Social Media Skills Skills

The FLUX craft skill (Black Forest Labs) — generate and edit on-brand images with the right variant and license. Use when someone wants to generate images with FLUX/FLUX.2/Kontext, edit a generated image, keep a character or product consistent across a campaign, render legible text in images, get brand-exact colors, pick between FLUX variants, or asks if their FLUX use is commercially licensed. Uses the PIXEL framework. Reads image-prompt + brand-profile + design-and-templates first. The agent writes prompts/edit instructions and can call the API where connected; the HUMAN judges every image; WoopSocial publishes. License spine: [dev] outputs are commercial-OK but self-hosting for a commercial service needs a paid BFL tier; Apache-2.0 paths are [schnell]/[klein] 4B. Never use unpermitted likeness, clone trade dress, strip provenance, or invent stats. Distinct from image-prompt, ideogram/nano-banana/Midjourney (sibling tools), ai-image-editing (the edit router this feeds), and canva.

The Luma Dream Machine craft skill — generate cinematic AI video shots (Ray3: text-to-video, image-to-video, keyframes, character reference, Modify V2V, HDR) with draft-first economics and the right rights. Use when someone wants to generate video with Luma/Dream Machine/Ray3, animate a still into video, keep a character consistent across shots, restyle real footage, control credit burn, pick a Luma model or plan, or build a multi-shot AI brand film. Uses the DREAM framework. Reads ai-video + brand-profile + short-form-video-script first. The agent writes shot briefs and can drive the API where connected; the HUMAN judges every clip; WoopSocial publishes. Generations are shots not films (no native audio); Draft Mode first, HDR only for finals; verify tiers in-app. Never use unpermitted likeness, generate fake-event footage, or state credit rates as fact. Distinct from ai-video, veo-3/kling/runway, flux (the stills this animates), heygen/synthesia, and capcut.

The Suno craft skill — generate full songs, brand music, and audio (vocals, lyrics, stems) with the right tier, honest rights, and structure control. Use when someone wants to make music with Suno/AI, create a brand sound/theme/jingle/podcast intro, control song structure (meta-tags), build a consistent sonic identity (Personas, Voices), split stems, distribute AI music to Spotify/YouTube, or asks whether they own their Suno songs. Uses the TRACK framework. Reads ai-music-and-sound (the router) + brand-profile + the content skill the music serves first. The agent writes briefs/lyrics and can drive the API where connected; the HUMAN's ears judge every track; WoopSocial publishes the content it scores. Rights: paid plan from the first note, commercial rights not ownership, no indemnification while litigation runs, AI-disclosure at distribution; never clone a real artist's voice. Distinct from ai-music-and-sound, ai-voiceover/elevenlabs (spoken TTS), capcut, and podcast-and-audiograms.

The Canva craft skill — produce on-brand social graphics, carousels, quote cards, infographics, and thumbnails at scale without a designer, and escape the "Canva look." Use when someone wants to design in Canva, make social graphics, set up a Brand Kit, batch-produce graphics (Bulk Create), resize one design for every platform (Magic Resize), use Canva's AI (Magic Studio), or asks why their posts look like a template. Uses the SCALE framework. Reads brand-profile + design-and-templates + voice-builder first. The agent specs, and creates designs directly where the Canva MCP/Connect APIs are connected; the human approves every visual; the export publishes via WoopSocial. Never strips watermarks, impersonates another brand, or uses unpermitted likeness; AI-disclosure + accessibility floor apply. Distinct from design-and-templates (the brand system this executes), image-prompt + the image tools (dedicated generation), ai-image-editing (the edit router), and capcut/descript (video editing).

The generative-video producer for native 4K, multi-shot storyboarding, and motion-transfer (Kling-led). Use when someone wants "native 4K video," "a multi-shot sequence / several cuts in one clip," "transfer a motion/dance from a reference video," "animate a product still" (image-to-video), or names Kling / Kling 3.0 / Motion Control / Multi-Shot. Kling generates clips; audio is a guide track (pair ai-voiceover for final dialogue); a human assembles/reviews; WoopSocial schedules/ publishes. Below the ai-video router, sibling to veo-3 (all-round + audio) and luma (HDR/mood); edit-grade control jobs go to runway. Consented motion/avatars only; AI disclosure mandatory.

Use to write great prompts for Google Veo (Veo 3.1) to generate or animate video for social media — the video-prompt-craft mini-skill, the video counterpart to nano-banana. Run when the user wants a Veo / AI video prompt, a short video clip for a post (b-roll, product-in-motion, hook visual, spokesperson/UGC clip, ad), to animate a still image into video, or a vertical Reel/TikTok/Short clip. Reads brand-profile for brand style. Veo's standout is native synchronized audio in one pass, plus image-to-video and native 9:16 vertical. Teaches the prompt anatomy, audio prompting, the image-to-video pipeline, and the 8-second constraint + extension/stitching. Honest: iterate cheap then finalize, disclose AI video (SynthID watermark), never generate real identifiable people or copyrighted IP. This is the prompt-craft layer — the API/connection and the generate -> upload to WoopSocial Media -> attach flow live in tools/integrations/veo.md; the consuming pack is reels-script's veo-prompt-pack.

The CapCut craft skill — edit short-form social video (TikTok, Reels, Shorts) fast and safely: retention-paced cuts, auto-captions, beat-synced sound, exports. Use when someone wants to edit in CapCut, cut a reel/short, set up auto-captions, use CapCut's AI tools, pick a plan, or asks whether CapCut music/assets or client work are safe commercially. Uses the EDITS framework. Reads short-form-video-script + brand-profile/design-and-templates + voice-builder first. The agent plans the edit and flags the licensing/ToS gates; the HUMAN executes in CapCut and approves; WoopSocial publishes the finished export. Safety spine: client/NDA work edits locally, never synced (the ToS licenses uploads), and music licensing has fine print — never pirated assets, non-consensual lip-sync, or uncorrected captions. Distinct from short-form-video-script (the script), captions-and-clipping/opus-clip (clipping long video), descript (long-form), canva (graphics), and ai-video/veo-3/kling/runway (generation).

