Results for “partner-marketing”

Recruit a channel or tech partner and actually activate them, not just sign them. It scores who fits, writes the mutual-value pitch in their terms, builds the enablement that makes them productive, and plans the first co-marketing or co-sell motion so the partnership produces something in the first quarter instead of going dark after the kickoff. Built for B2B partnerships teams, customizable to your CRM and your partner program. Trigger on "recruit a partner", "does this partner fit", "pitch a partnership", "activate a new partner", "partner enablement plan", "first co-marketing motion", or any partner recruiting or activation request.

Referral and partnership marketing strategist. Use when the user requests 'referral program', 'affiliate', 'partner program', 'refer-a-friend', 'word-of-mouth', or 'commission structure'.

Evaluates prospective partnerships by classifying partner tier, designing a 90-day joint GTM plan, modeling revshare economics, and surfacing kill criteria for under-performing partnerships.

Apply behavioral science and persuasion principles to make marketing more convincing.

Drive business growth with partnerships, market expansion, deal-making, and commercial strategy.

Design, launch, and grow online communities that drive business outcomes through member value and shared identity.

Generates a brand product launch email with masthead, hero, CTA, specifications grid, and table-based fallback for email client compatibility.

Design pricing, packaging, and monetization strategies that capture value and align with customer willingness to pay.

Strategic thought-leadership book collaborator for founders, experts, and operators turning voice notes, fragments, and positioning into structured first-person chapters.

Defines market positioning and messaging using April Dunford's methodology, producing a positioning document with competitive landscape, value map, and messaging hierarchy.

When the user wants help with pricing decisions, packaging, or monetization strategy. Use when the user mentions 'pricing,' 'pricing model,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'pricing strategy,' 'pricing experiments,' 'price anchoring,' 'enterprise pricing,' 'GTM pricing,' 'price setting,' 'value-based pricing,' 'revenue optimization,' or 'pricing psychology.' This skill covers pricing research, tier structure, packaging strategy, discount frameworks, upsell mechanics, and pricing experiments.

TL;DR:23 marketing playbooks (CRO, SEO, copy, analytics, experiments, pricing, launches, ads, social). Use to get checklists + copy/paste deliverables fast.

Pricing models, tier packaging, and willingness-to-pay research. Use when the user requests 'pricing tiers', 'freemium', 'value metric', 'pricing page', 'willing to pay', or 'van Westendorp'.

Central router for the marketing skill ecosystem. Use when unsure which marketing skill to use, when orchestrating a multi-skill campaign, or when coordinating across content, SEO, CRO, channels, and analytics. Also use when the user mentions 'marketing help,' 'campaign plan,' 'what should I do next,' 'marketing priorities,' or 'coordinate marketing.'

Package marketing strategies into presentation decks — campaign decks, launch briefs, client proposals, pitch decks for any active brand

Build a minimalist marketing plan focused on audience growth through free, authentic content before spending money on ads.

Evaluates pricing, packaging, plan structure, and monetization tradeoffs against positioning, conversion, and margin.

Plan, create, and optimize paid advertising campaigns across Google Ads, Meta, LinkedIn, Twitter/X, and TikTok, covering strategy, structure, copy, targeting, and creative best practices.

Pricing model design, competitive positioning, value metric selection, price testing, and pricing page optimization. Use when the user asks about pricing strategy, pricing models, price testing, value-based pricing, or competitive pricing analysis.

Design, launch, or optimize referral and affiliate programs with mechanics, incentives, triggers, and measurement.

Multi-channel marketing orchestrator for campaign planning, specialist routing, and marketing coordination. Use when the user needs a marketing plan, brand strategy, campaign coordination, or help deciding which marketing specialist to use. Triggers: 'marketing plan', 'brand strategy', 'campaign management', 'plan a campaign', 'coordinate marketing', 'which marketing agent should I use'.

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.

Influencer and creator partnerships. Use when the user requests 'influencer', 'brand ambassador', 'creator partnership', 'UGC program', 'sponsored content', or 'affiliate program'.

Profiles a competitor's vehicles, teaming posture, and recent award patterns, producing a markdown note for vault capture.

Research competitor positioning with read-only web and local memory.

Ad Campaign Management

Go-to-market planning — channel strategy, messaging, pricing, launch plan, and early traction tactics

World-class marketing expertise combining Seth Godin's permission marketing philosophy, Neil Patel's data-driven growth tactics, and the strategic frameworks from brands like Apple, Nike, and Dollar Shave Club. Marketing is the art and science of creating customers. Great marketing isn't about shouting louder - it's about being more relevant. The best marketers understand that attention is earned, not bought. They build systems that compound, create word-of-mouth, and turn customers into advocates. Marketing is the bridge between what you've built and the people who need it. Use when "marketing, campaign, go-to-market, gtm, launch, promotion, advertising, ads, acquisition, demand gen, lead gen, channel, funnel, conversion, cac, customer acquisition, reach, awareness, consideration, marketing, advertising, acquisition, campaigns, gtm, demand-generation, analytics, channels" mentioned.

Brand Messaging and Positioning

Use this skill when setting up marketing automation in HubSpot, Marketo, email sequences, lead scoring, and workflows.

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "referral program", "marketing strategy", or "PVP Index". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.

Guides SaaS pricing strategy: selecting models, value metrics, packaging tiers, and applying psychology tactics to optimize revenue.

Product marketing strategy, positioning, and competitive intelligence for B2B SaaS. Use when defining ICP, developing positioning (April Dunford method), creating messaging hierarchy, building competitive battlecards, planning sales enablement, sizing market opportunity (TAM/SAM/SOM), mapping PMF spectrum, designing growth loops, writing PR/FAQ working backwards docs, or creating a product marketing context document.