Social Media Skills Skills

Use to build a genuine community — turning an audience into people who interact with each other, not just with the brand. Run when the user asks how to build community, foster belonging/loyalty, create superfans, start a group/Discord channel, get members talking to each other, or move beyond chasing followers/virality. Reads brand-profile/social-strategy/audience-research. Community outperforms virality, measured by relationship depth/retention, not follower count. Covers the audience-to-community distinction (member-to-member interaction), choosing the space (in-feed -> semi-owned -> owned groups/Discord), recurring rituals, building belonging, and nurturing superfans into advocates. KPIs read natively, never fabricated. Advisory: WoopSocial schedules the content but does NOT run Discord/Slack or show analytics — the human runs the community, the agent drafts. Never fake community; get consent before spotlighting. Pairs with reply-and-comment-writer and crisis-and-moderation.

Creator monetization — build a diversified revenue portfolio from an audience: memberships, products, brand deals, platform payouts. Use when someone wants to "make money as a creator," "monetize my audience," "start a membership/community," "sell a course/digital product," "get brand deals / set my rates," or build diversified creator income. Builds a revenue STACK rather than chasing a viral payout, using the STACK framework. Reads brand-profile + goals-and-kpis first. WoopSocial does NOT process payments, host products/memberships, or pay creators: the agent chooses/sequences streams, designs offers + media kit, and drafts promo posts; WoopSocial publishes the promo/launch posts; infrastructure is external; income is never promised or fabricated; sponsorships are disclosed (FTC). Distinct from email-and-newsletter (the owned channel), lead-magnets-and-funnels (funnel mechanics), and ugc-and-influencer (the BRAND side of creator deals — this is the creator side).

The reusable on-brand template-SYSTEM skill -- build a brand kit + a small set of reusable templates so a non-designer can produce consistent on-brand graphics fast across formats. Use when someone wants templates, a brand kit, a consistent visual system, or help choosing/using a design tool (Canva/Adobe Express/Figma). For social, consistency + speed beat bespoke. Uses the BRAND framework. Reads brand-profile first. The agent designs the SYSTEM (brand-kit tokens, template set, hierarchy rules, workflow); a design tool or the image tools produce the actual graphics; the finished asset enters the WoopSocial flow (WoopSocial publishes -- it does NOT design or generate). Honest about the ~70-80% on-brand ceiling and AI copyright limits. Distinct from brand-profile (the identity source), thumbnail-design + pinterest-pin-design (single asset types), carousel-writer (copy vs visual frame), and image-prompt + the image tools (generation vs layout).

Email and newsletter strategy for creators and brands — the owned-audience layer that social feeds. Use when someone wants to "start/grow a newsletter," "build an email list," "turn followers into subscribers," "should I use Substack/beehiiv/LinkedIn," "repurpose my newsletter into social (or vice versa)," or build the audience layer social can't take away. Runs email (habit) + a web archive (discovery) off the same work and loops content social<->email. Uses the INBOX framework. Reads brand-profile + voice-builder + content-pillars first. WoopSocial does NOT send email — the agent strategizes and drafts, the ESP is external and human-run, WoopSocial publishes only the social side; metrics come from the ESP + GA4, never fabricated; consent + unsubscribe required. Distinct from link-in-bio-and-traffic (capture), cross-platform-repurposing (same-moment), and lead-magnets-and-funnels (the magnet).

Use to write a LinkedIn post — professional, thought-leadership, or founder/personal-brand content optimized for LinkedIn's specific mechanics (dwell time, early comments, the "see more" hook). Run when the user says "write a LinkedIn post," "LinkedIn," "post this on LinkedIn," "thought leadership post," "founder post," or wants professional/B2B social content. Reads brand-profile and voice first, uses hook-writer for the opening line that must win the "see more" expand, formats for dwell, drives genuine comments, and routes links to the first comment to protect reach. Avoids LinkedIn cringe (broetry, engagement bait). This is the single-post craft: to "grow on LinkedIn" or set the account strategy use linkedin-growth; for company-page strategy use linkedin-company-pages; for general captions use caption-writer; for X threads use thread-writer; for the carousel slides use carousel-writer.

The list/roundup content type — design honestly-curated, scannable, AI-citable listicles ("7 ways to X", "best tools for Y") and expert / product / link roundups. Use when someone wants a listicle, a "best of" or "top N" list, a ranked recommendation list, an expert roundup, a product/affiliate roundup, or a curated resource list. Ranked "best-of" lists are among the most-cited formats in AI search. Uses the RANKS framework. Reads brand-profile + audience-research first. The agent designs the list and frames the cuts; for roundups it drafts the contributor ask; the human secures real contributor quotes/consent and verifies product facts; WoopSocial publishes the cuts. Feeds the format writers and ai-search-optimization + social-seo. NEVER fabricates items, quotes, or rankings, or pads to a number; discloses affiliate/own-product. Distinct from carousel-writer/thread-writer, educational-content-and-how-to, data-and-original-research, and competitor-analysis.

