Claude GTM Plugin
by @manojbajaj95 · plugin · 54 skills
Go-to-market skills for Claude Code — SEO, content, outbound, sales, growth, analytics, strategy, ads, social, and CRM
Install the whole plugin (CLI)
npx skillmds add manojbajaj95/linkedin
npx skillmds add manojbajaj95/bootstrap
npx skillmds add manojbajaj95/humanizer
npx skillmds add manojbajaj95/utm-builder
npx skillmds add manojbajaj95/ab-test-setup
npx skillmds add manojbajaj95/pr-specialist
npx skillmds add manojbajaj95/slide-outline
npx skillmds add manojbajaj95/crm-integration
npx skillmds add manojbajaj95/growth-strategy
npx skillmds add manojbajaj95/issue-reporting
npx skillmds add manojbajaj95/skill-navigator
npx skillmds add manojbajaj95/user-onboarding
npx skillmds add manojbajaj95/youtube-content
npx skillmds add manojbajaj95/challenge-funnel
npx skillmds add manojbajaj95/copywriting-core
npx skillmds add manojbajaj95/pricing-strategy
npx skillmds add manojbajaj95/referral-program
npx skillmds add manojbajaj95/x-impact-checker
npx skillmds add manojbajaj95/youtube-research
npx skillmds add manojbajaj95/qr-code-generator
npx skillmds add manojbajaj95/community-building
npx skillmds add manojbajaj95/free-tool-strategy
npx skillmds add manojbajaj95/marketing-strategy
npx skillmds add manojbajaj95/competitor-analysis
npx skillmds add manojbajaj95/networking-outreach
npx skillmds add manojbajaj95/pitch-deck-creation
npx skillmds add manojbajaj95/product-hunt-launch
npx skillmds add manojbajaj95/marketing-automation
npx skillmds add manojbajaj95/ph-content-recycling
npx skillmds add manojbajaj95/seo-and-aeo-strategy
npx skillmds add manojbajaj95/go-to-market-strategy
npx skillmds add manojbajaj95/newsletter-management
npx skillmds add manojbajaj95/ph-community-outreach
npx skillmds add manojbajaj95/ad-campaign-management
npx skillmds add manojbajaj95/app-store-optimization
npx skillmds add manojbajaj95/blog-writing-specialist
npx skillmds add manojbajaj95/outbound-email-strategy
npx skillmds add manojbajaj95/social-media-management
npx skillmds add manojbajaj95/market-research-analysis
npx skillmds add manojbajaj95/personalization-at-scale
npx skillmds add manojbajaj95/data-and-funnel-analytics
npx skillmds add manojbajaj95/landing-page-optimization
npx skillmds add manojbajaj95/lead-generation-and-demand
npx skillmds add manojbajaj95/webinar-content-and-events
npx skillmds add manojbajaj95/product-market-fit-analysis
npx skillmds add manojbajaj95/conversion-rate-optimization
npx skillmds add manojbajaj95/sales-and-revenue-operations
npx skillmds add manojbajaj95/content-strategy-and-planning
npx skillmds add manojbajaj95/executive-dashboard-generator
npx skillmds add manojbajaj95/marketing-campaign-management
npx skillmds add manojbajaj95/content-creation-and-marketing
npx skillmds add manojbajaj95/customer-success-and-retention
npx skillmds add manojbajaj95/brand-messaging-and-positioning
npx skillmds add manojbajaj95/keyword-research-and-clusteringSkills in this plugin
- ▌ linkedin · manojbajaj95 bundleLinkedIn profile optimization and content creation. Use when auditing or optimizing a LinkedIn profile, writing LinkedIn posts, developing thought leadership content, building personal brand on LinkedIn, analyzing SSI score, improving profile visibility, or crafting hooks and engagement strategy for LinkedIn.
