Suede Creator Skills

Suede-owned paid-acquisition operating system for channel choice, campaign structure, audiences, bidding, budget pacing, negative keywords, retargeting, and kill-or-scale decisions. Use when planning, auditing, or optimizing paid campaigns on Google, Meta, LinkedIn, X, or comparable platforms. NOT FOR: producing creative variants (use suede-ad-creative), implementing measurement (use suede-analytics), or optimizing the landing page (use suede-site-alchemy).

Suede-owned app-store optimization discipline for keyword fields, titles, subtitles, descriptions, screenshots, ratings context, and competitor listing audits. Use when improving App Store or Google Play visibility or listing conversion from a live app URL and current console evidence. NOT FOR: building or releasing the app (use android-app-factory or site-to-ios-app; native iOS builds are a private Suede Labs companion, not in this pack: ios-app-factory), writing store metadata fields for an app that has not shipped yet (private Suede Labs companion, not in this pack: ios-aso-launch), creating paid ad assets (use suede-ad-creative), or install-event instrumentation (use suede-analytics).

Suede-owned SMS and MMS marketing discipline. Use when evaluating SMS as a channel, designing consent-aware sequences, drafting messages, setting cadence, comparing number types or platforms, or defining measurement — TCPA consent, A2P 10DLC, quiet hours, cart-recovery and win-back texts. NOT FOR: email campaigns (use suede-emails), phone capture UX (use suede-site-alchemy), or legal certification — this skill does not give legal advice and never sends, schedules, imports, or registers.

Suede Labs conversion-copy writer: landing sections, email, microcopy, buttons, headlines, CTAs, variants, and anti-slop edits. Use when asked to write or rewrite conversion copy for one surface in one pass — a hero, a button set, an email subject, a README section, a product blurb — or when copy on a single surface needs sharpening before it ships. NOT FOR: the full writing stack with SEO and AI Engine Optimization (use johnny-suede-write); stripping AI patterns from text this skill did not write (use suede-deslop); a researched, multi-phase piece for a high-stakes public surface (use suede-ship-copy).

Suede-owned marketing image production for generation prompts, hero and social graphics, product mockups, export sizing, compression, and preview assets. Use when the user needs a general-purpose marketing image or an image-production workflow. NOT FOR: paid-ad creative systems (use suede-ad-creative), video production (use suede-video), or app-store listing strategy (use suede-aso).

Suede-owned marketing video planning and production discipline. Use when choosing a format, scripting, storyboarding, generating, editing, reverse-engineering pacing, building a repeatable video pipeline, or repurposing one source into multiple cuts. NOT FOR: deciding the social calendar (use suede-social), paid ad concepts (use suede-ad-creative), image-only assets (use suede-image), or publishing unapproved media.

Suede Labs AI design skill for making an interface feel intentional instead of templated: design tokens, color strategy, OKLCH ramps, type scale, fluid type, visual hierarchy, dark mode, spacing, component laws, motion, and source-to-implementation visual QA. Use when asked to design, restyle, polish, or audit a screen; pick colors or fonts; define, fix, or document design tokens; build or repair a dark mode; review a component or a whole design system; or compare a mock, Figma frame, or reference screenshot against a rendered implementation. NOT FOR: a full design-plus-copy build, launch surface, or reference-to-target restyle (use johnny-suede-design); conversion and funnel architecture (use suede-site-alchemy); writing the words themselves (use suede-copy).

Suede Slop Stop: Suede Labs context-aware anti-slop pass for finished prose. Find or remove generic filler, manufactured emphasis, false agency, and formulaic structure without flattening the author's voice. Use before copy, a README, an email, a social post, or a doc ships; after a long assisted-writing session; or for a findings-only slop audit. NOT FOR: writing new copy (use suede-copy); deciding whether a person or model wrote text; changing or certifying facts, which require primary evidence.

