heath-gtm
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- ▌ Campaign Coach · heath-gtm bundleTurn a finished outbound campaign into a readout your sending agent can actually read. It rebuilds the decisions behind the campaign, ties every number back to one of them, separates what worked from why it worked, and writes one specific change into the list, the angle library, or the instructions. It also names what it could not answer and the one field to start logging so the next readout can. Trigger on "review my campaign", "campaign readout", "how did my last campaign do", "why did that campaign work", "what worked in this campaign", "campaign retro", "campaign post mortem", "analyze this campaign export", "what should I change before the next send", "what should I test next", "coach my outbound agent", "close the loop on outbound", "my agent never learns", or after any outbound campaign finishes. This is for a FINISHED campaign and the one change to make next. For step-by-step drop-off inside a live sequence, use sequence-performance-analyst instead.
- ▌ Cold Email Writer · heath-gtm bundleTurn a prospect plus one real signal into a cold email that earns a reply. One idea, a relevant opener, a soft CTA, and no filler. Writes a single touch or a 3-touch sequence. Built for B2B sellers and SDRs, customizable to your persona, offer, and sequencer. Trigger on "write a cold email", "draft outreach for this prospect", "turn this signal into an email", "3-touch sequence", "make this shorter", or any first-touch email task.
- ▌ Customer Research · heath-gtm bundleTurn "we should talk to customers" into research you can actually use. Who to talk to and why, an interview guide that does not lead the witness, questions that surface the real story instead of the polite one, and a way to turn transcripts into positioning and messaging inputs. Built for B2B teams doing their own research, customizable to your customers and your goal. Trigger on "design a customer research study", "write an interview guide", "who should we interview", "what questions should I ask", "turn these interviews into messaging", or any customer-research question.
- ▌ Forecasting Model · heath-gtm bundleBuild a forecast you can defend in the room. Category definitions that mean something, coverage math against quota, blended historical conversion, and a range instead of a single hero number. Built for B2B RevOps and sales leaders, customizable to your CRM and your forecast categories. Trigger on "build my forecast", "what are we going to close", "is my coverage enough", "what's commit vs best case", "give me a forecast range", or any forecast diagnostic.
- ▌ Linkedin Outreach · heath-gtm bundleTurn a LinkedIn prospect into a warm thread. A connection note plus value-first follow-ups, matched to where they are, cold, engaged, or gone quiet. No pitch on the connect, no "just following up." Built for B2B sellers and SDRs, customizable to your persona, offer, and CRM. Trigger on "write a LinkedIn connection note", "follow up on LinkedIn", "they went quiet, what now", "social outreach for this prospect", or any LinkedIn touch.
- ▌ Newsletter Growth · heath-gtm bundleTurn "we want more subscribers" into a growth system that builds an audience worth having. The subscribe offer that earns the email, the growth loops that compound, the content rhythm that keeps people opening, and the metrics that actually matter (not just a list-size vanity number). Built for B2B teams growing a newsletter or audience, customizable to your topic and your tools. Trigger on "grow my newsletter", "how do I get more subscribers", "what should my subscribe offer be", "build a content cadence", "what newsletter metrics matter", or any audience-growth question.
- ▌ Offboarding Audit · heath-gtmScore the experience a customer has when they leave, the moment most companies treat as a cancel button. Grades the exit on whether you burn the bridge or build the boomerang, finds where a leaving customer gets punished or ghosted, and hands back a scored audit with fixes. Built for any post-sale team, customizable to your product and cancel flow. Trigger on "audit our offboarding", "score our cancel flow", "what happens when a customer leaves", "do we burn bridges on churn", "how do we say goodbye", "can we win these back later", or any offboarding-experience question.
- ▌ Positioning Brief · heath-gtm bundleTurn what you do, who it is for, and why you win into a crisp positioning statement and a full message house. Produces a category frame, value pillars, proof points, and objection reframes your whole team can repeat. Trigger on "help me position this", "write our positioning", "build a message house", "what's our value prop", "how do we describe this", or "our messaging is all over the place".
- ▌ Pricing Packaging · heath-gtm bundleReprice and repackage to de-risk revenue and capture the value you create. Moves you off a pure per-seat model, decides what to meter and what to bundle, sets the tiers, and models the impact on deal size, win rate, and free-to-paid. Trigger on "pricing", "repackage", "per-seat is capping us", "value-based pricing", "packaging and tiers", "monetize free users", "raise prices without losing deals", or any commercial-model question.
- ▌ Solve The Problem · heath-gtm bundleMove 1 of the GTM Loop, Solve. Pick the GTM workflow that costs you the most and frame the problem as a workflow, not a role. Stops you from solving a stretched team by adding headcount. Fire on "what should I fix first", "where is my GTM leaking", "do I need a GTM Engineer", "which workflow to redesign", "name the problem", or the start of any GTM redesign.