- ▌ bootstrap · manojbajaj95Onboard a new GTM project — run an agency-style interview, then generate CLAUDE.md, PROGRESS.md, about/me.md, strategy/brand.md, and scaffold content + assets folders. Use this skill whenever the user wants to set up a new project, onboard a brand, start from scratch, configure their marketing context, or initialize their workspace. Trigger on: bootstrap, onboard, set up my project, get started, configure my brand, initialize, new project setup, brand onboarding, set up my brand, create project structure, onboard my company, set up content folders, prepare my workspace, start a new GTM project. Also use when the user seems to be starting fresh and hasn't set up strategy/brand.md or about/me.md yet.
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- ▌ utm-builder · manojbajaj95Generate UTM-tagged URLs for campaign tracking. Create consistent, organized tracking links for Google Analytics, HubSpot, and other analytics platforms. Supports bulk generation, naming conventions, and campaign documentation. Use when creating tracking links, campaign URLs, or organizing marketing attribution.
- ▌ ab-test-setup · manojbajaj95 bundleWhen the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see data-and-funnel-analytics.
- ▌ pr-specialist · manojbajaj95 bundleExpert PR and media relations guidance for earned media, press coverage, and reputation building. Use when writing press releases, crafting media pitches, developing journalist relationships, planning embargo strategies, managing crisis communication, placing thought leadership, building analyst relations, submitting award applications, or measuring PR coverage. Use for media outreach, press kits, speaking opportunities, and earned media strategy.
- ▌ slide-outline · manojbajaj95 bundleUse this skill whenever a user wants to create a presentation outline, slide deck structure, storyboard slides, or plan a deck for any context (talk, boardroom, email report). Also use when the user mentions "help me structure my presentation", "slide outline", "storyboard my deck", "presentation flow", "plan my slides", "key message for my deck", "pyramid principle for slides", "what slides should I include", or "help me tell a story with slides". This skill walks through a complete, interactive process in two phases: Phase 1 (setup → key message → storyboard) saves a slide-outline.md; Phase 2 (interactive per-slide copy drafting → polish) saves a slide-copy.md that is linked from slide-outline.md. Trigger even when the user only mentions a vague intent like "I need to present X to my team" or "help me put together a board deck".
- ▌ crm-integration · manojbajaj95 bundleCRM integration patterns for Close CRM, HubSpot, and Salesforce. Use when: Close CRM, HubSpot, Salesforce, CRM API, lead sync, deal sync, activity logging, CRM webhook, pipeline automation, contact enrichment.
- ▌ growth-strategy · manojbajaj95 bundleGrowth strategy for product-led and loop-driven growth systems. Use when building growth strategy, designing growth loops, planning acquisition channels, evaluating network effects, deciding when to scale, or coordinating product, engineering, data, and marketing around growth. For SEO audits use seo-and-aeo-strategy; for page/form CRO use conversion-rate-optimization; for A/B test design use ab-test-setup.
- ▌ issue-reporting · manojbajaj95Helps users report issues with GTM skills — incorrect advice, broken activation, missing context, or unexpected behavior. Guides through gathering the right details (skill name, prompt used, actual vs expected output, context files present) and generates a properly formatted GitHub issue. Use when users say: 'this skill gave wrong advice', 'report a bug', 'file an issue', 'skill isn't working', 'wrong output', 'skill didn't activate', 'bad recommendation', 'incorrect behavior', or 'something is broken'.
- ▌ skill-navigator · manojbajaj95Use this skill when you need guidance on which skill to use for any task. Recommends the perfect skill, creates skill combinations, and helps you discover capabilities you didn't know you had.
- ▌ user-onboarding · manojbajaj95 bundleDesign and improve product user onboarding (first-time user experience) to drive activation and early retention. Produces an Onboarding & Activation Pack (aha moment spec, first 30 seconds + first mile plan, onboarding journey map, experiment backlog, measurement plan). Use for Growth teams.
