heath-gtm
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- ▌ Win Loss Program · heath-gtm bundleTurn scattered closed deals into a win/loss program that changes what you ship and what you say. Picks who to interview, gives you the question guide, codes themes across deals so a pattern beats a single anecdote, and turns the pattern into a specific messaging or product change. Built for B2B GTM, product, and RevOps leaders, customizable to your motion and your CRM. Trigger on "start a win-loss program", "why are we losing deals", "run win-loss interviews", "what patterns are in our closed-lost", "who should I interview", or any win/loss or closed-deal analysis.
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- ▌ Builtgtm Playbook Writer · heath-gtmWrites Built GTM Playbooks for Heath Barnett: problem-driven, step-by-step guides in his voice. The format is the problem (costed), why it matters, the tools and stack, the step-by-step anyone can follow, the receipt, and steal this. Trigger on "write a playbook", "how-to on", "step by step guide for", "turn this into a playbook", or any request for an actionable build guide. Will not draft without the specific tools, steps, and receipt. Asks first.
- ▌ Builtgtm Skill Publisher · heath-gtmTurn a private skill you built for your own stack into a clean public version anyone can install and customize, while preserving your personal copy untouched. Strips the company-specific wiring (connectors, CRM field names, proprietary scores, IDs, tuned thresholds, internal vocabulary) and abstracts it into a documented "Customize this for yourself" setup block, keeping the method intact. Trigger on "publish this skill", "make a public version of", "genericize this skill", "share-ready version of", "turn my skill into a community version", "add this to the Built GTM Skills page".
- ▌ Attribution Model · heath-gtm bundlePick the attribution model that fits the question, then build it. First touch, last touch, or multi-touch, each with its blind spots named out loud, turned into an honest channel-contribution read. Built for B2B RevOps and marketing teams, customizable to your CRM and your channel taxonomy. Trigger on "build attribution", "which channels drive pipeline", "first vs last touch", "how should we credit marketing", "what's working in our funnel", or any attribution diagnostic.
- ▌ Automation Prompt · heath-gtm bundleTurn a "when X happens, do Y" idea into a precise build prompt for an automation platform (n8n, Make, Zapier, and others). Trigger on "build an automation", "n8n prompt", "Make scenario", "Zapier prompt", "automate this workflow", "when X happens do Y", or any request to wire up a no-code or low-code workflow.
- ▌ Brand Voice Guide · heath-gtmSet your brand voice and tone so every AI output sounds like you, not like generic AI. Names the voice pillars, the tone by context, the words you use and the ones you never do, and gives sample lines the model can pattern-match. Feeds the voice layer of the context repo so every skill writes in your voice. Fire on "define our brand voice", "brand and tone", "how should we sound", "voice guide", "make it sound like us", or the start of building a GTM context repo.
- ▌ QA Agent · heath-gtmThe analyst that watches your other analysts. It reads the trail your reports and workflows leave behind, then surfaces scoring blind spots, CRM hygiene gaps, and workflow drift, and turns every miss into a training signal. Built for GTM teams running any stack of reports, customizable to your process. Trigger on "run QA", "weekly QA report", "system health check", "where are our scoring blind spots", "what should we coach on this week", "audit our workflow performance", or any system-level health or feedback-loop question.
- ▌ Apply Prep · heath-gtmLive application prep for Heath Barnett. Given a role name or a job application URL, renders the real application form, reads every field including the bespoke custom questions, drafts each answer grounded in Heath's receipts and resume master, and returns a copy-paste breakdown plus the submit window in the hiring manager's timezone. Built for the hot window: Heath is at the keyboard, this gets him ready to paste and submit in minutes. Trigger on "prep [company/role]", "apply prep", "get me ready to apply to [company]", "prep my application for [role]", "extract the questions for [role]", "what does the [company] application ask", or Heath pasting an application URL with intent to apply. Never submits the form. Never fabricates. No em dashes.
