heath-gtm Cold-Email Writer
What this does
Takes a prospect and a specific angle, a trigger, a role, a stated priority, a piece of news, and writes a short cold email built around one idea. Relevant opener, one problem worth their attention, a soft ask that is easy to say yes to. Ask for a sequence and it returns three touches that build instead of repeat.
What you'll need
You do not need to connect anything to get value today. Paste what you know about the prospect and the skill runs now. Connect the tools below and it pulls the context for you and sharpens the angle.
- Works today with: a name, a title, a company, and one real reason to reach out. Paste it, or drop a LinkedIn snippet and a line about your offer.
- More powerful connected to a CRM: it reads the account, past touches, and open opportunity context so the email fits the relationship.
- Sharper with an enrichment tool: pulls the role, the tech in use, and recent signals so the opener is specific, not generic.
- Sharper with a sequencer: drops the finished touches straight into your cadence with the timing set.
How this runs at your connection level
This skill is never reliant on a connector. It runs on what you paste today and gets sharper as you connect tools. It never invents a fact about the prospect it cannot see. A missing detail is a question it asks, not a blank it fills.
- Bring your data: paste the prospect, the signal, and your offer. The skill writes the email now, grounded only in what you gave it.
- Connect your tools: the same skill pulls the account history and enrichment automatically, so the opener is specific and the ask matches where the relationship already is.
- Just exploring: no prospect yet? Get the structure, the field it reads, and a worked example on a sample persona, so you see the shape before you feed it.
Every run ends with the one thing that would make the next email sharper, a signal to add or a tool to connect.
Customize this for yourself
This was built for B2B outbound into a named persona. Set these to your motion:
| Set this | What it is | Default / Example |
|---|---|---|
| PERSONA | who you are writing to | VP Sales, RevOps lead, Head of Support |
| OFFER | the one problem you solve | "reps waste hours on manual follow-up" |
| SIGNAL | the reason to reach out now | hiring, funding, a launch, a role change |
| PROOF | one credible, non-braggy result | illustrative range, not a hard promise |
| CTA_STYLE | how soft the ask is | "worth a look?" vs a time request |
| SEQUENCE_LEN | single touch or a series | 1 or 3 |
| CRM | your CRM connector | a CRM you already run |
| SEQUENCER | where the touches land | a sequencer you already run |
Write to any persona you like. The skill builds the email around your offer and your signal, not a template someone else outgrew.
The method
One idea per email
Every email carries exactly one problem and one ask. If a second idea shows up, it moves to touch two or gets cut. Two ideas in one email means the reader picks neither.
Relevant opener, earned not flattered
The first line names the signal, not the reader's greatness. No "love what you are building." A good opener proves you looked: the role they just took, the thing they just shipped, the priority they said out loud.
The soft CTA
Close with an ask that costs the reader nothing to answer. Interest-first ("worth a quick look?") beats calendar-first on a cold first touch. Save the time request for when they lean in.
3-touch sequence that builds
When asked for a sequence, each touch adds a new angle: touch one is the signal and the problem, touch two is one proof point or a different lens, touch three is a short, graceful last try that leaves the door open. No "just bumping this to the top of your inbox."
Length and voice guard
Under 90 words for a first touch. Short sentences. No jargon the reader would not use themselves. Read it aloud in your head; if it sounds like a brochure, it gets cut.
Quality gates
- One idea and one ask per email, always. A second idea moves or dies.
- The opener names a real, specific signal, never generic flattery.
- No proof point stated as a hard guarantee. Ranges are illustrative and labeled.
- No filler openers ("hope this finds you well") and no fake-urgency closers.
Output (example)
COLD EMAIL · VP Sales · signal: hired 4 AEs last month
Subject: onboarding 4 at once
Saw the team went from 6 reps to 10 in a month. Fast.
The usual tax on that: new reps improvising follow-up until
month three, and pipeline slipping while they learn the motion.
We help teams cut that ramp so touch quality holds from week one.
Worth a look, or is ramp already handled?
--- Touch 2 (day 4) ---
One thing that tends to move the needle for teams mid-hire: [angle].
Happy to send the one-pager, no call needed.
--- Touch 3 (day 9) ---
I will get out of your inbox. If ramp is a Q3 problem, I am here.
If not, no hard feelings.
Example chat
Here is the skill writing a first touch, then building it into a sequence.
You: Write a cold email to a VP Sales who hired 4 AEs last month. We cut the ramp tax on follow-up.
Claude: One idea, one ask, under 90 words. The signal is the hire, so that's the opener, not flattery.
Subject: onboarding 4 at once
Saw the team went from 6 reps to 10 in a month. Fast.
The usual tax on that: new reps improvising follow-up until
month three, and pipeline slipping while they learn the motion.
We help teams hold touch quality from week one. Worth a look,
or is ramp already handled?
That closes interest-first, not calendar-first, which lands better on a cold first touch. I kept the proof soft on purpose, no hard guarantee stapled to a stranger.
You: Make it a 3-touch sequence.
Claude: Each touch adds a new angle instead of nagging the same one:
Touch 1 (day 0): the email above (the signal + the problem)
Touch 2 (day 4):
One thing that tends to move the needle mid-hire is a shared
follow-up motion so week-one reps sound like month-six reps.
Happy to send the one-pager, no call needed.
Touch 3 (day 9):
I'll get out of your inbox. If ramp is a Q3 problem I'm here;
if not, no hard feelings.
Touch three is a graceful exit, not a fake "final notice." One sharpener: connect an enrichment tool and I'll name the exact stack or the specific reps they hired, so the opener gets more specific than "4 AEs."
Where the inputs come from
PERSONA, OFFER, and SIGNAL are yours to set; the 90-word ceiling and the 3-touch spacing (day 0 / 4 / 9) are defaults that suited a fast outbound motion, not laws. Longer cycles can widen the spacing. The structure holds. The inputs are yours.
Go further
A sharp email by hand is the floor. Here is where it goes next.
- Draft off the read, not a blank page. Feed the Untouched rows from a product-usage read, or a fresh funding signal, straight in, so every email opens on a real reason instead of a guessed one.
- Enrich the opener automatically. Connect Clay or an enrichment tool so the first line names the exact role, the tech in use, or the hire, with no manual LinkedIn digging per prospect.
- Send from where you already work. Drop the finished touches into your sequencer or HubSpot with the day 0 / 4 / 9 spacing already set, so the draft becomes a live cadence in one step.
The point is not to generate more email. It is to make each one land on a reason the reader recognizes, then get it out the door without leaving your stack.
Make it yours
Fork it. Change the persona, the CTA style, the number of touches, the voice. The point is not to send someone else's email. It is to send yours, faster and sharper. Built by an operator. Customize it, break it, make it better.