Results for “strategy”

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' 'should I run ads,' 'ABM,' 'account-based marketing,' 'B2B ads,' 'lead quality,' 'negative keywords,' 'Performance Max,' 'thought leader ads,' or 'when should I kill an ad.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.

Operate Playwright for browser automation end to end: author and debug E2E test suites (robust locators, network interception and mocking, parallel workers, accessibility snapshot checks), wire them into CI, and drive headless browsing and scraping with an extract -> validate -> save loop. Use when writing, running, fixing, or scraping with Playwright, when a Playwright CI failure or JSON report needs triage, or when the bundled pwrun script should analyze a run. Do not use for QA strategy or test framework selection (route to qa-methodology), for frontend component or architecture design (route to frontend-engineering), or for Cloudflare/DDoS-GUARD challenge bypass (use flaresolverr).

OWL v5.2 — Pure contrarian. One scanner, one thesis: the crowd is wrong. Monitors crowding across top 30 assets (funding extremity, OI concentration, SM tilt). When crowding persists 4+ hours AND exhaustion signals fire (volume declining, price stalling, RSI divergence), enters AGAINST the crowd to ride the liquidation unwind. 1-2 trades per day max. Re-crowding exit: if the crowd comes back, thesis is dead, exit immediately. DSL High Water Mode (mandatory). The patient predator. v5.2: funding floor lowered from 20% to 12% so the five-factor scoring model actually runs. Added observability logging (top 3 crowding scores per scan cycle).

When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia,' 'Veo,' 'Sora,' 'Runway,' 'Kling,' 'Seedance,' 'Hailuo,' 'MiniMax,' 'Pika,' 'Hunyuan,' 'Wan,' 'video generation,' 'AI avatar,' 'talking head video,' 'programmatic video,' 'video template,' 'explainer video,' 'product demo video,' 'video pipeline,' 'copy this edit,' 'match this video style,' 'reverse-engineer this video,' 'edit like this reference,' or 'make me a video.' Use this for video creation, generation, and production workflows. For video content strategy and what to post, see social. For paid video ad creative, see ad-creative.

Expert NIST Cybersecurity Framework (CSF) advisor covering CSF 2.0 and CSF 1.1. Use this skill whenever a user asks about NIST CSF, cybersecurity risk management, the six CSF functions (Govern, Identify, Protect, Detect, Respond, Recover), CSF profiles, implementation tiers, gap assessments, organizational profiles, community profiles, CSF core subcategories, informative references, or mapping to other frameworks (NIST SP 800-53, ISO 27001, CIS Controls, COBIT). Also trigger for questions like "how do I implement NIST CSF?", "what does CSF 2.0 change?", "help me build a CSF profile", "how do I assess my cybersecurity posture?", or any request involving organizational cybersecurity risk strategy or framework alignment.

Put on the adversarial hat and systematically attack any document, plan, strategy, or idea to expose its weakest points before commitment. Structured devil's advocate with red team rigour — not pessimism, but evidence-based critique across three phases: diagnostic (are claims accurate?), creative (is the problem artificially constrained?), challenge (are solutions robust?). Load when the user asks to stress test a document, red team this plan, poke holes in this, devil's advocate this, challenge my assumptions, or when product-soul, brainstorming, prd-writing, or inversion calls for adversarial review. Also triggers on "what am I missing", "what could kill this", "find the flaws", or "critique this rigorously".

The craft of creating and maintaining cohesive brand identity systems. Branding translates brand strategy into tangible visual and verbal identity—logos, color systems, typography, imagery, and voice guidelines that work together to make a brand recognizable and memorable. This skill covers logo design, visual identity systems, brand guidelines, naming, verbal identity, and brand application across touchpoints. Great branding is invisible when done right—it feels inevitable, as if the brand couldn't have looked any other way. Use when "logo, branding, brand identity, brand guidelines, visual identity, color palette, typography, brand book, naming, rebrand, brand refresh, brand system, branding, identity, logo, visual-design, guidelines, naming, typography, color" mentioned.

proptest — property-based testing for Rust (Hypothesis-style). Generates thousands of random inputs to find counterexamples to invariants, with shrinking to minimal failing case. Critical for crypto, parsers, state machines, and finance code where edge cases matter. Includes strategies (gen functions), regression tracking, and integration with cargo test. Alternative: quickcheck (simpler API, less powerful). USE WHEN: user mentions "proptest", "property-based test", "proptest!", "Strategy", "Arbitrary", "shrink", "quickcheck", "regression file", "fuzz-light", "proptest-derive" DO NOT USE FOR: Generic Rust unit tests - use `testing/rust-testing` DO NOT USE FOR: Fuzzing with mutator (cargo-fuzz, AFL) - use bitcoin/testing/fuzz DO NOT USE FOR: KMP property testing - use `testing/kotest` (has built-in property)

Turn a chosen design direction into a canonical DESIGN.md plus production tokens that don't look vibecoded — state-level colors (8-step neutral ramp, rest/hover/active/ disabled, focus ring), APCA-checked contrast, typography, spacing/radius/motion/elevation, an icon strategy, and component contracts for the core atoms. Emits tokens in the project's stack format (shadcn HSL vars or Tailwind v4 @theme). Load when the user asks to build a design system, generate design tokens, create a DESIGN.md, set up a theme, design a color or type system, pick icons, or when frontend-design routes here. Replaces design-tokens-craft and icon-craft. Sub-skill of frontend-design. Reads DIRECTION.md first.