- ▌ Icp Analyst · heath-gtmTurn "is this account a real fit?" into a stacked verdict. A composite 0-100 fit score built from every signal you have, a breakdown by source, override flags for when a scoring tool is wrong, a channel classification, and a written rationale. Built for reps, marketers, and RevOps, customizable to your CRM and whatever scoring you use. Trigger on "is {account} a real fit?", "score this list against our profile", "find lookalikes to our best customers", "why is the score wrong on {account}?", "validate this prospect list", "what's our coverage in {segment}?", or any account or list qualification.
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- ▌ Builtgtm Brand · heath-gtmThe canonical Built GTM brand foundation for Heath Barnett. Generated from context/brand/built-gtm-brand.md. Do not edit this file by hand; edit canon and run context/sync/build-context.sh. Load before generating any public-facing content.
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- ▌ Pattern Analyst · heath-gtmYour won/lost/churn pattern analyst. Connect a CRM plus a product-analytics tool, then turn retrospective data into forward-looking action. Three modes. (1) WON, win pattern recognition that feeds your ICP and lookalike search. (2) LOST, loss pattern plus competitive intel that feeds a messaging refresh. (3) CHURN, churn theme extraction plus predictive scoring (which active accounts look like recent churners?). Trigger on "why are we winning?", "why are we losing?", "closed-lost autopsy", "churn patterns", "competitive intel rollup", "who do we lose to most?", "show me lookalike candidates to {winning customer}", "predictive churn", "which active accounts look like churners?", or any portfolio-level pattern recognition.
- ▌ Abm Play · heath-gtm bundleTurn a target account list into a real account-based play, not a spray. It tiers the accounts, sets the research angle per tier, builds the multi-thread across marketing and sales, and orchestrates the touches so the account feels one coordinated motion instead of a rep and a marketer working past each other. Built for B2B revenue teams, customizable to your CRM and your channels. Trigger on "build an ABM play", "account-based plan for this list", "how do I run ABM on these accounts", "tier my target list", "coordinate marketing and sales on these accounts", or any account-based planning request.
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- ▌ Session Closeout · heath-gtmClose out a work session safely. Verifies every change is committed, pushed, and green, confirms the work is live and verified, updates the notes for next time, and hands back a summary with links and a rollback path. Trigger on "close out the session", "wrap up", "lock it up", "are we good to close", "session QA", "end of session", or any moment before you stop or hand off.
- ▌ Save Play · heath-gtm bundleTurn an at-risk account into a churn-save play. It diagnoses the real reason behind the risk (not the stated one), lays out the commercial and non-commercial levers you can pull, and builds a multi-touch save sequence with owners and dates. Built for B2B customer success teams, customizable to your CRM and product analytics. Trigger on "this account is going to churn", "build a save play", "why are they leaving", "at-risk renewal", "how do I keep this account", or any retention rescue.
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- ▌ Revenue Reporting · heath-gtmTurn revenue reporting from a rear-view mirror into an operating rhythm. It narrates where you are against target, decomposes the variance by channel, reads your forecast for where you land, then adds an action layer of hot leads and deals to work now. Built for GTM teams reporting on ARR and bookings, customizable to your sheet and your metrics. Trigger on "weekly revenue wrap-up", "monthly revenue report", "how are we pacing", "revenue position", "forecast confidence", "run the weekly report", or any ARR, bookings, pipeline, or channel-performance review.
- ▌ Enrichment Analyst · heath-gtmYour data-fill agent. Connect a contact-enrichment tool (contact-level) or a company-enrichment tool (company-level), or both for the full waterfall, to fill gaps on any list. Given a name plus a company, find email, phone, LinkedIn, and title. Given a domain, find headcount, funding, technographic profile, and hiring intent. Trigger on "enrich these contacts with emails", "find LinkedIn URLs for {list}", "get phone numbers for {contacts}", "who are the decision makers at {company}", "complete this prospect list", "enrich this CSV", "get the technographic stack for {company}", "fill in missing data on {list}", or any data-completion, list-enrichment, or contact-lookup question.
