Results for “ma”

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when the user mentions "go viral", "word of mouth", "shareable content", "social currency", "why people share", "viral loop", "referral program", or "organic growth". Also trigger when designing shareable features, crafting social media campaigns, or building products that spread through peer recommendation. Covers environmental triggers and high-arousal emotional content. For sticky messaging, see made-to-stick. For persuasion tactics, see influence-psychology.

Writes Built GTM Playbooks for Heath Barnett: problem-driven, step-by-step guides in his voice. The format is the problem (costed), why it matters, the tools and stack, the step-by-step anyone can follow, the receipt, and steal this. Trigger on "write a playbook", "how-to on", "step by step guide for", "turn this into a playbook", or any request for an actionable build guide. Will not draft without the specific tools, steps, and receipt. Asks first.

Server-side tracking pipeline audit covering server-side Google Tag Manager (sGTM), Meta CAPI Gateway, Conversions API health, event deduplication via event_id, server-side hit ratio targets, pixel debugging, and PII hashing discipline. Use when user says server-side tracking, sGTM, server-side GTM, server-side tagging, CAPI, Conversions API, CAPI Gateway, Meta Conversions API, event deduplication, event_id, pixel debug, pixel health, Pixel/CAPI audit, first-party tracking, iOS 14.5 recovery, or server-side hit ratio.

The YC meta-game distilled from 4000+ funded companies. Demo day prep, batch dynamics, investor updates, "launch now" mentality, talking to users obsessively. This is the playbook that turned $125K checks into trillion-dollar companies. Use when "yc, y combinator, demo day, batch, investor update, office hours, launch now, talk to users, do things that don't scale, make something people want, startup school, yc application, series a prep, post-yc, yc, startup, accelerator, demo-day, fundraising, launch, users, growth" mentioned.

Turn a GTM opening into a scorecard and an interview kit before you post it. Defines the outcomes the role must hit, the competencies that predict them, the interview questions per competency, and a scoring rubric every interviewer uses. Built for B2B hiring managers, customizable to your role and stage. Trigger on "build a scorecard for this role", "what should I interview for", "score this candidate", "interview kit for an AE", "define the outcomes for this hire", or any GTM hiring prep.

Turn "what's the plan" into a GTM plan you can defend, verdict-first. Names the two or three bets, the motions behind each, the targets, the capacity math that says whether the number is reachable, and the risks that would break it. Built for B2B GTM leaders, customizable to your model and stage. Trigger on "build our GTM plan", "plan the quarter", "is this number reachable", "what are our bets", "annual GTM planning", "do we have the capacity", or any planning cycle.

Turn "let's do a webinar" into a plan that fills seats and converts them. The topic that actually draws, the promo sequence that gets registrations, the run-of-show that keeps people watching, and the follow-up that turns attendees into pipeline. Built for B2B marketing teams, customizable to your audience and your stack. Trigger on "plan a webinar", "what should our webinar be about", "how do we promote the webinar", "build the run of show", "webinar follow-up", or any virtual-event planning question.

Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, all blog sub-skills auto-load these files before writing or reviewing. Pairs with blog-persona, which manages the structured persona JSON. Use when user says "blog brand", "create brand context", "brand voice doc", "BRAND.md", "VOICE.md", "establish editorial brand", "brand guidelines for blog".

When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup abandonment," "trial conversion rate," "nobody completes registration," "too many steps to sign up," or "simplify our signup." Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding. For lead capture forms (not account creation), see cro.

When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup abandonment," "trial conversion rate," "nobody completes registration," "too many steps to sign up," or "simplify our signup." Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding. For lead capture forms (not account creation), see cro.

When the user wants to use GitHub for SEO, parasite SEO, GEO, open source marketing, README optimization, or curated Awesome lists. Also use when the user mentions "GitHub," "GitHub SEO," "GitHub parasite SEO," "GitHub GEO," "awesome list," "GitHub README," "profile README," "pinned repositories," "Trending," "Explore," "repository name," "About section," "GitHub description," "GitHub topics," "Website field," "GitHub Pages," "github.io," "user site," "project site," "GitHub gist," "curated list," or "navigation list." Not for Medium or other non-GitHub platforms—use parasite-seo or medium-posts. For OSS business model, use open-source-strategy.

Turn "we should run some ads" into a paid-ads plan you can hand to a buyer. Audiences, the offer per audience, the creative angles, the budget split, the metric that calls it a win, and a kill rule so you stop feeding losers. Built for B2B marketing teams, customizable to your channels and your funnel. Trigger on "build a paid ads plan", "how should we split budget", "what should the ads say", "what's our target CPL", "when do we kill a campaign", or any paid-media planning question.

Turn a private skill you built for your own stack into a clean public version anyone can install and customize, while preserving your personal copy untouched. Strips the company-specific wiring (connectors, CRM field names, proprietary scores, IDs, tuned thresholds, internal vocabulary) and abstracts it into a documented "Customize this for yourself" setup block, keeping the method intact. Trigger on "publish this skill", "make a public version of", "genericize this skill", "share-ready version of", "turn my skill into a community version", "add this to the Built GTM Skills page".

Turn a messy quarter into a GTM board update a director reads in two minutes. Leads with the number versus plan, surfaces the two or three things that actually matter, names the risks honestly instead of burying them, and ends with clear asks. Verdict first, short, no victory lap. Built for B2B GTM and revenue leaders, customizable to your metrics and your stack. Trigger on "write the board update", "GTM update for the board", "exec summary for the QBR", "what do I tell the board", "draft my leadership update", or any board or exec GTM write-up.

