Skill Builder
by @heath-gtm · plugin · 68 skills
Skill Builder from heath-gtm/Skill-Builder.
Install the whole plugin (CLI)
npx skillmds add heath-gtm/abm-play
npx skillmds add heath-gtm/save-play
npx skillmds add heath-gtm/closed-loop
npx skillmds add heath-gtm/comms-agent
npx skillmds add heath-gtm/crm-analyst
npx skillmds add heath-gtm/demo-script
npx skillmds add heath-gtm/icp-scoring
npx skillmds add heath-gtm/launch-plan
npx skillmds add heath-gtm/pr-outreach
npx skillmds add heath-gtm/qbr-builder
npx skillmds add heath-gtm/board-update
npx skillmds add heath-gtm/co-sell-play
npx skillmds add heath-gtm/context-pack
npx skillmds add heath-gtm/cut-the-drag
npx skillmds add heath-gtm/deal-debrief
npx skillmds add heath-gtm/decision-log
npx skillmds add heath-gtm/gtm-planning
npx skillmds add heath-gtm/lead-routing
npx skillmds add heath-gtm/success-plan
npx skillmds add heath-gtm/webinar-plan
npx skillmds add heath-gtm/winback-play
npx skillmds add heath-gtm/adoption-plan
npx skillmds add heath-gtm/business-case
npx skillmds add heath-gtm/champion-plan
npx skillmds add heath-gtm/content-brief
npx skillmds add heath-gtm/cut-the-fluff
npx skillmds add heath-gtm/meeting-recap
npx skillmds add heath-gtm/paid-ads-plan
npx skillmds add heath-gtm/seo-aeo-audit
npx skillmds add heath-gtm/capacity-model
npx skillmds add heath-gtm/churn-analysis
npx skillmds add heath-gtm/funnel-metrics
npx skillmds add heath-gtm/github-for-gtm
npx skillmds add heath-gtm/humanize-draft
npx skillmds add heath-gtm/knowledge-base
npx skillmds add heath-gtm/meeting-to-doc
npx skillmds add heath-gtm/revenue-report
npx skillmds add heath-gtm/stack-the-tech
npx skillmds add heath-gtm/bring-your-data
npx skillmds add heath-gtm/cadence-builder
npx skillmds add heath-gtm/comp-quota-plan
npx skillmds add heath-gtm/define-your-icp
npx skillmds add heath-gtm/demand-gen-plan
npx skillmds add heath-gtm/docs-ship-check
npx skillmds add heath-gtm/enablement-plan
npx skillmds add heath-gtm/partner-recruit
npx skillmds add heath-gtm/pipeline-report
npx skillmds add heath-gtm/runbook-builder
npx skillmds add heath-gtm/session-handoff
npx skillmds add heath-gtm/vibecode-prompt
npx skillmds add heath-gtm/advocacy-program
npx skillmds add heath-gtm/cold-call-opener
npx skillmds add heath-gtm/cs-health-report
npx skillmds add heath-gtm/field-event-plan
npx skillmds add heath-gtm/hiring-scorecard
npx skillmds add heath-gtm/landing-page-cro
npx skillmds add heath-gtm/negotiation-prep
npx skillmds add heath-gtm/onboarding-audit
npx skillmds add heath-gtm/prompt-architect
npx skillmds add heath-gtm/proposal-builder
npx skillmds add heath-gtm/tech-stack-audit
npx skillmds add heath-gtm/territory-design
npx skillmds add heath-gtm/trigger-outreach
npx skillmds add heath-gtm/warm-path-finder
npx skillmds add heath-gtm/win-loss-program
npx skillmds add heath-gtm/attribution-model
npx skillmds add heath-gtm/automation-prompt
npx skillmds add heath-gtm/brand-voice-guideSkills in this plugin
- ▌ abm-play · heath-gtm bundleTurn a target account list into a real account-based play, not a spray. It tiers the accounts, sets the research angle per tier, builds the multi-thread across marketing and sales, and orchestrates the touches so the account feels one coordinated motion instead of a rep and a marketer working past each other. Built for B2B revenue teams, customizable to your CRM and your channels. Trigger on "build an ABM play", "account-based plan for this list", "how do I run ABM on these accounts", "tier my target list", "coordinate marketing and sales on these accounts", or any account-based planning request.