- ▌ Mutual Action Plan · heath-gtm bundleTurn "let's stay in touch" into a dated plan to signature that you and the champion own together. Lays out every milestone from today to signed, with an owner and a date on each, plus the exit criteria that say the deal is real. Written to send, so the buyer can react to something concrete. Built for B2B sales teams, customizable to your process and your CRM. Trigger on "build a mutual action plan", "close plan", "MAP for this deal", "path to signature", "what are the next steps", or any late-stage deal you need to drive.
- ▌ Onboarding Analyst · heath-gtmTurn "is this new customer going to stick?" into a first-90-day diagnostic. Day-30 / 60 / 90 activation tracking, a sales-to-success handoff quality score, champion engagement during the onboarding window, time-to-value milestone hit rate, and an early false-negative catch on customers already adopting. Built for CS leaders and CSMs, customizable to your CRM and your product-analytics tool. Trigger on "how's {account} onboarding going?", "first 90 day check on {customer}", "is {account} activating?", "time-to-value on {customer}", "handoff quality", "who's at risk in first 90 days?", or any first-90-day adoption question.
- ▌ Closed Loop · heath-gtm bundleClose the gap between "you corrected me" and "it never happens again." Scan a work session for the corrections you made, the things you approved, and the patterns that held up, then propose specific edits to your skills, playbooks, and docs, high-confidence corrections separated from medium-confidence patterns, with nothing changed until you approve. Trigger on "learn from this session", "what should we update", "turn this into a rule", "close the loop", "improve the playbook", or the end of any session where you corrected or approved the work.
- ▌ Comms Agent · heath-gtm bundleTurn a piece of analysis into the thing that ships it. Takes the output of a read (an account verdict, a usage story, a ranked list) and drafts the CRM update, the Slack post, the follow-up email, and the next touch, draft-first and fully logged. Built for any GTM team, customizable to your CRM, your channel tool, and your outreach stack. Trigger on "draft the CRM update for this", "post this to a channel", "write a follow-up to this person", "update the qualification fields on this account", "send this recommendation to a teammate", "draft an outreach sequence", or any write, send, or notify step at the end of a workflow.
- ▌ Crm Analyst · heath-gtm bundleTurn "what's happening with this account?" into a structured read straight from your CRM. A real-activity audit across every source, a qualification-vs-stage gap check, a one-screen account summary, and a risk verdict on the deal. Built for any sales team, customizable to your CRM and your sales process. Trigger on "analyze this account", "what's happening with this deal", "is this opp healthy", "what's stuck in my pipeline", "deal autopsy on this closed-lost", "where am I missing qualification coverage", "prep me for this account", or any account, opp, or pipeline diagnostic.
- ▌ Demo Script · heath-gtm bundleTurn a generic product tour into a buyer-specific demo that only shows what they told you hurts. Maps every feature you plan to show to a problem the buyer actually stated, writes the "so what" for each moment, and flags the trap of feature-dumping before you fall into it. Built for B2B sales teams, customizable to your product and your discovery. Trigger on "build a demo script", "prep for the demo", "what should I show", "map features to pain", "stop me from feature dumping", or any pre-demo planning pass.
- ▌ Icp Scoring · heath-gtm bundleTurn a pile of accounts into a stack-ranked priority list with a reason on every row. A layered score (gates first, then an evidence-weighted base rank over the signals you actually have, then bounded boosts for product usage and buyer intent) that stays fair across channels and never scores a blank field as a zero. Built for B2B GTM teams, customizable to your signals and your ICP. Trigger on "score these accounts", "rank by fit", "composite ICP score", "stack-rank my list", "who should I work first", "prioritize these leads", or any multi-signal account qualification.
