Skill Builder

Turn churned and downgraded accounts into an early-warning system. Reads the customers who left or shrank, extracts the themes behind why, builds a warning checklist from the real causes, then reads your active book and flags which accounts look like the ones that just churned. Built for B2B retention teams, customizable to your CRM and your customer data. Trigger on "why do customers churn", "what do churned accounts have in common", "build me a churn early-warning list", "which accounts are at risk of churning", "who looks like a recent churner", or any retention post-mortem.

Write the buyer-facing follow-up a live deal actually owes, keyed to its stage and exit criteria instead of a generic cadence. After discovery, after the demo, after the proposal, and through procurement, each follow-up has a different job, one ask, and a dated next step. Trigger on "follow up after the demo", "what do I send after discovery", "stage-aware follow-up", "next-step email for this deal", "my deal went quiet after the proposal".

Build the funnel metrics that actually get trusted. Stage-by-stage conversion, velocity, win rate, and the single biggest leak, with every definition pinned so nobody relitigates the numbers in the meeting. Built for B2B RevOps teams, customizable to your CRM and your stage model. Trigger on "build my funnel metrics", "what's my conversion by stage", "where's the leak", "what's our win rate", "how fast do deals move", or any funnel diagnostic.

Build a durable system prompt or project instruction set for an AI assistant (a Claude Project, a GPT, a custom agent). Trigger on "write a system prompt", "build a Claude project", "custom GPT instructions", "agent instructions", "give my AI a persona", or any request to set up a reusable assistant.

Understand GitHub well enough to run a GTM context repo, no CS degree required. The mental model (repo, commit, branch, push, pull, clone), the operator's GUI-first workflow (GitHub Desktop, or let Claude Code handle the git), how to organize the repo, and the hard rules on what to never commit (CRM data, API keys, transcripts, pricing). The prerequisite to building a context repo. Fire on "what is a repo", "how does GitHub work", "learn git", "GitHub for GTM", "do I need to know GitHub", "clone the starter kit", "commit and push", "how do I organize my repo", or the start of building a GTM context repo.

Turn your last N wins into a scored lookalike target list with a first-touch angle per account. Extracts the win profile from closed-won deals, behavioral and situational signals first, keeps only the traits that separate wins from losses, scores net-new accounts against the profile, and writes the shared-situation opener for each one. Built for B2B revenue teams, customizable to your CRM and enrichment stack. Trigger on "replicate my closed won", "build a win profile", "lookalike accounts from wins", "clone my best customers", "who looks like my last ten wins".

Strip AI-generated tells from a draft and rewrite it in your own voice. Fire on "humanize this", "de-AI this", "clean up this draft", "rewrite in my voice", "make this sound like me", "kill the AI tells", or "polish this draft". Applies a 30-pattern catalog of AI-writing tells, then re-injects a voice you define so the result reads like a person, not a politer machine. Pattern catalog based on Wikipedia's "Signs of AI writing." Forked from blader/humanizer (MIT).

Turn "we're also looking at a competitor" into a plan to win, without trashing anyone. Lays out where you win, the traps in their approach, the landmines to set for the next call, the reframes when they attack you, and the proof behind each claim. Built for B2B sales teams, customizable to your category and your CRM. Trigger on "build a battlecard", "how do I beat this competitor", "we're in a bake-off", "competitive deal", "handle the objection about X", or any deal with a named alternative.

Build the operator knowledge base future-you and any AI can actually search. Capture facts, playbooks, stakeholders, and how-tos as plain greppable markdown, organized so the answer is a search away instead of a memory or a Slack scroll. Trigger on "start a knowledge base", "write this down somewhere findable", "document how we do this", "who owns what again", "capture this for later", or any fact you have now looked up more than once.

Turn account context into a tailored, shareable customer document in Superhuman Docs (Coda), a deal room, an account plan, or a mutual action plan a rep can send to a champion. Pulls what is known about the account (CRM, usage, notes) and builds a clean, branded doc per account. Sell docs by sharing a doc. Trigger on "generate a customer doc for", "build a deal room for", "make an account plan for", "mutual action plan for", "a doc I can send the champion at", or any request to produce a tailored, customer-facing document for a named account.