- ▌ youtube-content · manojbajaj95Plan new YouTube videos with optimized titles, thumbnails, and hooks. Use when planning a video, writing or reviewing opening hooks, generating title and thumbnail concepts, or creating a production-ready video plan backed by research.
- ▌ challenge-funnel · manojbajaj95This skill should be used when the user asks to "create a challenge funnel", "build a 5-day challenge", "bootcamp funnel", "challenge launch", or mentions challenges, bootcamps, or multi-day engagement funnels. Creates challenge funnels that activate prospects, build community, and convert to core offers.
- ▌ copywriting-core · manojbajaj95 bundleExpert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.
- ▌ pricing-strategy · manojbajaj95 bundleWhen the user wants help with pricing decisions, packaging, or monetization strategy. Use when the user mentions 'pricing,' 'pricing model,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'pricing strategy,' 'pricing experiments,' 'price anchoring,' 'enterprise pricing,' 'GTM pricing,' 'price setting,' 'value-based pricing,' 'revenue optimization,' or 'pricing psychology.' This skill covers pricing research, tier structure, packaging strategy, discount frameworks, upsell mechanics, and pricing experiments.
- ▌ referral-program · manojbajaj95 bundleWhen the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.
- ▌ x-impact-checker · manojbajaj95 bundleAnalyze and optimize X (Twitter) posts for viral potential and reach using heuristics inspired by X's published open-source recommendation architecture. Use when user wants to: (1) Check if a post will go viral, (2) Score a tweet for engagement potential, (3) Optimize or rewrite a tweet for algorithmic reach, (4) Understand why a tweet underperformed, (5) Build audience in a specific niche. Triggers: "Check if this will go viral", "Make this post buzz", "Will this tweet perform well?", "Optimize my tweet", "How can I make this viral?", "rewrite this tweet", "improve my tweet engagement", "twitter algorithm", "tweet reach", "debug underperforming tweet", "バズるかチェックして", "Xでバズる投稿にして", "伸びるかチェックして", "この投稿を伸ばして", "投稿を改善して", "ツイートを最適化して"
- ▌ youtube-research · manojbajaj95 bundleResearch YouTube topics, analyze competitor videos, deconstruct viral content, and query the YouTube Data API. Use when researching a video topic before planning, analyzing video transcripts for viral patterns, searching competitor channels, or fetching video and channel stats via the YouTube Data API v3.
- ▌ qr-code-generator · manojbajaj95 bundleGenerate QR codes with URLs and UTM tracking. Exports PNG/SVG with captions. Use for single codes, batch generation, or marketing campaigns with tracking parameters.
- ▌ community-building · manojbajaj95 bundleBuild and grow online communities across all platforms and contexts — from developer/B2B communities (Discord, Slack, Circle, Discourse) to social communities (Twitter/X, Reddit, Farcaster) to crypto/holder communities (Telegram). Covers strategy, platform selection, channel architecture, member journey mapping, onboarding, engagement rituals, ambassador/champions programs, moderation, governance, growth, retention, crisis management, and metrics. Use for: community-led growth, community strategy, developer community, user community, Discord/Slack/forum/Telegram setup, ambassador programs, community health, holder psychology, engagement systems, social community building, cross-platform coordination.
- ▌ free-tool-strategy · manojbajaj95Use this skill when designing free tools and calculators for lead generation and SEO
- ▌ marketing-strategy · manojbajaj95Product marketing strategy, positioning, and competitive intelligence for B2B SaaS. Use when defining ICP, developing positioning (April Dunford method), creating messaging hierarchy, building competitive battlecards, planning sales enablement, sizing market opportunity (TAM/SAM/SOM), mapping PMF spectrum, designing growth loops, writing PR/FAQ working backwards docs, or creating a product marketing context document.