- ▌ Strategic Plan Structure · heath-gtmThe mandatory structure for any leadership-facing strategic plan. Two bets max. Named team. Reads without scrolling. Use whenever the user asks for "a plan," "a 90-day plan," "a strategic plan," "a board update with a plan," "a leadership doc," "what we're going to do about X" — or anything that will be presented to a CEO, board, or exec team as "here's the plan." Trigger on "write the plan," "structure my plan," "tighten my plan," "the CEO wants the plan," or any leadership-strategy document where the test is "does the reader understand the plan in 30 seconds." Also fire as the mandatory structure for any pasted strategic doc being tightened by /heath-no-fluff or /heath-voice-humanizer.
- ▌ Builtgtm Shortform Writer · heath-gtmWrites short-form video captions for Heath Barnett in the Built GTM voice, for TikTok, Instagram Reels, and YouTube Shorts. Built to carry a talking-head clip: a hook line, one or two beats, a CTA, and platform hashtags. Trigger on "caption for this clip", "TikTok caption", "Reels caption", "Shorts caption", "short-form caption", "caption this video", or turning a clip into captions.
- ▌ Brief Prompt Skill · heath-gtmHeath's BRIEF prompting framework plus its eval harness. Use to WRITE a structured prompt for any go-to-market use case (SDR research, AE deal reads, CSM renewal calls, marketing lead scoring, RevOps analysis, win/loss, outreach, enrichment columns) and to MEASURE whether that prompt actually works by running an eval that reports a pass rate. BRIEF = Brief the goal, Role, Inputs, Execution, Finish line. Trigger on "write a prompt for", "build a BRIEF", "structure this prompt", "turn this into a prompt", "make this prompt better", "eval this prompt", "test this prompt", "what's the success rate of this prompt", "score this prompt", "is this prompt reliable", "A/B this prompt", or any request to author or evaluate a prompt. especially a repeatable one meant to run across many rows, deals, or accounts. Also fire when someone references SPICE and wants something more complete, or wants a prompt that produces the same quality every run.
- ▌ Escalation Runbook · heath-gtm bundleTurn a customer on fire into a runbook, not a scramble. Triage the severity, name the internal owners and the comms cadence, write the customer-facing message, and set the post-mortem that stops a repeat. Built for B2B customer success teams, customizable to your severity model and your org. Trigger on "customer escalation", "account is on fire", "how do I handle this escalation", "who owns this", "what do I tell the customer", or any escalation-response need.
- ▌ Expansion Playbook · heath-gtm bundleFind the next expansion inside an account and build the pitch that lands it. It reads the signals that say ready, picks the right play (seats, tiers, or a new use case), and writes the ask tied to an outcome the customer already values. Built for B2B customer success and account teams, customizable to your CRM and product analytics. Trigger on "where can I expand this account", "is this account ready to grow", "build an upsell", "cross-sell play", "expansion pitch", or any grow-the-account move.
- ▌ Forecast Call Prep · heath-gtm bundleWalk into the forecast call with a number you can defend. Sorts every deal into commit, best-case, or pipeline, flags the one risk that could sink each, and scripts the exact question to press each rep on. Built for B2B sales teams and managers, customizable to your CRM and forecast categories. Trigger on "prep my forecast call", "is this number real", "what do I ask each rep", "which commits are soft", "sandbag check", or any pre-forecast review.
- ▌ Health Score Model · heath-gtm bundleBuild a health-score model for a book of business you can actually defend. It picks the inputs, sets the weights, draws the green/yellow/red thresholds, and assigns a specific action to each tier so the score drives work, not just a color. Built for B2B customer success teams, customizable to your CRM and product analytics. Trigger on "build a health score", "score my book", "why is this account yellow", "health model for renewals", "what makes an account red", or any book-of-business scoring.
- ▌ Builtgtm Content Structure · heath-gtmThe structural forcing function for any Built GTM piece. The Built GTM version of strategic-plan-structure. Triage the type first (Build Log, Lens, Field, Signal, Playbook, Newsletter), then lock the shape: hook is the verdict, one spine, receipts over claims, scar before lesson, cut the thrash. Trigger on "structure this", "how should this be laid out", "is this thrash", "tighten this piece", "what type is this", "structure my playbook / article / post".
- ▌ Builtgtm Newsletter Writer · heath-gtmWrites the Built GTM newsletter (Ghost) in Heath Barnett's voice. One edition per week. Structure: one story (the scar or the build), one build (what to steal this week), one signal (what's coming). No fluff. No motivational content. Receipts only. Trigger on "write the newsletter", "draft this week's edition", "newsletter on", "weekly GTM email about", "Built GTM newsletter", or any request to write a newsletter edition for Ghost. Will not draft without the specific scar/build/signal — asks for the week's topic first.