Meeting to doc

Build the canonical event taxonomy your product analyst runs on. Names the moments that actually signal value in YOUR product, tiers them by how reliable they are, rolls them into a short list of capabilities, and hands back a taxonomy doc plus an adoption rubric. Built for any product-led or hybrid GTM team, customizable to your product and analytics tool. Trigger on "what events signal value in my product", "build my event taxonomy", "which events are reliable", "define my product capabilities", "map events to adoption", "what should my product analyst measure", or any product-instrumentation or value-moment question.

Turn raw revenue data into a weekly or monthly wrap-up that drives action, not another dashboard screenshot. Position vs plan, what moved, the risks worth naming, and the specific next moves. Built for B2B revenue teams, customizable to your data and your cadence. Trigger on "write the revenue report", "how did we do this month", "revenue wrap-up", "are we on plan", "monthly number", or any revenue-recap request.

Turn "my champion changed jobs" into two motions run the same day. Verify the move is real, score the risk on the account they left, score the opportunity at the company they joined, then write both plays, the internal risk flag with an owner and the door-opener to their new inbox. Built for B2B sales and CS teams, customizable to your CRM and enrichment stack. Trigger on "my champion just left", "champion changed jobs", "contact moved companies", "champion move play", "turn a job change into a deal".

Stack the Tech: the right tech and the right signals

Run a pipeline review that finds problems instead of reciting the pipeline. Checks coverage against target, ages every stage, tracks week-over-week movement, isolates the stuck deals, and hands you the exact question to ask on each one. Built for B2B sales managers, customizable to your CRM and stages. Trigger on "run my pipeline review", "do we have enough coverage", "what moved this week", "which deals are aging", "prep the pipeline meeting", or any pipeline health check.

The on-ramp for any Built GTM analyst skill when your tools are not connected yet. Tells you exactly what to paste or upload to run a given analysis today, in plain language, then hands the data to the right skill. Trigger on "I haven't connected my tools", "how do I run this without connecting", "what do I paste", "run this on my data", "I have a CSV", "bring my own data", or any moment a connector-dependent skill needs data and nothing is connected.

Build the canonical field library for your CRM. Names the fields that actually drive GTM decisions, locks a plain definition and query pattern for each, maps your stages to what has to be true at every one, and hands back a reference every rep, analyst, and skill can trust. Built for any team on Salesforce, HubSpot, or another CRM, customizable to your object model and process. Trigger on "build my CRM field library", "which fields actually matter", "define my stage matrix", "what does this field mean", "standardize our CRM definitions", "map fields for my analyst", or any CRM-hygiene or field-definition question.

Turn a segment into a multi-touch, multi-channel cadence that holds together. Steps, timing, channel, and the intent of each touch, tuned to who you are chasing. No 12 identical emails. Built for B2B SDRs and sales teams, customizable to your segment, channels, and sequencer. Trigger on "build an outbound cadence", "design a sequence", "how many touches over how many days", "multi-channel cadence for this segment", or any sequence design task.

Turn a persona and a problem into a discovery plan that actually qualifies. Tailored questions sequenced from problem to impact to next step, mapped to MEDDPICC, MEDDIC, BANT, or your own framework. Built for B2B AEs and SDRs, customizable to your persona, framework, and CRM. Trigger on "build discovery questions", "MEDDIC questions for this persona", "what should I ask on this call", "qualify this deal", or any first-call prep.

Turn "what should we pay reps and what number do we give them" into a defensible comp and quota plan. Reconciles a top-down number against a bottom-up build, sets the OTE mix, lays out accelerators, and names the behaviors the plan will drive and the ones it will break. Built for B2B sales leaders, customizable to your motion and your segments. Trigger on "design the comp plan", "set quotas", "what OTE should I pay", "reconcile top-down and bottom-up", "what will this plan actually incentivize", or any comp or quota build.