The AI avatar / talking-head mini-skill (HeyGen). Use when someone wants an "AI avatar video," "talking-head video," "digital twin / clone of myself on camera," "faceless presenter video," "spokesperson video," or to "translate/localize a video into many languages with lip-sync." The creator/social avatar lane; enterprise L&D/training/SCORM avatar work routes to synthesia, and a real human on camera (founder/trust content) routes to talking-head-and-piece-to-camera. Scripts and sets up the video; HeyGen renders; the human reviews/edits; WoopSocial schedules/ publishes. Sits below the ai-video router, sibling to veo-3. Consented avatars only; AI disclosure mandatory.

Prompt and direct Runway (Gen-4.5, Aleph) — the control-grade generative video tool for camera moves, character consistency, and edit-grade shots. Use when someone wants "a specific camera move," "the same character across multiple shots," "to edit/restyle existing footage," "a branded product/ad shot," "film-style previz," "image to video with Runway" (animate a still), or names Runway / Gen-4 / Gen-4.5 / Aleph / Act-Two / Motion Brush / References. Runway generates clips; a human assembles/edits; audio comes from ai-voiceover; WoopSocial schedules/publishes. Below the ai-video router, sibling to veo-3 (all-round + native audio), kling (native 4K/multi-shot/motion), and luma (cinematic HDR/mood). Consented performances only (Act-Two); AI disclosure mandatory.

The model-agnostic AI-video router and brief — the counterpart to image-prompt. Use when someone asks "which AI video tool should I use," "make an AI video," "generate B-roll / a talking-head / a voiceover," "turn this long video into Shorts," or needs a video brief. Routes the job to the right tool by fit and writes a portable brief; the tool generates, the human assembles, WoopSocial schedules/publishes. Sits above the tool skills: veo-3, kling, luma (generative scenes), heygen, synthesia (avatars), ai-voiceover, captions-and-clipping. A real human on camera routes to talking-head-and-piece-to-camera. Never routes to discontinued tools.

The Descript craft skill — edit talk content (podcasts, interviews, talking-head video) by editing the transcript instead of the timeline. Use when someone wants to edit in Descript, edit a podcast or interview, remove filler words/silences, clean up audio (Studio Sound), fix a flubbed word without re-recording (Overdub), auto-cut between speakers, turn one recording into clips + show notes + chapters, or asks about Descript's plans, credits, or Underlord. Uses the WORDS framework plus the interview rule: concision yes, meaning-flips never. Reads the recording's content skill + brand-profile/voice-builder first. The agent plans the edit (API/MCP where connected); the HUMAN verifies by ear and approves; WoopSocial publishes the exports. Overdub is consent-verified own-voice-only; tiers/credits are verified in-app. Distinct from capcut (visual short-form), captions-and-clipping/opus-clip (clip selection at scale), ai-voiceover (dedicated TTS), and podcast-and-audiograms (the strategy).

Use to write great prompts for Ideogram (Ideogram 4.0) to generate design-grade images for social media — the image-prompt-craft mini-skill for typography + layout, sibling to nano-banana under the image-prompt router. Run when the user wants an Ideogram / AI image prompt where TEXT and LAYOUT matter: quote cards, carousel covers, posters, logos/wordmark concepts, signage, ads with headlines, or any image that must say words correctly. Reads brand-profile for style/palette. Ideogram's standouts: best-in-class in-image text rendering, structured JSON prompting (bounding boxes, hex palettes), native 2K, transparency, and Layerize Text. Also covers the Ideogram app-editor workflow (Canvas, Magic Fill, Extend, Style References). Honest: review rendered text, disclose AI images and sign with C2PA, never generate real identifiable people or copyrighted characters/IP/logos. The API/connection and the generate -> upload to WoopSocial Media -> attach flow live in tools/integrations/ideogram.md.

The X/Twitter growth playbook for 2026. Use when someone wants to "grow on X / Twitter," "get more reach/followers/impressions on X," "an X content/posting strategy," "should I get X Premium," "how the X algorithm works," or how to use replies/quote-posts/long-form/video to grow. Conversation is the engine (replies and first-hour velocity), Premium is effectively a baseline, and links go in the first reply. Uses the SPARK framework. Reads brand-profile + voice-builder first. The agent drafts posts + reply copy; a human does the live replying/quote-posts/community engagement; WoopSocial schedules posts; metrics come from native X analytics; nothing is fabricated. Complements thread-writer (thread-format craft).

The OpusClip craft skill — turn long video (podcasts, webinars, interviews, streams) into publishable short clips with AI candidate-finding, honest triage, and a human-reviewed pipeline. Use when someone wants to use OpusClip, turn a podcast/webinar/VOD into shorts, understand the Virality Score, pick a plan, pull a moment from a long recording (ClipAnything moment search), or automate a clipping pipeline. Uses the CLIPS framework. Reads captions-and-clipping + the source skill + brand-profile first. The agent plans the pipeline, credit math, and QA; the HUMAN reviews every clip and approves; WoopSocial publishes the finished exports (it does not clip or edit video). Integrity spine: the Virality Score is a PREDICTION for triage, never truth; 1 credit = 1 SOURCE minute; no unreviewed auto-post pipelines; no out-of-context clips. Distinct from captions-and-clipping (general craft), descript (long-form edit), capcut (short-form polish), and the platform publishing skills.

