Results for “pe”

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' 'should I run ads,' 'ABM,' 'account-based marketing,' 'B2B ads,' 'lead quality,' 'negative keywords,' 'Performance Max,' 'thought leader ads,' or 'when should I kill an ad.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.

Parse RFP/RFI/RFQ documents, score fit per requirement with verifiable proof points, generate win-themes, estimate winrate, and produce a bid/no-bid recommendation using the Shipley method.

Analyzes recent Claude Code chat history to identify coding patterns, development gaps, and areas for improvement, curates relevant learning resources from HackerNews, and sends a personalized growth report to Slack DMs.

Generates premium, conversion-aware website design reference images with one separate horizontal image per section, enforcing composition variety, narrative concept spine, and consistent palettes for landing pages and marketing sites.

Integrates with the Account Engagement (Pardot) REST API v5 to authenticate via Salesforce OAuth, perform CRUD on Prospects, query Visitors and Visitor Activities, configure Form Handlers, and handle cursor-based pagination.

Optimize content for AI search and LLM citations across AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and similar systems. Use when improving AI visibility, answer engine optimization, or citation readiness.

Discovers competitors via search API, deeply researches each with a multi-lane pattern, and compiles an HTML report with overview, per-competitor deep dives, feature/pricing matrix, and mentions feed.

Build an fb.ai cold-email workflow and send it — checks the four send gates, prices the send out loud (0.01/email), sends, then polls the job because some failures only surface as a failed job. This skill emails real people. Run on demand.

UTM parameter strategy, campaign tracking, and marketing attribution modeling. Build consistent UTM taxonomies, configure attribution models, measure cross-channel performance, and connect marketing spend to revenue. Use when the user asks about UTM parameters, campaign tracking, attribution models, marketing measurement, or cross-channel analytics.

Search engine optimization for startups. Covers technical SEO, content strategy, and link building. Focus on sustainable approaches that compound over time rather than tricks that get penalized. Use when "seo, search engine optimization, organic traffic, google ranking, keyword research, backlinks, content strategy, search visibility, " mentioned.

Audit a landing page or marketing site through one lens: what is the ONE thing this page wants the visitor to do, and does every element on the page move them toward it? Reconstructs who lands on the page and why, spawns visitor-persona agents to react to it cold, maps the belief chain a visitor must climb before acting, inventories CTAs and everything competing with them, then delivers a prioritized cut/move/add/rewrite plan. Use whenever the user asks "what do we want people to do on this page", "is this page converting", "critique this landing page", "why would someone book/buy/sign up here", "audit the funnel on X page", or wants strategic critique of page content and structure (not visual polish). Works from frontend code in a repo, a live URL via browser tools, or pasted copy/screenshots. Judges persuasion and intent-alignment; for flow usability and friction use ux-audit, for visual and aesthetic quality use the impeccable critique/audit skills.

Configures Marketing Cloud Account Engagement (MCAE, formerly Pardot) business units: Salesforce v2 connector activation, connector user permissions, Salesforce User Sync, prospect field sync rules, tracking domain setup, and Account Engagement Lightning App installation.

Use when the user wants to draft, personalize, or automate cold email sequences using Gemini CLI. Trigger phrases: Gemini CLI cold email, generate outreach email via terminal, automate email sequences with Gemini, bulk cold emails CLI. For general marketing copy see gemini-cli-copywriting.

Answer Engine Optimization (AEO) skill — optimize content to be cited by AI language models (ChatGPT, Perplexity, Claude, Gemini, Mistral) as authoritative sources. Distinct from SEO — AEO optimizes for citation in LLM-generated responses, not search rankings. Use when planning content for AI-first search audiences, auditing existing content for E-E-A-T signals, tracking which pages get cited by which LLMs, or building a citation-friendly content strategy. Triggers — 'AEO audit', 'optimize for ChatGPT', 'get cited by Perplexity', 'LLM citation strategy', 'answer engine optimization', 'content for AI search', 'E-E-A-T audit'. Output is a markdown audit report (default) or JSON for pipeline integration. Stdlib-only Python tools.