The Pinterest pin design skill -- the visual half that pairs with pinterest-seo's keyword layer. Use when someone wants to design a pin, a Pinterest pin image, a pin text overlay, fresh pin variations for an existing URL, or board covers. Designs and briefs the 2:3 (1000x1500) vertical pin: one focal point, a keyword text overlay readable at feed size, brand-consistent template, safe zones, and 3-5 visually distinct FRESH designs per destination URL. Uses the SAVED framework. Reads brand-profile + the destination + the pinterest-seo keyword first. A HUMAN or an image/design tool (ideogram/canva/nano-banana/a designer) creates the final raster; WoopSocial publishes the finished pin image + title + description + board + link. No misleading pins, no repin-as-fresh dupes, engagement never fabricated. Distinct from pinterest-seo (the keyword layer -- they PAIR), pinterest-growth (the strategy), design-and-templates (the template system), and ideogram/canva (render the raster this briefs).

Use to optimize a social media profile so it converts visitors into followers and followers into leads — bio, handle, name/headline field, profile picture, banner/header, link-in-bio, CTA, pinned posts, and highlights. Run when the user says "optimize my profile/bio," "write my bio," "my Instagram/LinkedIn/TikTok bio," "profile," "link in bio," "my profile isn't converting," asks about creator mode or a professional/business account, or wants their account to convert better. Reads brand-profile, voice, audience, and social-strategy first. Treats the profile as a conversion landing page — 3-second clarity, searchable-field keywords, a who/what/why bio with one CTA, a goal-matched link, and specs for the visuals, pinned posts, and highlights. Advisory: produces a ready-to-apply per-platform spec (WoopSocial publishes posts/media; it does not edit profile fields). Judges results via native profile insights, not WoopSocial analytics.

Use to schedule, queue, or publish FINISHED social media posts to the user's connected accounts through WoopSocial. This is a BRIDGE skill — it turns ready content into real scheduled or published posts, the step that separates advice from action. Run when the user says "schedule this," "queue these," "post this," "publish to my channels," "add to my calendar," "schedule for [time]," "fan this out to all platforms," or right after a content skill has produced posts that are ready to go out. ALWAYS confirms before scheduling or publishing. If WoopSocial isn't connected, it produces a ready-to-use schedule and explains how to connect — it never pretends to post. It does NOT write content (use the content skills) or report analytics (WoopSocial has no analytics surface yet).

The long-form-to-Shorts + sound-off captions mini-skill (Opus Clip / CapCut / Submagic). Use when someone wants to "clip my podcast/webinar/long video into Shorts," "make TikToks/Reels from a YouTube video," "add captions/subtitles to a video," "repurpose long-form into short-form," or "auto-generate clips." Tools clip and caption; a human reviews; WoopSocial schedules/publishes. Below the ai-video router; sibling to veo-3, heygen, ai-voiceover. This is the general craft: route OpusClip-specific pipelines (credits, Virality Score, tiers) to opus-clip, hands-on short-form editing to capcut, and the long-form talk edit itself to descript. Export clean (no watermark); disclose AI-edited video.

Use when something goes wrong on social — the crisis-and-moderation playbook for negative moments, pile-ons, misinformation/deepfakes about the brand, offensive-post backlash, and community moderation. Run when the user says "we're getting piled on," "someone's spreading false info about us," "should we delete/hide this," "a deepfake of our brand," or needs to moderate a community. Reads brand-profile/voice. Confirm facts and triage severity first; acknowledge fast; speak human, not legalese; correct misinformation with evidence, not an apology; moderate fairly (hide abuse, leave honest criticism). HIGH-STAKES and human-in-the-loop: a crisis is when the agent must NOT act autonomously — it triages, drafts holding statements, and can pause/reschedule posts via scheduling-and-queue, while a HUMAN (and legal/leadership for high-severity) approves everything and moderates in-platform. WoopSocial has no comment/inbox/moderation surface; never auto-respond or fabricate facts.

Social selling and DM funnels — consent-first selling in the DMs, never spam. Use when someone wants to "sell in the DMs," "set up a comment-to-DM funnel," "do DM outreach," "turn comments/followers into leads or customers," or convert intent into private conversations. Works ONLY as a response to intent (comments, story replies, follows, keyword DMs) via the comment->DM->email funnel — never cold outreach. Uses the WARMS framework. Reads brand-profile + voice-builder + goals-and-kpis first. WoopSocial has NO DM/comment surface: the agent designs the funnel and drafts the trigger post, DM sequences, and manual outreach scripts; WoopSocial publishes the trigger posts; the actual comment->DM automation runs in an external official-Meta-API tool (ManyChat/LinkDM/etc.) or a human sends warm DMs; consent-first always, ban-behaviors avoided, metrics never fabricated. Distinct from link-in-bio-and-traffic, reply-and-comment-writer, and email-and-newsletter.