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- ▌ Pr Outreach · heath-gtm bundleTurn "we should get press" into an earned-media plan a journalist might actually answer. The story angle worth their byline, a target list by beat, a pitch built for one reporter at a time, and a follow-up rhythm that is persistent without being a pest. Built for B2B teams doing their own PR, customizable to your story and your beats. Trigger on "help me pitch this", "build a PR plan", "which journalists cover this", "write a media pitch", "how do I follow up with press", or any earned-media outreach question.
- ▌ Qbr Builder · heath-gtm bundleTurn account data into a QBR that earns the renewal. It builds the value-delivered story, adoption against the goals they signed up for, the open risks stated plainly, the forward roadmap, and the expansion ask, then hands you a deck outline. Built for B2B customer success teams, customizable to your CRM and product analytics. Trigger on "build a QBR", "prep the business review", "quarterly review for this account", "what do I show the customer", "value story for the renewal", or any account-review prep.
- ▌ Deal Health Analyst · heath-gtmTurn "is this deal real?" into a deal-by-deal risk verdict. An 8-state risk taxonomy, a qualification-vs-stage gap check, multi-thread coverage, days-dark per deal, and a commit-creep watch. Built for B2B sales teams, customizable to your CRM and your sales process. Trigger on "how are my deals", "which deals are stuck", "what's at risk this month", "is the rep sandbagging", "multi-thread check", or any open-deal diagnostic.
- ▌ Prospecting Analyst · heath-gtmTurn "which leads should I work?" into a lead-by-lead work plan. Per-lead status (never-touched, engaged-not-replied, gone-cold, hot), days-dark per lead, last-touch quality, a re-engagement ranker, and a recommended next action for every lead. Built for SDRs and full-cycle reps, customizable to your CRM and your outreach tool. Trigger on "which leads should I work?", "who haven't I touched?", "show me cold leads", "hot leads to follow up on", "who's gone dark?", "re-engagement candidates", or any lead-level work-assignment question.
- ▌ Board Update · heath-gtm bundleTurn a messy quarter into a GTM board update a director reads in two minutes. Leads with the number versus plan, surfaces the two or three things that actually matter, names the risks honestly instead of burying them, and ends with clear asks. Verdict first, short, no victory lap. Built for B2B GTM and revenue leaders, customizable to your metrics and your stack. Trigger on "write the board update", "GTM update for the board", "exec summary for the QBR", "what do I tell the board", "draft my leadership update", or any board or exec GTM write-up.
- ▌ Co Sell Play · heath-gtm bundleRun a co-sell with a partner on a named account and actually close together, not just trade a lead. It maps the account across both companies, sets who owns what so nothing falls between you, builds the joint value story neither of you tells alone, and plans the path to close so the partner is a force in the deal, not a spectator. Built for B2B partnerships and sales teams, customizable to your CRM and your co-sell motion. Trigger on "run a co-sell", "co-sell on this account", "map the account with our partner", "who owns what in this joint deal", "joint value story", or any partner co-sell request on a named account.
- ▌ Context Pack · heath-gtm bundleTurn a cold start into a warm one. Build a single orientation document for a project, account, or workspace, what it is, where things live, the decisions made so far, the open items, and the next move, so a new session or a new teammate is productive in minutes instead of days. Trigger on "get me up to speed", "onboard someone to this", "what's the context here", "brief a new session", "orient me on this account", or any cold-start on work already in motion.
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- ▌ Deal Debrief · heath-gtm bundleRun a real win/loss debrief on a single deal, not a shrug. It reconstructs what actually moved the deal, what nearly killed it, and the one repeatable lesson, then captures it so the next deal is run better instead of relearned the hard way. Built for B2B sales teams, customizable to your CRM and your deal process. Trigger on "debrief this deal", "why did we win", "why did we lose", "win/loss on this one", "what should we learn from this deal", or any single-deal retrospective.