- ▌ competitor-analysis · manojbajaj95 bundleComprehensive competitor analysis, competitive intelligence, and comparison page creation. Use when analyzing competitive landscape, creating competitor comparison pages (alternative pages, vs pages, competitor A vs B pages), performing market research, building SWOT analysis, creating feature matrices, pricing comparisons, competitor teardowns, battle cards, or positioning maps. Covers research workflows, SEO-optimized comparison content, data-grounded reports with citations, 7-layer analysis framework, review mining, and sales enablement. Triggers include competitor analysis, competitive analysis, competitor teardown, vs page, alternative page, competitor comparison, market research, competitive intelligence, SWOT analysis, battle card, competitor pricing, market landscape, feature comparison, positioning map.
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- ▌ product-hunt-launch · manojbajaj95Product Hunt launch optimization with specific specs, timing, and gallery strategy. Covers taglines, gallery images, maker comments, and launch day tactics. Use for: product launches, startup launches, side project launches, Product Hunt optimization. Triggers: product hunt, ph launch, product hunt launch, launch strategy, product launch, startup launch, product hunt tips, product hunt gallery, ph optimization, launch day, product hunt maker
- ▌ marketing-automation · manojbajaj95Use this skill when setting up marketing automation in HubSpot, Marketo, email sequences, lead scoring, and workflows.
- ▌ ph-content-recycling · manojbajaj95Repurpose Product Hunt launch content across channels. Use this skill to maximize the value of your launch assets by adapting them for blog posts, documentation, social media, and more.
- ▌ seo-and-aeo-strategy · manojbajaj95 bundleSEO, AEO (Answer Engine Optimization), and GEO strategy for search engines and AI visibility. Use when working on "SEO audit," "technical SEO," "on-page SEO," "AI search optimization," "AEO," "GEO," "AI visibility," "optimize for ChatGPT," "optimize for Perplexity," "AI Overviews," "answer engine optimization," "generative engine optimization," "AI citations," "featured snippets," "meta tags," "schema markup," "search ranking," "content optimization," "E-E-A-T," "structured data," "search console," "SEO health check," "why am I not ranking," "AI search readiness," "backlink strategy," "link building," "domain authority," "programmatic SEO," "SEO at scale," "template-based SEO," "AEO monitoring," "AI search monitoring," "JSON-LD," "rich snippets," "schema.org," "SERP analysis," "search intent," "site architecture," "information architecture," "URL structure," "internal linking," or "navigation." For keyword research, see keyword-research-and-clustering.
- ▌ go-to-market-strategy · manojbajaj95 bundleComprehensive go-to-market strategy and launch execution skill. Use when planning a product launch, feature announcement, market entry, or release strategy. Activates for: go to market, GTM, product launch, launch strategy, launch plan, launch execution, launch marketing, GTM playbook, launch readiness, technical launch, beta launch, early access, waitlist, Product Hunt, feature release, announcement, how do I launch this, launch checklist, we're about to ship, market entry, startup GTM, PLG vs sales-led, GTM motion, launch marketing pack, press outreach, developer product launch.
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- ▌ ph-community-outreach · manojbajaj95Engage Reddit, Indie Hackers, Hacker News and other communities for Product Hunt launches. Use this skill to identify relevant communities, craft appropriate posts, and drive cross-platform engagement without appearing spammy.
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- ▌ app-store-optimization · manojbajaj95 bundleUse this skill when optimizing app store listings, researching keywords, or tracking mobile app performance on Apple App Store and Google Play Store.