Use to get a brand and its content CITED and RECOMMENDED by AI answer engines — the GEO (Generative Engine Optimization) / AI-search-visibility skill. Run when the user says "GEO," "get cited by ChatGPT/Perplexity/Google AI," "ChatGPT SEO," "LLM SEO / LLMO," "AI Overviews," "answer engine optimization (AEO)," "will AI recommend my brand," or wants to show up in AI-generated answers, not just the feed or Google links. Reads brand-profile and audience first. AI engines retrieve + fan-out and cite community/social sources heavily (Reddit, YouTube, Wikipedia); platforms disagree; earned media beats product pages; extractable, fresh content drives citation. Covers the four GEO levers (retrievable, earned mentions, extractable content, entity clarity), authentic social plays, and the manual prompt-audit method. Refuses astroturfing; never fabricates "share of voice." Sibling of social-seo (platform + Google search). Judges via the audit + GEO tools + AI referral traffic.

The point-of-view content type — articulate, sharpen, and argue a genuinely-held contrarian stance / hot take / opinion / thought-leadership position that builds authority and real debate. Use when someone wants a POV, a hot take, an "unpopular opinion", a contrarian angle, an opinion piece, or to stop sounding like everyone else and build thought leadership. Uses the STAND framework. Reads brand-profile + voice-builder first. The agent argues the human's OWN opinion with evidence; the human owns the stance and the live debate; WoopSocial publishes. Never manufactures a stance, controversy, or ragebait; no strawmen, punching down, or defamation; opinion stays clearly opinion and factual claims must be true. Distinct from hook-writer (the opening-line mechanic this feeds), educational-content-and-how-to (teaches a process), storytelling-and-narrative (narrative vs argument), and behind-the-scenes-and-founder (personal story vs argued position).

The LinkedIn company-page (LINKEDIN_PAGES) growth strategy skill -- a separate platform from personal LINKEDIN. Use when someone wants to grow a company/business page, fix low page reach ("our LinkedIn page gets no engagement"), set up employee advocacy, or plan company-page content. In 2026 pages get a tiny share of feed reach, so the page is a credibility hub + paid launchpad (Ads + Thought Leader Ads), NOT the reach engine -- the growth lever is employee advocacy (people, not logos). Uses the HUMAN framework. Reads brand-profile + goals-and-kpis first. The agent strategizes, designs the advocacy program, and drafts page posts + advocacy content; WoopSocial publishes the page's own posts on a schedule; employees post from their OWN profiles (routes to linkedin-growth); first-hour engagement, Ads, and analytics stay human/native. No bait, pods, or bought followers; never fabricates metrics. Distinct from linkedin-growth (personal profile) and linkedin-post-writer (the post craft).

The audio-to-social pipeline skill -- turn a podcast episode into short, branded, captioned clips and audiograms that drive people back to the full episode. Use when someone wants to repurpose a podcast, make podcast clips, create audiograms, or promote an episode on social. Uses the WAVES framework. Reads brand-profile + the episode first. Select clips by listener-retention data + timestamped transcript, not just an AI virality score, plus a strategic CTA back to the episode. The agent plans the clip strategy, briefs the clip/audiogram creation, plans the cadence, and writes hooks/CTAs; a clip or audiogram tool produces the clips; the creator finalizes; WoopSocial publishes on a schedule and does NOT record/edit/transcribe the podcast, generate clips, or host it. Captions are non-optional (85% sound-off). Never fabricates virality or clips someone's copyrighted podcast. Distinct from captions-and-clipping, content-recycling, and youtube-long-form.

The writing-craft skill — style and tone as applied technique: rhythm, specificity, tone modulation, and the edit passes that make writing read as human. Use when someone's posts "sound like ChatGPT," a draft needs a style edit, they ask how to write differently per platform or moment without losing the brand voice, writing is grammatically perfect but exhausting, a manager wants em dashes banned or detector scores chased, or any AI-assisted draft needs its mandatory quality pass. Uses the STYLE framework. Reads voice-builder + brand-profile + the format skill first. Tells must be read as a cluster with judgment — no single marker proves AI, and detectors misflag real writers; the winning move is substance so owned the question never arises. Voice is identity; tone is register. The agent drafts; the HUMAN supplies lived specifics and final say; never invents anecdotes or staged typos. Distinct from voice-builder, hook-writer, the format skills, and content-research-and-sourcing.

