Results for “strategy”

Use this skill for Next.js App Router metadata, robots.ts, sitemap.ts, OG images, dynamic route SEO. Trigger when the task involves seo work related to Nextjs App Router SEO, implementation, audits, debugging, strategy, or validation.

Produces a comprehensive, executable 12-month marketing plan structured by AARRR, customized to budget, team, and stage, with cross-references to marketing ideas and current-state audit.

10 C-level advisory agent skills and plugins for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw. CEO, CTO, COO, CPO, CMO, CFO, CRO, CISO, CHRO, Executive Mentor. Multi-role board meetings, strategy routing, structured recommendations. For founders needing executive-level decision support.

Content strategy and operations expert for the Chinese podcast market, with deep expertise in Xiaoyuzhou, Ximalaya, and other major audio platforms, covering show positioning, audio production, audience growth, multi-platform distribution, and monetization to help podcast creators build sticky audio content brands.

Selects pricing models (subscription, usage-based, value-based, freemium, hybrid), analyzes willingness-to-pay survey data with Van Westendorp PSM, and designs Good/Better/Best packaging tiers with anti-pattern detection.

Identify and evaluate the best go-to-market motions for your product across seven proven approaches, with tools and tactics to build a balanced acquisition strategy.

LinkedIn Ads platform expertise. Audit campaigns, optimize targeting (job title, company, seniority, industry), creative strategy, Lead Gen Forms, conversion tracking, and ABM campaigns. Use when the user asks about LinkedIn advertising, B2B paid social, LinkedIn campaign optimization, Lead Gen Forms, Matched Audiences, or professional audience targeting.

Klaviyo marketing operations and analyst expertise. Audit flows, segments, campaigns, deliverability, and revenue attribution. Use when the user asks about Klaviyo marketing strategy, email/SMS automation, customer segmentation, flow optimization, or lifecycle marketing. For API integration, SDK, webhook, or developer questions, see the klaviyo-developer skill.

Answer Engine Optimization (AEO) skill — optimize content to be cited by AI language models (ChatGPT, Perplexity, Claude, Gemini, Mistral) as authoritative sources. Distinct from SEO — AEO optimizes for citation in LLM-generated responses, not search rankings. Use when planning content for AI-first search audiences, auditing existing content for E-E-A-T signals, tracking which pages get cited by which LLMs, or building a citation-friendly content strategy. Triggers — 'AEO audit', 'optimize for ChatGPT', 'get cited by Perplexity', 'LLM citation strategy', 'answer engine optimization', 'content for AI search', 'E-E-A-T audit'. Output is a markdown audit report (default) or JSON for pipeline integration. Stdlib-only Python tools.

Answer Engine Optimization (AEO) skill — optimize content to be cited by AI language models (ChatGPT, Perplexity, Claude, Gemini, Mistral) as authoritative sources. Distinct from SEO — AEO optimizes for citation in LLM-generated responses, not search rankings. Use when planning content for AI-first search audiences, auditing existing content for E-E-A-T signals, tracking which pages get cited by which LLMs, or building a citation-friendly content strategy. Triggers — 'AEO audit', 'optimize for ChatGPT', 'get cited by Perplexity', 'LLM citation strategy', 'answer engine optimization', 'content for AI search', 'E-E-A-T audit'. Output is a markdown audit report (default) or JSON for pipeline integration. Stdlib-only Python tools.

Apply Andrew Chen's 'The Cold Start Problem' framework to launch and scale networked products by building atomic networks, solving the hard side, and navigating the five stages of network effects.

Run a broad SEO audit across technical SEO, on-page SEO, schema, sitemaps, content quality, AI search readiness, and GEO. Use as the umbrella skill when the user asks for a full SEO analysis or strategy.

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.

Plan game launches including store page optimization, platform submission, marketing strategy, community building, pricing, and post-launch support. Use when preparing a game for release or managing a live game. Also trigger for "game launch", "Steam page", "app store listing", "game marketing", "game trailer", "wishlist", "game pricing", or "post-launch".

Profiles 5 competitors, identifies white space, and delivers a positioning recommendation — not a feature comparison table. Use this skill — proactively and without waiting to be asked — whenever entering a new market, before defining bets in product strategy, when pricing needs a competitive anchor, or when losing deals to a specific competitor. Also triggers for: "competitive analysis", "competitor research", "who are my competitors", "market landscape", "white space", "differentiation angle", "competitive positioning", "market entry risk", "losing to X", "pricing strategy", "threat assessment", "who owns this segment", "competitive brief", "how do we differentiate", "what are competitors doing". Produces a decision-ready competitive map: 5 competitor profiles, white space analysis, and a Where-to-Win recommendation with explicit areas to ignore.

