Results for “earned-media”

Generates paid-ad image assets from a validated creative brief and brand profile using an explicitly configured image provider.

Calculate and model paid-media financial metrics including CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC, impression-share opportunity, budgets, forecasts, and experiment economics.

Plan, create, and optimize paid advertising campaigns across Google Ads, Meta, LinkedIn, Twitter/X, and TikTok, covering strategy, structure, copy, targeting, and creative best practices.

Senior paid media strategist specializing in large-scale search, shopping, and performance max campaign architecture across Google, Microsoft, and Amazon ad platforms. Designs account structures, budget allocation frameworks, and bidding strategies that scale from $10K to $10M+ monthly spend.

Create, optimize, and scale paid advertising campaigns on Google Ads, Meta, LinkedIn, Twitter/X, and TikTok to drive efficient customer acquisition.

Create platform-native content for X, LinkedIn, TikTok, YouTube, and newsletters by repurposing source material while preserving the author's authentic voice.

Design and evaluate paid-ad experiments with hypotheses, randomization, sample-size calculations, guardrails, and decision rules for A/B and split tests.

Guides creating, optimizing, and scaling paid advertising campaigns across major platforms, covering strategy, structure, copy, and creative best practices.

Generate, iterate, and scale ad creative for paid advertising across platforms like Google, Meta, LinkedIn, and Twitter.

Create, optimize, and scale paid advertising campaigns across Google, Meta, LinkedIn, X, and TikTok to drive customer acquisition.

Creates platform-native content for X, LinkedIn, TikTok, YouTube, newsletters, and multi-platform campaigns, adapting source material while preserving the author's voice.

Plans and manages paid media campaigns. Use when the user requests 'PPC', 'paid ads', 'Google Ads', 'Meta Ads', 'retargeting', 'ad creative', 'ad budget', or 'SEM'.

Creates a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting.

Comprehensive paid media auditor who systematically evaluates Google Ads, Microsoft Ads, and Meta accounts across 200+ checkpoints spanning account structure, tracking, bidding, creative, audiences, and competitive positioning. Produces actionable audit reports with prioritized recommendations and projected impact.

Plan, launch, and optimize paid ad campaigns across Meta, Google, and LinkedIn with audience targeting, budget allocation, and creative testing.

Daily and weekly paid ads analysis — Google Ads, Meta Ads, GA4 funnel analysis with structured JSON email briefs for any active brand

Guides the creation, optimization, and scaling of paid advertising campaigns across major platforms, covering strategy, structure, copy, and creative best practices.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

Run a source-grounded paid-advertising audit across major platforms including Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Produces a versioned JSON audit bundle and human-readable reports with platform health scores, evidence coverage, and prioritized actions.

Creates, optimizes, and scales paid advertising campaigns across major platforms, covering strategy, structure, copy, and creative best practices.

Renders Markdown, HTML, or PDF paid-advertising reports from a validated Claude Ads JSON run bundle.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

Turn "we should run some ads" into a paid-ads plan you can hand to a buyer. Audiences, the offer per audience, the creative angles, the budget split, the metric that calls it a win, and a kill rule so you stop feeding losers. Built for B2B marketing teams, customizable to your channels and your funnel. Trigger on "build a paid ads plan", "how should we split budget", "what should the ads say", "what's our target CPL", "when do we kill a campaign", or any paid-media planning question.

Turn scattered closed deals into a win/loss program that changes what you ship and what you say. Picks who to interview, gives you the question guide, codes themes across deals so a pattern beats a single anecdote, and turns the pattern into a specific messaging or product change. Built for B2B GTM, product, and RevOps leaders, customizable to your motion and your CRM. Trigger on "start a win-loss program", "why are we losing deals", "run win-loss interviews", "what patterns are in our closed-lost", "who should I interview", or any win/loss or closed-deal analysis.