Results for “buyer-journey”

Create data-backed customer personas with market research, demographics, psychographics, jobs-to-be-done, journey mapping, and avatar generation.

Map customer journeys from awareness to advocacy by visualizing touchpoints, identifying drop-off points, analyzing channel interactions, and optimizing the end-to-end experience.

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities to identify friction points and improve user experience.

Run a customer journey mapping workshop with adaptive questions to map stages, actions, emotions, pain points, and opportunities for a persona and scenario.

Turn account data into a QBR that earns the renewal. It builds the value-delivered story, adoption against the goals they signed up for, the open risks stated plainly, the forward roadmap, and the expansion ask, then hands you a deck outline. Built for B2B customer success teams, customizable to your CRM and product analytics. Trigger on "build a QBR", "prep the business review", "quarterly review for this account", "what do I show the customer", "value story for the renewal", or any account-review prep.

Create a customer journey map across stages, touchpoints, actions, emotions, and metrics to diagnose broken experiences and align teams on the full customer flow.

Validates product direction through structured diagnostics, founder reviews, user journey audits, and feature prioritization before building.

Expert product strategy advisor for Senior PMs. Use this skill — proactively and without waiting to be asked — whenever defining a product vision, setting quarterly OKRs, building a roadmap, choosing between competing bets, entering a new product area, or when stakeholders disagree on direction. Also triggers for: "what should we prioritize", "we need a north star", "how do we choose between X and Y", "roadmap conflict", "what are our bets this quarter", "strategy alignment", "choosing what NOT to build", "three bets with trade-offs", "stakeholder misalignment on direction", "product direction for next quarter", "OKR planning". Produces a decision-focused strategy doc: North Star metric, Opportunity Tree, three bets with explicit trade-offs (including do nothing), and a recommended bet with its key assumption.

Navigate the technology adoption lifecycle to cross from early adopters to mainstream markets using the D-Day strategy, beachhead selection, whole product assembly, and competitive positioning.

Run Mom Test–style customer-discovery interviews to validate or kill an unbuilt idea — generate a non-leading interview guide, conduct or coach the conversations, and synthesize signal vs compliments. Load when the user asks to do customer discovery, run problem interviews, validate an idea with users, run a Mom Test, design an interview guide, or says "talk to customers", "validate the problem", "interview users", "Mom Test this", "did real users want it", "synthesize my interviews", "I just talked to N people". Sub-skill of `venture-exploration`. Hard-bans "would you use this?", solution-pitching, friend/family-only ICP, and treating compliments as validation. Calls `secure-*` before synthesizing any pasted external transcripts.

Conduct and synthesize customer research into actionable insights from interviews, surveys, reviews, and online communities.

Write a roadmap narrative that connects customer problems, company goals, bets, and sequencing.

Visualize the user journey by creating a hierarchical map of activities, steps, and tasks to build shared understanding and prioritize features.

Guide product managers through a comprehensive strategy session covering positioning, discovery, and roadmap planning to move from vague direction to validated strategy.

Coordinates shopping between buyers and merchants: publish products, manage stock, answer questions, compare prices, and create trackable orders with local or registry-backed state.

Customer insight specialist for audience understanding. Use when defining target audience, buyer personas, customer pains, value mapping, problem discovery, audience language. Triggers: 'who would buy this', 'target audience', 'buyer persona', 'customer pain points', 'ideal customer', 'user problems', 'value proposition', 'audience research'.

Coaches sales teams on elite discovery methodology — question design, current-state mapping, gap quantification, and call structure that surfaces real buying motivation.

Orchestrator for the pre-decision business-idea lifecycle — generate ideas, model them, evaluate them, validate them with customers, and only then hand off to product-soul / brainstorming. Routes through `idea-generation`, `business-modeling`, `idea-evaluation`, and `customer-discovery`. Load when the user asks to explore business ideas, find a startup idea, evaluate a venture, validate an idea, says "what business should I start", "should I build this", "is this a good business", "I have a startup idea", "evaluate this venture", "model this business", "validate this idea", "Mom Test this", "Lean Canvas this", "Business Model Canvas", "Value Proposition Canvas", "go/no-go on this idea". Pre-decision suite — once one idea is committed, hands off to `product-soul`. Does NOT design features (use `brainstorming`) or audit built products (use `reality-check`).

Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI search optimization, and ROI measurement. Also handles content briefs, SEO briefs, content outlines for writers, on-page SEO optimization, meta descriptions, title tags, keyword density, content research, source discovery, expert sourcing, and information gathering. Use when planning content strategy, creating content briefs for writers, optimizing existing content for SEO, researching topics and sources, or managing editorial operations. Triggers: content strategy, marketing content strategy, content marketing strategy, content planning, editorial calendar, content pillars, messaging hierarchy, content brief, SEO brief, content outline, keyword research, buyer journey content, GEO optimization, AI search optimization, content ROI, content operations, content roadmap, brand messaging, positioning