Onboard a new GTM project — run an agency-style interview, then generate CLAUDE.md, PROGRESS.md, about/me.md, strategy/brand.md, and scaffold content + assets folders. Use this skill whenever the user wants to set up a new project, onboard a brand, start from scratch, configure their marketing context, or initialize their workspace. Trigger on: bootstrap, onboard, set up my project, get started, configure my brand, initialize, new project setup, brand onboarding, set up my brand, create project structure, onboard my company, set up content folders, prepare my workspace, start a new GTM project. Also use when the user seems to be starting fresh and hasn't set up strategy/brand.md or about/me.md yet.

Transforma uma peça de conteúdo em várias versões nativas para diferentes canais, como case em thread, webinar em posts, artigo em carrossel e vídeo em cortes, seguindo a voz da marca e respeitando as regras de cada plataforma.

Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Supports account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly.

Identifies and designs growth loops (flywheels) for sustainable traction — evaluating 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms or reducing reliance on paid acquisition. Triggers on: growth loop, flywheel, viral loop, referral program, product-led growth, PLG, user acquisition, growth strategy, retention loop, compounding growth.

Klaviyo API and developer integration expertise. Event tracking, SDKs, webhooks, rate limits, OAuth, catalog sync, and code patterns. Use when the user asks about Klaviyo API, integrating with Klaviyo, tracking events, building custom integrations, webhook handling, or developer implementation. For marketing strategy, flow optimization, and campaign auditing, see the klaviyo-analyst skill.

Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved.

Use when the user wants to automate SEO tasks using Gemini CLI — meta titles, meta descriptions, alt text, schema markup, keyword research, or bulk page optimization. Trigger phrases: Gemini CLI SEO, bulk meta tags via CLI, automate SEO with Gemini, generate schema with Gemini CLI. For AI-powered SEO strategy see ai-seo.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or when user mentions content creation, brand voice, SEO optimization, social media marketing, or content strategy.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or when user mentions content creation, brand voice, SEO optimization, social media marketing, or content strategy.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

Complete SEO + GEO (Generative Engine Optimization) system for SaaS companies wanting to rank on both Google and AI search engines (ChatGPT, Perplexity, Gemini, Claude). Use this skill whenever the user asks about SEO strategy, keyword research, content planning, writing SEO-optimized articles, auditing their search performance, creating a content calendar, analyzing competitors, or optimizing for AI search visibility. Trigger on: "seo", "keyword research", "content calendar", "rank on google", "search traffic", "write an article", "blog post", "serp", "backlinks", "competitor analysis", "content cluster", "seo audit", "geo optimization", "ai search", "search console", "organic traffic", "content strategy", "publish article", "seo setup", "ranking", "impressions", "ctr", "meta description", "schema markup", "faq schema". Also trigger when a user wants to set up their SaaS blog SEO from scratch, analyze their current rankings, or create a publishing workflow.

Conversion rate optimization for marketing pages and lead-capture forms. Use when the user wants to improve conversions on a homepage, landing page, pricing page, feature page, blog CTA, contact form, demo form, or campaign page. For product onboarding use user-onboarding; for lifecycle email use marketing-automation; for pricing and paywalls use pricing-strategy; for A/B testing use ab-test-setup.

Build and run the owner's self-branding system in a structured way across LinkedIn, Substack, dev.to, X, profile rewrites, recurring series, and comment strategy. Use when the owner asks for positioning, a branding plan, profile updates, content drafts, a publishing sequence, comment ideas, or help maintaining a consistent public voice. Optimize for operator credibility: specific experience, defensible numbers, concrete artifacts, and category ownership.

When the user needs to generate, iterate, or scale ad creative for paid advertising. Use when they say 'write ad copy,' 'generate headlines,' 'create ad variations,' 'bulk creative,' 'iterate on ads,' 'ad copy validation,' 'RSA headlines,' 'Meta ad copy,' 'LinkedIn ad,' or 'creative testing.' This is pure creative production — distinct from paid-ads (campaign strategy). Use ad-creative when you need the copy, not the campaign plan.

Product strategy, market validation, commercial filtering, and MVP definition for Nick's workflow. Use when turning vague ideas into product plans, evaluating startup opportunities, identifying real market gaps, deciding if an idea should be killed before build, prioritizing features, shaping positioning, defining monetization, or judging whether a concept is strong enough to deserve design and engineering effort. Focus on painful problems, clear buyers, credible wedges, practical validation, and realistic paths to revenue.

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "referral program", "marketing strategy", or "PVP Index". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.

Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isnt converting", "conversion rate", "A/B test", "why visitors leave", "objection handling", "bounce rate", "split testing", or "conversion funnel". Also trigger when diagnosing why signups are low, designing experiment hypotheses, or auditing checkout flows for friction points. Covers funnel mapping, persuasion assets, and objection/counter-objection frameworks. For overall marketing strategy, see one-page-marketing. For usability issues, see ux-heuristics.