Social media analytics and reporting — read native platform data honestly and turn it into next actions. Use when someone wants to "check my analytics," "see how my posts are doing," "build a social media report," "which content is working," "what metrics/KPIs should I track," or to turn performance data into next steps. Measures goal-mapped SIGNAL metrics (saves, shares, watch time/retention, engagement-rate-by-reach, follower-growth-rate, CTR, conversions) — not vanity (followers/impressions/likes) — and closes the loop. Uses the METER framework. Reads brand-profile + social-strategy (goals) first. WoopSocial has NO analytics surface, so this reads NATIVE platform dashboards (+ GA4/UTM) and interprets numbers the human provides; it NEVER fabricates a metric. Feeds content-recycling, experimentation, competitor-analysis, and every growth skill. Distinct from goals-and-kpis (sets targets) and experimentation (runs tests).

Link-in-bio and traffic strategy — convert social reach into clicks, subscribers, and owned audience. Use when someone wants to "drive traffic from social," "optimize my link in bio," "get more clicks," "turn followers into email subscribers / leads / sales," "where do I put my link," or to convert reach into an owned audience. Turns rented reach into clicks and an OWNED audience: one clear action (not a link-dump), capture-before-sell, correct link placement per platform (in-post links are suppressed on X/LinkedIn/Facebook), and branded short links + UTM tracking. Uses the CLICK framework. Reads brand-profile + goals-and-kpis first. WoopSocial publishes the driving posts and places links where the API allows; the bio hub / landing page / email tool are external (3rd-party + human); clicks/conversions are read from those + GA4, never fabricated. Distinct from profile-optimization, social-selling-and-dm, email-and-newsletter, and lead-magnets-and-funnels.

The live + realtime-format skill -- plan, promote, run, and repurpose livestreams and realtime moments (IG Live, TikTok LIVE, YouTube Live, LinkedIn Live, X, live shopping). Use when someone wants to plan a livestream, go live, run a live Q&A/AMA, do live shopping, or repurpose a live recording. Live is the "human premium," but the value is the event around it: promo before, engagement during, repurposing after. Uses the STAGE framework. Reads brand-profile + the live's goal first. The agent plans the live (platform + run-of-show), writes + schedules the pre-live promo, advises the live playbook (the human broadcasts natively), and plans the repurposing (recording -> clips). WoopSocial schedules the promo and publishes the repurposed clips; it does NOT broadcast, moderate in realtime, or run live shopping. Never fabricates viewer numbers. Distinct from community-management (native live moderation), campaign-and-launch-planning, and captions-and-clipping (the clip craft it routes to).

The master craft of scripting short-form vertical video (Reels, TikTok, Shorts) for watch-through. Use when someone wants a short-form video script, a Reel/TikTok/Short script, help with hooks, retention, pacing, the ending/loop, sound-off captions, or fixing early drop-off. Watch-through, not likes, rules short-form; the script's only job is to be un-skippable. Uses the WATCH framework. Reads brand-profile + voice-builder first; pulls the 'what' from the content-angle skills and the hook from hook-writer. The agent writes the script (spoken lines + on-screen text + beat/shot direction + hook variants + CTA); the human shoots/performs/edits; WoopSocial publishes the finished file. Routes platform specifics to reels-script / tiktok-script / youtube-shorts; pairs with talking-head-and-piece-to-camera. NEVER bait-and-switches the hook or fabricates a stat. Distinct from hook-writer, captions-and-clipping, and ai-video/veo-3/heygen (which generate the video this scripts).

The master craft of the standalone text post / microblog (LinkedIn, X/Twitter, Threads, Bluesky, Facebook text posts). Use when someone wants to write a text post, a LinkedIn post, a short written update, a microblog, or fix a post that flopped / reads as a wall of text / has a weak opening line. A text post has nowhere to hide -- the words are everything, and the first ~140-210 characters (the 'see more' fold) are most of the job. Uses the LINES framework. Reads brand-profile + voice-builder + hook-writer first; pulls the 'what' from the content-angle skills. The agent writes the post; the human approves; WoopSocial publishes to supported platforms, routing specifics to linkedin-post-writer / threads-post / thread-writer. NEVER fabricates a stat/story/metric or uses engagement-bait; avoids AI-slop over-formatting. No native multi-post threads; Reddit/Mastodon are advisory-only. Distinct from caption-writer, thread-writer, and the content-angle skills (WHAT vs this HOW).

The TikTok VIDEO publish-config skill. Use when someone wants to "publish/schedule a TikTok video," "configure a TikTok upload," set the caption/cover/privacy/duet-stitch/disclosure, or post a TikTok video via WoopSocial (postType VIDEO). Configures the publish for reach, discovery, and compliant disclosure AND writes the search-optimized caption: the caption is search (lead-load the primary keyword), duet/ stitch ON is free distribution, the cover frame wins the profile grid + search, and the disclosure flags (isBrandedContent/isYourBrand) are set truthfully. Uses the REACH framework. Reads brand-profile + goals-and-kpis + the script/video first. The VIDEO FILE is filmed by a human or made by the video skills (not WoopSocial); WoopSocial publishes via raw-bytes upload and auto-discloses AI on TikTok; trending sound / pinned comment / replies are native or human; no update endpoint (edit = delete+recreate); metrics never fabricated. Distinct from tiktok-script (the VIDEO SCRIPT) and tiktok-photo-mode (PHOTO).

