Results for “customer-insights”

Customer insight specialist for audience understanding. Use when defining target audience, buyer personas, customer pains, value mapping, problem discovery, audience language. Triggers: 'who would buy this', 'target audience', 'buyer persona', 'customer pain points', 'ideal customer', 'user problems', 'value proposition', 'audience research'.

Run Mom Test–style customer-discovery interviews to validate or kill an unbuilt idea — generate a non-leading interview guide, conduct or coach the conversations, and synthesize signal vs compliments. Load when the user asks to do customer discovery, run problem interviews, validate an idea with users, run a Mom Test, design an interview guide, or says "talk to customers", "validate the problem", "interview users", "Mom Test this", "did real users want it", "synthesize my interviews", "I just talked to N people". Sub-skill of `venture-exploration`. Hard-bans "would you use this?", solution-pitching, friend/family-only ICP, and treating compliments as validation. Calls `secure-*` before synthesizing any pasted external transcripts.

Map customer journeys from awareness to advocacy by visualizing touchpoints, identifying drop-off points, analyzing channel interactions, and optimizing the end-to-end experience.

Uncover customer jobs, pains, and gains in a structured JTBD format to clarify unmet needs, reposition products, or improve discovery and messaging.

Categorize, evaluate, and prioritize customer feature requests against product goals using strategic alignment, impact, effort, and risk analysis.

Research companies, industries, or competitor sets using web search and seven analytical lenses to produce structured intelligence for downstream product management tasks.

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities to identify friction points and improve user experience.

Review designs, products, and features using Steve Jobs' standards of ruthless simplicity, focus, and end-to-end excellence.

Plan customer discovery conversations with hypotheses, prompts, probes, and capture fields.

Discover what customers truly need by analyzing the "job" they hire your product to do. Use when the user mentions "customer discovery", "why customers churn", "what job does this solve", "competing against luck", "product-market fit", "switching behavior", "milkshake moment", or "functional vs emotional jobs". Also trigger when investigating why users choose competitors, designing features around real customer needs, or reframing product value propositions. Covers JTBD interviews, competition analysis, and jobs-oriented roadmaps. For product positioning, see obviously-awesome. For rapid validation, see design-sprint.

Analyze diverse user feedback to identify at least 3 distinct behavioral and needs-based user segments based on jobs-to-be-done, behaviors, and motivations.