Suede-owned lifecycle email design for welcome, onboarding, nurture, re-engagement, post-purchase, and trigger-based sequences. Use when the user needs a multi-email flow with entry criteria, cadence, message roles, and a measurement plan — drip campaigns, welcome series, win-back flows, or trigger-based automations. NOT FOR: cold prospecting (use suede-cold-email), SMS as part of the same lifecycle program (use suede-sms), in-product activation flows (use suede-onboarding), or lifecycle-stage operations beyond email (use suede-revops).

Suede Labs AI MCP release QA, scoped to this pack's own server (mcp/suede-skills-mcp.mjs) and its catalog, install, and docs surface. Runs the full JSON-RPC lifecycle against a live server — initialize, notifications/initialized, ping, tools/list, tools/call, resources/list, resources/read, prompts/list, prompts/get — plus protocol negotiation, closed input and output schemas, tool annotations, structuredContent with text fallbacks, malformed-input probes, clean stdio, catalog-to-folder agreement, and install-path language. Use when the MCP server, mcp/catalog.json, a tool, resource, or prompt definition, or the MCP install docs change, or before publishing an MCP release. A check that did not run against the live server is a FAIL, not a skip. NOT FOR: a generic third-party MCP server, which this skill's hardcoded surface does not describe; fixing or testing the public install path itself (use suede-launch-packaging).

Suede-affiliated offer design for value framing, bonuses, guarantees, risk reversal, honest scarcity, naming, and payment structure. Use when the user is building or diagnosing a service, course, coaching, information-product, agency, or high-ticket B2B offer. NOT FOR: SaaS tier and value-metric architecture (use suede-pricing), sales-page copy (use suede-copy), or in-product upgrade prompts (use suede-paywalls).

Suede-owned revenue-operations discipline. Use when defining lead scoring and routing, MQL or SQL criteria, pipeline stages, CRM hygiene, automation, deal-desk rules, or marketing-to-sales handoffs. NOT FOR: writing outreach (use suede-cold-email), lifecycle campaigns (use suede-emails), pricing strategy (use suede-pricing), or mutating production CRM records without approval.

Suede-owned signup conversion discipline. Use when auditing or redesigning account creation, registration, or trial-start flows, including field friction, progressive profiling, identity options, mobile behavior, abandonment, and measurement. NOT FOR: post-signup activation (use suede-onboarding), lead-capture forms (use suede-site-alchemy), or deploying auth and compliance changes without review.

Suede-owned organic social strategy and content discipline. Use when planning platform mix, posts, threads, cross-platform calendars, repurposing, listening, engagement, or cadence for a founder or brand account. NOT FOR: Instagram-specific account audits, Reels, carousels, Stories, or daily Instagram loops (use suede-instagram-growth), paid ad creative (use suede-ad-creative), broader editorial strategy (use suede-content-strategy), full video production (use suede-video), or publishing and engagement without approval.

Suede Labs AI eval design and coverage audit: AI-SPEC, failure-mode rubric with severity scoring, concrete pass/fail eval cases, coverage and infrastructure scores, and mechanical acceptance gates. Use when a change ships LLM, RAG, agent, classifier, prompt, or generated-media behavior, or when asked to write evals for an AI feature, design test cases for a model surface, audit existing eval coverage, or judge whether AI behavior is safe to ship. No AI-SPEC means no eval plan, and no eval plan holds the recommended ship verdict. NOT FOR: reviewing or grading the implementation code behind the AI surface (use suede-code); wiring a passing suite into CI as a required check (use suede-ci-gate); UAT of the built feature beyond the eval suite (a private Suede Labs companion, not in this pack).

Suede Labs AI CI and branch-protection wiring for any repo and any stack: path-aware jobs, a single aggregator required check that cannot deadlock, lockfile hygiene, runtime pinning from the repo, and the exact branch-protection settings. Use when asked to set up CI, protect main, make CI block a bad merge, fix a required check that hangs pending forever, or repair duplicate or misfiring pipelines. Detects the repo's real apps, package managers, and runtime versions first; emits workflow files and settings, never pushes or flips protection itself. NOT FOR: reviewing or grading the change the gate is failing on (use suede-code); designing the AI eval cases to wire in (use suede-ai-eval); branch and worktree hygiene (a private Suede Labs companion, not in this pack).