- ▌ Decision Log · heath-gtm bundleStop re-litigating decisions you already made. Keep a decision record where each entry captures the decision, the context that forced it, the options you weighed, why you chose, and when to revisit, one entry at a time, in plain searchable markdown you can grep later. Trigger on "log this decision", "why did we choose X", "write a decision record", "record why we're doing this", "what did we decide about", or any moment a real call gets made and would otherwise be forgotten.
- ▌ Gtm Planning · heath-gtm bundleTurn "what's the plan" into a GTM plan you can defend, verdict-first. Names the two or three bets, the motions behind each, the targets, the capacity math that says whether the number is reachable, and the risks that would break it. Built for B2B GTM leaders, customizable to your model and stage. Trigger on "build our GTM plan", "plan the quarter", "is this number reachable", "what are our bets", "annual GTM planning", "do we have the capacity", or any planning cycle.
- ▌ Lead Routing · heath-gtm bundleDesign a lead routing and SLA model someone can actually implement. The assignment rules, the round-robin or account-based logic, the SLA timers, and the fallbacks when a rep is out or a lead has no owner. Built for B2B RevOps teams, customizable to your CRM and your team shape. Trigger on "design lead routing", "who should get this lead", "build our SLA", "round robin rules", "leads are falling through", or any routing diagnostic.
- ▌ Success Plan · heath-gtm bundleTurn a customer's stated goals into a success plan that predicts the renewal. It sets time-to-value milestones, names an owner on both sides for each, and picks the leading indicators that tell you a year early whether this account renews. Built for B2B customer success teams, customizable to your CRM and product analytics. Trigger on "build a success plan", "onboarding plan for this account", "what are the milestones", "how do I know they'll renew", "time-to-value plan", or any post-sale planning.
- ▌ Webinar Plan · heath-gtm bundleTurn "let's do a webinar" into a plan that fills seats and converts them. The topic that actually draws, the promo sequence that gets registrations, the run-of-show that keeps people watching, and the follow-up that turns attendees into pipeline. Built for B2B marketing teams, customizable to your audience and your stack. Trigger on "plan a webinar", "what should our webinar be about", "how do we promote the webinar", "build the run of show", "webinar follow-up", or any virtual-event planning question.
- ▌ Winback Play · heath-gtmRe-onboard a churned customer with the same care they got the first time. Reads why they left and whether they left the door open, picks the ones worth winning back, and builds a warm re-onboarding sequence, not a "we miss you" discount blast. Built for any post-sale or growth team, customizable to your product and win-back window. Trigger on "win back churned customers", "re-engage a lost account", "build a win-back sequence", "which churned customers should we chase", "boomerang play", "re-onboard a customer who left", or any win-back question.
- ▌ Strike Zone Analyst · heath-gtm bundleA funnel and account-scoring diagnostic engine for any sales org. Connect a CRM and a product-analytics tool (plus optional enrichment, community, and meeting tools). Three modes. (1) FUNNEL DIAGNOSIS finds leaky conversion gates by channel with per-stage leakage, dollarized leverage points, and cohort velocity. (2) SPRINT PLANNING enriches qualified accounts into a ranked backlog with verified buying committees. (3) SCORING AUDIT finds where your scoring model is missing real ICPs. Trigger on 'funnel diagnosis', 'diagnose the funnel', 'where are we leaking', 'why is [channel] underperforming', 'conversion by channel', 'sprint planning', 'score these accounts', 'find missed ICPs', 'audit the scoring model', or any channel-level cohort-conversion, account-prioritization, or scoring-gap question.
- ▌ Builtgtm Post Writer · heath-gtmWrites LinkedIn posts for Heath Barnett in the Built GTM voice. Five post types: Build Log (what I shipped + the receipt + the stack), Lens (GTM opinion — takes a position, no hedging), Scar (a mistake and what it cost), Field (what another operator is shipping), Signal (short forward-looking take). Trigger on "write a post about", "LinkedIn post on", "draft a post", "post idea", "turn this into a LinkedIn post", "help me write something about", or any request to create a LinkedIn post for Heath. Will not generate without a specific receipt or claim — asks for the detail first.