- ▌ Closed Won Analysis · heath-gtm bundleTurn a pile of won deals into the repeatable reason you win. Reads your closed-won deals, extracts the signals, motions, personas, and competitive situations that keep showing up, then builds a target profile and a ranked list of active lookalikes to work. Built for B2B revenue teams, customizable to your CRM and your sales process. Trigger on "why do we win", "what do our best deals have in common", "build me an ICP from wins", "find lookalikes to my closed-won", "which open deals look like winners", or any won-deal pattern pull.
- ▌ Discovery Framework · heath-gtm bundleTurn a discovery call into a qualification scorecard instead of a pile of notes. Runs the call against MEDDPICC (or your own framework), captures the problem, the quantified pain, the decision process, the economic buyer, and the champion, then names the gaps you still have to fill. Built for B2B sales teams, customizable to your methodology and your CRM. Trigger on "run discovery", "qualify this call", "what did I miss on this deal", "MEDDIC check", "is this qualified", or any post-call qualification pass.
- ▌ Renewal Negotiation · heath-gtm bundleWalk into the renewal with a plan instead of a flinch. Build the value recap, the price and term options, the concession ladder, and the answer to "we want a discount" that protects net retention. Built for B2B customer success teams, customizable to your pricing and your process. Trigger on "prep a renewal negotiation", "they want a discount on the renewal", "renewal is coming up", "how do I hold price at renewal", "concession ladder", or any renewal-negotiation prep.
- ▌ Workspace Organizer · heath-gtm bundleMake a messy repo, folder, or workspace navigable, without moving a thing until you approve. Propose a naming convention, a folder structure, an index or README, and a cleanup plan, shown as a plan first so you can see every move before anything happens. Trigger on "organize this folder", "this repo is a mess", "clean up my workspace", "come up with a naming convention", "where should this live", or any pile of files you can no longer find things in.
- ▌ Builtgtm Content Repurposer · heath-gtmTakes a Built GTM article, newsletter, or Build Log and repurposes it into multiple formats: LinkedIn posts (1-3 from one piece), a LinkedIn carousel outline, and a newsletter teaser. Does not water down the source content. Each output is its own complete thing, not a summary. Trigger on "repurpose this article", "turn this into posts", "make posts from this", "LinkedIn posts from this article", "carousel from this", "newsletter teaser for this", "slice this into content", or any request to turn existing Built GTM content into multiple formats. Always reads the source content first before generating anything.
- ▌ Builtgtm Linkedin Commenter · heath-gtmTakes a LinkedIn post — pasted copy or URL — and generates a single comment in Heath Barnett's Built GTM voice. The comment adds real value, takes a position, and sounds like a practitioner. Not a fan. Not AI. Trigger on "comment on this post", "write a LinkedIn comment", "respond to this", "what should I say on this post", "draft a comment for", or any request to engage with someone else's LinkedIn content. Never opens with "Great post!" Four comment types: Add, Counter, Question, Scar.
- ▌ Account Brief Prompt · heath-gtm bundleBuild a reusable prompt that turns any account's raw notes, CRM export, or research into a one-page account brief. Trigger on "account brief prompt", "build me an account brief template", "prompt to research an account", "turn my notes into a brief", "one-pager prompt for accounts", or any request to standardize account prep.
- ▌ Build Signal Library · heath-gtmBuild the signal library your AI-native GTM repo runs on, the file that turns your context brain from a reference doc into a system that acts. Define each signal with a detection method, a point value, a decay curve, combination bonuses, and a message hook, plus a performance-log stub so it becomes a learning system. Feeds context/signal-library.md. Fire on "build our signal library", "what signals should we track", "signal scoring", "signal decay", "signal combinations", "define our signals", or turning intent, usage, funding, or hiring into something a rep can act on.
- ▌ Closed Lost Analysis · heath-gtm bundleTurn a graveyard of lost deals into a fix list. Reads your closed-lost deals, sorts the loss reasons into clean buckets (no decision, price, competitor, timing, fit), pulls the competitive intel, and separates the losses you could have prevented from the ones that were never yours. Each theme comes with the specific fix. Built for B2B revenue teams, customizable to your CRM and your sales process. Trigger on "why do we lose", "categorize our losses", "which losses were preventable", "who are we losing to", "what's our biggest loss reason", or any lost-deal post-mortem.
- ▌ Exec Business Review · heath-gtm bundlePrep an executive business review that earns the C-level room, not another QBR nobody remembers. Build the value narrative tied to their strategic goals, the ROI story with the math, and the one ask worth their time. Built for B2B customer success teams, customizable to your product and your buyer. Trigger on "prep an EBR", "executive business review", "C-level review deck", "value narrative for the exec", "ROI story for the renewal", or any executive-review prep.