The craft of turning real data into honest, scannable, shareable infographics and charts. Use when someone wants to visualize data, make an infographic, build a chart/graph, turn a finding or stat into a visual, or fix a chart that's confusing or misleading. A great data viz makes one insight land in 3 seconds. Uses the CHART framework (chart choice, headline takeaway, honest scale, reduce to signal, tag source + accessibility). Reads brand-profile + design-and-templates first and pulls real data from data-and-original-research / analytics-and-reporting. The agent designs the spec; a design/chart tool renders it; the human approves; WoopSocial publishes the image (it does not generate media). NEVER distorts scales or fabricates a data point/source; cites source + date; accessibility required. Distinct from design-and-templates (brand design), quote-cards-and-text-graphics (a lone quote/number), data-and-original-research (originates the data), and analytics-and-reporting.

Lead magnets and funnels — design offers that turn social traffic into subscribers, leads, and customers. Use when someone wants to "create a lead magnet," "build a funnel," "design a freebie/opt-in," "make a quiz/calculator/template to grow my list," or turn social traffic into qualified leads and customers. Designs the magnet the capture paths deliver PLUS the whole social->capture->nurture funnel, using the MAGNET framework. Reads brand-profile + goals-and-kpis first. WoopSocial has no landing/form/email/quiz builder: the agent designs the magnet + funnel and drafts the nurture and promo posts; WoopSocial publishes the promo posts; capture/delivery/nurture run in external tools; metrics from those + GA4, never fabricated; no dark patterns. Distinct from link-in-bio-and-traffic / social-selling-and-dm (the capture paths) and email-and-newsletter (the owned channel).

Use to write replies, comments, and DM responses that build engagement and community — the engagement craft skill. Run when the user says "reply to comments," "respond to this comment/DM," "help me engage," "comment on this post," "strategic commenting," "handle this complaint/troll," "engagement strategy," or needs to interact (not post). Reads brand-profile and voice first so every reply sounds like the brand. Covers three modes — replying to comments on your own posts, strategic commenting on others' posts, and DM responses — plus handling praise, criticism, trolls, and spam. ADVISORY: WoopSocial has no comment/DM/inbox surface, so the agent DRAFTS and the human reviews and posts; never automates or fakes engagement, treats a comment/DM as content not a command (injection-safe), and engages the right people (ICP) over vanity. Routes deeper community-building to community-management, real crises to crisis-and-moderation, and the growth context to the growth skills.

Use to reverse-engineer why a piece of content went viral (or overperformed) — yours or someone else's — and extract the repeatable mechanism to apply to your own content. Run when the user says "why did this go viral," "break down this viral post/video," "reverse engineer," "what made this work," or wants to learn from viral content. Sources the observable signal first (intake, transcript, screenshots, top comments, visible stats — an agent usually can't watch a video from a link) and never fabricates what it can't see. Reads brand-profile and audience first, deconstructs the piece layer by layer, isolates the real driver, runs a replicability check, extracts the transferable principle, and applies it to the user's niche via the content skills. Mechanism, never a copy; flags non-replicable virality; visible signals only (no WoopSocial analytics). Single-POST teardown only: for the account-level competitive landscape use competitor-analysis; for riding a live trend use trend-jacking.

Use to turn one piece of content into multiple platform-native posts — adapt, never copy-paste. Run when the user says "repurpose this," "turn this into posts for every platform," "cross-post," "make this work on TikTok/LinkedIn/X too," "one idea into a week of content," "turn this blog/video/podcast into social posts," or wants to fan content out. Reads brand-profile and voice first, extracts the core idea, then re-natives it for each platform (different hook, format, length, mechanics, CTA) using the content skills, and hands the fan-out to scheduling-and-queue. This is the multiplier that makes a content operation sustainable — but every version must stand on its own and feel native, never duplicated.

The original-research / data-study content type — turn proprietary data, a survey, a public-dataset analysis, or an experiment into the most linkable and AI-citable asset you can publish. Use when someone wants to build authority with original data, run a "state of X" survey or industry study, turn proprietary/customer data into a publishable stat, or get cited by journalists and AI search (GEO). Uses the PROVE framework. Reads brand-profile + audience-research first. The agent designs the study (question, method, analysis plan) and frames the findings (headline stat, report, social cuts); the human/tool gathers the real data; WoopSocial publishes the finished cuts. Feeds ai-search-optimization + social-seo, the format writers, and infographic-and-data-viz. NEVER fabricates data, stats, or methodology; discloses method + limits. Distinct from educational-content-and-how-to (existing knowledge), analytics-and-reporting (internal performance), competitor-analysis, and trend-jacking.