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- ▌ Refresh Orchestrator · heath-gtmDecide, before an expensive workflow runs, whether an artifact needs a full rebuild, a partial refresh, a skip, or a recycle. Inspects how old the artifact is and what actually changed underneath it, then returns a section-by-section plan with the token and cost savings. The cheap gate that keeps expensive generation from running on data that did not move. Built for anyone running repeatable AI workflows, customizable to your artifacts and your data sources. Trigger on "should we regenerate this", "refresh the report", "is this still fresh", "what needs updating", "when was this last run", "do we have a fresh brief", or any artifact-refresh question.
- ▌ Adoption Plan · heath-gtm bundleTurn "they bought it but nobody uses it" into a plan to fix it. Reads what is unused inside an account, picks the one habit to build next, and writes the enablement plan that gets there. Built for B2B customer success teams, customizable to your product and your onboarding. Trigger on "drive adoption", "which features are unused", "why aren't they using it", "seats sitting idle", "build an enablement plan", or any account-adoption diagnostic.
- ▌ Business Case · heath-gtm bundleTurn a champion's enthusiasm into a one-page business case the buying committee can approve. Frames the cost of the problem, the change you enable, the value model, and the risk of doing nothing, in the buyer's own numbers. Built for B2B sales teams, customizable to your value drivers and your CRM. Trigger on "build a business case", "ROI narrative", "justify the spend", "one-pager for the committee", "cost of doing nothing", or any deal that has to clear a budget holder.
- ▌ Champion Plan · heath-gtm bundleBuild a champion, do not just hope you have one. It identifies who inside the account can sell for you, arms them with the internal-sell narrative and a one-pager they can forward, and plans the multi-thread so the deal does not rest on one person. Built for B2B sales teams, customizable to your CRM and your deal process. Trigger on "who is my champion", "build a champion", "arm my champion", "this deal is single-threaded", "help them sell internally", or any multi-thread or champion-development request.
- ▌ Content Brief · heath-gtm bundleTurn a keyword or topic plus an audience into a writer-ready brief a writer can act on without a meeting. Nails the search intent, the angle, the outline, the must-cover questions, the internal links, and the one CTA. Trigger on "write a content brief", "brief this article", "what should this post cover", "outline a post on", "give my writer a brief for", or "plan an article about".
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- ▌ Meeting Recap · heath-gtm bundleTurn a call or meeting into a clean recap and a ready-to-send follow-up. The decisions, the action items with owners and dates, the open questions, and a follow-up note you can send as is. Built for B2B revenue teams, customizable to your notes and your process. Trigger on "recap this call", "meeting notes", "write the follow-up", "what did we agree", "action items from this", or any post-meeting summary request.
- ▌ Paid Ads Plan · heath-gtm bundleTurn "we should run some ads" into a paid-ads plan you can hand to a buyer. Audiences, the offer per audience, the creative angles, the budget split, the metric that calls it a win, and a kill rule so you stop feeding losers. Built for B2B marketing teams, customizable to your channels and your funnel. Trigger on "build a paid ads plan", "how should we split budget", "what should the ads say", "what's our target CPL", "when do we kill a campaign", or any paid-media planning question.
- ▌ SEO Aeo Audit · heath-gtm bundleAudit a page or a site for both classic search and answer-engine visibility, then return prioritized fixes so an AI answer engine will actually quote you. Checks entity clarity, structured answers, schema, internal links, and freshness, and ranks every fix by effort against impact. Trigger on "audit my SEO", "why don't I show up in AI answers", "will ChatGPT cite my page", "check my page for search", "AEO audit", or "how do I rank for this".