The Synthesia craft skill — produce avatar video (training, onboarding, explainers, localized series, faceless educational content) with the consent-first architecture and honest fit boundaries. Use when someone wants to make videos with Synthesia/AI avatars, create a personal avatar/digital twin, localize one video into many languages, build training/L&D video at scale, or asks whether an avatar should replace them on camera. Uses the HUMAN framework. Reads the content skill + brand-profile + voice-builder first. The agent scripts and plans (API where connected); the HUMAN approves every video; WoopSocial publishes. Spines: the fit test (avatars win at scale/localization/training, lose to a real face for trust-led content); consent-first likeness; the script is most of avatar quality — lock copy before generating. Never impersonate, fake endorsements, or skip AI-disclosure. Distinct from heygen, talking-head-and-piece-to-camera, ai-video/luma, ai-voiceover, and descript.

Use to make social content discoverable through SEARCH across social platforms — the social-SEO / keyword-discovery skill. Run when the user says "social SEO," "get found in search," "TikTok SEO," "YouTube SEO," "keywords for social," "searchable captions," or wants search across platforms rather than just the feed. For single-platform depth, route "Instagram SEO" to instagram-seo and Pinterest asks to pinterest-seo; this skill owns the cross-platform framework. Reads brand-profile and audience first. All platforms are search engines; keywords, not hashtags, are the lever. Covers per-platform indexed surfaces, keyword research via autocomplete + native analytics (never fabricates volumes), the triple-mention technique, topical clusters, and the profile as a search asset. Routes hashtags to hashtag-strategy; hands the AI-search/LLM-citation (GEO) layer to ai-search-optimization. Measures via native search insights, not WoopSocial analytics.

Use to write the hook — the opening that earns attention — for any social content: a caption's first line, a video's first three seconds, a carousel cover slide, a thread opener, a YouTube title, or an email subject. Run when the user says "write a hook," "hook for this," "opening line," "first three seconds," "cover slide," "make this scroll-stopping," or when good content keeps getting ignored. Reads brand-profile and voice first so hooks sound like the brand, not viral-bait templates. Hooks must be TRUE to the content that follows — this skill extracts the hook from the post's strongest element and never overpromises. For full captions use caption-writer; for full video scripts use the video skills. This writes the opening itself.

Use to write great prompts for Nano Banana (Google's Gemini image model: Nano Banana Pro = Gemini 3 Pro Image) to generate or edit images for social media — the image-prompt-craft mini-skill. Run when the user wants a nano-banana / Gemini image prompt, an AI image for a post (quote graphic, carousel slide, thumbnail, infographic, product shot, ad creative), or conversational image editing. Reads brand-profile for brand colours/style. Strengths: best-in-class legible in-image text (route typography/layout-led design to ideogram), multi-image consistency, conversational editing, and Google's photoreal lane (Imagen deprecated); surreal art stays Midjourney's. Teaches prompt anatomy, the text-first approach, reference-image consistency, and per-platform aspect ratios. Honest: SynthID watermark + AI disclosure; never real identifiable people or copyrighted characters/logos; verify spelling/data. The API/connection and WoopSocial upload flow live in tools/integrations/nano-banana.md.

The AI narration / voiceover mini-skill (ElevenLabs-led). Use when someone wants an "AI voiceover," "narration," "text-to-speech for a video," "voice for my Reel/Short/explainer," "clone my voice," or to "dub a video into other languages." Picks the voice and model, writes for the ear, and directs the delivery; ElevenLabs generates the audio, the human mixes/reviews, WoopSocial schedules/publishes. Sits below the ai-video router, sibling to veo-3 and heygen. Consented voices only; disclose AI voice in ads/political.

Use as the foundation and router for any image a post needs — turn a social need into a clear image brief, describe it with model-agnostic prompt craft, and route to the right tool. Run when the user says "I need a visual/image for this post," "what image should I use," "make a graphic," "help me prompt an image," or is unsure which image tool/model to use. Reads brand-profile for the visual brand. Teaches the image brief, the universal anatomy of a strong prompt in natural language, and a tool router (typographic -> ideogram/nano-banana; photoreal -> nano-banana/flux; surreal -> Midjourney; editing -> nano-banana/flux; vector -> Recraft; video -> veo-3). Includes a "should this even be AI-generated?" gate (a real photo, screenshot, or chart often beats generic AI), accessibility, and honest scope (disclose AI, never real identifiable people or copyrighted IP, verify text/data). Hands off to the tool-specific mini-skills; WoopSocial publishes via Media and doesn't generate images.

Use to write an Instagram Reels script — a native, sound-off-first short-video script optimized for Instagram's discovery engine, built around a 3-second hook, watch-through, and sends (DM shares). Run when the user says "Reels script," "Instagram Reel," "make a Reel," "Reel hook," "trial reel," or wants short-form video for Instagram specifically. Reads brand-profile and voice first; writes the muted version first; structures for watch-through + sends; places IG-search keywords; picks original vs trending audio (trending audio is added natively in-app — not via WoopSocial); briefs the cover frame; outputs a production doc (shot - on-screen text - spoken - audio - timing) plus a Veo prompt pack for faceless/b-roll shots. The generic scripting craft lives in short-form-video-script; for TikTok use tiktok-script; for Shorts use youtube-shorts; hands the caption to caption-writer, publishing to instagram-reels-publishing, and scheduling to scheduling-and-queue.

Writes Instagram/Facebook Stories as a content type. Use when someone wants "a Story" / "Stories," "an IG/FB Story sequence," "Story ideas," interactive sticker content (polls, quizzes, question boxes, countdowns, link stickers), a Close Friends drop, a behind-the-scenes or daily-update sequence, or to turn a post into Stories. Stories are the relationship-deepening surface (not reach) — optimise for completion + interaction. Uses the FRAME framework. Reads brand-profile + voice-builder first. The agent drafts frames + sticker copy; WoopSocial schedules/publishes base frames (IG+FB); interactive stickers and DM replies are handled natively in-app by a human; metrics come from native Insights; nothing is fabricated. Distinct from reels-script (reach video) and carousel-writer (Feed swipe).