- ▌ save-play · heath-gtm bundleTurn an at-risk account into a churn-save play. It diagnoses the real reason behind the risk (not the stated one), lays out the commercial and non-commercial levers you can pull, and builds a multi-touch save sequence with owners and dates. Built for B2B customer success teams, customizable to your CRM and product analytics. Trigger on "this account is going to churn", "build a save play", "why are they leaving", "at-risk renewal", "how do I keep this account", or any retention rescue.
- ▌ closed-loop · heath-gtm bundleClose the gap between "you corrected me" and "it never happens again." Scan a work session for the corrections you made, the things you approved, and the patterns that held up, then propose specific edits to your skills, playbooks, and docs, high-confidence corrections separated from medium-confidence patterns, with nothing changed until you approve. Trigger on "learn from this session", "what should we update", "turn this into a rule", "close the loop", "improve the playbook", or the end of any session where you corrected or approved the work.
- ▌ comms-agent · heath-gtm bundleTurn a piece of analysis into the thing that ships it. Takes the output of a read (an account verdict, a usage story, a ranked list) and drafts the CRM update, the Slack post, the follow-up email, and the next touch, draft-first and fully logged. Built for any GTM team, customizable to your CRM, your channel tool, and your outreach stack. Trigger on "draft the CRM update for this", "post this to a channel", "write a follow-up to this person", "update the qualification fields on this account", "send this recommendation to a teammate", "draft an outreach sequence", or any write, send, or notify step at the end of a workflow.
- ▌ crm-analyst · heath-gtm bundleTurn "what's happening with this account?" into a structured read straight from your CRM. A real-activity audit across every source, a qualification-vs-stage gap check, a one-screen account summary, and a risk verdict on the deal. Built for any sales team, customizable to your CRM and your sales process. Trigger on "analyze this account", "what's happening with this deal", "is this opp healthy", "what's stuck in my pipeline", "deal autopsy on this closed-lost", "where am I missing qualification coverage", "prep me for this account", or any account, opp, or pipeline diagnostic.
- ▌ demo-script · heath-gtm bundleTurn a generic product tour into a buyer-specific demo that only shows what they told you hurts. Maps every feature you plan to show to a problem the buyer actually stated, writes the "so what" for each moment, and flags the trap of feature-dumping before you fall into it. Built for B2B sales teams, customizable to your product and your discovery. Trigger on "build a demo script", "prep for the demo", "what should I show", "map features to pain", "stop me from feature dumping", or any pre-demo planning pass.
- ▌ icp-scoring · heath-gtm bundleTurn a pile of accounts into a stack-ranked priority list with a reason on every row. A layered score (gates first, then an evidence-weighted base rank over the signals you actually have, then bounded boosts for product usage and buyer intent) that stays fair across channels and never scores a blank field as a zero. Built for B2B GTM teams, customizable to your signals and your ICP. Trigger on "score these accounts", "rank by fit", "composite ICP score", "stack-rank my list", "who should I work first", "prioritize these leads", or any multi-signal account qualification.
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- ▌ pr-outreach · heath-gtm bundleTurn "we should get press" into an earned-media plan a journalist might actually answer. The story angle worth their byline, a target list by beat, a pitch built for one reporter at a time, and a follow-up rhythm that is persistent without being a pest. Built for B2B teams doing their own PR, customizable to your story and your beats. Trigger on "help me pitch this", "build a PR plan", "which journalists cover this", "write a media pitch", "how do I follow up with press", or any earned-media outreach question.
- ▌ qbr-builder · heath-gtm bundleTurn account data into a QBR that earns the renewal. It builds the value-delivered story, adoption against the goals they signed up for, the open risks stated plainly, the forward roadmap, and the expansion ask, then hands you a deck outline. Built for B2B customer success teams, customizable to your CRM and product analytics. Trigger on "build a QBR", "prep the business review", "quarterly review for this account", "what do I show the customer", "value story for the renewal", or any account-review prep.