- ▌ Icp Interview Finder · heath-gtm bundleYour customer-interview target finder. Connect a CRM with your customer book and an ICP definition, and turn "who should I interview to validate the ICP, test the positioning, learn how they found us?" into a ranked slate of customers, each with a verdict, a three-bullet why, and one named buying-committee recipient ready for a CSM-mediated intro. Trigger on "find customers to interview", "ICP validation interviews", "test our positioning with customers", "who in my book matches the ICP", "build a customer research slate", "find reference customers", "validate the ICP with real customers".
- ▌ Job Change Watchlist · heath-gtm bundleThe standing system that watches every contact who matters for a job change. Builds a tiered watchlist from engagement, role, and account value, picks a detection method per tier, runs a weekly diff that separates real moves from title cleanups, and routes every confirmed move to a named owner with a deadline. Trigger on "build a job-change watchlist", "track contact job changes", "who changed jobs this month", "monitor my contacts for moves".
- ▌ Studio Content Hub · heath-gtmManual launcher for the Content Hub workspace (ideas, drafts, series, articles, newsletter, posts, publishing) and the canonical Built GTM article + series process
- ▌ Eigenquestion Planner · heath-gtmPlan any build, decision, or strategy doc by aiming at the real problem instead of polishing the surface. Frame the Eigenquestion (the one question whose answer collapses the rest), run Root Cause Reasoning (Problem, Root Cause, Solution, from the Zoom discipline), use Five Whys as the supplementary drill, and show the alternatives you considered and why you chose the direction. Trigger on "how should I frame this", "what is the real problem", "plan this build", "structure this decision", "root cause", "five whys", "eigenquestion", "why did we choose this", "make the case for this build", or any planning task where the reasoning matters as much as the output.
- ▌ Multi Thread Coverage · heath-gtm bundleTurn "who do we actually know in this deal?" into a buying-committee coverage map, a coverage score per deal by stage, and a concrete widening play for every missing role. Built for B2B sales teams, customizable to your stages and your committee model. Trigger on "buying committee coverage", "single-threaded deals", "who else should be in this deal", "widen the deal", "map the committee".
- ▌ Outbound List Builder · heath-gtm bundleTurn an ICP into a scored, prioritized target list. Firmographic and signal filters, a tiering rule, the personas to reach per account, and a plain reason each account earns its spot. Built for B2B outbound teams, customizable to your ICP and your data sources. Trigger on "build me a target list", "who should I prospect", "build a prospect list from my ICP", "which accounts first", "add personas to this list", or any list-building or account-prioritization task.
- ▌ Pipeline Hiring Radar · heath-gtm bundleRead job postings at accounts already in your pipeline as deal signals, not prospecting fodder. Four reads per posting (problem hire, owner hire, leadership change, freeze or takedown), each tied to a named deal and converted into one dated move. Built for AEs and CSMs, customizable to your product and CRM. Trigger on "what are my accounts hiring for", "job postings at my accounts", "hiring signals on my pipeline", "read this job posting as a deal signal".
- ▌ Product Usage Analyst · heath-gtm bundleTurn "how are they using us?" into a product-engagement read. Adoption tiers per capability, a rising/flat/declining trend on every one, power-user identification, and a ghost-active check that catches accounts that look alive but create no value. Built for any product team, customizable to your product-analytics tool and your capability list. Trigger on "how is this account using us", "is this domain active", "find power users at this company", "what have they not adopted yet", "who signed up recently", "are they really engaged", or any product-usage question.
- ▌ Stage Aware Follow Up · heath-gtm bundleWrite the buyer-facing follow-up a live deal actually owes, keyed to its stage and exit criteria instead of a generic cadence. After discovery, after the demo, after the proposal, and through procurement, each follow-up has a different job, one ask, and a dated next step. Trigger on "follow up after the demo", "what do I send after discovery", "stage-aware follow-up", "next-step email for this deal", "my deal went quiet after the proposal".
- ▌ System Prompt Builder · heath-gtm bundleBuild a durable system prompt or project instruction set for an AI assistant (a Claude Project, a GPT, a custom agent). Trigger on "write a system prompt", "build a Claude project", "custom GPT instructions", "agent instructions", "give my AI a persona", or any request to set up a reusable assistant.
- ▌ Closed Won Replication · heath-gtm bundleTurn your last N wins into a scored lookalike target list with a first-touch angle per account. Extracts the win profile from closed-won deals, behavioral and situational signals first, keeps only the traits that separate wins from losses, scores net-new accounts against the profile, and writes the shared-situation opener for each one. Built for B2B revenue teams, customizable to your CRM and enrichment stack. Trigger on "replicate my closed won", "build a win profile", "lookalike accounts from wins", "clone my best customers", "who looks like my last ten wins".