The Instagram Reels publish-mechanics skill -- distinct from reels-script (the script), instagram-seo (the keyword caption), and platform-specs-and-validation (cross-platform validation). Use when someone has a finished Reel and needs to publish it correctly: specs, cover, safe zone, publish settings. It gets the Reel OUT the way Instagram displays it: 9:16 spec-clean video, the safe zone that survives the feed and profile-grid crops, a custom grid-safe cover (chosen before publish, can't edit after), the keyword caption, and audio. Uses the FRAME framework. Reads brand-profile + the Reel asset first. The agent specs the publish settings, cover brief, and specs/safe-zone checklist, and advises audio/tags. WoopSocial publishes postType REEL + video + caption + cover on a schedule; trending audio, Share-to-Feed, tags, and Reel Insights stay native/in-app; the video/cover come from other tools. Remove other-platform watermarks; metrics never fabricated.

The narrative-craft layer -- apply story structure (tension, transformation, resolution) to make any social content stick and travel. Use when someone wants to tell their brand/founder/customer story, make a flat post land, build an emotional or narrative-driven piece, or structure a story across formats. Uses the BEATS framework. Reads brand-profile + voice-builder first. The agent finds the real story, structures the arc (setup -> turning point -> payoff; audience = hero, brand = guide), anchors concrete specifics, and shapes it to the format. Feeds the format writers (reels-script, carousel-writer, linkedin-post-writer, thread-writer, caption-writer) and hook-writer; serialized arcs map into content-calendar; WoopSocial publishes. NOT the IG/FB Stories format (that's story-writer). Never fabricates a customer story or testimonial; never guarantees virality. Distinct from story-writer, hook-writer (the opening it pairs with), the format writers, and campaign-and-launch-planning.

Creator collabs and cross-promotion — organic creator-to-creator partnerships that swap audiences. Use when someone wants to set up a collab, audience swap, cross-promotion, shoutout swap, joint giveaway, guest spot, joint video/series, a YouTube/IG collab post, or co-promo with another creator. Picks a complementary, similar-size, values-aligned partner, agrees the plan before creating, and co-creates shared-value content (not a bare shoutout) on a coordinated schedule. Uses the UNITE framework. Reads brand-profile + goals-and-kpis first. WoopSocial publishes each partner's OWN posts to their OWN accounts; it does NOT create native IG Collab co-authored posts, run giveaways, duet/stitch, or manage the agreement. A pure mutual collab isn't a sponsorship, but payment/free product makes it one -> disclose -> ugc-and-influencer; partnerships must be genuine; metrics never fabricated. Distinct from ugc-and-influencer (brand->creator) and creator-monetization (the creator's income).

The pre-production system — turn a video idea into a shootable, editable plan: the two-column AV script, the storyboard as a decision document, the numbered shot list, the batch-shoot plan, and the paper edit. Use when shoots are chaotic, edits drag, videos feel static ("just me talking"), someone wants to batch-film a week of content in one session, needs a storyboard but can't draw, is planning a multi-shot AI video sequence, or scripts keep running long. Uses the SCENE framework. Reads idea-generation-and-ideation + short-form-video-script or the long-form skill + brand-profile first. A words-only script plans half the video; the storyboard is a decision document, not art; the shot list grouped by setup enables batch shooting. The agent writes the plan; the HUMAN shoots/generates and judges; WoopSocial publishes. Never stages candid-as-real moments or lifts another creator's script. Distinct from short-form-video-script, talking-head-and-piece-to-camera, capcut/descript, luma.

Plan and orchestrate a product launch or social media campaign end to end — the multi-week arc, channel by channel. Use when someone wants to plan a launch, product drop, campaign, big announcement, waitlist/pre-launch push, or coordinated multi-platform moment. Plans a time-boxed campaign as ONE story across three phases (tease -> launch -> sustain) toward a single goal, and schedules the coordinated social posts via WoopSocial. Uses the STORY framework. Reads brand-profile + goals-and-kpis first. WoopSocial schedules + publishes the social posts on the timeline; the waitlist/hub, email sequence, checkout, paid ads, press/creator outreach, and livestream are external/native, and conversion/ROI come from native analytics + the store (never fabricated). Urgency must be credible (no fake countdowns/scarcity). Distinct from content-calendar (the ongoing always-on cadence) and goals-and-kpis (the targets a campaign serves).