- ▌ board-update · heath-gtm bundleTurn a messy quarter into a GTM board update a director reads in two minutes. Leads with the number versus plan, surfaces the two or three things that actually matter, names the risks honestly instead of burying them, and ends with clear asks. Verdict first, short, no victory lap. Built for B2B GTM and revenue leaders, customizable to your metrics and your stack. Trigger on "write the board update", "GTM update for the board", "exec summary for the QBR", "what do I tell the board", "draft my leadership update", or any board or exec GTM write-up.
- ▌ co-sell-play · heath-gtm bundleRun a co-sell with a partner on a named account and actually close together, not just trade a lead. It maps the account across both companies, sets who owns what so nothing falls between you, builds the joint value story neither of you tells alone, and plans the path to close so the partner is a force in the deal, not a spectator. Built for B2B partnerships and sales teams, customizable to your CRM and your co-sell motion. Trigger on "run a co-sell", "co-sell on this account", "map the account with our partner", "who owns what in this joint deal", "joint value story", or any partner co-sell request on a named account.
- ▌ context-pack · heath-gtm bundleTurn a cold start into a warm one. Build a single orientation document for a project, account, or workspace, what it is, where things live, the decisions made so far, the open items, and the next move, so a new session or a new teammate is productive in minutes instead of days. Trigger on "get me up to speed", "onboard someone to this", "what's the context here", "brief a new session", "orient me on this account", or any cold-start on work already in motion.
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- ▌ deal-debrief · heath-gtm bundleRun a real win/loss debrief on a single deal, not a shrug. It reconstructs what actually moved the deal, what nearly killed it, and the one repeatable lesson, then captures it so the next deal is run better instead of relearned the hard way. Built for B2B sales teams, customizable to your CRM and your deal process. Trigger on "debrief this deal", "why did we win", "why did we lose", "win/loss on this one", "what should we learn from this deal", or any single-deal retrospective.
- ▌ decision-log · heath-gtm bundleStop re-litigating decisions you already made. Keep a decision record where each entry captures the decision, the context that forced it, the options you weighed, why you chose, and when to revisit, one entry at a time, in plain searchable markdown you can grep later. Trigger on "log this decision", "why did we choose X", "write a decision record", "record why we're doing this", "what did we decide about", or any moment a real call gets made and would otherwise be forgotten.
- ▌ gtm-planning · heath-gtm bundleTurn "what's the plan" into a GTM plan you can defend, verdict-first. Names the two or three bets, the motions behind each, the targets, the capacity math that says whether the number is reachable, and the risks that would break it. Built for B2B GTM leaders, customizable to your model and stage. Trigger on "build our GTM plan", "plan the quarter", "is this number reachable", "what are our bets", "annual GTM planning", "do we have the capacity", or any planning cycle.
- ▌ lead-routing · heath-gtm bundleDesign a lead routing and SLA model someone can actually implement. The assignment rules, the round-robin or account-based logic, the SLA timers, and the fallbacks when a rep is out or a lead has no owner. Built for B2B RevOps teams, customizable to your CRM and your team shape. Trigger on "design lead routing", "who should get this lead", "build our SLA", "round robin rules", "leads are falling through", or any routing diagnostic.
- ▌ success-plan · heath-gtm bundleTurn a customer's stated goals into a success plan that predicts the renewal. It sets time-to-value milestones, names an owner on both sides for each, and picks the leading indicators that tell you a year early whether this account renews. Built for B2B customer success teams, customizable to your CRM and product analytics. Trigger on "build a success plan", "onboarding plan for this account", "what are the milestones", "how do I know they'll renew", "time-to-value plan", or any post-sale planning.
- ▌ webinar-plan · heath-gtm bundleTurn "let's do a webinar" into a plan that fills seats and converts them. The topic that actually draws, the promo sequence that gets registrations, the run-of-show that keeps people watching, and the follow-up that turns attendees into pipeline. Built for B2B marketing teams, customizable to your audience and your stack. Trigger on "plan a webinar", "what should our webinar be about", "how do we promote the webinar", "build the run of show", "webinar follow-up", or any virtual-event planning question.