- ▌ blog-writing-specialist · manojbajaj95 bundleComprehensive blog writing skill that handles technical blog posts, personal voice writing, brain dump transformation, and category-aware AEO-optimized content. Use when: (1) writing, editing, or proofreading a blog article or post, (2) transforming unstructured brain dumps into polished posts, (3) writing in specific personal voices (Jarad, Nick Nisi), (4) creating category-aware technology/company/product posts, (5) building tutorials, deep dives, postmortems, benchmarks, or architecture posts, (6) writing engineering blogs, dev blogs, programming blogs, coding tutorials, or documentation posts. Triggers: blog post, blog writing, technical blog, dev tutorial, brain dump, article, content writing, developer article, engineering blog, programming blog, coding tutorial, documentation post, technical writing, blog editing, proofreading, developer content
- ▌ outbound-email-strategy · manojbajaj95Comprehensive outbound email strategy skill for cold outreach, email sequences, and multi-channel campaigns. Use when writing cold emails, creating outreach sequences, optimizing response rates, designing follow-up cadences, or building outbound campaigns. Covers prospecting, personalization frameworks, sequence design, subject lines, response handling, compliance, email design, HTML email templates, email layout, email marketing, newsletter design, drip campaigns, email subject lines, email headers, and cold email templates for discovery calls and SDR workflows.
- ▌ social-media-management · manojbajaj95 bundleComprehensive social media management for all platforms (LinkedIn, Twitter/X, Instagram, TikTok, Facebook, Pinterest, YouTube). Covers content creation, content pillars, hook formulas, repurposing across platforms, platform-optimized graphics/visuals, content calendar, engagement strategy, analytics/ROI analysis, AI-powered content generation, and scheduling best practices. Use for: social media content, LinkedIn post, Twitter thread, Instagram reels, TikTok, content calendar, social scheduling, engagement strategy, social analytics, social media ROI, content repurposing, social graphics, thumbnails, captions, hashtags, viral content, content creator, social media manager, AI content generation, social media audit.
- ▌ market-research-analysis · manojbajaj95 bundleComprehensive market research and analysis skill. Use when sizing markets, conducting competitive analysis, generating professional market research reports, analyzing consumer behavior, or identifying market opportunities. Activates for: market research, market analysis, market report, TAM SAM SOM, market sizing, industry analysis, market landscape, competitive landscape, market trends, consumer research, Porter's Five Forces, PESTLE, SWOT, BCG Matrix, McKinsey-style report, consulting report, market opportunity, industry report, due diligence, M&A analysis, GTM market analysis, product-market fit validation.
- ▌ personalization-at-scale · manojbajaj95Generate unique personalized first lines for hundreds of prospects using company news, LinkedIn activity, and mutual connections. Saves 10+ hours of manual research per campaign. Use when you need personalized outreach at volume.
- ▌ data-and-funnel-analytics · manojbajaj95 bundleAnalytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement. Use when setting up GA4/GTM tracking, interpreting analytics data, analyzing conversion funnels, calculating ROI, or measuring product engagement. Triggers on "analytics," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "funnel analysis," "conversion rates," "user flow," "cohort analysis," "retention," "product metrics," "North Star metric," "ROI," "break-even," "payback period," "investment analysis," "validate my funnel," "why isn't my funnel converting," or "executive financial report." For A/B test setup, see ab-test-setup.
- ▌ landing-page-optimization · manojbajaj95 bundleUse when working on landing pages — creation, copywriting, design, optimization, or conversion rate improvement. Covers hero sections, above-the-fold content, value propositions, CTAs, landing page templates, and high-converting page structure. Applies to sales pages, lead capture pages, product pages, and marketing site pages. Use this skill for landing page copy, landing page design, landing page optimization, CTA writing, conversion rate optimization, hero section content, value proposition work, and any page builder or landing page template tasks.
- ▌ lead-generation-and-demand · manojbajaj95Comprehensive B2B demand generation and lead acquisition skill. Use when building lead generation systems, creating demand acquisition campaigns, optimizing CAC, designing lead magnets, conducting lead research, or planning multi-channel demand strategies. Covers ICP definition, funnel strategy, channel optimization, lead scoring, attribution, and pipeline generation for B2B SaaS.
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- ▌ product-market-fit-analysis · manojbajaj95Expert framework for assessing and achieving product-market fit. Combines PMF measurement methodologies, Sean Ellis survey, retention analysis, segment-specific PMF, and post-PMF scaling strategy. Use when determining if product has PMF, measuring user engagement, running PMF surveys, or deciding whether to scale or keep iterating.