Write and publish single posts on Meta's Threads — the Threads format-execution skill. Use when someone wants a "Threads post," to "post to Threads," grow on Meta's Threads, or publish a Threads post via WoopSocial. Writes a Threads-native conversation post (text <=500 + optional media) built to earn replies — Threads is conversation-first: replies outweigh likes and engagement velocity drives distribution. Uses the REPLY framework. Reads brand-profile + goals-and-kpis first. WoopSocial publishes ONE Threads post (no native multi-post chain, no polls/voice/GIF, no reply surface); the replying that drives reach is a human/community-management job; metrics never fabricated; no engagement bait. Distinct from thread-writer (a user saying "write a thread" wants that multi-post X chain, not this), x-growth (sibling text platform, different culture) and caption-writer (text only).

Use FIRST, before any other social media skill, to load or create the brand profile — the durable record of who a business is, who it serves, how it sounds, and what it will and won't say. Run this when the user says "set up my brand," "brand profile," "brand guidelines," "define our brand voice," "onboard," "get started," when work begins for a new business or client, or any time another social skill needs brand context that isn't already loaded. Works for ANY business: B2B SaaS, ecommerce, local and small business, agencies and their clients, personal brands and creators, and nonprofits. For writing actual posts, see the content skills; to derive a voice from an existing body of writing, use voice-builder; this skill only builds the shared context they all read.

Audit an existing social media account and its content — the retrospective reality-check of what's working and what isn't. Use when someone wants to "audit my content/account," "what's working and what isn't," "clean up my profile/feed," "I post a lot but it's not working," or to triage an existing account before replanning. Produces a keep/kill/refresh triage, maps pillar coverage, catches voice drift, and fixes profile fundamentals — then a quick-wins-vs-long-term roadmap. Uses the AUDIT framework. Reads brand-profile + content-pillars + social-strategy (the plan) and analytics-and-reporting (the data) first. It reads native analytics (WoopSocial has none), scores on signal not vanity, recommends rather than auto-deletes, and never fabricates. Feeds content-recycling, content-pillars, profile-optimization, voice-builder, and social-strategy. Distinct from analytics-and-reporting (ongoing measurement) and competitor-analysis (rivals).

The Instagram SEO / keyword-search skill -- IG-specific search depth, distinct from the cross-cutting social-seo. Use when someone wants an Instagram post/Reel to rank in search, needs IG keyword research, or wants a searchable caption/profile. Instagram shifted from hashtag-based discovery to keyword-based search (hashtags deprioritized to 3-5 topic labels). Search runs semantic analysis -> metadata matching -> visual recognition (checks alt text + visual MATCH the caption). Uses the MATCH framework. Reads brand-profile + the post's topic first. The agent researches the keyword cluster (never fabricates volume), writes the search-first caption (primary keyword first, no stuffing), specs on-screen text + spoken keyword, and advises profile fields/alt text. WoopSocial publishes the caption; profile fields, alt text, and IG Search/Insights stay native. No keyword stuffing; caption must match the visual. Distinct from social-seo, pinterest-seo, and hashtag-strategy.

The Pinterest SEO / search-ranking skill -- the keyword layer that pairs with pinterest-pin-design's visual. Use when someone wants pins to rank in Pinterest search, needs keyword research, or wants keyword-optimized pin titles/descriptions/boards. Pinterest is a visual search engine where keywords and relevance rank you, not followers. Uses the FOUND framework. Reads brand-profile + the pin's destination first. The agent researches real queries (autocomplete + Guided Search + Trends; never fabricates volume), writes the keyword-led title + a natural description (no stuffing), specs the on-pin overlay keyword, and advises boards + link. WoopSocial publishes the pin's title + description + board + link; profile/bio, board setup, alt text, Rich Pins, and Trends/Analytics stay native/human. No stuffing; Pin->Board->Page must match; fresh pins, not dupes. Distinct from pinterest-pin-design (the visual), pinterest-growth (the strategy), and social-seo (cross-cutting search).

Use to write a thread — a connected sequence of posts on X/Twitter or Threads that tells one story or makes one argument across multiple posts. Run when the user says "write a thread," "turn this into a thread," "X thread," "Twitter thread," "thread about X," or has a multi-beat idea that won't fit one post. Reads brand-profile and voice first, uses hook-writer for the opening post (which must hook AND promise the payoff), builds one cohesive idea where every post earns the next, and lands a close with one CTA. Knows when a single post beats a thread. Naming trap: "write a thread" means this multi-post chain; "post on/to Threads" means a single post on Meta's Threads app — use threads-post for that. For a single caption use caption-writer; for just the opening hook use hook-writer.

Use to grow a TikTok account — the TikTok-specific growth strategy that diagnoses where growth is stuck and orchestrates the other skills to fix it. Run when the user says "grow on TikTok," "TikTok growth," "get more followers/views on TikTok," "my TikTok isn't growing," "go viral on TikTok," or "TikTok strategy." Reads brand-profile, social-strategy, and audience first. Built on the 2026 reality that TikTok is an interest graph — follower count is not a ranking factor; completion rate and rewatches drive reach, and search/SEO is a major evergreen pillar. Diagnoses the broken stage of the test-and-expand loop and routes to the right skill (tiktok-script, hook-writer, profile-optimization, content-calendar, hashtag-strategy, trend-jacking, viral-reverse-engineering). Judges via native TikTok analytics — not WoopSocial analytics — and treats followers as a business asset, not the reach mechanism.