- ▌ Competitive Battlecard · heath-gtm bundleTurn "we're also looking at a competitor" into a plan to win, without trashing anyone. Lays out where you win, the traps in their approach, the landmines to set for the next call, the reframes when they attack you, and the proof behind each claim. Built for B2B sales teams, customizable to your category and your CRM. Trigger on "build a battlecard", "how do I beat this competitor", "we're in a bake-off", "competitive deal", "handle the objection about X", or any deal with a named alternative.
- ▌ Customer Doc Generator · heath-gtmTurn account context into a tailored, shareable customer document in Superhuman Docs (Coda), a deal room, an account plan, or a mutual action plan a rep can send to a champion. Pulls what is known about the account (CRM, usage, notes) and builds a clean, branded doc per account. Sell docs by sharing a doc. Trigger on "generate a customer doc for", "build a deal room for", "make an account plan for", "mutual action plan for", "a doc I can send the champion at", or any request to produce a tailored, customer-facing document for a named account.
- ▌ Event Taxonomy Builder · heath-gtmBuild the canonical event taxonomy your product analyst runs on. Names the moments that actually signal value in YOUR product, tiers them by how reliable they are, rolls them into a short list of capabilities, and hands back a taxonomy doc plus an adoption rubric. Built for any product-led or hybrid GTM team, customizable to your product and analytics tool. Trigger on "what events signal value in my product", "build my event taxonomy", "which events are reliable", "define my product capabilities", "map events to adoption", "what should my product analyst measure", or any product-instrumentation or value-moment question.
- ▌ Champion Move Detection · heath-gtm bundleTurn "my champion changed jobs" into two motions run the same day. Verify the move is real, score the risk on the account they left, score the opportunity at the company they joined, then write both plays, the internal risk flag with an owner and the door-opener to their new inbox. Built for B2B sales and CS teams, customizable to your CRM and enrichment stack. Trigger on "my champion just left", "champion changed jobs", "contact moved companies", "champion move play", "turn a job change into a deal".
- ▌ Pipeline Review Runbook · heath-gtm bundleRun a pipeline review that finds problems instead of reciting the pipeline. Checks coverage against target, ages every stage, tracks week-over-week movement, isolates the stuck deals, and hands you the exact question to ask on each one. Built for B2B sales managers, customizable to your CRM and stages. Trigger on "run my pipeline review", "do we have enough coverage", "what moved this week", "which deals are aging", "prep the pipeline meeting", or any pipeline health check.
- ▌ Crm Field Library Builder · heath-gtmBuild the canonical field library for your CRM. Names the fields that actually drive GTM decisions, locks a plain definition and query pattern for each, maps your stages to what has to be true at every one, and hands back a reference every rep, analyst, and skill can trust. Built for any team on Salesforce, HubSpot, or another CRM, customizable to your object model and process. Trigger on "build my CRM field library", "which fields actually matter", "define my stage matrix", "what does this field mean", "standardize our CRM definitions", "map fields for my analyst", or any CRM-hygiene or field-definition question.
- ▌ Discovery Question Builder · heath-gtm bundleTurn a persona and a problem into a discovery plan that actually qualifies. Tailored questions sequenced from problem to impact to next step, mapped to MEDDPICC, MEDDIC, BANT, or your own framework. Built for B2B AEs and SDRs, customizable to your persona, framework, and CRM. Trigger on "build discovery questions", "MEDDIC questions for this persona", "what should I ask on this call", "qualify this deal", or any first-call prep.
- ▌ Roleplay Scenario Generator · heath-gtmTurn any deal, framework, or objection into a live AI roleplay partner a rep can practice against before the real call. Builds the buyer persona, the scenario, the objections they will actually hit, and a scorecard that grades the rep against the framework, so the first real attempt is not the first attempt. Built for sales managers, enablement, and reps, works from a framework or a real deal. Trigger on "build a roleplay", "practice this call", "roleplay partner", "let me rehearse the objection", "certify this rep", "mock discovery call", "practice the demo", "roleplay the renewal", "train the reach-up", or any request to rehearse a sales conversation before it happens.
- ▌ Sequence Performance Analyst · heath-gtm bundleAnalyze email sequence and cadence performance with stage-level insights and actionable optimization recommendations. Pulls sequence data from your sales-engagement tool, identifies drop-off stages, benchmarks metrics against best practices, and suggests specific improvements. Trigger on "sequence performance", "how are my sequences doing", "sequence analytics", "cadence performance", "which sequences are working", "sequence optimization", "open rates", "reply rates", "click rates", "bounce rates", "my sequences aren't working", "low reply rates", "improve my outreach", or any request to analyze or improve email sequence effectiveness.
