Clawfu Skills

Process large codebases (>100 files) using the Recursive Language Model pattern. Orchestrates parallel sub-agents to map-reduce across files without context rot. Use when: analyzing large repositories; auditing security or auth across many files; finding patterns across 50+ files; processing large log files or data dumps

"Invert, always invert." Apply Carl Jacobi's mathematical principle and Charlie Munger's investing wisdom to solve problems by thinking backward from failure. Use when: **Goal setting** - Define what would guarantee failure, then avoid it; **Risk analysis** - Identify what could destroy your project before starting; **Decision making** - Evaluate choices by examining their worst outcomes; **Problem solving** - When direct approaches aren't working, reverse the question; **Strategy development...

Master the art of calls-to-action that convert. Direct CTAs, transitional CTAs, button copy, and microcopy that turns readers into customers. Use when: Writing button text for landing pages and emails; Creating CTAs for different stages of awareness; Designing click-worthy microcopy; A/B testing CTA variations; Building email sequences with graduated CTAs

Extract honest customer insights by asking questions about their life instead of your idea. Master Rob Fitzpatrick's methodology for conversations that can't lie to you. Use when: **Before building anything** to validate if the problem is real and painful; **Customer discovery calls** to get honest feedback without leading questions; **Pivoting decisions** to understand if you should change direction; **Feature prioritization** to learn what customers actually need vs. say they want; **Pricin...

Generate high-quality LinkedIn posts for GEO thought leadership. Use when asked to write LinkedIn content, create social media posts, or generate content about SEO/GEO topics.

Concevez et générez des voix IA pour vos vidéos en utilisant ElevenLabs ou Qwen3-TTS, avec clonage vocal, design par description, et synchronisation lip-sync. Use when: **Créer une voix de marque** - Définir le ton vocal pour une campagne; **Cloner une voix existante** - Reproduire une voix avec autorisation; **Designer une voix originale** - Créer une voix à partir d'une description; **Multi-personnages** - Gérer plusieurs voix dans une même vidéo; **Lip-sync vidéo IA** - Synchroniser voix e...

Extract structured data from websites. Use when: collecting competitor pricing; scraping product listings; extracting contact information; gathering research data; monitoring website changes

Apply Russell Brunson's Expert Secrets framework to build a mass movement around expertise — create a charismatic leader persona, design a new-opportunity offer, craft belief-breaking stories, and structure a Perfect Webinar that converts. Use when: positioning as an expert to monetize knowledge, creating an online course or coaching program, designing a webinar sales presentation, building a tribe with an identity and cause, crafting an Epiphany Bridge origin story, or packaging expertise into a value ladder.

Design and run effective 1:1 meetings that build trust, develop people, and surface problems early. Covers cadence setup, agenda ownership, conversation frameworks, question banks, and handling difficult topics. Use when: a new manager learning to run 1:1s, resetting unproductive 1:1s that became status updates, onboarding a new direct report, preparing for a difficult performance conversation, building trust with a new team, or coaching through career development discussions.

Calculate A/B test statistical significance. Use when: determining if test results are significant; calculating required sample size; estimating test duration; analyzing conversion experiments; making data-driven decisions

Route multi-step marketing, product, or business challenges to the right sequence of ClawFu skills. Recommends which frameworks to combine, in what order, with handoff outputs between steps. Use when: planning a product launch end-to-end, combining positioning + offers + launch skills, running a customer-validation sprint, creating a content strategy pipeline, deciding which skills to chain for a complex project, or orchestrating a sales-enablement playbook.

Master Ira Glass's narrative storytelling methodology from This American Life to create podcasts that captivate listeners through the power of story. Use when: Creating a branded podcast or audio content series; Structuring episodes for maximum listener engagement; Transforming raw interviews into compelling narratives; Building thought leadership through audio storytelling; Planning podcast content that keeps audiences coming back

Scale your brand voice across multiple languages using AI voice synthesis, maintaining consistent character and quality for global content. Use when: Expanding video content to new language markets; Creating multilingual courses or training; Localizing ads and marketing videos; Dubbing existing content for international audiences; Building consistent global brand voice

Create a content engine that attracts, engages, and converts using Joe Pulizzi's Epic Content Marketing methodology Use when: **Starting a content marketing program** from scratch or revamping an existing one; **Building an audience** for your brand, product, or service; **Creating a content mission statement** to align your team; **Developing an editorial calendar** and content plan; **Choosing content types and channels** strategically

