Paid Media Optimization
Default to --draft.
- Load the latest normalized snapshot, prior decisions, monitoring results,
experiment state, conversion lag, economics, and platform capability manifest.
- Identify the decision and causal evidence; do not optimize a metric in isolation.
- Compare no-change, experiment, and mutation options, including learning, policy,
tracking, inventory, and opportunity-cost effects.
- Produce ranked recommendations with confidence and success measures.
- Convert approved recommendations into mutation plans only through the main
mutation gate.
- Apply, verify, audit, and retain rollback only when the exact operation is
enabled and remote state still matches the draft precondition.
Never use a fixed CPA multiple, budget ratio, benchmark, or novelty claim as sole
authorization to change an account.
Destructive-action boundary
Refuse permanent deletion of campaigns, ad groups, ads, audiences, conversions,
or other account objects. Permanent deletion is outside the supported mutation
contract and cannot be made safe by confirmation. Offer reversible alternatives:
leave objects paused, archive where supported, apply labels, export a backup, and
define a retention or later-review date. Do not create or apply a delete plan.
Search-term actions require a search terms report, business-relevance evidence,
and an overblocking review. Without them, request the missing evidence and do not
invent or illustrate specific negative keywords.
1---2name: ads-optimize3description: Diagnose paid-ad campaigns and draft or apply optimizations using evidence, financial constraints, and experiments. Supports budget reallocation, bid changes, creative rotation, and CPA/ROAS improvement.4---56# Paid Media Optimization78Default to `--draft`.9101. Load the latest normalized snapshot, prior decisions, monitoring results,11 experiment state, conversion lag, economics, and platform capability manifest.122. Identify the decision and causal evidence; do not optimize a metric in isolation.133. Compare no-change, experiment, and mutation options, including learning, policy,14 tracking, inventory, and opportunity-cost effects.154. Produce ranked recommendations with confidence and success measures.165. Convert approved recommendations into mutation plans only through the main17 mutation gate.186. Apply, verify, audit, and retain rollback only when the exact operation is19 enabled and remote state still matches the draft precondition.2021Never use a fixed CPA multiple, budget ratio, benchmark, or novelty claim as sole22authorization to change an account.2324## Destructive-action boundary2526Refuse permanent deletion of campaigns, ad groups, ads, audiences, conversions,27or other account objects. Permanent deletion is outside the supported mutation28contract and cannot be made safe by confirmation. Offer reversible alternatives:29leave objects paused, archive where supported, apply labels, export a backup, and30define a retention or later-review date. Do not create or apply a delete plan.3132Search-term actions require a search terms report, business-relevance evidence,33and an overblocking review. Without them, request the missing evidence and do not34invent or illustrate specific negative keywords.
Agrici Daniel