Plugins

2 plugins

Product Launch GTM

Identify beachhead segment, create go-to-market strategy, and execute launch to acquire first customers.

8 skills · plugin

Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.

6 skills · plugin

Results for “customer-segment”

5 skills

Positioning Workshop

Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation.

Obviously Awesome

Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category using a structured canvas and 5-step process.

More results

Customer Persona

Create data-backed customer personas with market research, demographics, psychographics, jobs-to-be-done, journey mapping, and avatar generation.

Value Proposition

Design a detailed value proposition using a 6-part Jobs-to-be-Done template covering who, why, current situation, solution, improved outcome, and alternatives.

Organic Growth Advisor

Diagnose which organic growth path to pursue by identifying where the growth constraint lives, using a fast triage based on the McKinsey Growth Pyramid.