Turn any deal, framework, or objection into a live AI roleplay partner a rep can practice against before the real call. Builds the buyer persona, the scenario, the objections they will actually hit, and a scorecard that grades the rep against the framework, so the first real attempt is not the first attempt. Built for sales managers, enablement, and reps, works from a framework or a real deal. Trigger on "build a roleplay", "practice this call", "roleplay partner", "let me rehearse the objection", "certify this rep", "mock discovery call", "practice the demo", "roleplay the renewal", "train the reach-up", or any request to rehearse a sales conversation before it happens.

Define your ICP the way a context repo needs it, so every downstream skill runs on real fit instead of a vague category. Named tiers with explicit criteria (not "Series B SaaS"), the technographic and organizational signals that indicate fit, an explicit anti-ICP, a qualification framework with must-haves separate from red flags, and an evolution log. Feeds context/icp-definition.md. Fire on "define our ICP", "who are we for", "ICP tiers", "write our ICP", "anti-ICP", "qualification criteria", or the start of building a GTM context repo.

Analyze email sequence and cadence performance with stage-level insights and actionable optimization recommendations. Pulls sequence data from your sales-engagement tool, identifies drop-off stages, benchmarks metrics against best practices, and suggests specific improvements. Trigger on "sequence performance", "how are my sequences doing", "sequence analytics", "cadence performance", "which sequences are working", "sequence optimization", "open rates", "reply rates", "click rates", "bounce rates", "my sequences aren't working", "low reply rates", "improve my outreach", or any request to analyze or improve email sequence effectiveness.

Turn a pipeline target into a demand-generation plan that actually maps to the number. The ICP worth spending on, the offers by funnel stage, the channel mix that reaches them, the content that earns attention, and the pipeline math worked backward from the goal so you know if the plan can even hit it. Built for B2B marketing teams, customizable to your funnel and your channels. Trigger on "build a demand gen plan", "how do we hit our pipeline number", "what's our channel mix", "plan our content", "work the funnel math backward", or any demand-generation planning question.

Design the composite account score your team ranks on. Picks the signals that actually predict a good-fit account, sets fair weights across channels, adds gates and escalators, defines the tier bands, and hands back a scorer spec you can run and defend. Built for any GTM team building an ICP or PQL score, customizable to your signals and motion. Trigger on "design my account score", "build a scoring model", "how should I weight these signals", "what makes a good-fit account", "set my ICP tiers", "build a PQL score", "make my scoring fair across channels", or any account-scoring-design question.

The pre-share gate for a Superhuman Docs (Coda) document. Before a doc reaches a reader, run the QA checklist, choose the interaction mode, set the publish frame, and confirm the share. Catches the broken formula, the wall of text, the orphaned bullet, the missing cover, the wrong audience. Trigger on "is this doc ready to share", "publish this doc", "QA this doc", "ship-check", "final pass before I send", "which interaction mode", or any moment a Superhuman Doc is about to leave the building.

Turn a new rep's start date into a ramp that ends in quota, not confusion. Builds a 30/60/90 onboarding plan with milestones at each gate, a certification bar they have to clear before they carry full load, and the manager touchpoints that catch a slow ramp early. Built for B2B sales managers and enablement, customizable to your role and motion. Trigger on "build an onboarding plan", "30/60/90 for a new AE", "how do I ramp this rep", "certification checklist", "onboarding milestones", or any new-hire ramp.

Recruit a channel or tech partner and actually activate them, not just sign them. It scores who fits, writes the mutual-value pitch in their terms, builds the enablement that makes them productive, and plans the first co-marketing or co-sell motion so the partnership produces something in the first quarter instead of going dark after the kickoff. Built for B2B partnerships teams, customizable to your CRM and your partner program. Trigger on "recruit a partner", "does this partner fit", "pitch a partnership", "activate a new partner", "partner enablement plan", "first co-marketing motion", or any partner recruiting or activation request.