Write copy that sells NOW using Dan Kennedy's "No B.S." direct response marketing principles Use when: **Writing sales copy** that must generate immediate, trackable response; **Creating direct mail pieces**, sales letters, or landing pages for local businesses; **Designing marketing funnels** with clear offers at every stage; **Breaking free from "brand advertising"** that doesn't produce measurable ROI; **Building follow-up sequences** that convert leads into customers

Assess deal health and identify at-risk opportunities using engagement signals, stakeholder mapping, and velocity analysis

Find and analyze influencers for campaigns. Use when: researching potential influencer partners; analyzing influencer metrics; building influencer lists; evaluating engagement rates; planning influencer outreach

Become the Category King by creating new markets instead of competing in existing ones Use when: **Launching a company or product** that doesn't fit cleanly into existing categories; **Stuck in commodity competition** where you're compared feature-to-feature with competitors; **Redefining your market position** when "better" isn't working as a strategy; **Planning a major market announcement** or product launch; **Escaping price pressure** by creating net new demand instead of fighting for ex...

Générez des prompts optimisés pour chaque modèle de génération vidéo IA (Veo 3, Runway Gen-3, Kling 2.6, Pika), en exploitant leurs forces spécifiques. Use when: **Animer des frames de storyboard** - Transformer des images fixes en vidéo; **Choisir le bon modèle** - Sélectionner Veo, Runway, Kling ou Pika selon le besoin; **Optimiser la qualité de génération** - Prompts structurés pour meilleurs résultats; **Créer des transitions fluides** - Scene extension, first/last frame; **Utiliser le mo...

Analyze user retention by cohort. Use when: measuring customer retention; understanding lifecycle patterns; comparing acquisition cohorts; tracking engagement over time; identifying churn risks

Analyze conversion funnels and identify drop-offs. Use when: analyzing checkout funnel; tracking signup flow; identifying conversion blockers; optimizing user journey; visualizing funnel performance

25+ proven headline formulas that stop the scroll, capture attention, and drive clicks. Templates and examples for every situation. Use when: Writing headlines for landing pages, ads, or articles; Creating email subject lines that get opens; Crafting social media hooks; A/B testing headline variations; Overcoming headline writer's block

Build high-converting landing pages with proven structure, persuasive sections, and best practices. From hero to footer—every element optimized. Use when: Writing landing pages from scratch; Improving existing underperforming pages; Creating templates for repeatable page types; Structuring lead gen, sales, or product pages; Reviewing pages for conversion optimization

Transformez l'attention en conviction avec des séquences email evergreen qui font progresser les leads de curiosité → confiance → call booké, basé sur la méthodologie A5 du Marketing Swarm de Lasse Flagstad. Use when: **Créer une séquence evergreen** - Emails automatiques qui tournent indéfiniment; **Réactiver une liste froide** - Réveiller des leads dormants sans spam; **Structurer le nurturing post-lead-magnet** - Que se passe-t-il après l'opt-in?; **Définir les segments et triggers** - HOT...

Transform your go-to-market strategy using Wes Bush's PLG framework to make your product the primary driver of customer acquisition, activation, and retention Use when: **Launching a SaaS product** and deciding between free trial, freemium, or sales-led models; **Reducing customer acquisition costs** by letting the product do the selling; **Designing user onboarding** that drives users to value quickly; **Converting free users to paid** through product-qualified leads (PQLs); **Fighting churn...

Stop being a "nice" manager. Learn Kim Scott's framework for caring personally while challenging directly—the combination that builds trust and drives performance. Use when: **Giving feedback** (positive or constructive); **Building trust** with direct reports; **Performance conversations** that need to happen; **Team culture building** for high performance; **New manager development** learning to have hard conversations

Build products customers actually want. Apply Marty Cagan's Silicon Valley-tested framework to discover solutions that are valuable, usable, feasible, and viable. Use when: **New product development** when validating what to build; **Feature prioritization** to ensure you're solving real problems; **Pivot decisions** when current direction isn't working; **Team alignment** on what problems to solve; **Risk reduction** before committing development resources

Model best-case, worst-case, and likely revenue scenarios with sensitivity analysis for strategic planning. Use when: building financial forecasts; presenting board scenarios; planning headcount around revenue uncertainty; modeling pricing changes impact; preparing investor updates with upside/downside ranges

Break down complex problems to their fundamental truths, then reason up from there. Master Aristotle's ancient method modernized by Elon Musk to solve seemingly impossible problems. Use when: **Facing a "impossible" problem** where conventional solutions don't work; **Challenging industry assumptions** that everyone accepts as truth; **Pricing or cost analysis** to find dramatic savings (like Musk with batteries); **Product innovation** when iterating on existing solutions isn't enough; **Str...