- ▌ winback-play · heath-gtmRe-onboard a churned customer with the same care they got the first time. Reads why they left and whether they left the door open, picks the ones worth winning back, and builds a warm re-onboarding sequence, not a "we miss you" discount blast. Built for any post-sale or growth team, customizable to your product and win-back window. Trigger on "win back churned customers", "re-engage a lost account", "build a win-back sequence", "which churned customers should we chase", "boomerang play", "re-onboard a customer who left", or any win-back question.
- ▌ adoption-plan · heath-gtm bundleTurn "they bought it but nobody uses it" into a plan to fix it. Reads what is unused inside an account, picks the one habit to build next, and writes the enablement plan that gets there. Built for B2B customer success teams, customizable to your product and your onboarding. Trigger on "drive adoption", "which features are unused", "why aren't they using it", "seats sitting idle", "build an enablement plan", or any account-adoption diagnostic.
- ▌ business-case · heath-gtm bundleTurn a champion's enthusiasm into a one-page business case the buying committee can approve. Frames the cost of the problem, the change you enable, the value model, and the risk of doing nothing, in the buyer's own numbers. Built for B2B sales teams, customizable to your value drivers and your CRM. Trigger on "build a business case", "ROI narrative", "justify the spend", "one-pager for the committee", "cost of doing nothing", or any deal that has to clear a budget holder.
- ▌ champion-plan · heath-gtm bundleBuild a champion, do not just hope you have one. It identifies who inside the account can sell for you, arms them with the internal-sell narrative and a one-pager they can forward, and plans the multi-thread so the deal does not rest on one person. Built for B2B sales teams, customizable to your CRM and your deal process. Trigger on "who is my champion", "build a champion", "arm my champion", "this deal is single-threaded", "help them sell internally", or any multi-thread or champion-development request.
- ▌ content-brief · heath-gtm bundleTurn a keyword or topic plus an audience into a writer-ready brief a writer can act on without a meeting. Nails the search intent, the angle, the outline, the must-cover questions, the internal links, and the one CTA. Trigger on "write a content brief", "brief this article", "what should this post cover", "outline a post on", "give my writer a brief for", or "plan an article about".
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- ▌ meeting-recap · heath-gtm bundleTurn a call or meeting into a clean recap and a ready-to-send follow-up. The decisions, the action items with owners and dates, the open questions, and a follow-up note you can send as is. Built for B2B revenue teams, customizable to your notes and your process. Trigger on "recap this call", "meeting notes", "write the follow-up", "what did we agree", "action items from this", or any post-meeting summary request.
- ▌ paid-ads-plan · heath-gtm bundleTurn "we should run some ads" into a paid-ads plan you can hand to a buyer. Audiences, the offer per audience, the creative angles, the budget split, the metric that calls it a win, and a kill rule so you stop feeding losers. Built for B2B marketing teams, customizable to your channels and your funnel. Trigger on "build a paid ads plan", "how should we split budget", "what should the ads say", "what's our target CPL", "when do we kill a campaign", or any paid-media planning question.
- ▌ seo-aeo-audit · heath-gtm bundleAudit a page or a site for both classic search and answer-engine visibility, then return prioritized fixes so an AI answer engine will actually quote you. Checks entity clarity, structured answers, schema, internal links, and freshness, and ranks every fix by effort against impact. Trigger on "audit my SEO", "why don't I show up in AI answers", "will ChatGPT cite my page", "check my page for search", "AEO audit", or "how do I rank for this".
- ▌ capacity-model · heath-gtm bundleTurn "can we even hit this number" into a capacity model that shows the truth before the quarter does. Models ramped-rep productivity, builds the hiring plan the target requires, states the ramp assumptions plainly, and names the gap between plan and capacity so nobody discovers it in month three. Built for B2B sales and RevOps leaders, customizable to your ramp and your CRM. Trigger on "build a capacity model", "how many reps to hit the number", "what's the hiring plan", "are we capacity constrained", "model the ramp", or any capacity or headcount planning question.