Pipeline Report

Turn a workflow that lives in your head into a runbook anyone can execute. Capture the 5W2H of a repeated process, who, what, when, where, why, how, and how much, name the failure points, and add the checks that prove each step worked, so the task no longer depends on you being available. Trigger on "write a runbook for this", "document this process", "make this an SOP", "turn this into steps", "how do we run X", or any workflow you have now done enough times to hand off.

Close a work session without losing what just happened. Write a handoff brief that captures progress, the decisions you made, the unfinished items and their next steps, and the details that would evaporate overnight, then it asks whether to commit or save it, never automatically. Trigger on "wrap up this session", "write a handoff", "close out for the day", "hand this off", "what did we get done", or the end of any working session you might have to resume later.

Turn an app idea into a precise build prompt for an AI app builder (Lovable, v0, Bolt, Replit, and others). Trigger on "build me an app", "prompt for Lovable", "v0 prompt", "vibecode this", "I want to build a tool that", "prompt to build a web app", or any request to spin up an app with an AI builder.

Turn happy customers into references, case studies, and referrals, on purpose instead of by accident. Reads who is happy enough to ask, picks the right ask, sets the value exchange, and builds a pipeline of advocacy over time. Built for B2B customer success teams, customizable to your product and your program. Trigger on "build an advocacy program", "who can be a reference", "find case study candidates", "ask for a referral", "customer advocacy pipeline", or any reference-and-referral planning.

Turn a cold dial into a conversation. A permission-based opener plus ready objection turns for "not interested," "no time," "just send me info," and "we already use X," tuned to one persona. Built for B2B SDRs and full-cycle reps, customizable to your persona, offer, and dialer. Trigger on "write a cold call opener", "give me objection responses", "handle 'not interested'", "cold call script for this persona", or any live-dial prep.

Roll up the health of a customer book or segment into moves, not colors. At-risk accounts, renewals due, expansion candidates, and the accounts quietly going dark, each with the one move it needs. Built for B2B customer success teams, customizable to your data and your book. Trigger on "how's my book", "customer health report", "which accounts in my book need attention", "what's up for renewal", "who's going quiet", or any book-health diagnostic.

Plan a field event, dinner, or conference presence that actually produces pipeline, not just badges scanned. It builds the right guest list, designs a draw worth showing up for, plans the on-site motion so conversations happen, and writes the follow-up that converts, because the pipeline is made after the event, not at it. Built for B2B field marketing and sales teams, customizable to your CRM and your event motion. Trigger on "plan a field event", "customer dinner plan", "conference presence", "how do I get pipeline from this event", "event guest list", "event follow-up plan", or any field-event or in-person pipeline request.

Turn a GTM opening into a scorecard and an interview kit before you post it. Defines the outcomes the role must hit, the competencies that predict them, the interview questions per competency, and a scoring rubric every interviewer uses. Built for B2B hiring managers, customizable to your role and stage. Trigger on "build a scorecard for this role", "what should I interview for", "score this candidate", "interview kit for an AE", "define the outcomes for this hire", or any GTM hiring prep.

Audit a landing page and return prioritized conversion fixes across the hero, the proof, the friction, and the CTA, each with the reason and the expected lift direction. Ranks every fix by effort against impact so you ship the cheap wins first. Trigger on "audit my landing page", "why isn't this page converting", "CRO review", "improve my landing page", "review my hero section", or "how do I get more signups from this page".

Walk into the negotiation with a plan, not a hope. Sets your walk-away and your target, builds the concession ladder (what you trade and what you get for it), maps their likely asks, and drafts the responses that protect price and terms. Built for B2B sales teams, customizable to your CRM and your deal process. Trigger on "prep me for this negotiation", "the prospect wants a discount", "what should I concede", "build my concession ladder", "hold price on a new deal", or any pre-negotiation planning.

Score the experience a new customer actually has, not just whether they activated. Grades the first 90 days on the moments that make someone feel taken care of, finds where the welcome goes cold, and hands back a scored audit with the specific fixes. Built for any post-sale team, customizable to your product and lifecycle. Trigger on "audit my onboarding", "score our onboarding experience", "why do new customers churn early", "grade our first 90 days", "where does onboarding go cold", "is our welcome any good", or any onboarding-quality question.

