Results for “marketing”

Growth strategy for product-led and loop-driven growth systems. Use when building growth strategy, designing growth loops, planning acquisition channels, evaluating network effects, deciding when to scale, or coordinating product, engineering, data, and marketing around growth. For SEO audits use seo-and-aeo-strategy; for page/form CRO use conversion-rate-optimization; for A/B test design use ab-test-setup.

Cross-channel content production from an approved idea, brief, notes, transcript, or existing asset. Use when the user wants a ready-to-review draft or a small set of adaptations saved into the bootstrap content workspace. For content strategy use content-strategy-and-planning; for specialist LinkedIn, blog, email automation, SEO, landing page, or campaign work use the dedicated skill.

Rewrite, draft, and review prose so it is clear, specific, human, and appropriate to context. Use this skill when improving emails, essays, documents, reports, UI copy, marketing copy, posts, or any text that may sound generic, AI-written, over-polished, verbose, salesy, evasive, or structurally formulaic. Supports voice calibration, anti-slop audits, context-aware taste decisions, and final pre-flight checks.

Interpreta métricas de copy e aponta o que fazer — conversão de landing, abertura e clique de e-mail, CTR e CPA de anúncio, engajamento de social. Use quando o usuário disser "analisar desempenho", "como foi a campanha", "os números do mês", "essa página não converte", "taxa de abertura caiu", "relatório de.

Use when someone asks what is true, false, misleading, unsupported, unknown, or genuinely complicated in a persuasive message, article, pitch, advertisement, policy claim, or viral post. Analyze propaganda, spin, selective framing, urgency, social proof, deceptive marketing, and AI-generated persuasion by tracing claims to evidence and separating literal truth from implied conclusions. Do not use to read deception from demeanor, adjudicate intent, or replace broad domain research.

Brand-first landing page designer — interviews the user to discover brand identity (adjectives, colors, typography, shape language), then generates and iterates on a polished landing page via Stitch with deployment-ready HTML output. Preferred over frontend-design for standalone landing/marketing pages where the user hasn't established visual direction yet. TRIGGER when: user asks to "create/design/build a landing page", "make a homepage for my project/product/service", "build a marketing page", or wants to promote an app/side project. Especially when they haven't defined brand colors, fonts, or visual style — the guided brand interview is the core value. DO NOT TRIGGER when: user has a specific design mockup to implement, wants a dashboard or app UI, needs component-level frontend work (buttons, forms, navbars), is building a multi-page application, or is restyling an existing page with known design tokens. Use frontend-design for those cases.

Generate, remix, or edit images with Nanobanana / Nano Banana 2 through the bundled Gemini CLI wrapper. Use this whenever the user wants AI image generation or editing, especially for reference-image composition, character consistency, grounded visuals that may need live web search, style transfer, marketing graphics, product mockups, social assets, or when they explicitly mention Nanobanana, Gemini image models, Google image generation, AI drawing, 图片生成, AI绘图, 图片编辑, or 生成图片.

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

Use when working on landing pages — creation, copywriting, design, optimization, or conversion rate improvement. Covers hero sections, above-the-fold content, value propositions, CTAs, landing page templates, and high-converting page structure. Applies to sales pages, lead capture pages, product pages, and marketing site pages. Use this skill for landing page copy, landing page design, landing page optimization, CTA writing, conversion rate optimization, hero section content, value proposition work, and any page builder or landing page template tasks.

Amazon Ads deep analysis covering Sponsored Products, Sponsored Brands (incl. Sponsored Brands Video), Sponsored Display (audiences + contextual), and basic Amazon DSP. Evaluates campaign structure, ACOS/TACOS targets, search-term harvesting, negative keyword discipline, Brand Analytics signals, day-parting, bid management, auto vs manual campaign mix, ASIN targeting, and DSP retargeting. Use when user says Amazon Ads, Amazon advertising, Amazon PPC, Amazon search ads, Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, ACOS, TACOS, retail media audit, Amazon Marketing Services, AMS, or Amazon seller advertising.

