Results for “evidence-based-advocacy”
5 skillsads-create
Generate paid-ad campaign concepts, messaging, copy, creative briefs, and production plans grounded in a validated brand profile, campaign objective, and platform requirements.
ads-test
Design and evaluate paid-ad experiments with hypotheses, randomization, sample-size calculations, guardrails, and decision rules for A/B and split tests.
ads-research
Refreshes paid media research by auditing platform claims, API policies, and evidence against primary sources, demoting stale or unsupported assertions.
ads-optimize
Diagnose paid-ad campaigns and draft or apply optimizations using evidence, financial constraints, and experiments. Supports budget reallocation, bid changes, creative rotation, and CPA/ROAS improvement.
ads-dna
Extracts a public-safe brand and offer profile for paid advertising from an authorized website and operator input.