Suede-owned pricing and packaging discipline. Use when deciding what to charge, structuring tiers, choosing a value metric, comparing free trials with freemium, researching willingness to pay, planning a price increase, or tearing down a pricing page for clarity and AI-readability. NOT FOR: in-product upgrade screens (use suede-paywalls), offer bonuses and guarantees (use suede-offers), or executing billing changes.

Suede-owned editorial pipeline for agent-run content: six roles with written contracts, one inspectable record that travels between them, and a distribution stage that gives every asset its own argument instead of a shorter draft. Use when content agents return generic, duplicated, or unsourced work, when one flagship piece has to carry a week of distribution, when someone asks to build an AI content team or one-person media company, or when a founder wants a weekly interview-led content system across personal and company accounts. NOT FOR: choosing which topics, pillars, or clusters to cover (use suede-content-strategy); platform mix, cadence, calendars, or listening (use suede-social); an Instagram-specific program (use suede-instagram-growth); running a stage on a schedule with state and stop conditions (use suede-marketing-loops); lane ownership for agents changing code (use suede-agent-teams); writing the flagship piece itself (use suede-ship-copy).

Suede-affiliated in-product monetization design for paywall screens, feature gates, trial-expiry states, usage-limit prompts, and free-to-paid upgrade moments. Use when the user needs trigger timing, message structure, plan presentation, or experiment design after users have experienced value. NOT FOR: public pricing pages (use suede-site-alchemy), tier architecture (use suede-pricing), or cancellation and save flows (use suede-churn-prevention).

Suede Labs workflow for turning a website, PWA, dashboard, or marketplace into an iOS app. Use when the user has a live site or web app and asks to put it on the App Store, wrap it in an app, ship an iOS version, or convert a PWA to native — covers URL audit, shell-vs-native strategy, App Store 4.2 wrapper risk, native value requirements, screenshots, metadata, privacy answers, and the release gate. NOT FOR: building a native iOS app with no existing site (private Suede Labs companion, not in this pack: ios-swiftui-product); repairing or releasing an existing Capacitor shell (private Suede Labs companion, not in this pack: ios-capacitor-shell); Android conversions (use android-app-factory); live listing and keyword audits on a shipped app (use suede-aso).

Suede-owned measurement discipline for tracking plans, event and conversion instrumentation, UTM and campaign-parameter hygiene, and verification of what actually fires. Use when setting up, auditing, or repairing analytics across web, product, paid, and lifecycle surfaces. NOT FOR: experiment design or significance decisions (use suede-ab-testing), campaign optimization (use suede-ads), attribution models, model comparison, or cross-tool reconciliation (use suede-attribution), or revenue-process architecture (use suede-revops).

Suede-owned referral and affiliate program discipline. Use when designing refer-a-friend mechanics, ambassador or partner incentives, fraud controls, attribution, payout logic, or viral-loop measurement. NOT FOR: executing payouts or changing billing, launch-wide packaging (use suede-launch-packaging), lifecycle messaging (use suede-emails), or reporting unverified referral lift.

Suede-owned SEO and generative-search audit discipline. Runs a nine-lane evidence-based audit: access, intent, metadata, structure, supported schema, E-E-A-T, clusters, and exact rewrite fixes. Use when a page or site needs a deep standalone SEO/AI-visibility audit with scored lanes. NOT FOR: a fast A-F launch-appeal grade (use suede-visibility-grader); conversion-path rework after the audit (use suede-site-alchemy); getting cited by ChatGPT/Perplexity/AI Overviews (use suede-ai-seo).