Turn "let's do a webinar" into a plan that fills seats and converts them. The topic that actually draws, the promo sequence that gets registrations, the run-of-show that keeps people watching, and the follow-up that turns attendees into pipeline. Built for B2B marketing teams, customizable to your audience and your stack. Trigger on "plan a webinar", "what should our webinar be about", "how do we promote the webinar", "build the run of show", "webinar follow-up", or any virtual-event planning question.

When the user wants to use GitHub for SEO, parasite SEO, GEO, open source marketing, README optimization, or curated Awesome lists. Also use when the user mentions "GitHub," "GitHub SEO," "GitHub parasite SEO," "GitHub GEO," "awesome list," "GitHub README," "profile README," "pinned repositories," "Trending," "Explore," "repository name," "About section," "GitHub description," "GitHub topics," "Website field," "GitHub Pages," "github.io," "user site," "project site," "GitHub gist," "curated list," or "navigation list." Not for Medium or other non-GitHub platforms—use parasite-seo or medium-posts. For OSS business model, use open-source-strategy.

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.

Use this skill whenever the user wants to search for jobs in any location or market, find job listings, or look up a specific job posting — in any country, city, or remotely. Invoke for open positions, vacancies, and hiring across any sector or role (software, data, design, marketing, finance, legal, operations, etc.). The location is always supplied explicitly by the user. Trigger phrases: find a job, job search, search for jobs, job openings, vacancies, hiring, positions open, remote jobs, "are there any X jobs in <place>", look up this job posting.

Turn "we should run some ads" into a paid-ads plan you can hand to a buyer. Audiences, the offer per audience, the creative angles, the budget split, the metric that calls it a win, and a kill rule so you stop feeding losers. Built for B2B marketing teams, customizable to your channels and your funnel. Trigger on "build a paid ads plan", "how should we split budget", "what should the ads say", "what's our target CPL", "when do we kill a campaign", or any paid-media planning question.

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing.

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.

Turn a pipeline target into a demand-generation plan that actually maps to the number. The ICP worth spending on, the offers by funnel stage, the channel mix that reaches them, the content that earns attention, and the pipeline math worked backward from the goal so you know if the plan can even hit it. Built for B2B marketing teams, customizable to your funnel and your channels. Trigger on "build a demand gen plan", "how do we hit our pipeline number", "what's our channel mix", "plan our content", "work the funnel math backward", or any demand-generation planning question.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' 'should I run ads,' 'ABM,' 'account-based marketing,' 'B2B ads,' 'lead quality,' 'negative keywords,' 'Performance Max,' 'thought leader ads,' or 'when should I kill an ad.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.

Plan a field event, dinner, or conference presence that actually produces pipeline, not just badges scanned. It builds the right guest list, designs a draw worth showing up for, plans the on-site motion so conversations happen, and writes the follow-up that converts, because the pipeline is made after the event, not at it. Built for B2B field marketing and sales teams, customizable to your CRM and your event motion. Trigger on "plan a field event", "customer dinner plan", "conference presence", "how do I get pipeline from this event", "event guest list", "event follow-up plan", or any field-event or in-person pipeline request.

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold (bonuses, guarantees, pricing structure), see offers.

Research-driven SEO content writer that produces publication-ready markdown articles built around search intent, verified claims, and original value. Use this skill whenever the user asks for a blog post, article, long-form content, "content for our site", a post targeting a keyword, a content refresh or audit of an existing article, or anything meant to be published on a website — even if they never say "SEO". Also use it when the user mentions keywords, search rankings, organic traffic, content marketing, meta descriptions, keyword cannibalization, or asks to "write something about X for the blog". If a piece of writing is destined for the web and could benefit from search visibility, use this skill.

Onboard a new GTM project — run an agency-style interview, then generate CLAUDE.md, PROGRESS.md, about/me.md, strategy/brand.md, and scaffold content + assets folders. Use this skill whenever the user wants to set up a new project, onboard a brand, start from scratch, configure their marketing context, or initialize their workspace. Trigger on: bootstrap, onboard, set up my project, get started, configure my brand, initialize, new project setup, brand onboarding, set up my brand, create project structure, onboard my company, set up content folders, prepare my workspace, start a new GTM project. Also use when the user seems to be starting fresh and hasn't set up strategy/brand.md or about/me.md yet.