- ▌ Account Scoring Model Builder · heath-gtmDesign the composite account score your team ranks on. Picks the signals that actually predict a good-fit account, sets fair weights across channels, adds gates and escalators, defines the tier bands, and hands back a scorer spec you can run and defend. Built for any GTM team building an ICP or PQL score, customizable to your signals and motion. Trigger on "design my account score", "build a scoring model", "how should I weight these signals", "what makes a good-fit account", "set my ICP tiers", "build a PQL score", "make my scoring fair across channels", or any account-scoring-design question.
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- ▌ Revenue Report · heath-gtm bundleTurn raw revenue data into a weekly or monthly wrap-up that drives action, not another dashboard screenshot. Position vs plan, what moved, the risks worth naming, and the specific next moves. Built for B2B revenue teams, customizable to your data and your cadence. Trigger on "write the revenue report", "how did we do this month", "revenue wrap-up", "are we on plan", "monthly number", or any revenue-recap request.
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- ▌ Builtgtm Voice Checker · heath-gtmAudits any draft against Built GTM voice rules and returns specific, line-level violations with rewrites. Not a general style critique. A rule-based QA check. Every violation gets a specific fix. Trigger on "check this", "does this sound like me", "voice check", "is this on brand", "review this draft", "what's wrong with this", "flag the AI tells in this", "make sure this sounds like me", or any request to audit a draft against Heath's Built GTM voice before publishing. Can be used on posts, articles, newsletter editions, comments, or any Built GTM content.
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- ▌ Bring Your Data · heath-gtm bundleThe on-ramp for any Built GTM analyst skill when your tools are not connected yet. Tells you exactly what to paste or upload to run a given analysis today, in plain language, then hands the data to the right skill. Trigger on "I haven't connected my tools", "how do I run this without connecting", "what do I paste", "run this on my data", "I have a CSV", "bring my own data", or any moment a connector-dependent skill needs data and nothing is connected.
- ▌ Cadence Builder · heath-gtm bundleTurn a segment into a multi-touch, multi-channel cadence that holds together. Steps, timing, channel, and the intent of each touch, tuned to who you are chasing. No 12 identical emails. Built for B2B SDRs and sales teams, customizable to your segment, channels, and sequencer. Trigger on "build an outbound cadence", "design a sequence", "how many touches over how many days", "multi-channel cadence for this segment", or any sequence design task.
- ▌ Comp Quota Plan · heath-gtm bundleTurn "what should we pay reps and what number do we give them" into a defensible comp and quota plan. Reconciles a top-down number against a bottom-up build, sets the OTE mix, lays out accelerators, and names the behaviors the plan will drive and the ones it will break. Built for B2B sales leaders, customizable to your motion and your segments. Trigger on "design the comp plan", "set quotas", "what OTE should I pay", "reconcile top-down and bottom-up", "what will this plan actually incentivize", or any comp or quota build.
- ▌ Define Your Icp · heath-gtmDefine your ICP the way a context repo needs it, so every downstream skill runs on real fit instead of a vague category. Named tiers with explicit criteria (not "Series B SaaS"), the technographic and organizational signals that indicate fit, an explicit anti-ICP, a qualification framework with must-haves separate from red flags, and an evolution log. Feeds context/icp-definition.md. Fire on "define our ICP", "who are we for", "ICP tiers", "write our ICP", "anti-ICP", "qualification criteria", or the start of building a GTM context repo.
- ▌ Demand Gen Plan · heath-gtm bundleTurn a pipeline target into a demand-generation plan that actually maps to the number. The ICP worth spending on, the offers by funnel stage, the channel mix that reaches them, the content that earns attention, and the pipeline math worked backward from the goal so you know if the plan can even hit it. Built for B2B marketing teams, customizable to your funnel and your channels. Trigger on "build a demand gen plan", "how do we hit our pipeline number", "what's our channel mix", "plan our content", "work the funnel math backward", or any demand-generation planning question.
- ▌ Docs Ship Check · heath-gtmThe pre-share gate for a Superhuman Docs (Coda) document. Before a doc reaches a reader, run the QA checklist, choose the interaction mode, set the publish frame, and confirm the share. Catches the broken formula, the wall of text, the orphaned bullet, the missing cover, the wrong audience. Trigger on "is this doc ready to share", "publish this doc", "QA this doc", "ship-check", "final pass before I send", "which interaction mode", or any moment a Superhuman Doc is about to leave the building.
- ▌ Enablement Plan · heath-gtm bundleTurn a new rep's start date into a ramp that ends in quota, not confusion. Builds a 30/60/90 onboarding plan with milestones at each gate, a certification bar they have to clear before they carry full load, and the manager touchpoints that catch a slow ramp early. Built for B2B sales managers and enablement, customizable to your role and motion. Trigger on "build an onboarding plan", "30/60/90 for a new AE", "how do I ramp this rep", "certification checklist", "onboarding milestones", or any new-hire ramp.