Turn a rough task into a precise, ready-to-paste prompt for any AI platform (Claude, GPT, Gemini, and others). Trigger on "write me a prompt for", "I need an AI to", "help me prompt engineer", "build a system prompt", "make this prompt better", "optimize my prompt", or any prompt-building request.

Build a proposal that closes, not a brochure. It opens with their problem in their words, scopes the solution to that problem, frames the price on the value it returns, states the terms plainly, and ends with one clear next step. Written to send, not to rewrite. Built for B2B sales teams, customizable to your CRM and your deal process. Trigger on "write a proposal", "build the SOW", "draft the quote", "turn this deal into a proposal", "make a proposal I can send", or any proposal or quote request.

Audit your GTM tech stack for overlap, gaps, and wasted spend. What each tool actually does, where two tools do the same job, what nobody uses, and a consolidation plan with the renewal calendar attached. Built for B2B RevOps teams, customizable to your stack and your budget. Trigger on "audit my tech stack", "what tools overlap", "what are we not using", "cut our GTM spend", "what should we consolidate", or any tooling diagnostic.

Turn "who owns what" into fair, balanced territories reps will not fight over. Sets the segmentation, distributes accounts, checks balance across every rep, and writes the rules for disputes and inbound before they blow up in a QBR. Built for B2B sales and RevOps leaders, customizable to your segments and your CRM. Trigger on "design territories", "carve up the patches", "are these territories fair", "balance the book", "who gets inbound", or any territory or account-assignment build.

Turn a buying signal into a timely, relevant touch. Read the trigger (funding, a new hire, a product launch, a job posting, a tech change), pick the angle it earns, and write the outreach while it is still fresh. Built for B2B outbound teams, customizable to your signals and your voice. Trigger on "someone just raised, what do I send", "they posted a job, draft outreach", "new VP started, reach out", "write a touch off this news", or any signal-to-message task.

Before any cold touch on a target account, find and rank every warm way in. Inventories your team's collective network, customers, past colleagues, investors, and community overlap, scores each path, picks one connector, and writes the forwardable intro request. Built for B2B sellers, customizable to your network sources and CRM. Trigger on "warm intro path", "who can intro me", "bridge before cold", "warm path into this account", "find a referral path".

Turn scattered closed deals into a win/loss program that changes what you ship and what you say. Picks who to interview, gives you the question guide, codes themes across deals so a pattern beats a single anecdote, and turns the pattern into a specific messaging or product change. Built for B2B GTM, product, and RevOps leaders, customizable to your motion and your CRM. Trigger on "start a win-loss program", "why are we losing deals", "run win-loss interviews", "what patterns are in our closed-lost", "who should I interview", or any win/loss or closed-deal analysis.

Pick the attribution model that fits the question, then build it. First touch, last touch, or multi-touch, each with its blind spots named out loud, turned into an honest channel-contribution read. Built for B2B RevOps and marketing teams, customizable to your CRM and your channel taxonomy. Trigger on "build attribution", "which channels drive pipeline", "first vs last touch", "how should we credit marketing", "what's working in our funnel", or any attribution diagnostic.

Turn a "when X happens, do Y" idea into a precise build prompt for an automation platform (n8n, Make, Zapier, and others). Trigger on "build an automation", "n8n prompt", "Make scenario", "Zapier prompt", "automate this workflow", "when X happens do Y", or any request to wire up a no-code or low-code workflow.

Set your brand voice and tone so every AI output sounds like you, not like generic AI. Names the voice pillars, the tone by context, the words you use and the ones you never do, and gives sample lines the model can pattern-match. Feeds the voice layer of the context repo so every skill writes in your voice. Fire on "define our brand voice", "brand and tone", "how should we sound", "voice guide", "make it sound like us", or the start of building a GTM context repo.