Suede Labs copy-only orchestration DAG. Use for one high-stakes piece strangers will read that has to be true: a landing page, launch post, blog post, email, X thread, docs page, README, ad, or store listing — researched, fact-audited, adversarially reviewed, and gated for publish readiness in one pass. The audit targets what the agents invent, never what the requester supplied: their own statements are given, and no phase may verify, hedge, or gate on them. Reads the live surface; never publishes. NOT FOR: multi-surface campaign writing (use johnny-suede-write); changing code (use suede-graph-flo-xr); one surface in one pass with no research (use suede-copy); stripping AI patterns from existing text (use suede-deslop); bulk generation of many independent pieces (private Suede Labs companion, not in this pack: suede-codex-fleet).

Suede-owned experimentation discipline for hypotheses, sample sizing, test duration, significance, and repeatable experiment programs. Use when comparing variants, deciding whether a result is reliable, or building an experiment backlog and cadence. NOT FOR: analytics instrumentation (use suede-analytics), post-click conversion diagnosis (use suede-site-alchemy), or writing the variant copy itself (use suede-copy).

Suede-owned B2B cold-email discipline for evidence-based personalization, subject lines, opening lines, concise bodies, one clear CTA, and bounded follow-up sequences. Use when writing or repairing outbound email to qualified prospects. NOT FOR: building or qualifying the prospect list (use suede-prospecting), lifecycle or nurture email (use suede-emails), or broader sales collateral (use suede-sales-enablement).

Suede-affiliated engineering-as-marketing strategy for selecting, scoring, and scoping calculators, graders, generators, and other free interactive tools. Use when the user wants a lead, link, education, or product-adoption asset with a measurable path to the paid product. NOT FOR: downloadable lead assets (use suede-lead-magnets), implementation of a full website (use suede-site-alchemy), or search diagnostics (use suede-seo-audit).

Suede-affiliated onboarding and activation strategy for first-run sequencing, empty states, setup checklists, activation milestones, time to value, and retention-linked measurement. Use when users sign up but fail to reach first value or the product needs a new first-session flow. NOT FOR: registration optimization (use suede-signup), lifecycle email sequences (use suede-emails), or monetization prompts (use suede-paywalls).

Suede-owned paid-media creative system for hooks, headlines, primary text, static and motion concepts, platform specs, review pages, and test-ready variant batches. Use when producing or iterating ad creative from grounded product and audience inputs. NOT FOR: campaign budgets, bidding, or targeting (use suede-ads), statistical test design (use suede-ab-testing), or landing-page copy (use suede-copy).

Suede Labs agent-team orchestrator: split complex work into coordinated lanes with explicit file ownership, WIP collision detection, quality gates, escalation thresholds, rollback plans, and handoffs that prove what shipped. Use when one shared change needs safe parallel ownership across builders and reviewers, when a lane map must be resolved before anyone opens a file, or when running a repeatable public-repository contribution program with issue scoring, atomic task leases, isolated worktrees, and explicit publication authority. NOT FOR: one repo change a bundled DAG can run end to end (use suede-graph-flo-xr); findings-only review of a diff (use suede-code-review) or an A-F ship grade (use suede-code-grader); CI, branch protection, or merge-gate wiring (use suede-ci-gate); branch and worktree setup on a stale mirror (a private Suede Labs companion, not in this pack).

Suede-owned marketing attribution discipline. Use when the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions 'attribution,' 'attribution model,' 'first-touch vs last-touch,' 'multi-touch,' 'which channel drives revenue,' 'what's my real CAC,' 'my dashboards disagree,' 'Google/Meta says X but GA says Y,' 'MMM,' 'incrementality,' 'geo lift,' 'holdout test,' 'how did you hear about us,' 'self-reported attribution,' 'dark social,' or wants to instrument attribution themselves — 'stitch my bookings to their source,' 'SavvyCal/Calendly attribution,' 'close the identify gap,' 'track conversions on a third-party domain,' 'first-party attribution.' NOT FOR: general analytics instrumentation and reporting (use suede-analytics) or revenue-ops pipeline work (use suede-revops).