Design products around price using Madhavan Ramanujam's "Monetizing Innovation" methodology—determine willingness to pay before you build, not after. Use when: **Set pricing for a new product** before or during development; **Validate willingness to pay** before investing in features; **Structure pricing tiers** (Good-Better-Best) for different segments; **Choose the right monetization model** (subscription, usage-based, freemium, etc.); **Diagnose why a product isn't monetizing** as expected

Create marketing visualizations from data. Use when: creating charts for reports; visualizing campaign performance; generating dashboards; presenting data insights; exporting charts for presentations

Write search-optimized content that ranks on Google using proven frameworks from Ahrefs, Moz, and Google's E-E-A-T guidelines—create helpful, people-first content that satisfies both search engines and readers. Use when: **Write blog posts** optimized for search engines; **Create pillar content** for topical authority; **Optimize existing content** for better rankings; **Write product or service pages** that rank; **Create how-to guides** and tutorials

Build a phased reputation recovery plan after a crisis — from damage assessment through stakeholder communication, trust-rebuilding actions, and sentiment tracking. Use when: rebuilding brand reputation post-crisis, designing a public apology and accountability strategy, creating stakeholder-specific recovery communications, tracking sentiment recovery metrics, planning a PR damage-control roadmap, or recovering from a data breach, product recall, or public backlash.

Analyze employee engagement survey data to identify trends, prioritize actions, and design targeted interventions

Design and coordinate efficient interview processes with optimal panel composition, scheduling logistics, and candidate experience

Use when analyzing server logs to understand how AI crawlers (GPTBot, ClaudeBot, PerplexityBot) interact with your site. Use when optimizing content placement for LLM retrieval, diagnosing why AI search isn't citing your content, or auditing crawl patterns to find optimization gaps.

Run automated Lighthouse audits for Core Web Vitals and SEO. Use when: checking page performance; auditing SEO technical issues; monitoring Core Web Vitals; comparing before/after optimization; batch auditing multiple URLs

Discover where your audience actually pays attention online using Rand Fishkin's behavioral intelligence methodology—beyond demographics to actionable media affinity data. Use when: **Find where to reach your audience** beyond Google and Facebook ads; **Discover podcasts, YouTube channels, and publications** your audience follows; **Identify influencers and accounts** with real audience overlap; **Plan PR and media outreach** with data-backed target lists; **Improve ad targeting** on YouTube,...

Build durable competitive advantage using Hamilton Helmer's "7 Powers" framework—the complete, mutually exclusive enumeration of all possible sources of sustainable business moats. Use when: **Evaluate your competitive position** and identify if you have true Power; **Choose strategic direction** for building durable advantage; **Analyze competitors** to understand their moats and vulnerabilities; **Advise on M&A** whether an acquisition target has defensible value; **Assess startup investmen...

"What is important is seldom urgent and what is urgent is seldom important." Master Dwight D. Eisenhower's prioritization framework to focus on what truly matters. Use when: **Feeling overwhelmed** by too many tasks and not enough time; **Weekly planning** to set priorities for the week ahead; **Daily triage** when everything seems urgent; **Delegation decisions** to identify what others should handle; **Saying no** by recognizing tasks that shouldn't be done at all

Master Alex Hormozi's offer creation framework from "$100M Offers" (2021). Build irresistible offers using the Value Equation, stacking, guarantees, and scarcity. Use when: Creating new product or service offers; Restructuring existing offers for higher conversions; Pricing premium products and services; Building offer stacks with bonuses and guarantees; Choosing target markets for maximum leverage

Apply Edward de Bono's parallel thinking framework (1985) to make better decisions by examining ideas from six distinct perspectives systematically. Use when: **Making complex decisions** that require multiple perspectives; **Evaluating new products, offers, or strategies** before launch; **Breaking out of analysis paralysis** with structured thinking; **Running productive meetings** where everyone thinks in the same direction; **Balancing optimism with caution** in strategic planning

Generate PDF/HTML reports from templates and data. Use when: creating client reports; generating weekly summaries; producing marketing performance reports; automating recurring reports

Process video files with ffmpeg automation. Use when: compressing videos for upload; extracting audio from video; resizing for social formats; clipping segments; merging multiple videos; generating thumbnails