- ▌ churn-analysis · heath-gtm bundleTurn churned and downgraded accounts into an early-warning system. Reads the customers who left or shrank, extracts the themes behind why, builds a warning checklist from the real causes, then reads your active book and flags which accounts look like the ones that just churned. Built for B2B retention teams, customizable to your CRM and your customer data. Trigger on "why do customers churn", "what do churned accounts have in common", "build me a churn early-warning list", "which accounts are at risk of churning", "who looks like a recent churner", or any retention post-mortem.
- ▌ funnel-metrics · heath-gtm bundleBuild the funnel metrics that actually get trusted. Stage-by-stage conversion, velocity, win rate, and the single biggest leak, with every definition pinned so nobody relitigates the numbers in the meeting. Built for B2B RevOps teams, customizable to your CRM and your stage model. Trigger on "build my funnel metrics", "what's my conversion by stage", "where's the leak", "what's our win rate", "how fast do deals move", or any funnel diagnostic.
- ▌ github-for-gtm · heath-gtmUnderstand GitHub well enough to run a GTM context repo, no CS degree required. The mental model (repo, commit, branch, push, pull, clone), the operator's GUI-first workflow (GitHub Desktop, or let Claude Code handle the git), how to organize the repo, and the hard rules on what to never commit (CRM data, API keys, transcripts, pricing). The prerequisite to building a context repo. Fire on "what is a repo", "how does GitHub work", "learn git", "GitHub for GTM", "do I need to know GitHub", "clone the starter kit", "commit and push", "how do I organize my repo", or the start of building a GTM context repo.
- ▌ humanize-draft · heath-gtm bundleStrip AI-generated tells from a draft and rewrite it in your own voice. Fire on "humanize this", "de-AI this", "clean up this draft", "rewrite in my voice", "make this sound like me", "kill the AI tells", or "polish this draft". Applies a 30-pattern catalog of AI-writing tells, then re-injects a voice you define so the result reads like a person, not a politer machine. Pattern catalog based on Wikipedia's "Signs of AI writing." Forked from blader/humanizer (MIT).
- ▌ knowledge-base · heath-gtm bundleBuild the operator knowledge base future-you and any AI can actually search. Capture facts, playbooks, stakeholders, and how-tos as plain greppable markdown, organized so the answer is a search away instead of a memory or a Slack scroll. Trigger on "start a knowledge base", "write this down somewhere findable", "document how we do this", "who owns what again", "capture this for later", or any fact you have now looked up more than once.
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- ▌ revenue-report · heath-gtm bundleTurn raw revenue data into a weekly or monthly wrap-up that drives action, not another dashboard screenshot. Position vs plan, what moved, the risks worth naming, and the specific next moves. Built for B2B revenue teams, customizable to your data and your cadence. Trigger on "write the revenue report", "how did we do this month", "revenue wrap-up", "are we on plan", "monthly number", or any revenue-recap request.
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- ▌ bring-your-data · heath-gtm bundleThe on-ramp for any Built GTM analyst skill when your tools are not connected yet. Tells you exactly what to paste or upload to run a given analysis today, in plain language, then hands the data to the right skill. Trigger on "I haven't connected my tools", "how do I run this without connecting", "what do I paste", "run this on my data", "I have a CSV", "bring my own data", or any moment a connector-dependent skill needs data and nothing is connected.
- ▌ cadence-builder · heath-gtm bundleTurn a segment into a multi-touch, multi-channel cadence that holds together. Steps, timing, channel, and the intent of each touch, tuned to who you are chasing. No 12 identical emails. Built for B2B SDRs and sales teams, customizable to your segment, channels, and sequencer. Trigger on "build an outbound cadence", "design a sequence", "how many touches over how many days", "multi-channel cadence for this segment", or any sequence design task.