Suede Labs AI blunt A-F ship grade for a code change across correctness, security and permissions, data and state, domain truth, UX and release behavior, tests and verification, and deploy readiness, with Instant-F triggers and evidence-based grade caps on auth, payment, migration, and public-API surfaces. Use when asked to grade this, give it a letter, is this an A, how ready is this to ship, or should this merge — when the caller wants the verdict without a findings list. NOT FOR: findings, evidence, and fix briefs (use suede-code-review, or suede-code for findings plus grade); enforcing the verdict in CI (use suede-ci-gate); eval coverage for AI behavior (use suede-ai-eval).

Suede Labs AI findings-only code review with full context: changed files, callers, contracts, and deploy surface. Covers TypeScript, React, Next.js, database, Swift/iOS, OWASP, accessibility, SEO, observability, commit hygiene, and deploy risk, ranked P0-P3 with file:line evidence and a fix path. Use when asked to review a diff, PR, branch, or commit range, find the bugs before merge, check a change for security or accessibility problems, or judge whether a change is safe to deploy. Emits findings and a ship gate, not a grade. NOT FOR: the A-F letter grade alone (use suede-code-grader); findings plus grade in one pass (use suede-code); making CI enforce the result on every merge (use suede-ci-gate); root-causing a live bug or failing test (a private Suede Labs companion, not in this pack).

Suede-owned comparison-page discipline for honest alternative, versus, and competitor-comparison content that serves evaluators and search intent. Use when planning or writing a public page that positions products against named alternatives from verified evidence. NOT FOR: gathering the underlying competitor evidence (use suede-competitor-profiling), internal battle cards (use suede-sales-enablement), or scaled page generation (use suede-programmatic-seo).

Suede-owned prospecting and qualification discipline. Use when defining an ICP, sourcing and enriching a bounded lead list, finding early adopters or design partners, scoring account fit, or documenting disqualification evidence. NOT FOR: sending outreach (use suede-cold-email), changing CRM routing (use suede-revops), or profiling competitors instead of prospects (use suede-competitor-profiling).

Suede Labs full writing stack: sharper copy for docs, pages, email, social, headlines, CTAs, product listings, and public explainers, with an SEO/AEO/AI EO pass, persona and framework selection, brand-voice alignment, and a scored ship gate. Use when a writing job spans more than one surface, needs a voice retune as well as a draft, needs discoverability metadata alongside the copy, when the document is one an agent reads such as a SKILL.md, CLAUDE.md, or AGENTS.md, or when the user asks for 'the full writing stack', a launch package, or a public explainer talk-track. NOT FOR: one standalone conversion surface in one pass (use suede-copy); stripping AI patterns from text you did not write (use suede-deslop); a researched multi-phase piece for a high-stakes public surface (use suede-ship-copy); a deep standalone SEO audit (use suede-seo-audit); copy that ships inside a design or layout build (use johnny-suede-design).

Suede Thought Graph shipping search for a multi-file repo change. Use when competing implementation plans need one evidence-gated selection before any build. Halts on hazards, collisions, budget exhaustion, or no safe winner. Reads production; never deploys. NOT FOR: bulk independent work (use a separate private worker-fleet pass); findings-only diff review (use suede-code-review); CI or branch-protection wiring (use suede-ci-gate); copy-only shipping (use suede-ship-copy).

Suede-affiliated lead-magnet strategy for choosing a downloadable format, defining useful depth, setting honest gating, planning delivery, and measuring qualified capture. Use when the user needs an ebook, checklist, template, content upgrade, or resource exchanged for contact details. NOT FOR: interactive free tools (use suede-free-tools), lifecycle sequences after capture (use suede-emails), or production copy (use suede-copy).