Use to write a TikTok script — a native, sound-aware short-video script optimized for TikTok's discovery engine (the FYP), built around a brutal 1-second hook, watch-time, and rewatches. Run when the user says "TikTok script," "TikTok video," "script for TikTok," "make a TikTok," "storytime," "TikTok hook," or wants short-form video for TikTok specifically. Reads brand-profile and voice first; rides a trending sound/format where it genuinely fits (live trend research goes to trend-jacking); structures for completion + rewatch; optimizes for TikTok search; outputs a production doc (shot - on-screen text - spoken - sound - timing) plus a Veo prompt pack for faceless/b-roll shots (native filming often beats AI on TikTok). For Instagram Reels use reels-script; for YouTube Shorts use youtube-shorts; for the platform-agnostic scripting craft use short-form-video-script; hands caption to caption-writer and scheduling to scheduling-and-queue.

Use to ride a trend — a trending sound, format, meme, hashtag, news moment, or cultural conversation — to earn reach by attaching the brand to something already getting attention (a.k.a. trendjacking / newsjacking). Run when the user says "trend," "trending," "jump on this trend," "trendjack," "newsjack," "is this trend worth doing," "make this go viral," or wants to react to a current moment. Reads brand-profile, voice, and audience first, then runs three gates — FIT, SAFETY, and TIMING — before executing a fast, on-brand remix and handing to the right content skill (tiktok-script, reels-script, caption-writer) and scheduling-and-queue. Refuses to trendjack tragedies or divisive moments and won't force irrelevant trends; live trend discovery needs current scanning — this skill vets and executes. For meme-format craft, cultural fluency, and meme IP/likeness judgment ("make a meme," "is this meme safe"), route to meme-and-culture.

Use to build a reusable voice guide (voice.md) by analyzing a person's or brand's ACTUAL writing samples — so every other social skill can write in their exact voice instead of generic AI prose. Run this when the user says "build my voice," "sound like me," "capture my tone," "analyze my writing," "train on my posts," "ghostwrite in my voice," or when content keeps coming out off-voice or generic. Requires real writing samples; if there are none, use brand-profile's voice interview instead. Works for anyone: founders, creators, executives who are ghostwritten, and brands. Read brand-profile first; this skill produces the deeper voice.md that complements it. This skill DEFINES the voice; to apply it per piece — tone shifts, style edits, de-AI-ing a draft — use writing-style-and-tone.

Use to write platform-native social media captions (post copy) in the brand's voice — the words that accompany a post on Instagram, LinkedIn, TikTok, Facebook, X/Twitter, Threads, Pinterest, YouTube, or Bluesky. Run when the user says "write a caption," "caption this," "post copy," "write the copy for this photo/video/Reel," "IG caption," "what should I write for this post," or needs the words to go with a visual. Reads brand-profile and voice first so captions sound like the brand, not generic AI. For long-form LinkedIn thought-leadership posts use linkedin-post-writer; for X/Threads multi-post threads use thread-writer; for video scripts use the video skills. This skill writes the caption itself.

Set social media goals and KPIs — measurable targets and north-star metrics that aren't vanity numbers. Use when someone wants to "set social media goals," "define our KPIs," "what should we be aiming for," "what's our north-star metric," "OKRs for social," or to turn vague ambitions ("grow our following," "go viral") into measurable targets. Builds a cascade: business goal -> SMART objective -> North Star KPI (one per channel by its win condition) -> supporting metrics, with benchmark-set targets and action thresholds. Uses the NORTH framework. Reads brand-profile + social-strategy first. It SETS the targets; analytics-and-reporting MEASURES against them. Targets come from real benchmarks (never fabricated baselines), KPIs must be controllable and non-vanity, and guardrails prevent gaming. Distinct from analytics-and-reporting (measures) and social-strategy (the whole plan).

The Threads account-growth strategy skill -- the channel layer above threads-post. Use when someone wants to grow a Threads account, understand the Threads algorithm, fix reach, plan cadence, or set a Threads strategy. Threads is conversation-first, and the #1 growth lever is Mosseri's "reply more than you post": replies are weighted heaviest and first-hour engagement velocity is the top ranking factor. Uses the TALKS framework. Reads brand-profile + goals-and-kpis first. The agent strategizes the channel + drafts original posts (published via WoopSocial) and suggested replies; BUT the reply flywheel is human/community-management (no reply surface in WoopSocial), and Communities/DMs/dashboards/analytics are native. No engagement-bait, original not recycled, positive tone, metrics never fabricated, growth compounds over 60-90 days. Distinct from threads-post (the single-post craft) and community-management (the reply execution); uses Threads as a discovery funnel into instagram-growth.

The growth engine for YouTube Shorts in 2026. Use when someone asks to "grow on Shorts," "get views on YouTube Shorts," "write a Shorts script," "why did my Short flop," "make a vertical YouTube video," or wants a Shorts strategy. Drafts the script; the human films/ edits; publishing routes through scheduling-and-queue -> WoopSocial; analytics are read natively in YouTube Studio. Fully decoupled from, and sibling to, youtube-long-form.

Use to write a carousel — a swipeable multi-slide post (Instagram carousel, LinkedIn document/PDF carousel, or TikTok photo carousel) — one of the highest-save, highest-dwell formats. Run when the user says "write a carousel," "carousel post," "slides for X," "LinkedIn document/PDF post," "swipe post," "turn this into a carousel," or wants multi-slide teaching or story content. Reads brand-profile and voice first; the cover slide hooks and promises the swipe (via hook-writer); each slide advances one idea and earns the next swipe; ends on a save-leaning CTA. Specifies the design direction and bundles an image-generation prompt pack (Nano Banana / Ideogram) for the slide visuals. Hands the caption to caption-writer and scheduling to scheduling-and-queue.

Use to define a brand's content pillars — the 3–5 recurring themes it posts about — the strategic backbone between the brand profile and the content calendar. Run when the user says "content pillars," "content buckets," "what should I post about," "content themes," "content strategy," "pillars," or before planning a batch or calendar. Reads brand-profile first and derives pillars from positioning, point of view, audience, and proof — real ownable themes, never generic "educational / behind-the-scenes / promotional" buckets (those are intents and formats, not pillars). Produces a content-pillars.md that batch-content-plan and the content skills read. Works for any business: B2B, ecommerce, local, personal brand, nonprofit.