- ▌ Partner Recruit · heath-gtm bundleRecruit a channel or tech partner and actually activate them, not just sign them. It scores who fits, writes the mutual-value pitch in their terms, builds the enablement that makes them productive, and plans the first co-marketing or co-sell motion so the partnership produces something in the first quarter instead of going dark after the kickoff. Built for B2B partnerships teams, customizable to your CRM and your partner program. Trigger on "recruit a partner", "does this partner fit", "pitch a partnership", "activate a new partner", "partner enablement plan", "first co-marketing motion", or any partner recruiting or activation request.
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- ▌ Runbook Builder · heath-gtm bundleTurn a workflow that lives in your head into a runbook anyone can execute. Capture the 5W2H of a repeated process, who, what, when, where, why, how, and how much, name the failure points, and add the checks that prove each step worked, so the task no longer depends on you being available. Trigger on "write a runbook for this", "document this process", "make this an SOP", "turn this into steps", "how do we run X", or any workflow you have now done enough times to hand off.
- ▌ Session Handoff · heath-gtm bundleClose a work session without losing what just happened. Write a handoff brief that captures progress, the decisions you made, the unfinished items and their next steps, and the details that would evaporate overnight, then it asks whether to commit or save it, never automatically. Trigger on "wrap up this session", "write a handoff", "close out for the day", "hand this off", "what did we get done", or the end of any working session you might have to resume later.
- ▌ Vibecode Prompt · heath-gtm bundleTurn an app idea into a precise build prompt for an AI app builder (Lovable, v0, Bolt, Replit, and others). Trigger on "build me an app", "prompt for Lovable", "v0 prompt", "vibecode this", "I want to build a tool that", "prompt to build a web app", or any request to spin up an app with an AI builder.
- ▌ Builtgtm Article Writer · heath-gtmWrites long-form articles for Heath Barnett in the Built GTM voice, formatted for Ghost (the Built GTM newsletter and blog), on the LOCKED 10-step template. Trigger on "write an article about", "long-form piece on", "pull this idea", "draft this idea", "turn this into an article", "write a playbook for", "draft a Lens essay about", "Build Log deep-dive on", "write something for Ghost", "run the article process", or any request for content longer than a LinkedIn post. Will not draft without a specific receipt or claim, and will never invent one.
- ▌ Icp Customer Interviews · heath-gtmYour customer-interview target finder. Connect Salesforce (CSM-managed customer book) and a canonical ICP doc — turns "who should I interview to validate the ICP, test the positioning, learn how they found us?" into a ranked slate of ~20 customers, each with a verdict, three-bullet why, and one named buying-committee recipient ready for a CSM-mediated intro. Use when a founder, GTM leader, or PMM is starting an ICP-validation round, testing new positioning, building a win-story program, or scouting reference customers. Trigger on "find customers to interview", "ICP validation interviews", "test our positioning with customers", "customer interview targets", "who in my book matches the ICP", "build a customer research slate", "find reference customers", "who should we talk to about how they found us", "validate the ICP with real customers", or any request to convert a CSM or AE book into a prioritized interview slate. Also fires when a new ICP doc ships and needs socializing with the customers who define it.
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- ▌ Advocacy Program · heath-gtm bundleTurn happy customers into references, case studies, and referrals, on purpose instead of by accident. Reads who is happy enough to ask, picks the right ask, sets the value exchange, and builds a pipeline of advocacy over time. Built for B2B customer success teams, customizable to your product and your program. Trigger on "build an advocacy program", "who can be a reference", "find case study candidates", "ask for a referral", "customer advocacy pipeline", or any reference-and-referral planning.
- ▌ Cold Call Opener · heath-gtm bundleTurn a cold dial into a conversation. A permission-based opener plus ready objection turns for "not interested," "no time," "just send me info," and "we already use X," tuned to one persona. Built for B2B SDRs and full-cycle reps, customizable to your persona, offer, and dialer. Trigger on "write a cold call opener", "give me objection responses", "handle 'not interested'", "cold call script for this persona", or any live-dial prep.
- ▌ Cs Health Report · heath-gtm bundleRoll up the health of a customer book or segment into moves, not colors. At-risk accounts, renewals due, expansion candidates, and the accounts quietly going dark, each with the one move it needs. Built for B2B customer success teams, customizable to your data and your book. Trigger on "how's my book", "customer health report", "which accounts in my book need attention", "what's up for renewal", "who's going quiet", or any book-health diagnostic.
