Plugins

2 plugins

Customer Discovery to Persona

Plan and conduct customer discovery interviews, summarize findings, and synthesize into actionable user personas.

5 skills · plugin

Product Discovery

Product discovery skills for PMs: ideation, experiments, assumption testing, feature prioritization, and customer interview synthesis.

13 skills · plugin

Results for “customer-discovery”

23 skills

Jobs To Be Done

Uncover customer jobs, pains, and gains in a structured JTBD format to clarify unmet needs, reposition products, or improve discovery and messaging.

Discovery Process

Guide product managers through a complete discovery cycle from problem hypothesis to validated solution using problem framing, customer interviews, synthesis, and experimentation.

Discovery Interview Prep

Plan customer discovery interviews with the right goal, segment, constraints, and method for problem validation, churn research, or new product ideas.

Continuous Discovery

Build a weekly cadence of customer touchpoints using Opportunity Solution Trees, assumption mapping, and interview snapshots to keep product decisions grounded in evidence.

Customer Journey Mapping Workshop

Run a customer journey mapping workshop with adaptive questions to map stages, actions, emotions, pain points, and opportunities for a persona and scenario.

Run customer interviews that uncover real problems using Mom Test rules: ask about their life, not your idea; focus on past specifics; and secure commitments instead of collecting compliments.

More results

Interview Script

Generate a structured customer interview script with Jobs-to-be-Done probing questions, warm-up, core exploration, and wrap-up sections, following The Mom Test principles.

Customer Research

Conduct and synthesize customer research into actionable insights from interviews, surveys, reviews, and online communities.

36.3k · bundle

Customer Journey Mapping

Map customer journeys from awareness to advocacy by visualizing touchpoints, identifying drop-off points, analyzing channel interactions, and optimizing the end-to-end experience.

Jobs To Be Done

Analyze customer needs by identifying the 'job' they hire a product to do, covering job statements, forces of progress, and competitive landscapes.

Customer Journey Map

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities to identify friction points and improve user experience.

Ideal Customer Profile

Synthesize customer research data to define the Ideal Customer Profile (ICP) including demographics, behaviors, Jobs to Be Done, and pain points.

Brand Discovery

Conduct structured, multi-session brand identity interviews to produce a master brandbook covering purpose, positioning, audience, personality, voice, narrative, and founder-brand tension.

User Segmentation

Analyze diverse user feedback to identify at least 3 distinct behavioral and needs-based user segments based on jobs-to-be-done, behaviors, and motivations.

Market Segments

Identify and analyze 3-5 distinct customer segments with demographics, jobs-to-be-done, pain points, and product fit analysis for market opportunity evaluation.

Create a working customer profile from existing research, market signals, and team knowledge before deeper validation.

Guides a structured interview and repository research to clarify feature requirements, classify scope, and produce context artifacts for approval before design.

Summarize Interview

Transform a customer interview transcript into a structured summary with Jobs to Be Done, satisfaction signals, and action items.

Opportunity Solution Tree

Build an Opportunity Solution Tree (OST) to structure product discovery — map a desired outcome to opportunities, solutions, and experiments.

Validate a business idea using the minimalist entrepreneur framework before building anything.

Opportunity Brief

Runs a structured product-discovery interview and publishes a two-page Opportunity Brief to Confluence, covering business objective, customer, problem, success metric, alternatives, assumptions, and open questions.

Product Strategy Session

Guide product managers through a comprehensive strategy session covering positioning, discovery, and roadmap planning to move from vague direction to validated strategy.

Helps identify and evaluate communities to build a minimalist business around, based on the philosophy of The Minimalist Entrepreneur.