- ▌ comp-quota-plan · heath-gtm bundleTurn "what should we pay reps and what number do we give them" into a defensible comp and quota plan. Reconciles a top-down number against a bottom-up build, sets the OTE mix, lays out accelerators, and names the behaviors the plan will drive and the ones it will break. Built for B2B sales leaders, customizable to your motion and your segments. Trigger on "design the comp plan", "set quotas", "what OTE should I pay", "reconcile top-down and bottom-up", "what will this plan actually incentivize", or any comp or quota build.
- ▌ define-your-icp · heath-gtmDefine your ICP the way a context repo needs it, so every downstream skill runs on real fit instead of a vague category. Named tiers with explicit criteria (not "Series B SaaS"), the technographic and organizational signals that indicate fit, an explicit anti-ICP, a qualification framework with must-haves separate from red flags, and an evolution log. Feeds context/icp-definition.md. Fire on "define our ICP", "who are we for", "ICP tiers", "write our ICP", "anti-ICP", "qualification criteria", or the start of building a GTM context repo.
- ▌ demand-gen-plan · heath-gtm bundleTurn a pipeline target into a demand-generation plan that actually maps to the number. The ICP worth spending on, the offers by funnel stage, the channel mix that reaches them, the content that earns attention, and the pipeline math worked backward from the goal so you know if the plan can even hit it. Built for B2B marketing teams, customizable to your funnel and your channels. Trigger on "build a demand gen plan", "how do we hit our pipeline number", "what's our channel mix", "plan our content", "work the funnel math backward", or any demand-generation planning question.
- ▌ docs-ship-check · heath-gtmThe pre-share gate for a Superhuman Docs (Coda) document. Before a doc reaches a reader, run the QA checklist, choose the interaction mode, set the publish frame, and confirm the share. Catches the broken formula, the wall of text, the orphaned bullet, the missing cover, the wrong audience. Trigger on "is this doc ready to share", "publish this doc", "QA this doc", "ship-check", "final pass before I send", "which interaction mode", or any moment a Superhuman Doc is about to leave the building.
- ▌ enablement-plan · heath-gtm bundleTurn a new rep's start date into a ramp that ends in quota, not confusion. Builds a 30/60/90 onboarding plan with milestones at each gate, a certification bar they have to clear before they carry full load, and the manager touchpoints that catch a slow ramp early. Built for B2B sales managers and enablement, customizable to your role and motion. Trigger on "build an onboarding plan", "30/60/90 for a new AE", "how do I ramp this rep", "certification checklist", "onboarding milestones", or any new-hire ramp.
- ▌ partner-recruit · heath-gtm bundleRecruit a channel or tech partner and actually activate them, not just sign them. It scores who fits, writes the mutual-value pitch in their terms, builds the enablement that makes them productive, and plans the first co-marketing or co-sell motion so the partnership produces something in the first quarter instead of going dark after the kickoff. Built for B2B partnerships teams, customizable to your CRM and your partner program. Trigger on "recruit a partner", "does this partner fit", "pitch a partnership", "activate a new partner", "partner enablement plan", "first co-marketing motion", or any partner recruiting or activation request.
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- ▌ runbook-builder · heath-gtm bundleTurn a workflow that lives in your head into a runbook anyone can execute. Capture the 5W2H of a repeated process, who, what, when, where, why, how, and how much, name the failure points, and add the checks that prove each step worked, so the task no longer depends on you being available. Trigger on "write a runbook for this", "document this process", "make this an SOP", "turn this into steps", "how do we run X", or any workflow you have now done enough times to hand off.
- ▌ session-handoff · heath-gtm bundleClose a work session without losing what just happened. Write a handoff brief that captures progress, the decisions you made, the unfinished items and their next steps, and the details that would evaporate overnight, then it asks whether to commit or save it, never automatically. Trigger on "wrap up this session", "write a handoff", "close out for the day", "hand this off", "what did we get done", or the end of any working session you might have to resume later.
- ▌ vibecode-prompt · heath-gtm bundleTurn an app idea into a precise build prompt for an AI app builder (Lovable, v0, Bolt, Replit, and others). Trigger on "build me an app", "prompt for Lovable", "v0 prompt", "vibecode this", "I want to build a tool that", "prompt to build a web app", or any request to spin up an app with an AI builder.
