Clawfu Skills

Master Robert Cialdini's 6 (+1) Principles of Persuasion from "Influence: The Psychology of Persuasion" (1984). Ethically apply the psychology of compliance to marketing. Use when: Designing landing pages that convert; Writing sales copy and email sequences; Creating pricing and offer structures; Building testimonial and social proof strategies; Developing referral and loyalty programs

Use when optimizing for AI search visibility where individual experts and entities outperform generic brand pages. Use when building cross-platform authority for people, organizations, or products that AI models should recognize and cite.

Know when to move fast and when to move carefully. Master Jeff Bezos' framework for distinguishing high-stakes irreversible decisions from low-stakes reversible ones. Use when: **Prioritizing decisions** to know where to invest time; **Team empowerment** to understand what to delegate vs. escalate; **Avoiding analysis paralysis** on decisions that don't matter; **Risk management** to identify where caution is truly warranted; **Speed vs. thoroughness** trade-offs in any context

Test willingness to pay before launching with proven pricing research methodologies. Combine Van Westendorp, Gabor-Granger, and behavioral techniques to find your optimal price point. Use when: **After solution validation** to test willingness to pay; **Before launch** to set initial pricing; **Pricing changes** to test new price points; **New segments** to understand price sensitivity by segment; **Competitive positioning** to price against alternatives

Test if your solution actually solves the validated problem before building the full product. Master the art of showing concepts and prototypes to get honest feedback on solution fit. Use when: **After problem interviews** to test if your solution addresses validated problems; **Before building MVP** to validate core value proposition; **Prototype testing** to get feedback on concepts and mockups; **Feature validation** to test if new features solve real problems; **Pivoting** to test alterna...

Analyze paid advertising performance across channels and recommend budget reallocation to maximize ROAS and minimize CAC. Use when: planning quarterly ad budget allocation, diagnosing underperforming ad channels, deciding whether to scale spend on a channel, calculating marginal ROI across Google Ads, Meta, LinkedIn, or TikTok, rebalancing media mix after performance shifts, or setting up a test-and-scale framework for new channels.

Transform podcast transcripts into multiple content assets—blog posts, social snippets, newsletters, and SEO-optimized landing pages—using systematic repurposing workflows. Use when: Maximizing ROI from podcast episodes; Creating blog content from audio/video; Generating social media posts from long-form content; Building newsletter content from transcripts; Extracting quotes and highlights for promotion

Optimize landing pages for maximum conversions using proven frameworks from Unbounce and Oli Gardner—apply the "one goal, one message, one action" principle with data-driven design, copy, and CTA best practices. Use when: **Create a new landing page** for a campaign; **Optimize an existing landing page** that isn't converting; **Review landing page design** before launch; **Improve form conversion rates** on lead gen pages; **A/B test landing page elements** systematically

Think beyond immediate consequences to understand the chain reactions of decisions. Master Howard Marks' investment framework for seeing what others miss. Use when: **Strategic decisions** where long-term consequences matter; **Policy/rule changes** that will trigger behavioral responses; **Competitive moves** to anticipate market reactions; **Product decisions** where user behavior may shift; **Investment analysis** to see past obvious conclusions

Use when creating content that must be discoverable by AI search engines (ChatGPT, Perplexity, Gemini). Use when SEO alone isn't enough, when you need AI citations, or when optimizing for the "zero-click" future.

Use when rewriting AI-generated text to match a specific person's or brand's authentic voice. Use when AI output sounds generic, corporate, or detectable. Unlike generic "humanizers," this skill requires voice analysis input and produces voice-consistent output, not fake imperfections.

Automate QBR preparation with account summaries, success metrics, challenges, and strategic recommendations

Think like Intel's legendary CEO. Apply Andy Grove's management operating system to maximize your team's output through leverage, OKRs, and systematic decision-making. Use when: **Scaling a team** when individual contribution isn't enough; **Performance management** to measure and improve output; **Meeting optimization** to make meetings productive; **Decision-making** in management contexts; **New manager transition** from individual contributor

Design multi-touch outbound sequences with optimal timing, channel mix, and messaging progression for SDR campaigns

Manage the customer renewal process with health-based playbooks, timeline tracking, and risk mitigation strategies

Qualify enterprise opportunities using MEDDIC/MEDDPICC framework for complex B2B sales cycles