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- ▌ Heath Voice Humanizer · heath-gtmStrip AI-generated tells from a draft and rewrite it in Heath's personal voice (GTM Juice). Fire whenever the user asks to "humanize", "de-AI", "clean up", "rewrite in my voice", "make this sound like me", "kill the AI tells", or "polish this draft". Also fires as the mandatory final pass inside juice-content-dispatch — every LinkedIn post, newsletter, and video script drafted there must run through this skill before the Notion write. Applies the 29-pattern Wikipedia "Signs of AI writing" catalog (em dashes, significance inflation, promotional language, rule of three, synonym cycling, inline-header lists, sycophantic tone, hyphenated word pairs, persuasive-authority tropes, signposting, etc.), then applies a hardcoded Heath-voice calibration: self-implicating first, failure-derived, plain declaratives over bumper-sticker aphorisms, no bow-tied endings, never Mixmax corporate brand voice. Forked from blader/humanizer (MIT).
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- ▌ Capacity Model · heath-gtm bundleTurn "can we even hit this number" into a capacity model that shows the truth before the quarter does. Models ramped-rep productivity, builds the hiring plan the target requires, states the ramp assumptions plainly, and names the gap between plan and capacity so nobody discovers it in month three. Built for B2B sales and RevOps leaders, customizable to your ramp and your CRM. Trigger on "build a capacity model", "how many reps to hit the number", "what's the hiring plan", "are we capacity constrained", "model the ramp", or any capacity or headcount planning question.
- ▌ Churn Analysis · heath-gtm bundleTurn churned and downgraded accounts into an early-warning system. Reads the customers who left or shrank, extracts the themes behind why, builds a warning checklist from the real causes, then reads your active book and flags which accounts look like the ones that just churned. Built for B2B retention teams, customizable to your CRM and your customer data. Trigger on "why do customers churn", "what do churned accounts have in common", "build me a churn early-warning list", "which accounts are at risk of churning", "who looks like a recent churner", or any retention post-mortem.
- ▌ Funnel Metrics · heath-gtm bundleBuild the funnel metrics that actually get trusted. Stage-by-stage conversion, velocity, win rate, and the single biggest leak, with every definition pinned so nobody relitigates the numbers in the meeting. Built for B2B RevOps teams, customizable to your CRM and your stage model. Trigger on "build my funnel metrics", "what's my conversion by stage", "where's the leak", "what's our win rate", "how fast do deals move", or any funnel diagnostic.
- ▌ Github For Gtm · heath-gtmUnderstand GitHub well enough to run a GTM context repo, no CS degree required. The mental model (repo, commit, branch, push, pull, clone), the operator's GUI-first workflow (GitHub Desktop, or let Claude Code handle the git), how to organize the repo, and the hard rules on what to never commit (CRM data, API keys, transcripts, pricing). The prerequisite to building a context repo. Fire on "what is a repo", "how does GitHub work", "learn git", "GitHub for GTM", "do I need to know GitHub", "clone the starter kit", "commit and push", "how do I organize my repo", or the start of building a GTM context repo.
- ▌ Humanize Draft · heath-gtm bundleStrip AI-generated tells from a draft and rewrite it in your own voice. Fire on "humanize this", "de-AI this", "clean up this draft", "rewrite in my voice", "make this sound like me", "kill the AI tells", or "polish this draft". Applies a 30-pattern catalog of AI-writing tells, then re-injects a voice you define so the result reads like a person, not a politer machine. Pattern catalog based on Wikipedia's "Signs of AI writing." Forked from blader/humanizer (MIT).
- ▌ Knowledge Base · heath-gtm bundleBuild the operator knowledge base future-you and any AI can actually search. Capture facts, playbooks, stakeholders, and how-tos as plain greppable markdown, organized so the answer is a search away instead of a memory or a Slack scroll. Trigger on "start a knowledge base", "write this down somewhere findable", "document how we do this", "who owns what again", "capture this for later", or any fact you have now looked up more than once.