Marketing & Growth

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

Create and optimize popups, modals, overlays, slide-ins, and banners to increase conversions without harming user experience or brand trust.

Email has the highest ROI of any marketing channel. $36 for every $1 spent. Yet most startups treat it as an afterthought - bulk blasts, no personalization, landing in spam folders. This skill covers transactional email that works, marketing automation that converts, deliverability that reaches inboxes, and the infrastructure decisions that scale. Use when: keywords, file_patterns, code_patterns.

Technical SEO, structured data, sitemaps, and meta tags.

Build consumer apps with validated demand, sustainable unit economics, and growth loops that compound.

Drive systematic growth with acquisition loops, experimentation frameworks, retention systems, and product-led strategies.

Lead strategy with competitive analysis, strategic planning, growth roadmaps, and business portfolio management.

Query Google Search Console for SEO data - search queries, top pages, CTR opportunities, URL inspection, and sitemaps. Use when analyzing search performance, finding optimization opportunities, or checking indexing status.

Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion optimization with 2024/2025 best practices. Use PROACTIVELY for comprehensive content marketing.

Formats content to be eligible for featured snippets and SERP features. Creates snippet-optimized content blocks based on best practices. Use PROACTIVELY for question-based content.

Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning.

This skill should be used when the user asks to "analyze competitors", "assess competitive landscape", "identify differentiation", "evaluate market positioning", "apply Porter's Five Forces", or requests competitive strategy analysis.

Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content.

Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization.

Analyzes and optimizes content structure including header hierarchy, suggests schema markup, and internal linking opportunities. Creates search-friendly content organization. Use PROACTIVELY for content structuring.

Create 6-month content calendars, multi-platform SNS strategies, and YouTube optimization plans. Use when the user needs a content strategy or growth plan.

Optimize any form that is NOT signup or account registration — including lead capture, contact, demo request, application, survey, quote, and checkout forms.

Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals.

Weekly engineering retrospective. Analyzes commit history, work patterns, and code quality metrics with persistent history and trend tracking. Team-aware: breaks down per-person contributions with praise and growth areas. Use when asked to "weekly retro", "what did we ship", or "engineering retrospective". Proactively suggest at the end of a work week or sprint. (gstack)

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.

Interview the user with 10-15 targeted questions BEFORE building anything, then confirm a short spec, then build. Use this skill whenever the user asks Claude to build, create, make, code, design, draft, or generate anything non-trivial — an app, website, script, tool, document, presentation, campaign, plan, or system — even if the request looks detailed enough to start immediately. Especially trigger on vague one-line build requests like "make me a dashboard" or "build an app for my gym". Do NOT use for pure questions, explanations, debugging existing code, tiny edits, or reformatting.

Use this skill for Astro static output, islands hydration, content collections, CWV, schema and metadata. Trigger when the task involves seo work related to Astro Islands SEO, implementation, audits, debugging, strategy, or validation.

Use this skill for SEO strategy, technical SEO prioritization, organic growth roadmaps, search risk review. Trigger when the task involves agent profile work related to SEO Director Agent, implementation, audits, debugging, strategy, or validation.

Use this skill for AI search optimization, generative engine visibility, entity clarity, citation readiness. Trigger when the task involves seo work related to Ai Search Geo Audit, production implementation, audits, debugging, strategy, or validation.

Use this skill for information architecture, internal links, hub pages, anchor text, crawl depth. Trigger when the task involves seo work related to Internal Linking Ia, production implementation, audits, debugging, strategy, or validation.

Use this skill for SEO checks in CI, metadata, canonicals, links, robots, sitemap, noindex regressions. Trigger when the task involves seo work related to SEO CI Quality Gate, implementation, audits, debugging, strategy, or validation.

Use this skill for crawlability, indexability, metadata, canonical tags, robots, sitemaps, internal signals. Trigger when the task involves seo work related to Technical SEO Audit, production implementation, audits, debugging, strategy, or validation.

Use this skill for content decay analysis, pruning, merging, updating, redirecting, recovery prioritization. Trigger when the task involves seo work related to Content Decay Pruning, implementation, audits, debugging, strategy, or validation.

Use this skill for growth funnels, landing pages, analytics, experiments, activation and conversion. Trigger when the task involves agent profile work related to Growth Engineer Agent, implementation, audits, debugging, strategy, or validation.

Use this skill for pricing pages, onboarding, activation flows, plan comparison, product-led growth UX. Trigger when the task involves ui/ux work related to Pricing Onboarding UX, production implementation, audits, debugging, strategy, or validation.

Use in TURBO mode before finalizing implementation, architecture, UI/UX, 3D web, mobile, SEO/PPC/growth, or programming work.

Use this skill for ASO, app metadata, screenshots, descriptions, keywords, review positioning. Trigger when the task involves apps work related to App Store Aso Metadata, production implementation, audits, debugging, strategy, or validation.

Use this skill for local SEO, location pages, entity consistency, business profiles, NAP quality. Trigger when the task involves seo work related to Local SEO Entity Pages, production implementation, audits, debugging, strategy, or validation.

Agent profile for PPC and paid-growth risk review before changing ads, budgets, bidding, tracking, or landing pages.

Use in TURBO mode when Codex should compare top current solutions before choosing architecture, UI components, 3D stack, mobile stack, SEO/PPC strategy, or programming patterns.

Select one publishable SEO opportunity from verified Ahrefs evidence.