The Facebook Groups strategy skill -- Groups as Facebook's real organic surface, deeper than what facebook-strategy routes to community-management. Use when someone wants to build/grow/run a Facebook Group, decide Group vs Page, or turn a community into leads. Groups reach 40-50% of members per post vs ~1.5% for Pages; Facebook deliberately favors Groups. Uses the TRIBE framework. Reads brand-profile + goals-and-kpis first. The agent designs the group strategy (niche, setup, content, growth, moderation, value-first monetization) and drafts group posts + the join-funnel content. CRUCIAL: WoopSocial does NOT post to Groups -- it publishes the Page + cross-channel content that funnels people to JOIN; in-group posting, admin, moderation, and Group analytics stay native/human, routed to community-management. No automation/spam or fake members; value-first, never fabricates metrics. Distinct from facebook-strategy (the Page play) and community-management (the engagement routine).

The LinkedIn personal-profile growth playbook for 2026. Use when someone wants to "grow on LinkedIn," "get more LinkedIn followers/reach," "a LinkedIn strategy," "how the LinkedIn algorithm works," or how to use commenting/newsletters/video/connections to grow. Dwell time + early meaningful comments are the engine, personal profiles massively out-reach company pages, links go in the first comment, and strategic commenting on target accounts is the cheapest reach on the platform. Uses the LADDER framework. Reads brand-profile + voice-builder first. The agent drafts posts + comment copy and designs the system; a human does the live commenting/connecting/DMs; WoopSocial schedules posts; metrics come from native LinkedIn analytics (SSI as a directional check); nothing is fabricated. Single-post craft → linkedin-post-writer; company page → linkedin-company-pages.

Use to set a brand's overall social media strategy — which channels to focus on (and which to ignore), what to achieve, the angle to win, and a realistic operating cadence. The top-level plan that sits above content pillars and the calendar. Run when the user says "social strategy," "social media strategy," "which platforms should I be on," "what's my plan," "should I be on TikTok/LinkedIn," or is starting or resetting their social presence. Reads brand-profile, audience-research, and content-pillars first. Makes real choices and trade-offs — especially what NOT to do — ties goals to the business not vanity metrics, and is honest that WoopSocial has no analytics (measurement is the platforms' native analytics). Produces a social-strategy.md. It names the objective; to turn it into SMART targets, KPIs, and North Star metrics, use goals-and-kpis. Works for any business.

The AI image-editing router — inpainting/object removal, background removal, upscaling, outpainting, old-photo restoration, and retouch, routed task-first to the right engine. Use when someone wants to remove an object/person from a photo, cut out backgrounds, upscale an image, extend an image to new aspect ratios, restore an old photo, fix a generated image, or asks which editing tool to use. Uses the TOUCH framework. Reads brand-profile + design-and-templates first. The agent names the task, routes to the right engine, writes the spec, and can call APIs where connected; the HUMAN judges every result at 100%; WoopSocial publishes. Honesty spine: an edited real photo is an edited claim — creative upscalers hallucinate detail (never on products/documents), no defect concealment, body-retouch disclosure honored, no watermark/provenance stripping. Distinct from image-prompt/flux/nano-banana (generation), canva (the design workflow), and before-after-and-transformation (the claim rules).

Use to build a content calendar — a sustainable, repeatable posting rhythm and recurring structure (which pillars/formats post on which days, on which platforms), derived from strategy and pillars. Run when the user says "content calendar," "editorial calendar," "social media calendar," "posting schedule," "content plan" (ongoing), "what should I post each week," "build me a posting routine/cadence," or wants a repeatable system rather than one period's posts. Reads social-strategy, content-pillars, and brand-profile first; sizes cadence to real capacity; builds a recurring skeleton of buckets and named series with room reserved for reactive/trend content; sets the planning rhythm (batch, buffer, review). Hands a period's briefs to batch-content-plan, content to the writing skills, and scheduling to scheduling-and-queue. For filling one specific week/month with actual posts use batch-content-plan; for higher-level channel/goal choices use social-strategy.

Use to build a hashtag and discoverability strategy for social posts — the modern (2026) approach, not the outdated "30 hashtags to go viral" playbook. Run when the user says "hashtags," "what hashtags should I use," "how many hashtags," "hashtag strategy," "help me get discovered/reach," asks "do hashtags still work / are hashtags dead," or asks how to tag a post. Reads brand-profile and audience first. Sets the keyword/social-SEO layer first (caption, on-screen text, spoken audio) because that — plus engagement and the content itself — drives discovery far more than hashtags now; then picks a tight, relevant, per-platform hashtag set (respecting caps like Instagram's enforced 5-tag limit), favors niche/mid-tier tags over generic mega-tags, and designs branded/campaign hashtags for community and tracking. Rotates sets rather than copy-pasting one block, and hands placement/publishing to scheduling-and-queue. Sets honest expectations: hashtags categorize and aid search; they are not a reach hack.

Use to grow an Instagram account — the Instagram-specific growth strategy that diagnoses where growth is stuck (reach, follow-conversion, retention, or shares) and orchestrates the other skills to fix it. Run when the user says "grow on Instagram," "Instagram growth," "get more followers/reach on Instagram," "my Instagram isn't growing," "Instagram strategy," or wants more reach/followers on IG. Reads brand-profile, social-strategy, and audience first. Built on the 2026 reality that Instagram is a discovery engine where watch time and sends (DM shares) drive non-follower reach. Diagnoses the broken stage of the growth loop and routes to the right skill (reels-script, carousel-writer, profile-optimization, content-calendar, hashtag-strategy, trend-jacking). Judges via native Instagram Insights — not WoopSocial analytics — and treats follower count as vanity.