Build client case studies through a low-overwhelm, multiple-choice interview plus whatever files the user can dig up — producing web-ready case study copy with a media plan (what images/videos to provide, find, or generate). Use this whenever the user wants a case study, client success story, portfolio write-up, results page, testimonial feature, or says "write up what we did for [client]". Also trigger when the user mentions having clients but no case studies, wants to turn a finished project into marketing proof, or casually says "I should really do a case study for X" — even without the word "case study" (e.g. "I want to show off the work we did for that gym").

Make sure to use this skill whenever the user mentions anything related to job searching on Akademikernes Jobbank, jobbank.dk, or looking for academic or highly educated positions in Denmark — even if they don't mention jobbank.dk explicitly. Also invoke this skill for questions about Danish job listings, graduate trainee positions, Ph.d. jobs, or finding work in specific industries or regions in Denmark. Trigger phrases include: jobbank, akademikernes jobbank, jobs denmark, academic jobs denmark, find job denmark, highly educated jobs, graduate job denmark, trainee position denmark, ph.d. position denmark, postdoc denmark, studiejob, fuldtidsjob, deltidsjob, vikariat, freelance job, praktikplads, job søgning, jobsøgning, søg job, ledige stillinger, nye jobs, it jobs denmark, engineering jobs denmark, marketing jobs denmark, finance jobs denmark, healthcare jobs denmark, remote job denmark, fjernarbejde, job københavn, job aarhus, job odense, nyuddannede job, job til nyuddannede, international job denmark, jo

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.

Expert email writing skill for professionals and individuals. Use this skill whenever the user wants to write, draft, improve, or get help with ANY email — including cold outreach, follow-ups, complaints, negotiations, thank-you notes, difficult conversations, reconnection emails, or any other professional or personal email. Also trigger for email marketing requests: promotional offers, newsletters, welcome emails, re-engagement campaigns, or clickbait-style emails. Trigger for: "help me write an email", "draft an email", "how should I phrase this email", "I need to reach out to someone", "I need to follow up", "I want to send a thank you", "I have a complaint to write", "write a newsletter", "create a welcome email", "write a promotional email", "re-engage my subscribers", or any situation where someone needs to communicate via email. Do NOT limit this to obvious requests — if the user describes a situation where an email would be the right output, use this skill proactively.

Make sure to use this skill whenever the user wants to search for jobs in Denmark, find Danish job listings, look up a specific job posting, or asks anything about the Danish job market — even if they don't mention jobindex.dk explicitly. Invoke this skill for questions about open positions, job vacancies, hiring in Denmark, job opportunities in Danish cities or sectors, or when the user wants to find work in Denmark. Also trigger for phrases like "find me a job", "are there any jobs for X in Copenhagen", or "what jobs are available in Aarhus" when the context is Denmark. Trigger phrases include: jobindex, jobsøgning, job i Danmark, ledige stillinger, job opslag, find job, stillingopslag, jobannonce, job vacancy denmark, danish jobs, jobs in denmark, job search denmark, work in denmark, find work denmark, IT jobs denmark, engineer jobs denmark, developer jobs copenhagen, marketing jobs aarhus, jobs aarhus, jobs copenhagen, jobs odense, jobs aalborg, job openings denmark, hiring denmark, job listings denmark,

Audit a landing page or marketing site through one lens: what is the ONE thing this page wants the visitor to do, and does every element on the page move them toward it? Reconstructs who lands on the page and why, spawns visitor-persona agents to react to it cold, maps the belief chain a visitor must climb before acting, inventories CTAs and everything competing with them, then delivers a prioritized cut/move/add/rewrite plan. Use whenever the user asks "what do we want people to do on this page", "is this page converting", "critique this landing page", "why would someone book/buy/sign up here", "audit the funnel on X page", or wants strategic critique of page content and structure (not visual polish). Works from frontend code in a repo, a live URL via browser tools, or pasted copy/screenshots. Judges persuasion and intent-alignment; for flow usability and friction use ux-audit, for visual and aesthetic quality use the impeccable critique/audit skills.