Answer Engine Optimization (AEO) skill — optimize content to be cited by AI language models (ChatGPT, Perplexity, Claude, Gemini, Mistral) as authoritative sources. Distinct from SEO — AEO optimizes for citation in LLM-generated responses, not search rankings. Use when planning content for AI-first search audiences, auditing existing content for E-E-A-T signals, tracking which pages get cited by which LLMs, or building a citation-friendly content strategy. Triggers — 'AEO audit', 'optimize for ChatGPT', 'get cited by Perplexity', 'LLM citation strategy', 'answer engine optimization', 'content for AI search', 'E-E-A-T audit'. Output is a markdown audit report (default) or JSON for pipeline integration. Stdlib-only Python tools.

Generates a vertical 9:16 UGC-style video ad from a person photo, product photo, and optional script by creating a lifestyle hero image and animating it with synced audio.

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.

Build a quarterly bookings forecast with commit, best-case, and pipe-only tiers, project cohort-level NRR/GRR to surface leaky cohorts, and score per-stage funnel confidence using coefficient-of-variation analysis.

Audits and fixes technical SEO, on-page metadata, structured data, Core Web Vitals, llms.txt, and AI-search optimization for ChatGPT, Perplexity, and AI Overviews, including E-E-A-T signals and programmatic SEO.

When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council,' 'board of advisors,' 'advisory board,' 'what would Seth Godin say,' 'what would Ogilvy think,' 'channel Hormozi,' 'get multiple perspectives,' 'debate this,' 'have the council review,' 'marketing mentors,' or asks how a famous marketer would approach their problem. The council gives each advisor's take through their documented frameworks, surfaces where they disagree, and synthesizes a recommendation. For executing the winning direction, hand off to positioning, offers, copywriting, ads, or the relevant skill.

Transforma uma peça de conteúdo em várias versões nativas para diferentes canais, como case em thread, webinar em posts, artigo em carrossel e vídeo em cortes, seguindo a voz da marca e respeitando as regras de cada plataforma.

Analyze and optimize individual pages for conversion performance. Use when the user wants to improve conversion rates, diagnose why a page is underperforming, or increase the effectiveness of marketing pages (homepage, landing pages, pricing, feature pages, or blog posts). This skill focuses on diagnosis, prioritization, and testable recommendations— not blind optimization.

Conduct systematic access reviews and certifications to ensure users have appropriate access rights aligned with their roles, covering review campaign design, reviewer selection, risk-based prioritization, and remediation tracking for compliance with SOX, HIPAA, and PCI DSS.

Turn vague "what did I do?" into evidence-backed impact statements for performance reviews, self-reviews, promotion packets, and weekly updates. Uniquely mines Copilot CLI session logs to reconstruct forgotten work, plus git commits and GitHub PRs. Enforces a 3-part impact contract (action → result → evidence). Works standalone with zero dependencies. Trigger for: "brag", "log work", "what did I do", "backfill my work history", "performance review", "self-review", "self assessment", "write impact statement", "review prep", "promo packet", "promotion case", "weekly update", "status report", "accomplishments", "what did I ship", "I forgot to log my work", "summarize my work", "track my wins", "what should I highlight", "end of half", "career growth", "work journal", or any request to document, summarize, or organize work accomplishments.

Turn fb.ai article briefs into published articles — check the destination is connected, price the batch (1.0 quota per article), generate, optionally route through human approval, then publish to the connected CMS/social platform. Also owns the publishing calendar and fb.ai's daily autopilot automations. Run on demand, after seo-researcher.

Deep technical SEO auditing covering crawlability, indexation, Core Web Vitals, site architecture, canonicalization, structured data validation, and performance optimization. Use when the user asks about technical SEO, site audits, crawl issues, indexation problems, Core Web Vitals, page speed, or site architecture optimization. For content-focused SEO, see the seo-content-writer skill.