Suede Labs skill that finds and organizes the rights gaps in a creator project before packaging: ownership, contributors, splits, samples, licenses, provenance, metadata, licensing readiness, and royalty-routing readiness, each marked confirmed or unknown against an evidence trail. Use when a song, release, or creative project needs a rights check before registry, licensing, sync, or payout discussion; when splits, sample clearance, or chain of title are unclear; or when someone asks whether they have the rights to release, license, or get paid for a work. Organizes evidence only: clears no rights, confirms no ownership, moves no money, writes to no registry. NOT FOR: building the transfer package itself (use suede-rights-passport); linting a release folder's files and metadata (use suede-release-linter); a sync one-sheet or pitch (use suede-sync-packaging).

Suede-owned conversion-path discipline for pages. Turns a page into a conversion path: hero, friction, proof, CTA, pricing, A/B ideas, quick wins, and mobile CRO. Use when a live or drafted page needs conversion-rate work on its structure and persuasion path. NOT FOR: a scored SEO/AI-visibility audit (use suede-seo-audit); a fast launch-appeal grade (use suede-visibility-grader); writing the copy itself (use suede-copy).

Suede Labs Android app factory: plan, build, test, and release a production-grade native Android app from a product idea through Google Play. Use for requests to create, ship, submit, monetize, or modernize an Android app. Covers Kotlin and Jetpack Compose architecture, API-level policy verification, accessibility, privacy and Data Safety, Play Billing, Play Integrity, account deletion, testing, performance, store assets, signing, staged rollout, and a release evidence gate. NOT FOR: iOS work (private Suede Labs companion, not in this pack: ios-app-factory), a review-only pass on an existing app (use suede-code-review), or live Play listing and keyword audits on a shipped app (use suede-aso).

Suede Labs AI full-stack surface builder that runs design, copy, and visual QA as one pass: landing pages, brand surfaces, product UI, dashboards, campaigns, launch pages, and reference-to-target restyles (suedify). Use when a build needs layout and words together, when a redesign or launch surface has to ship end to end, when the request is 'make this site look like that one', or when design, copy, asset, and QA lanes have to move at once. NOT FOR: a design-token, dark-mode, or single-component decision (use suede-design); copy with no layout work (use johnny-suede-write, or suede-copy for one standalone conversion surface); conversion and funnel architecture (use suede-site-alchemy); multi-agent orchestration protocols, WIP protection, and rollback trees (use suede-agent-teams).

Suede-owned short-to-long content funnel blueprint. Use when turning a video, clip, interview moment, talk excerpt, screen recording, or transcript into a repeatable package that bridges attention to an X Article, LinkedIn article, newsletter, blog guide, or playbook, or when third-party footage needs a rights route before reuse. NOT FOR: full video editing or production (use suede-video), general social calendars or listening (use suede-social), creating the long-form asset from scratch (use suede-copy and suede-content-strategy), paid ads (use suede-ad-creative), or publishing or reposting without exact-content and visible-identity approval.

Suede-affiliated comprehensive marketing planning across acquisition, activation, retention, referral, and revenue, sized to the actual team, budget, evidence, and stage. Use when the user needs a 90-day plan, 12-month roadmap, growth plan, or go-to-market operating document. NOT FOR: isolated channel execution (use the relevant public Suede skill), uncommitted tactic brainstorming (use suede-marketing-ideas), or positioning discovery alone (use suede-product-marketing).

Suede Labs skill that lints a local music or media release folder and scores it for release readiness: missing files, weak or malformed metadata, artwork and stem problems, split gaps, rights blockers, and platform-delivery issues, produced by a bundled offline script as a scored markdown and JSON report. Use when a creator has one or more release folders of tracks, artwork, and stems and wants to know what is missing before distributing, delivering, or handing it off; when metadata quality or a delivery rejection is the question; or when a release-readiness score is asked for. Reports what is present, missing, or unknown; never upgrades unknown to confirmed and never means legal clearance. NOT FOR: organizing the evidence behind a rights or split gap the report surfaces (use suede-rights-audit); building the transfer package (use suede-rights-passport); a sync one-sheet (use suede-sync-packaging).