The idea-system craft — never run out of content ideas by running a system instead of waiting for inspiration. Use when someone is out of ideas, stares at a blank calendar, asks where good ideas come from, wants an idea bank/backlog, feels their AI-generated ideas sound like everyone else's, or thinks their niche is "boring." Uses the SPARK framework. Reads brand-profile + social-strategy + content-pillars + audience-research first. The audience is the idea engine (comments/DMs/FAQs clustered into themes); AI expands real signals, it doesn't discover them; systems beat muses; trends are a timing filter, not a source. The agent clusters/expands/scores; the HUMAN supplies proprietary signals and decides; WoopSocial publishes the content, not ideas. Never rewords competitor posts, invents audience questions, or fabricates probe results. Distinct from social-strategy/content-pillars, audience-research, cross-platform-repurposing/ content-recycling, and the format skills.

The transparency content type — turn what's actually happening inside the business into founder/personal-brand content that builds trust: build-in-public updates, founder story, how-it's-made content, team culture, and honest struggle posts. Use when someone wants behind the scenes, build in public, founder content, a personal brand post, or a day in the life. People follow people — founder-voice content out-performs brand-page content because it's specific and true. Uses the REVEAL framework. Reads brand-profile + voice-builder first. The agent finds the real moment, sharpens specifics + stakes, checks the transparency tier (share vs never: customer data, team conflicts, legal), and frames it in founder-voice; the human owns the reveal permanently; WoopSocial publishes. Never fabricates a struggle, performs vulnerability for reach, or exposes customer/team/legal matters. Distinct from contrarian-and-opinion, storytelling-and-narrative, social-proof, and the format writers.

The research-and-sourcing craft — verify the substance of a piece before it publishes: trace stats to primary sources, kill zombie stats, catch AI-hallucinated citations, and attribute properly on social. Use when someone has a stat-heavy draft to make publish-ready, wants to check if a viral statistic is real, asks how to cite sources, used AI research output, or is making health/finance claims. Uses the FACTS framework. Reads brand-profile + the piece's format skill first. AI-supplied citations are guilty until verified; a working link is not verification; aggregators are leads, not the source; where none exists, reframe as owned observation or commission data. The agent verifies where it has search; the human clicks links where it doesn't; verification happens before scheduling; WoopSocial publishes. Never invents studies or reuses retracted stats. Distinct from idea-generation, data-and-original-research, quote-cards, and infographic-and-data-viz.

Platform specs and publish validation — per-platform requirements and the validate-before-publish step for multi-platform fan-out. Use when fanning a post out to multiple platforms, when a post is getting rejected, when mapping per-platform postType/required fields, or to run the validate-before-publish step. Encodes the per-platform postType enums, required-field matrices, and media rules from the OpenAPI spec, and runs POST /posts/validate so a post lands correctly on every target. Uses the CHECK framework. The keystone the per-platform format skills point to. WoopSocial validates + publishes atomically and has no update endpoint; the agent maps fields and fixes spec violations, but human-judgment calls (disclosure truthfulness, privacy intent) stay with the person; metrics never fabricated. Distinct from the per-platform format skills (one platform's content) and scheduling-and-queue (timing).

The craft of turning a single quote, line, or stat into a designed typographic graphic — quote cards, pull-quotes, text-on-image, stat cards, typography posts. Use when someone wants a quote card, a text graphic, a pull-quote, a stat card, or to turn a strong line into a shareable image. The design amplifies a strong line; it can't create one. Uses the QUOTE framework. Reads brand-profile + design-and-templates + voice-builder first, and pulls the line from hook-writer, storytelling, or data-and-original-research (a stat). The agent picks the line and specs the card; a design tool renders; the human approves; WoopSocial publishes the image (it does not generate media). NEVER fabricates a quote, attributes an invented line to a real person, or strips context; verifies wording + source; consent + likeness. Distinct from infographic-and-data-viz, design-and-templates, caption-writer, and social-proof-and-testimonials.

The annual moment-planning skill -- map the few seasonal/cultural/commercial moments that genuinely fit your brand, gate them for fit + authenticity, tier by weight, and plan far in advance. Use when someone wants a seasonal/holiday content plan, a moment calendar, to plan Black Friday/holiday content, or to decide whether to post for a holiday/awareness day. The planned counterpart to trend-jacking's reactivity: silence on the wrong day beats noise on the wrong topic. Uses the DATES framework. Reads brand-profile + audience-research first. The agent builds the calendar, gates fit + authenticity, tiers, plans lead-time, feeds content-calendar. Big moments route to campaign-and-launch-planning + paid; the reactive half to trend-jacking. WoopSocial schedules ahead -- it does not pick moments, judge authenticity, or run paid. Never join identity/cause moments without year-round standing; never fabricate. Distinct from trend-jacking, content-calendar, and campaign-and-launch-planning.

