Results for “build”

Re-onboard a churned customer with the same care they got the first time. Reads why they left and whether they left the door open, picks the ones worth winning back, and builds a warm re-onboarding sequence, not a "we miss you" discount blast. Built for any post-sale or growth team, customizable to your product and win-back window. Trigger on "win back churned customers", "re-engage a lost account", "build a win-back sequence", "which churned customers should we chase", "boomerang play", "re-onboard a customer who left", or any win-back question.

The science of learning through controlled experimentation. A/B testing isn't about picking winners—it's about building a culture of validated learning and reducing the cost of being wrong. This skill covers experiment design, statistical rigor, feature flagging, analysis, and building experimentation into product development. The best experimenters know that every test, positive or negative, teaches something valuable. Use when "a/b test, experiment, hypothesis, statistical significance, sample size, feature flag, variant, control, treatment, p-value, conversion rate, test winner, split test, experimentation, testing, statistics, feature-flags, hypothesis, growth, optimization, learning, validation" mentioned.

The canonical Built GTM brand foundation for Heath Barnett. Generated from context/brand/built-gtm-brand.md. Do not edit this file by hand; edit canon and run context/sync/build-context.sh. Load before generating any public-facing content.

Design and implement transactional and marketing email templates. Use when asked to "build an email template", "transactional email", "welcome email", "password reset email", "email design", "React Email", "MJML", "dark mode email", or "email copy review". Inbox / SPF / spam → enhance-email-deliverability.

When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," "text message campaigns," "SMS sequence," "SMS...

Use when the user wants to clone, replicate, rebuild, reverse-engineer, or copy any website — or says 'make a copy of this site', 'rebuild this page', 'pixel-perfect clone'. Reverse-engineers one or more sites in one shot: extracts assets, CSS, and content section-by-section, then proactively dispatches parallel builder agents in worktrees as it goes (foreman pattern, not inspect-then-build). Provide one or more target URLs as arguments; requires browser automation (Chrome MCP/Playwright/Browserbase/Puppeteer). Pixel-perfect fidelity default: visual layout, styling, components, responsive design, mock data — NOT real backend/auth/real-time/SEO/accessibility unless specified.

Build a reusable writing style profile from real source material like posts, essays, and docs, then apply it across content, outreach, and social workflows for consistent brand voice.

Builds a strategic SEO plan for new or existing websites, covering competitive analysis, site architecture, content strategy, technical foundation, and a phased implementation roadmap with industry-specific templates.

Build a scalable outbound B2B sales machine with specialized SDR, AE, and CSM roles, using Cold Calling 2.0, referral emails, ANUM qualification, and pipeline math to generate predictable revenue.

Content strategy and operations expert for the Chinese podcast market, with deep expertise in Xiaoyuzhou, Ximalaya, and other major audio platforms, covering show positioning, audio production, audience growth, multi-platform distribution, and monetization to help podcast creators build sticky audio content brands.

Turn a target account list into a real account-based play, not a spray. It tiers the accounts, sets the research angle per tier, builds the multi-thread across marketing and sales, and orchestrates the touches so the account feels one coordinated motion instead of a rep and a marketer working past each other. Built for B2B revenue teams, customizable to your CRM and your channels. Trigger on "build an ABM play", "account-based plan for this list", "how do I run ABM on these accounts", "tier my target list", "coordinate marketing and sales on these accounts", or any account-based planning request.

Identify and evaluate the best go-to-market motions for your product across seven proven approaches, with tools and tactics to build a balanced acquisition strategy.

Build an fb.ai cold-email workflow and send it — checks the four send gates, prices the send out loud (0.01/email), sends, then polls the job because some failures only surface as a failed job. This skill emails real people. Run on demand.

UTM parameter strategy, campaign tracking, and marketing attribution modeling. Build consistent UTM taxonomies, configure attribution models, measure cross-channel performance, and connect marketing spend to revenue. Use when the user asks about UTM parameters, campaign tracking, attribution models, marketing measurement, or cross-channel analytics.

Search engine optimization for startups. Covers technical SEO, content strategy, and link building. Focus on sustainable approaches that compound over time rather than tricks that get penalized. Use when "seo, search engine optimization, organic traffic, google ranking, keyword research, backlinks, content strategy, search visibility, " mentioned.

Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. Use when planning campaigns, developing content strategy, applying behavioral science, generating marketing ideas, or building go-to-market strategies. Covers email, social, SEO, paid ads, content, and psychology-driven optimization.

Apply Andrew Chen's 'The Cold Start Problem' framework to launch and scale networked products by building atomic networks, solving the hard side, and navigating the five stages of network effects.