Suede Labs skill that prepares a song for sync pitching: scene and emotional angles, a supervisor-facing one-sheet, an exists/missing/unknown asset checklist covering master, instrumental, clean, and stems, screened lyric flags, mood tags, and the open clearance questions kept in their own labeled pile. Use when a track is headed for film, TV, ads, games, trailers, or creator campaigns; when a music supervisor, sync agent, or brand asks what a song is and whether it can be used; or when someone asks for a one-sheet, pitch email, or sync package for a release. Prepares review-ready materials only: never claims clearance, promises placement, or sends outreach. NOT FOR: finding and organizing the rights gaps behind an open clearance question (use suede-rights-audit); building the rights transfer package (use suede-rights-passport); linting the release folder itself (use suede-release-linter); a full rollout campaign (use suede-campaign-in-a-box).

Suede-owned recovery discipline for recurring charges billed outside Amazon: App Store, Google Play, PayPal, direct-bill streaming, gyms, news, and SaaS. Use when the user wants to find, audit, cancel, or dispute a subscription they may have forgotten, is being charged for twice, or no longer uses. Every cancellation and dispute requires the user to name the service first. Never enters payment credentials and never promises a refund. Requires Claude in Chrome for browser actions. NOT FOR: Amazon returns, restocking fees, or Amazon-billed Prime Video Channels, Audible, Kindle Unlimited, or Prime (use amazon-returns-recovery); merchant-side dunning and cancel-flow design (use suede-churn-prevention).

Suede-affiliated marketing ideation using a structured tactic library scored for stage, audience fit, evidence, capacity, cost, and risk. Use when the user is stuck, wants options, or needs a shortlist of growth tactics before committing to a plan. NOT FOR: a comprehensive roadmap (use suede-marketing-plan), channel execution (use the relevant public Suede skill), or unattended recurring workflows (use suede-marketing-loops).

Suede-affiliated recurring marketing workflow design for cadence, inputs, decision rules, checkpoints, failure states, and measurable outputs. Use when the user wants repeatable ad-fatigue, content-refresh, churn-watch, ranking-drop, or weekly-review loops. NOT FOR: one-off tactic ideation (use suede-marketing-ideas), experiment design (use suede-ab-testing), or creating a live automation without explicit scheduling authority.

Suede Labs skill that turns messy creator materials into a local, offline rights-and-provenance transfer package: inventoried and hashed assets, a normalized suede-intake.json manifest, credits and splits, license notes, provenance, and a missing-information report, validated by a bundled stdlib script. Use when a creator needs to hand a song, release, or project to a collaborator, advisor, registry, marketplace, or label; when someone asks for a rights package, intake package, or handoff folder; or when a validated manifest is needed before licensing or royalty-routing review. Carries questions, not answers: building the package clears nothing and uploads nothing. NOT FOR: finding or investigating the rights gaps in the first place (use suede-rights-audit); linting a release folder's files and metadata (use suede-release-linter); a sync one-sheet (use suede-sync-packaging).

Suede Labs AI umbrella router for the public Suede pack: selects the right specialist across copy, design, code review and grading, SEO and visibility, launch packaging, MCP QA, iOS and Android shipping, growth, and creator rights work. Use when a request crosses two or more Suede lanes, when the user wants the full public skill pack loaded from one installable path, when they ask which Suede skill fits a task, or when only this umbrella skill is installed. NOT FOR: a request that names one lane and can go straight to its specialist; a multi-file repo change that should be built and reviewed as one DAG (use suede-graph-flo-xr).

Suede-owned retention discipline for voluntary and involuntary churn: cancel flows, pause paths, evidence-based save offers, failed-payment recovery, proactive signals, and win-back design. Use when diagnosing subscriber loss or designing a bounded retention intervention. NOT FOR: lifecycle-email production (use suede-emails), pricing architecture (use suede-pricing), paywall design (use suede-paywalls), or event instrumentation (use suede-analytics).