Generate competitive SEO content briefs with per-section word counts, competitor scoring, keyword density guidance, and page-type templates. Supports both new page briefs and improve-existing-page briefs. Use when user says "content brief", "write a brief", "content outline", "blog brief", "service page brief", "brief for", "writing brief", "content plan", or "outline for".

Generates a 15-second cinematic cooking tutorial video from a single person photo, using a two-step process that first creates a composite reference sheet and then animates the full sequence with consistent character and environment.

World-class marketing expertise combining Seth Godin's permission marketing philosophy, Neil Patel's data-driven growth tactics, and the strategic frameworks from brands like Apple, Nike, and Dollar Shave Club. Marketing is the art and science of creating customers. Great marketing isn't about shouting louder - it's about being more relevant. The best marketers understand that attention is earned, not bought. They build systems that compound, create word-of-mouth, and turn customers into advocates. Marketing is the bridge between what you've built and the people who need it. Use when "marketing, campaign, go-to-market, gtm, launch, promotion, advertising, ads, acquisition, demand gen, lead gen, channel, funnel, conversion, cac, customer acquisition, reach, awareness, consideration, marketing, advertising, acquisition, campaigns, gtm, demand-generation, analytics, channels" mentioned.

Email has the highest ROI of any marketing channel. $36 for every $1 spent. Yet most startups treat it as an afterthought - bulk blasts, no personalization, landing in spam folders. This skill covers transactional email that works, marketing automation that converts, deliverability that reaches inboxes, and the infrastructure decisions that scale. Use when: keywords, file_patterns, code_patterns.

Email has the highest ROI of any marketing channel. $36 for every $1 spent. Yet most startups treat it as an afterthought - bulk blasts, no personalization, landing in spam folders. This skill covers transactional email that works, marketing automation that converts, deliverability that reaches inboxes, and the infrastructure decisions that scale. Use when: keywords, file_patterns, code_patterns.

Email has the highest ROI of any marketing channel. $36 for every $1 spent. Yet most startups treat it as an afterthought - bulk blasts, no personalization, landing in spam folders. This skill covers transactional email that works, marketing automation that converts, deliverability that reaches inboxes, and the infrastructure decisions that scale. Use when: keywords, file_patterns, code_patterns.

Complete SEO + GEO (Generative Engine Optimization) system for SaaS companies wanting to rank on both Google and AI search engines (ChatGPT, Perplexity, Gemini, Claude). Use this skill whenever the user asks about SEO strategy, keyword research, content planning, writing SEO-optimized articles, auditing their search performance, creating a content calendar, analyzing competitors, or optimizing for AI search visibility. Trigger on: "seo", "keyword research", "content calendar", "rank on google", "search traffic", "write an article", "blog post", "serp", "backlinks", "competitor analysis", "content cluster", "seo audit", "geo optimization", "ai search", "search console", "organic traffic", "content strategy", "publish article", "seo setup", "ranking", "impressions", "ctr", "meta description", "schema markup", "faq schema". Also trigger when a user wants to set up their SaaS blog SEO from scratch, analyze their current rankings, or create a publishing workflow.

This skill identifies adult childhood cancer survivors with isolated growth hormone deficiency and prior hypothalamic‑pituitary axis radiation exposure who require retesting to confirm persistence of GHD. Triggers include clinician questions such as “Should I retest for GHD in this adult survivor with childhood GHD and radiation history?” or “Is repeat GHD evaluation indicated in this patient?”

Revisa e melhora copy existente através de 7 passes focados (clareza, voz, e daí, prove, especificidade, emoção, risco zero) somados à detecção determinística de padrões de escrita de IA. Use quando o usuário disser "revisar copy", "melhorar esse texto", "revisão", "está parecendo IA", "polir", "dar uma olhada nesse.

Use when you need high-quality stock-style images from Aura Assets (aura.build/assets) similar to Unsplash for design mockups and marketing: backgrounds, abstract wallpapers, architecture, portraits, and headshots. Includes a workflow for searching by tag on aura.build/assets and returns 5 real image URLs per category plus practical guidance for using different resolutions and aspect ratios.