- ▌ Field Event Plan · heath-gtm bundlePlan a field event, dinner, or conference presence that actually produces pipeline, not just badges scanned. It builds the right guest list, designs a draw worth showing up for, plans the on-site motion so conversations happen, and writes the follow-up that converts, because the pipeline is made after the event, not at it. Built for B2B field marketing and sales teams, customizable to your CRM and your event motion. Trigger on "plan a field event", "customer dinner plan", "conference presence", "how do I get pipeline from this event", "event guest list", "event follow-up plan", or any field-event or in-person pipeline request.
- ▌ Hiring Scorecard · heath-gtm bundleTurn a GTM opening into a scorecard and an interview kit before you post it. Defines the outcomes the role must hit, the competencies that predict them, the interview questions per competency, and a scoring rubric every interviewer uses. Built for B2B hiring managers, customizable to your role and stage. Trigger on "build a scorecard for this role", "what should I interview for", "score this candidate", "interview kit for an AE", "define the outcomes for this hire", or any GTM hiring prep.
- ▌ Landing Page Cro · heath-gtm bundleAudit a landing page and return prioritized conversion fixes across the hero, the proof, the friction, and the CTA, each with the reason and the expected lift direction. Ranks every fix by effort against impact so you ship the cheap wins first. Trigger on "audit my landing page", "why isn't this page converting", "CRO review", "improve my landing page", "review my hero section", or "how do I get more signups from this page".
- ▌ Negotiation Prep · heath-gtm bundleWalk into the negotiation with a plan, not a hope. Sets your walk-away and your target, builds the concession ladder (what you trade and what you get for it), maps their likely asks, and drafts the responses that protect price and terms. Built for B2B sales teams, customizable to your CRM and your deal process. Trigger on "prep me for this negotiation", "the prospect wants a discount", "what should I concede", "build my concession ladder", "hold price on a new deal", or any pre-negotiation planning.
- ▌ Onboarding Audit · heath-gtmScore the experience a new customer actually has, not just whether they activated. Grades the first 90 days on the moments that make someone feel taken care of, finds where the welcome goes cold, and hands back a scored audit with the specific fixes. Built for any post-sale team, customizable to your product and lifecycle. Trigger on "audit my onboarding", "score our onboarding experience", "why do new customers churn early", "grade our first 90 days", "where does onboarding go cold", "is our welcome any good", or any onboarding-quality question.
- ▌ Prompt Architect · heath-gtm bundleTurn a rough task into a precise, ready-to-paste prompt for any AI platform (Claude, GPT, Gemini, and others). Trigger on "write me a prompt for", "I need an AI to", "help me prompt engineer", "build a system prompt", "make this prompt better", "optimize my prompt", or any prompt-building request.
- ▌ Proposal Builder · heath-gtm bundleBuild a proposal that closes, not a brochure. It opens with their problem in their words, scopes the solution to that problem, frames the price on the value it returns, states the terms plainly, and ends with one clear next step. Written to send, not to rewrite. Built for B2B sales teams, customizable to your CRM and your deal process. Trigger on "write a proposal", "build the SOW", "draft the quote", "turn this deal into a proposal", "make a proposal I can send", or any proposal or quote request.
- ▌ Tech Stack Audit · heath-gtm bundleAudit your GTM tech stack for overlap, gaps, and wasted spend. What each tool actually does, where two tools do the same job, what nobody uses, and a consolidation plan with the renewal calendar attached. Built for B2B RevOps teams, customizable to your stack and your budget. Trigger on "audit my tech stack", "what tools overlap", "what are we not using", "cut our GTM spend", "what should we consolidate", or any tooling diagnostic.
- ▌ Territory Design · heath-gtm bundleTurn "who owns what" into fair, balanced territories reps will not fight over. Sets the segmentation, distributes accounts, checks balance across every rep, and writes the rules for disputes and inbound before they blow up in a QBR. Built for B2B sales and RevOps leaders, customizable to your segments and your CRM. Trigger on "design territories", "carve up the patches", "are these territories fair", "balance the book", "who gets inbound", or any territory or account-assignment build.
- ▌ Trigger Outreach · heath-gtm bundleTurn a buying signal into a timely, relevant touch. Read the trigger (funding, a new hire, a product launch, a job posting, a tech change), pick the angle it earns, and write the outreach while it is still fresh. Built for B2B outbound teams, customizable to your signals and your voice. Trigger on "someone just raised, what do I send", "they posted a job, draft outreach", "new VP started, reach out", "write a touch off this news", or any signal-to-message task.
- ▌ Warm Path Finder · heath-gtm bundleBefore any cold touch on a target account, find and rank every warm way in. Inventories your team's collective network, customers, past colleagues, investors, and community overlap, scores each path, picks one connector, and writes the forwardable intro request. Built for B2B sellers, customizable to your network sources and CRM. Trigger on "warm intro path", "who can intro me", "bridge before cold", "warm path into this account", "find a referral path".