The cultural-fluency + meme-craft skill -- participate in internet culture and meme formats as a brand without being cringe, tone-deaf, or legally exposed. Use when someone wants to make a meme, join a cultural moment, build a meme/humor pillar, or decide whether to jump on a format. Meme marketing done wrong is worse than none. Uses the VIBES framework. Reads brand-profile + the meme/moment first. Two hard gates: brand-fit (would it work without your logo?) and safety + IP (never tragedies/divisive/ appropriation/punching-down; original visuals only, no copyrighted characters or celebrity likeness). The agent advises fit/safety/IP and writes the copy/concept; the human/creator makes the asset and adds the final wit pass; WoopSocial publishes/schedules (reactive ones often post in the moment). Sitting a meme out is valid; never fabricates relevance or virality. Distinct from trend-jacking, image-prompt/design-and-templates, community-management, and ai-music-and-sound.

The Pinterest growth playbook for 2026. Use when someone wants to "grow on Pinterest," "get traffic from Pinterest," "a Pinterest strategy," a pin cadence/board structure, or to turn blog/product content into pins. Pinterest is a visual SEARCH engine where keyword-optimized, fresh, vertical pins compound into evergreen outbound traffic — optimise for discoverability + clicks, not in-the-moment engagement. Uses the PINS framework. Reads brand-profile + voice-builder first. The agent drafts pins + the schedule; WoopSocial schedules/publishes pins; metrics come from native Pinterest Analytics; nothing is fabricated. For "Pinterest SEO" / "rank my pins" / keyword titles-descriptions route to pinterest-seo; for designing the pin image route to pinterest-pin-design. Pairs with content-recycling.

Advisory-only guidance for showing up credibly on Reddit so your brand is accurately represented in the source layer AI engines cite most. Use when someone asks to "do Reddit marketing," "post on Reddit," "which subreddits should we be in," "get cited on Reddit," "respond to a subreddit thread," "why does AI cite Reddit about us," "fix what Reddit says about our brand," or "my Reddit post got removed / account got banned." WoopSocial does NOT support Reddit — this skill drafts; the human posts as themselves. Never automates, never uses alts or vote manipulation. Pairs with ai-search-optimization.

Design YouTube video thumbnails that earn the click — mobile-legible, one focal point, honest. Use when someone wants to design a YouTube thumbnail, improve CTR, brief a thumbnail, choose thumbnail text, or plan thumbnail A/B testing. Designs and briefs high-CTR thumbnails and writes the A/B test plan: a thumbnail is a promise, not a poster, designed as a unit with the title and legible on mobile. Uses the CLICK framework. Reads brand-profile + the video/title first. A HUMAN or an image/design tool (nano-banana/ideogram/Canva/designer) creates the final raster; the YouTube custom thumbnail is uploaded NATIVELY in Studio (WoopSocial has no thumbnail field) and Test & Compare is native; TikTok/IG-Reel covers use WoopSocial's cover field via those format skills. No clickbait, no unconsented real-person/deepfake faces, CTR never fabricated. Distinct from youtube-publishing-and-metadata (the metadata) and nano-banana/ideogram (which generate the raster this briefs).

Use to develop a deep, usable understanding of who a brand creates content for — sharp enough that every content skill resonates with them specifically. Run when the user says "who's my audience," "audience research," "target audience," "build a persona," "customer profile," "ideal customer profile" / "ICP," "who am I talking to," "understand my followers," or before content work that needs more audience depth than the brand-profile sketch. Reads brand-profile first and goes deeper: jobs-to-be-done, pains, objections, and the audience's ACTUAL language (voice-of-customer), grounded in real sources where possible — never demographic theater. Produces an audience.md that content-pillars, batch-content-plan, and the content skills read. Works for any business.

Content recycling — resurface, update, and repost proven evergreen content over time. Use when someone wants to "get more mileage out of old posts," "recycle/repost our best content," "resurface evergreen pieces," "update and republish an old post," or build a recycling queue of proven winners. Recycles the INSIGHT refreshed (new hook/format/updated data) on a deliberate cadence — never an identical repost. Distinct from cross-platform-repurposing (same moment, many platforms) and captions-and-clipping (long-form -> short clips). Reads brand-profile + voice-builder first. The agent drafts the refresh; a human reviews; WoopSocial schedules/publishes (delete+recreate, no update); winners are picked from native analytics; nothing is fabricated.

The Facebook strategy playbook for 2026. Use when someone wants to "grow on Facebook," "fix my Facebook reach," "a Facebook content/Page strategy," "Facebook Reels," or how the Facebook algorithm works now. Page feed broadcasting is effectively dead (~1.65% reach); Facebook is now an AI discovery engine plus a community platform. Play three surfaces: Reels for unconnected discovery, Feed for connected depth, Groups for community. Uses the REACH framework. Reads brand-profile + voice-builder first. The agent drafts Page posts/Reels + reply copy; WoopSocial schedules Page posts/Reels; comment replies are human/in-app; metrics come from native Meta Insights; nothing is fabricated. To BUILD/GROW/RUN a Facebook Group (the deep Groups strategy) use facebook-groups; distinct from reels-script (Reel craft), community-management (engagement routine), and instagram-growth (sibling).

The TikTok Photo Mode format-execution skill. Use when someone wants a "TikTok photo carousel," "photo mode," "TikTok slideshow," "swipeable TikTok post," or to publish a multi-image TikTok post via WoopSocial (postType PHOTO). Builds a TikTok-native carousel that wins on completion rate — hook slide 1, progressive reveal with cliffhangers, reward + one CTA — AND sets the exact WoopSocial PHOTO publish config (privacy, comments, music, truthful disclosure flags). Uses the SWIPE framework. Reads brand-profile + goals-and-kpis first. The agent writes the slide plan + overlay copy + caption + config; the IMAGES are made by a human/image skill, not WoopSocial; WoopSocial publishes the native PHOTO post; metrics never fabricated and photo mode is never promised as a reach hack. Distinct from tiktok-script (VIDEO) and carousel-writer (cross-platform copy).

