 gig + 5 company daily targets.

Calculate TAM, SAM, and SOM for new market segments using top-down and bottom-up methods

Track key contacts who change jobs and draft warm outreach to movers at ICP companies

Determines all follow-up actions due today across the 10-day outreach cadence. Generates content and delivers automatically via Chrome DevTools MCP. Sends Telegram confirmation after completion.

Build Meta/Instagram ad campaigns with audience targeting, ad copy, and creative specs

Builds drip email campaigns for leads not ready to buy. Determines segment and buying stage, selects content per stage, and generates a complete 5-7 email sequence over 30 days with timing and content.

Plan and blueprint programmatic SEO page strategies at scale

Monitor competitor blogs and industry publications to surface content opportunities

Create process and architecture diagrams using Mermaid.js syntax

Find and validate email addresses using Snov.io via Chrome DevTools MCP. Takes LinkedIn profile URLs and returns verified emails. Replaces ZeroBounce.

Analyze conversion funnel drop-offs and identify biggest leak points with impact-ranked recommendations

Mine winning ad angles, hooks, and creative patterns from top-performing ads

Cross-channel campaign performance analysis with blended CAC and budget recommendations

Track Slack communities, Discord servers, Facebook groups, and forums for buying signals and engagement opportunities

Weekly competitive landscape monitoring and analysis

Finds upsell and cross-sell opportunities in existing client accounts. Detects new product launches, traffic growth, hiring signals, funding events, and underutilized services. Maps opportunities to agency service offerings.

Analyzes email sequence performance metrics. Evaluates open rates, click rates, reply rates, and conversion by step. Identifies drop-off points, benchmarks against industry averages, and recommends optimizations.

Analyze A/B test results for statistical significance with ship, extend, or kill recommendations

Generate LinkedIn carousel slides as structured HTML files with brand styling

Draft newsletter and nurture email copy with brand voice, structured sections, and conversion-focused CTAs

Extract warm prospects from competitor and industry post engagers across LinkedIn, Twitter, and blogs

Generates full long-form content: whitepapers, eBooks, research reports, and pillar pages. Takes a content brief and produces 2000-5000 word drafts with sections, data points, and CTAs.