- ▌ advocacy-program · heath-gtm bundleTurn happy customers into references, case studies, and referrals, on purpose instead of by accident. Reads who is happy enough to ask, picks the right ask, sets the value exchange, and builds a pipeline of advocacy over time. Built for B2B customer success teams, customizable to your product and your program. Trigger on "build an advocacy program", "who can be a reference", "find case study candidates", "ask for a referral", "customer advocacy pipeline", or any reference-and-referral planning.
- ▌ cold-call-opener · heath-gtm bundleTurn a cold dial into a conversation. A permission-based opener plus ready objection turns for "not interested," "no time," "just send me info," and "we already use X," tuned to one persona. Built for B2B SDRs and full-cycle reps, customizable to your persona, offer, and dialer. Trigger on "write a cold call opener", "give me objection responses", "handle 'not interested'", "cold call script for this persona", or any live-dial prep.
- ▌ cs-health-report · heath-gtm bundleRoll up the health of a customer book or segment into moves, not colors. At-risk accounts, renewals due, expansion candidates, and the accounts quietly going dark, each with the one move it needs. Built for B2B customer success teams, customizable to your data and your book. Trigger on "how's my book", "customer health report", "which accounts in my book need attention", "what's up for renewal", "who's going quiet", or any book-health diagnostic.
- ▌ field-event-plan · heath-gtm bundlePlan a field event, dinner, or conference presence that actually produces pipeline, not just badges scanned. It builds the right guest list, designs a draw worth showing up for, plans the on-site motion so conversations happen, and writes the follow-up that converts, because the pipeline is made after the event, not at it. Built for B2B field marketing and sales teams, customizable to your CRM and your event motion. Trigger on "plan a field event", "customer dinner plan", "conference presence", "how do I get pipeline from this event", "event guest list", "event follow-up plan", or any field-event or in-person pipeline request.
- ▌ hiring-scorecard · heath-gtm bundleTurn a GTM opening into a scorecard and an interview kit before you post it. Defines the outcomes the role must hit, the competencies that predict them, the interview questions per competency, and a scoring rubric every interviewer uses. Built for B2B hiring managers, customizable to your role and stage. Trigger on "build a scorecard for this role", "what should I interview for", "score this candidate", "interview kit for an AE", "define the outcomes for this hire", or any GTM hiring prep.
- ▌ landing-page-cro · heath-gtm bundleAudit a landing page and return prioritized conversion fixes across the hero, the proof, the friction, and the CTA, each with the reason and the expected lift direction. Ranks every fix by effort against impact so you ship the cheap wins first. Trigger on "audit my landing page", "why isn't this page converting", "CRO review", "improve my landing page", "review my hero section", or "how do I get more signups from this page".
- ▌ negotiation-prep · heath-gtm bundleWalk into the negotiation with a plan, not a hope. Sets your walk-away and your target, builds the concession ladder (what you trade and what you get for it), maps their likely asks, and drafts the responses that protect price and terms. Built for B2B sales teams, customizable to your CRM and your deal process. Trigger on "prep me for this negotiation", "the prospect wants a discount", "what should I concede", "build my concession ladder", "hold price on a new deal", or any pre-negotiation planning.
- ▌ onboarding-audit · heath-gtmScore the experience a new customer actually has, not just whether they activated. Grades the first 90 days on the moments that make someone feel taken care of, finds where the welcome goes cold, and hands back a scored audit with the specific fixes. Built for any post-sale team, customizable to your product and lifecycle. Trigger on "audit my onboarding", "score our onboarding experience", "why do new customers churn early", "grade our first 90 days", "where does onboarding go cold", "is our welcome any good", or any onboarding-quality question.
- ▌ prompt-architect · heath-gtm bundleTurn a rough task into a precise, ready-to-paste prompt for any AI platform (Claude, GPT, Gemini, and others). Trigger on "write me a prompt for", "I need an AI to", "help me prompt engineer", "build a system prompt", "make this prompt better", "optimize my prompt", or any prompt-building request.