Suede-owned content-strategy discipline for audience questions, content pillars, topic clusters, editorial priorities, cadence, distribution, refreshes, and stop-doing decisions. Use when deciding what to publish, why it deserves resources, and how the portfolio compounds. NOT FOR: writing an individual asset (use suede-copy), technical or on-page SEO audits (use suede-seo-audit), or social-channel production (use suede-social).

Suede-owned Instagram growth operating system for account-specific audits, Reels, carousels, Stories, conversion mapping, calendars, and daily candidate-production loops. Use when the user names Instagram, IG, Reels, Stories, asks to analyze recent posts, grow a handle, run a daily workflow, create or repurpose Instagram content, or distinguish views from follows, leads, and sales. NOT FOR: multi-platform organic strategy (use suede-social), full video rendering or editing (use suede-video), paid Meta campaigns (use suede-ads or suede-ad-creative), analytics instrumentation (use suede-analytics), or any publish, comment, follow, like, or DM action without exact approval.

Suede-owned launch packaging and install verification. Use when finished software work needs a clean public package — README, docs page, install command, release note, GitHub Pages update, skill-pack release, MCP server, or launch/social copy — or when a release needs handoff notes, an install fails, a public user cannot add a skill, a raw-vs-blob URL returns HTML, or `@personal` or a local plugin alias leaks into public docs. Verifies the live URL and runs the exact install command from a clean temporary directory before anything is called live. NOT FOR: product, course, or artist campaign launches (use suede-campaign-in-a-box or suede-marketing-plan); writing announcement copy from scratch (use suede-copy); MCP tool-catalog QA (use suede-mcp-qa); landing-page conversion work (use suede-site-alchemy).

Suede-owned programmatic SEO discipline. Use when designing data-backed keyword, location, directory, integration, or comparison pages at scale, including templates, index-worthiness gates, internal links, and rollout checks. NOT FOR: auditing an existing site (use suede-seo-audit), planning editorial content (use suede-content-strategy), or publishing bulk pages without approval.

Suede-owned earned-media discipline. Use when building a media list, validating a story angle, drafting a journalist pitch, preparing a press kit, evaluating newsjacking, or answering a reporter request. NOT FOR: directory submissions (use suede-directory-submissions), launch packaging (use suede-launch-packaging), social publishing (use suede-social), or contacting anyone without approval.

Suede-owned sales-enablement discipline. Use when creating pitch decks, one-pagers, objection guides, demo scripts, talk tracks, battle cards, proposal structures, buyer cards, or deal-level ROI framing. NOT FOR: setting price or terms (use suede-pricing), building the offer (use suede-offers), sending outreach (use suede-cold-email), or publishing unsupported proof.

Suede-affiliated Amazon money-recovery audit for restocking fees, short or denied refunds, and Amazon-billed subscriptions. Use when the user mentions a restocking fee, a short or denied Amazon refund, or a forgotten Prime Video Channel, Audible, Kindle Unlimited, or Prime charge, or asks whether Amazon still owes or bills them. Read-only discovery; no chat, cancellation, or dispute without the account owner's per-item confirmation, and never a promise of recovery. Requires an authenticated Claude in Chrome session. NOT FOR: bank chargebacks, marketplace A-to-z seller claims, price-protection claims, or subscriptions billed outside Amazon (use subscription-recovery).

Suede-owned artist campaign rollout. Use when an artist, song, release, era, show, or catalog moment needs a complete campaign across surfaces: hooks, rituals, visuals, merch, rollout calendar, email, site copy, fan actions, setlists, and collaborator outreach. NOT FOR: single-surface conversion copy (use suede-copy); sync licensing packaging (use suede-sync-packaging); software, repo, or skill-pack releases (use suede-launch-packaging).