Master David Ogilvy's timeless advertising principles from "Confessions of an Advertising Man" (1963). The Father of Advertising's rules for copy that sells. Use when: Writing advertising copy (print, digital, video); Crafting headlines that stop the scroll; Creating long-form sales copy; Reviewing and improving existing marketing copy; Building brand campaigns that sell AND build equity

Write high-converting direct response sales letters using the proven methodologies of Gary Halbert (The Boron Letters) and Dan Kennedy (The Ultimate Sales Letter)—master the art of persuasive long-form copy that turns readers into buyers. Use when: **Write a long-form sales letter** for a product or service; **Create direct mail pieces** that generate response; **Write landing page copy** in sales letter format; **Craft email sequences** with direct response principles; **Develop VSL scripts*...

Coordinate crisis response through structured playbooks, communication templates, and team orchestration

Generate predictive pipeline forecasts with confidence intervals and scenario modeling for revenue planning

Score and qualify prospects against your Ideal Customer Profile using firmographic, technographic, and behavioral criteria

Cluster keywords by semantic similarity and intent. Use when: organizing keyword research; creating content pillars; mapping keywords to pages; identifying content gaps; grouping search intent

Apply 2026's top graphic design trends to any creative brief. Based on Kittl × Savee's 2026 Design Trends Report (10 trends + 2 honorable mentions), backed by Adobe, Figma, and Pinterest data. Use when: **Designing a brand identity** — pick the right aesthetic for your audience; **Creating social media assets** — use trending visual languages that perform; **Briefing a designer or AI image tool** — give precise style direction with vocabulary and references; **Refreshing a visual identity** — know what's rising vs saturating; **Building mood boards** — combine trends intentionally with data-backed rationale.

Analyze sentiment in text using ML models. Use when: analyzing customer reviews; processing NPS feedback; monitoring brand mentions; evaluating campaign responses; categorizing support tickets

Analyze existing brand content to extract voice patterns, create voice guidelines, and ensure consistent brand expression

Build marketing that people actually want using Seth Godin's Permission Marketing methodology—earn attention instead of demanding it, turning strangers into friends and friends into customers. Use when: **Build an email list** that's engaged and valuable; **Design lead magnets** that earn real permission; **Create content strategy** based on earning attention; **Evaluate marketing tactics** for permission vs. interruption; **Improve email marketing** by increasing anticipation and relevance

Create remarkable products and experiences that spread through word of mouth using Seth Godin's Purple Cow methodology Use when: **Launching a new product** and need it to stand out in a crowded market; **Differentiating your brand** from competitors who all look the same; **Escaping commodity status** where you compete only on price; **Planning a marketing strategy** with limited advertising budget; **Finding your remarkable angle** when "good enough" isn't working

Master FBI hostage negotiation techniques adapted for business. Apply Chris Voss' proven methods to close deals, handle objections, and negotiate from a position of strength. Use when: **High-stakes negotiations** where outcomes matter significantly; **Difficult conversations** with clients, vendors, or partners; **Price negotiations** when you need to hold firm; **Conflict resolution** between team members or stakeholders; **Sales objections** that standard techniques don't resolve

Make decisions that your 80-year-old self will thank you for. Master Jeff Bezos' mental model for bold choices that minimize long-term regret. Use when: **Career decisions** with long-term implications; **Startup vs. safe job** choices; **Major life pivots** (relocations, relationships, changes); **Risk-taking decisions** where fear is a factor; **Opportunity evaluation** when considering bold moves

Build profitable Google Ads campaigns by applying Perry Marshall's 80/20 principles to paid search optimization Use when: **Setting up a new Google Ads account** from scratch; **Optimizing existing campaigns** that are underperforming; **Structuring campaigns** for maximum quality score and ROI; **Applying 80/20 thinking** to identify high-leverage optimizations; **Scaling profitable campaigns** without wasting budget

Transform long-form content into multiple short-form pieces. Use when: converting podcast to social posts; extracting Twitter threads from blog posts; pulling quotes from transcripts; creating content variants from single source

Master Eugene Schwartz's 5 Stages of Awareness framework from "Breakthrough Advertising" (1966) to write copy that meets prospects where they are. Use when: Writing copy and unsure how "aware" your audience is; Creating multi-stage funnels with different messaging per stage; Building email sequences that nurture from cold to ready-to-buy; Optimizing ads for different audience temperatures; Diagnosing why existing copy isn't converting