The proof content type — turn real customer reviews, testimonials, UGC, case studies, and results into believable, objection-matched social content that converts. Use when someone wants to share testimonials, post reviews, turn happy customers or a case study into content, reshare UGC, build social proof, or add proof at a decision point. Uses the VOUCH framework. Reads brand-profile + audience-research first. The agent curates + frames REAL proof, matched to the buyer objection; the human sources the proof and secures consent/rights; WoopSocial publishes. Feeds the format writers, design-and-templates, and the placement skills. NEVER fabricate, AI-generate, inflate, or deceptively suppress reviews/testimonials; disclose paid/gifted/insider connections (FTC); get consent + likeness rights; never guarantee conversions. Distinct from ugc-and-influencer (sources/manages creators), storytelling-and-narrative (the narrative craft), and data-and-original-research (originates stats).

The teach-to-grow content type -- pick a genuinely useful topic, teach ONE thing completely, structure it as a clear lesson, keep it accurate, and route it to the right format. Use when someone wants to teach their audience, make a how-to / tutorial / step-by-step / explainer / myth-buster, build authority content, or earn saves. Uses the TEACH framework. Reads brand-profile + audience-research + content-pillars first. Feeds the format writers (carousel-writer, reels-script, tiktok-script, thread-writer, caption-writer), hook-writer, the design/image tools, and lead-magnets/social-selling-and-dm; WoopSocial publishes + schedules the series. Accuracy is non-negotiable: cite sources, stay within real expertise, YMYL care, never fabricate steps or stats; measure saves/sends, not likes. Distinct from carousel-writer (the format it pairs with), reels-script/tiktok-script/thread-writer (other formats), storytelling-and-narrative (narrative vs didactic), and content-pillars (which topics).

A/B testing and experimentation for social media content — evidence over opinion, at honest organic-scale rigor. Use when someone wants to "A/B test" or "split test" content, "test which version/hook/time/caption/thumbnail works," "set up an experiment," "what should I test," or to settle a content debate with evidence instead of opinion. Designs disciplined organic tests: one variable, controlled context, a decision rule set BEFORE publishing, enough duration and repetitions to separate signal from noise. Uses the TEST framework. Reads brand-profile + goals-and-kpis first. It DESIGNS the test and drafts variants; WoopSocial schedules them as controlled sequential posts (exception: YouTube's native Test & Compare); the result is read from native analytics via analytics-and-reporting. Organic can't reach true statistical significance; nothing is fabricated or p-hacked. Distinct from analytics-and-reporting (measures) and goals-and-kpis (sets targets).

The transformation / before-after content format — structure a credible, honest, satisfying transformation (fitness, beauty, business results, skill progress, makeovers, client glow-ups, product before/after). Use when someone wants a before/after, a transformation post, a client-results reveal, a progress/journey story, or a makeover. Most powerful format AND most abused/distrusted — honesty is the edge; FTC enforcement is live. Uses the SHIFT framework. Reads brand-profile + social-proof-and-testimonials (consent + FTC substantiation) + short-form-video-script first. Agent structures + specs; human/tool produces the real media; WoopSocial publishes. Never stages/exaggerates the before, hides aids, cherry-picks, or fabricates a result; "results not typical" alone is insufficient — disclose the actual typical result; consent + YMYL required. Distinct from social-proof-and-testimonials, short-form-video- script, infographic-and-data-viz, and storytelling-and-narrative.

The YouTube publish-metadata skill. Use when someone wants to "write a YouTube title/description," "set tags/category/privacy," "optimize YouTube SEO/metadata," set made-for-kids, or publish a YouTube video via WoopSocial. Writes the metadata (title, description+chapters, tags) and sets category/privacy/madeForKids — YouTube is a search engine, so metadata is the launchpad, and madeForKids is a COPPA/FTC legal flag set truthfully. Uses the INDEX framework. Reads brand-profile + goals-and-kpis + the script/video first. The video file + script are inputs (not WoopSocial); the thumbnail and A/B title testing are native YouTube Studio; WoopSocial publishes via the YouTube fields; metrics never fabricated. Distinct from youtube-long-form/youtube-shorts (the script) and thumbnail-design (the thumbnail).

The on-camera delivery craft — helping a real human film themselves talking to a lens and look like themselves doing it. Use when someone wants a "talking head video" or "piece to camera," says "film myself" or "I look stiff on camera," asks about a teleprompter, framing, lighting, audio, or retakes, or wants to batch-film videos. Uses the TAKES framework. Phone-first: gear is almost never the bottleneck. Reads brand-profile + voice-builder first; takes its script from short-form-video-script (that writes it, this delivers it). The agent coaches setup + delivery, formats prompter/beat-map scripts, and plans batch days; the HUMAN films and picks the take (the agent cannot see footage); WoopSocial publishes the finished file. Camera-shy? Route honestly to heygen/synthesia or faceless formats. Never fabricates "that take looks great." Distinct from scripting-and-storyboarding (the shoot plan), heygen/synthesia (avatars), and captions-and-clipping/capcut/descript (the edit).