The growth engine for YouTube long-form video in 2026. Use when someone asks to "grow my YouTube channel," "get more views on my videos," "plan/script a YouTube video," "improve my CTR or retention," "why did my video flop," or wants a long-form strategy. Produces packaging concepts + scripts; the human films/edits/designs the thumbnail; publishing routes through scheduling-and-queue -> WoopSocial; analytics and session features live in YouTube Studio. The opposite engine from, and sibling to, youtube-shorts.

The AI music + sound-design skill for social -- original/licensed audio beds and sound design for Reels/TikToks/Shorts/videos. Use when someone needs background music, a track, or sound effects for a social video, asks which AI music tool is safe to use, or asks "can I use this trending sound/song on my brand video?". The real brief is "audio that won't get muted, claimed, or sued," so it picks the safest licensed source and never uses copyrighted or trending music without a license. Uses the SCORE framework. Reads brand-profile + the video it scores first. The agent briefs the music + sound design, picks the safest licensed source (ElevenLabs Music/SFX or stock libraries over Suno/Udio; paid tier for commercial rights), and advises licensing/Content-ID/disclosure. The tool generates/licenses the audio; the creator bakes it in; WoopSocial publishes the video and does NOT generate music. Pure AI music may not be copyrightable; never "100% legally safe." Pairs with ai-voiceover.

Use to plan and produce a full batch of social media content for a period — a week or a month — in one session: strategically balanced, on-brand, mapped to a calendar, and ready to schedule. Run when the user says "plan my content," "a month of posts," "batch my content," "plan the week," "fill my calendar," or wants many posts planned at once in one sitting. Reads brand-profile, voice, and content-pillars first, and produces a brief for each post that the content skills (caption-writer, reels-script, hook-writer) execute. As a BRIDGE skill it then confirms and hands the batch to scheduling-and-queue. Builds a balanced mix — never all-promotion — matched to the user's real capacity. Suggests cadence but does not claim analytics-based timing (WoopSocial has no analytics surface yet). For the ongoing recurring system — which pillars/formats post on which days, the living "content calendar" — use content-calendar; this skill fills one specific period of that system with actual post briefs.

Use to design a sustainable engagement routine — the operating system that turns the engagement craft into a daily/weekly habit. Run when the user asks how to keep up with comments/DMs, how much time to spend engaging, when to engage, how to build an engagement habit/system/cadence, or how to engage without burning out. Reads brand-profile/social-strategy. Covers time-boxed daily/weekly engagement windows built around the golden hour after posting, triage order, mapping engagement to a goal, and anti-burnout boundaries. The flywheel: batch and schedule content (scheduling-and-queue, batch-content-plan) to free the time, then spend it engaging. Advisory and honest — WoopSocial has no comment/DM/inbox surface and no analytics, so the human engages in-app and the agent drafts via reply-and-comment-writer; never automates or fakes engagement. Pairs with reply-and-comment-writer (the craft), the growth skills, community-management, and crisis-and-moderation.

UGC and influencer marketing — paid or gifted creator partnerships, briefs, usage rights, and disclosure done right. Use when someone wants to run an influencer campaign, sponsored post, paid or gifted creator partnership, write a creator brief, license/whitelist creator content, source customer UGC, or build a UGC pipeline. Vets creators on engagement + audience quality (not follower count); briefs with guardrails not scripts; inks usage rights up front; enforces FTC/ASA disclosure on EVERY paid AND gifted post; runs the customer-UGC pipeline. Uses the BRIEF framework. Reads brand-profile + goals-and-kpis first. WoopSocial publishes the BRAND'S OWN posts (rights-cleared UGC reshares, campaign posts) — NOT creator DMs/payment/whitelisting/contracts. Undisclosed sponsorship = decline and correct; a tag is not usage permission. Distinct from collabs-and-cross-promotion (mutual, unpaid), creator-monetization (the creator's side), and social-proof-and-testimonials (UGC as proof content).

Competitor analysis for social media — public-data competitive reconnaissance to find the gap a brand can own. Use when someone wants to "analyse/research our competitors," "see what rivals are doing on social," "benchmark against competitors," "find content gaps / white space," or "do a competitive landscape / SWOT." Reads the PUBLIC competitive field — positioning, pillars, formats, cadence, share of voice — to find the gap the brand can own, then feeds social-strategy and content-pillars. Reads brand-profile + audience-research first. Advisory and public-data only: no scraping private data, no fake monitoring accounts, no fabricated competitor metrics, no copying. Distinct from viral-reverse-engineering (single-post teardown) and audience-research (your own audience).

The participation content format — polls, quizzes, Q&A / scoped AMAs, this-or-that, emoji sliders, question boxes, caption-this, Add-Yours, and challenges. Use when someone wants interactive posts, Story stickers, a poll/quiz/AMA, a challenge or contest, or to turn passive scrollers into participants. Low-friction taps are high-value algorithmic signals, and every interaction doubles as audience research. Uses the REACT framework. Reads brand-profile + audience-research + voice-builder first. The agent designs the mechanic, questions, copy, and the close-the-loop plan; the HUMAN adds native interactive elements in-app — stickers and live AMAs are NATIVE-ONLY (WoopSocial cannot attach stickers or read results); WoopSocial publishes the feed-post versions. NEVER fabricates or rigs results or fakes participation; consent before sharing anyone's answer. Distinct from community-management, reply-and-comment-writer, livestream-and-realtime, and ugc-and-influencer.