Audits any draft against Built GTM voice rules and returns specific, line-level violations with rewrites. Not a general style critique. A rule-based QA check. Every violation gets a specific fix. Trigger on "check this", "does this sound like me", "voice check", "is this on brand", "review this draft", "what's wrong with this", "flag the AI tells in this", "make sure this sounds like me", or any request to audit a draft against Heath's Built GTM voice before publishing. Can be used on posts, articles, newsletter editions, comments, or any Built GTM content.

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.

Use when the user wants to clone, replicate, rebuild, reverse-engineer, or copy any website — or says 'make a copy of this site', 'rebuild this page', 'pixel-perfect clone'. Reverse-engineers one or more sites in one shot: extracts assets, CSS, and content section-by-section, then proactively dispatches parallel builder agents in worktrees as it goes (foreman pattern, not inspect-then-build). Provide one or more target URLs as arguments; requires browser automation (Chrome MCP/Playwright/Browserbase/Puppeteer). Pixel-perfect fidelity default: visual layout, styling, components, responsive design, mock data — NOT real backend/auth/real-time/SEO/accessibility unless specified.

Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

Answer Engine Optimization (AEO) skill — optimize content to be cited by AI language models (ChatGPT, Perplexity, Claude, Gemini, Mistral) as authoritative sources. Distinct from SEO — AEO optimizes for citation in LLM-generated responses, not search rankings. Use when planning content for AI-first search audiences, auditing existing content for E-E-A-T signals, tracking which pages get cited by which LLMs, or building a citation-friendly content strategy. Triggers — 'AEO audit', 'optimize for ChatGPT', 'get cited by Perplexity', 'LLM citation strategy', 'answer engine optimization', 'content for AI search', 'E-E-A-T audit'. Output is a markdown audit report (default) or JSON for pipeline integration. Stdlib-only Python tools.

Answer Engine Optimization (AEO) skill — optimize content to be cited by AI language models (ChatGPT, Perplexity, Claude, Gemini, Mistral) as authoritative sources. Distinct from SEO — AEO optimizes for citation in LLM-generated responses, not search rankings. Use when planning content for AI-first search audiences, auditing existing content for E-E-A-T signals, tracking which pages get cited by which LLMs, or building a citation-friendly content strategy. Triggers — 'AEO audit', 'optimize for ChatGPT', 'get cited by Perplexity', 'LLM citation strategy', 'answer engine optimization', 'content for AI search', 'E-E-A-T audit'. Output is a markdown audit report (default) or JSON for pipeline integration. Stdlib-only Python tools.

Build client case studies through a low-overwhelm, multiple-choice interview plus whatever files the user can dig up — producing web-ready case study copy with a media plan (what images/videos to provide, find, or generate). Use this whenever the user wants a case study, client success story, portfolio write-up, results page, testimonial feature, or says "write up what we did for [client]". Also trigger when the user mentions having clients but no case studies, wants to turn a finished project into marketing proof, or casually says "I should really do a case study for X" — even without the word "case study" (e.g. "I want to show off the work we did for that gym").

Use this skill whenever the user wants to integrate Loops from application code, backend services, webhook handlers, or server-side automation. This includes the Loops HTTP API and official SDKs for server-side contact, contact-property, mailing-list, event, API-key-validation, transactional-email, content editing (campaigns, campaign groups, transactional groups, audience segments, email messages, themes, and components), and workflow inspection. Trigger on phrases like "Loops API", "Loops SDK", "create a campaign via API", "update email message LMX", "send a Loops event from my app", "add a contact to Loops in a webhook", "send a transactional email from backend code", or any time the user wants to integrate Loops into their app, backend, webhook, or automation. Do not trigger for CLI or shell-only requests.

Complete SEO + GEO (Generative Engine Optimization) system for SaaS companies wanting to rank on both Google and AI search engines (ChatGPT, Perplexity, Gemini, Claude). Use this skill whenever the user asks about SEO strategy, keyword research, content planning, writing SEO-optimized articles, auditing their search performance, creating a content calendar, analyzing competitors, or optimizing for AI search visibility. Trigger on: "seo", "keyword research", "content calendar", "rank on google", "search traffic", "write an article", "blog post", "serp", "backlinks", "competitor analysis", "content cluster", "seo audit", "geo optimization", "ai search", "search console", "organic traffic", "content strategy", "publish article", "seo setup", "ranking", "impressions", "ctr", "meta description", "schema markup", "faq schema". Also trigger when a user wants to set up their SaaS blog SEO from scratch, analyze their current rankings, or create a publishing workflow.

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.

Expert email writing skill for professionals and individuals. Use this skill whenever the user wants to write, draft, improve, or get help with ANY email — including cold outreach, follow-ups, complaints, negotiations, thank-you notes, difficult conversations, reconnection emails, or any other professional or personal email. Also trigger for email marketing requests: promotional offers, newsletters, welcome emails, re-engagement campaigns, or clickbait-style emails. Trigger for: "help me write an email", "draft an email", "how should I phrase this email", "I need to reach out to someone", "I need to follow up", "I want to send a thank you", "I have a complaint to write", "write a newsletter", "create a welcome email", "write a promotional email", "re-engage my subscribers", or any situation where someone needs to communicate via email. Do NOT limit this to obvious requests — if the user describes a situation where an email would be the right output, use this skill proactively.