- ▌ proposal-builder · heath-gtm bundleBuild a proposal that closes, not a brochure. It opens with their problem in their words, scopes the solution to that problem, frames the price on the value it returns, states the terms plainly, and ends with one clear next step. Written to send, not to rewrite. Built for B2B sales teams, customizable to your CRM and your deal process. Trigger on "write a proposal", "build the SOW", "draft the quote", "turn this deal into a proposal", "make a proposal I can send", or any proposal or quote request.
- ▌ tech-stack-audit · heath-gtm bundleAudit your GTM tech stack for overlap, gaps, and wasted spend. What each tool actually does, where two tools do the same job, what nobody uses, and a consolidation plan with the renewal calendar attached. Built for B2B RevOps teams, customizable to your stack and your budget. Trigger on "audit my tech stack", "what tools overlap", "what are we not using", "cut our GTM spend", "what should we consolidate", or any tooling diagnostic.
- ▌ territory-design · heath-gtm bundleTurn "who owns what" into fair, balanced territories reps will not fight over. Sets the segmentation, distributes accounts, checks balance across every rep, and writes the rules for disputes and inbound before they blow up in a QBR. Built for B2B sales and RevOps leaders, customizable to your segments and your CRM. Trigger on "design territories", "carve up the patches", "are these territories fair", "balance the book", "who gets inbound", or any territory or account-assignment build.
- ▌ trigger-outreach · heath-gtm bundleTurn a buying signal into a timely, relevant touch. Read the trigger (funding, a new hire, a product launch, a job posting, a tech change), pick the angle it earns, and write the outreach while it is still fresh. Built for B2B outbound teams, customizable to your signals and your voice. Trigger on "someone just raised, what do I send", "they posted a job, draft outreach", "new VP started, reach out", "write a touch off this news", or any signal-to-message task.
- ▌ warm-path-finder · heath-gtm bundleBefore any cold touch on a target account, find and rank every warm way in. Inventories your team's collective network, customers, past colleagues, investors, and community overlap, scores each path, picks one connector, and writes the forwardable intro request. Built for B2B sellers, customizable to your network sources and CRM. Trigger on "warm intro path", "who can intro me", "bridge before cold", "warm path into this account", "find a referral path".
- ▌ win-loss-program · heath-gtm bundleTurn scattered closed deals into a win/loss program that changes what you ship and what you say. Picks who to interview, gives you the question guide, codes themes across deals so a pattern beats a single anecdote, and turns the pattern into a specific messaging or product change. Built for B2B GTM, product, and RevOps leaders, customizable to your motion and your CRM. Trigger on "start a win-loss program", "why are we losing deals", "run win-loss interviews", "what patterns are in our closed-lost", "who should I interview", or any win/loss or closed-deal analysis.
- ▌ attribution-model · heath-gtm bundlePick the attribution model that fits the question, then build it. First touch, last touch, or multi-touch, each with its blind spots named out loud, turned into an honest channel-contribution read. Built for B2B RevOps and marketing teams, customizable to your CRM and your channel taxonomy. Trigger on "build attribution", "which channels drive pipeline", "first vs last touch", "how should we credit marketing", "what's working in our funnel", or any attribution diagnostic.
- ▌ automation-prompt · heath-gtm bundleTurn a "when X happens, do Y" idea into a precise build prompt for an automation platform (n8n, Make, Zapier, and others). Trigger on "build an automation", "n8n prompt", "Make scenario", "Zapier prompt", "automate this workflow", "when X happens do Y", or any request to wire up a no-code or low-code workflow.
- ▌ brand-voice-guide · heath-gtmSet your brand voice and tone so every AI output sounds like you, not like generic AI. Names the voice pillars, the tone by context, the words you use and the ones you never do, and gives sample lines the model can pattern-match. Feeds the voice layer of the context repo so every skill writes in your voice. Fire on "define our brand voice", "brand and tone", "how should we sound", "voice guide", "make it sound like us", or the start of building a GTM context repo.