- ▌ conversion-rate-optimization · manojbajaj95Conversion rate optimization for marketing pages and lead-capture forms. Use when the user wants to improve conversions on a homepage, landing page, pricing page, feature page, blog CTA, contact form, demo form, or campaign page. For product onboarding use user-onboarding; for lifecycle email use marketing-automation; for pricing and paywalls use pricing-strategy; for A/B testing use ab-test-setup.
- ▌ sales-and-revenue-operations · manojbajaj95 bundleComprehensive sales and revenue operations skill. Use when building a sales team, doing founder-led sales, hiring first sales reps, navigating enterprise deals, implementing product-led sales, designing sales compensation plans, defining ICP, mapping buyer personas, or optimizing the revenue engine (RevOps). Activates for: sales strategy, rev ops, revenue operations, sales enablement, sales compensation, ICP, ideal customer profile, buyer persona, sales process, deal execution, lead scoring, lead routing, lead lifecycle, MQL, SQL, pipeline management, CRM automation, sales qualification, BANT, MEDDIC, founder sales, enterprise sales, product-led sales, startup sales, SDR, AE, quota, ramp, commission plan.
- ▌ content-strategy-and-planning · manojbajaj95 bundleUnified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI search optimization, and ROI measurement. Also handles content briefs, SEO briefs, content outlines for writers, on-page SEO optimization, meta descriptions, title tags, keyword density, content research, source discovery, expert sourcing, and information gathering. Use when planning content strategy, creating content briefs for writers, optimizing existing content for SEO, researching topics and sources, or managing editorial operations. Triggers: content strategy, marketing content strategy, content marketing strategy, content planning, editorial calendar, content pillars, messaging hierarchy, content brief, SEO brief, content outline, keyword research, buyer journey content, GEO optimization, AI search optimization, content ROI, content operations, content roadmap, brand messaging, positioning
- ▌ executive-dashboard-generator · manojbajaj95Transform raw data from CSVs, Google Sheets, or databases into executive-ready reports with visualizations, key metrics, trend analysis, and actionable recommendations. Creates data-driven narratives for leadership. Use when users need to turn spreadsheets into executive summaries or board reports.
- ▌ marketing-campaign-management · manojbajaj95Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. Use when planning campaigns, developing content strategy, applying behavioral science, generating marketing ideas, or building go-to-market strategies. Covers email, social, SEO, paid ads, content, and psychology-driven optimization.
- ▌ content-creation-and-marketing · manojbajaj95Cross-channel content production from an approved idea, brief, notes, transcript, or existing asset. Use when the user wants a ready-to-review draft or a small set of adaptations saved into the bootstrap content workspace. For content strategy use content-strategy-and-planning; for specialist LinkedIn, blog, email automation, SEO, landing page, or campaign work use the dedicated skill.
- ▌ customer-success-and-retention · manojbajaj95Comprehensive customer success and retention expertise combining onboarding, health scoring, churn prevention, retention strategies, and LTV maximization. Use when designing customer onboarding flows, reducing churn, building health scores, creating retention systems, designing upsells, or improving customer lifetime value. Covers proactive engagement, cancel flows, dunning, re-engagement, and the full customer lifecycle.
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- ▌ keyword-research-and-clustering · manojbajaj95Research, expand, and cluster keywords for content strategy. Use when planning content topics, building keyword lists, expanding seed keywords, clustering by topic and intent, or mapping keywords to funnel stages. Triggers on "keyword research," "keyword expansion," "keyword clustering," "content topics," "what to write about," "topic ideation," "content planning," "6 circles method," "seed keywords," "keyword difficulty," "search volume," "intent mapping," "pillar content strategy," or "content calendar planning." For SEO optimization and auditing, see seo-and-aeo-strategy.