Understand GitHub well enough to run a GTM context repo, no CS degree required. The mental model (repo, commit, branch, push, pull, clone), the operator's GUI-first workflow (GitHub Desktop, or let Claude Code handle the git), how to organize the repo, and the hard rules on what to never commit (CRM data, API keys, transcripts, pricing). The prerequisite to building a context repo. Fire on "what is a repo", "how does GitHub work", "learn git", "GitHub for GTM", "do I need to know GitHub", "clone the starter kit", "commit and push", "how do I organize my repo", or the start of building a GTM context repo.

Build a quarterly bookings forecast with commit, best-case, and pipe-only tiers, project cohort-level NRR/GRR to surface leaky cohorts, and score per-stage funnel confidence using coefficient-of-variation analysis.

Optimizes content for AI-powered search engines like Perplexity, ChatGPT Search, and Google AI Overviews by restructuring pages, implementing schema, and building topical authority clusters to increase citations in zero-click answers.

Use when planning an NSDI campaign across the spring and fall deadlines — sequencing abstract and paper gates, notification waits, one-shot revision windows, artifact evaluation, and the May symposium — so a networked-systems project always knows which of the two yearly gates it is really building toward.

Plan game launches including store page optimization, platform submission, marketing strategy, community building, pricing, and post-launch support. Use when preparing a game for release or managing a live game. Also trigger for "game launch", "Steam page", "app store listing", "game marketing", "game trailer", "wishlist", "game pricing", or "post-launch".

Build client case studies through a low-overwhelm, multiple-choice interview plus whatever files the user can dig up — producing web-ready case study copy with a media plan (what images/videos to provide, find, or generate). Use this whenever the user wants a case study, client success story, portfolio write-up, results page, testimonial feature, or says "write up what we did for [client]". Also trigger when the user mentions having clients but no case studies, wants to turn a finished project into marketing proof, or casually says "I should really do a case study for X" — even without the word "case study" (e.g. "I want to show off the work we did for that gym").

Community-powered growth for builders. Boost amplifies your social posts with authentic community engagement (replies, likes, reposts). Discover finds relevant conversations and generates AI-powered replies at scale. Use Boost when the user has a post URL. Use Discover when the user wants to find and engage in conversations about their product.

Klaviyo API and developer integration expertise. Event tracking, SDKs, webhooks, rate limits, OAuth, catalog sync, and code patterns. Use when the user asks about Klaviyo API, integrating with Klaviyo, tracking events, building custom integrations, webhook handling, or developer implementation. For marketing strategy, flow optimization, and campaign auditing, see the klaviyo-analyst skill.

Fill the fb.ai CRM with sendable leads — search (0.25/query), import, and enrich (0.075/lead) so emails are unmasked, then build the lists and segments a campaign targets. Unenriched leads are silently dropped by a send, so this skill's real job is getting emails unmasked. Run on demand.

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.

Product marketing strategy, positioning, and competitive intelligence for B2B SaaS. Use when defining ICP, developing positioning (April Dunford method), creating messaging hierarchy, building competitive battlecards, planning sales enablement, sizing market opportunity (TAM/SAM/SOM), mapping PMF spectrum, designing growth loops, writing PR/FAQ working backwards docs, or creating a product marketing context document.

Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), allocating marketing budgets, building marketing teams, or when user mentions CMO, brand strategy, growth model, CAC, LTV, channel mix, or marketing ROI.

Use when positioning a manuscript against the existing economics literature, building the antecedents map for the introduction, deciding what to cite, or verifying that every reference in the bibliography is real, correctly attributed, and cited to the published version. Apply at topic selection for the novelty scan and again before drafting the introduction.

Builds a complete launch package for an app, tool, or library: product audit, positioning, landing copy, store listings, Product Hunt and Show HN drafts, a 14-post social calendar, SEO baseline fixes, and a launch-day runbook, all written to a launch/ directory.

Knowledge base from "Oversubscribed: How to Get People Lining Up to Do Business with You" by Daniel Priestley. Use when applying Priestley's frameworks for demand generation, the Campaign Driven Enterprise (CDE) method, signalling, the 7-Hour Rule, products-for-prospects, becoming oversubscribed, or building a Key Person of Influence brand — or when studying or referencing the book.

Professional CV and resume builder transforming career narratives into ATS-optimized, multi-format resumes. Integrates with career-biographer for data and competitive-cartographer for positioning. Generates PDF, DOCX, LaTeX, JSON Resume, HTML, and Markdown. Activate on 'resume', 'CV', 'ATS optimization', 'job application'. NOT for cover letters, portfolio websites (use web-design-expert), LinkedIn optimization, or interview preparation.

Revenue leadership for B2B SaaS companies. Revenue forecasting, sales model design, pricing strategy, net revenue retention, and sales team scaling. Use when designing the revenue engine, setting quotas, modeling NRR, evaluating pricing, building board forecasts, or when user mentions CRO, chief revenue officer, revenue strategy, sales model, ARR growth, NRR, expansion revenue, churn, pricing strategy, or sales capacity.

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.