When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership placement,' 'op-ed,' 'guest article,' 'press contacts,' or 'how do I get press.' Use this for earned media work — finding journalists, pitching stories, newsjacking, and responding to press requests. For startup/SaaS/AI directory submissions, see directory-submissions. For product launches, see launch. For social-media engagement, see social. For cold-email outreach to prospects, see cold-email.

Design and apply QA methodology for software teams: test strategy, regression testing, CI failure triage, test automation, quality gates and metrics, risk-based testing, exploratory testing, test design techniques, AI code quality gates (independent verification, acceptance-criteria testability review for agentic Spec-Driven Development), mutation-guided test hardening and review evidence (surviving mutants, weak assertions, diff-aware mutation testing), agentic eval design (dataset test design, judge-as-system-under-test, flaky-eval discipline), QA career levels (Senior/Staff/Principal), and SDET engineering (test infrastructure, gTAA, CI/CD integration). Do not use for root-cause debugging of production incidents, security implementation or threat modeling, or evaluation framework governance and statistical analysis — route those to systematic-debugging, secure-software-engineering, and agent-evals-and-observability respectively.

Azure Cosmos DB SDK best practices for .NET, Java, Python, Spring Boot, and LangChain: singleton client, async APIs, connection modes, retry handling, diagnostics, serialization, emulator configuration, ETags, and framework-specific patterns. USE FOR: CosmosClient singleton, async API, Direct vs Gateway mode, retry 429, preferred regions, excluded regions, availability strategy, circuit breaker, SDK diagnostics, serialization enums, emulator SSL, ETag concurrency, conditional create, patch increment, continuation token, content response, Spring Data Cosmos, Spring Boot versions, Newtonsoft dependency, namespace collision, Python async deps, local dev config, LangChain Cosmos DB saver, LangGraph checkpointer, MCP persistent session, tool content format, tool filtering, LangChain JS vectorstore, chat history, semantic cache. DO NOT USE FOR: data modeling (use cosmosdb-data-modeling), queries (use cosmosdb-query-optimization), partition keys (use cosmosdb-partition-key).

Generate images with Flux 2 Klein (Black Forest Labs' distilled fast variant of Flux 2) on RunComfy — bundled with the model's documented prompting patterns so the skill gets sharper output than naive prompting against the same model. Documents Flux 2 Klein's strengths (sub-second latency, multi-reference brand styling, declarative subject-first prompts), the step-count strategy (4–8 for fast iteration, ~25 for polish), the 9B vs 4B variant trade-off, and when to route to Flux 2 Pro / Seedream 5 / GPT Image 2 instead. Calls `runcomfy run blackforestlabs/flux-2-klein/9b/text-to-image` (or `/4b/`) through the local RunComfy CLI. Triggers on "flux 2 klein", "flux-2-klein", "flux klein", "BFL flux 2", or any explicit ask to generate with this model.

Generate images with Flux 2 Klein (Black Forest Labs' distilled fast variant of Flux 2) on RunComfy — bundled with the model's documented prompting patterns so the skill gets sharper output than naive prompting against the same model. Documents Flux 2 Klein's strengths (sub-second latency, multi-reference brand styling, declarative subject-first prompts), the step-count strategy (4–8 for fast iteration, ~25 for polish), the 9B vs 4B variant trade-off, and when to route to Flux 2 Pro / Seedream 5 / GPT Image 2 instead. Calls `runcomfy run blackforestlabs/flux-2-klein/9b/text-to-image` (or `/4b/`) through the local RunComfy CLI. Triggers on "flux 2 klein", "flux-2-klein", "flux klein", "BFL flux 2", or any explicit ask to generate with this model.

Generate images with Flux 2 Klein (Black Forest Labs' distilled fast variant of Flux 2) on RunComfy — bundled with the model's documented prompting patterns so the skill gets sharper output than naive prompting against the same model. Documents Flux 2 Klein's strengths (sub-second latency, multi-reference brand styling, declarative subject-first prompts), the step-count strategy (4–8 for fast iteration, ~25 for polish), the 9B vs 4B variant trade-off, and when to route to Flux 2 Pro / Seedream 5 / GPT Image 2 instead. Calls `runcomfy run blackforestlabs/flux-2-klein/9b/text-to-image` (or `/4b/`) through the local RunComfy CLI. Triggers on "flux 2 klein", "flux-2-klein", "flux klein", "BFL flux 2", or any explicit ask to generate with this model.

EMC pre-compliance risk analysis for KiCad PCB designs — 18 check categories, 44 rule IDs covering ground planes, decoupling, I/O filtering, switching harmonics, clock routing, differential pair skew, board edge radiation, PDN impedance, return paths, crosstalk, ESD protection, shielding, and magnetic leakage from switching inductors. Produces severity-ranked risk report with pre-compliance test plan. Supports FCC Part 15, CISPR 32, CISPR 25 (automotive), MIL-STD-461G. SPICE-enhanced when available. Use when the user asks about EMC, EMI, radiated/conducted emissions, FCC compliance, CE marking, CISPR, ground plane issues, decoupling strategy, clock routing EMC, switching noise, differential pair skew, or whether their board will pass EMC testing. Also for "will this pass FCC?", "check my EMC", "is my ground plane okay?", "check my decoupling", or "generate an EMC test plan".

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' 'should I offer a free plan,' 'pricing page teardown,' 'pricing page audit,' 'is my pricing page AI-readable,' or 'can AI read my pricing.' Use this whenever someone is figuring out what to charge, how to structure their plans, or wants to audit a pricing page (for humans and for the AI agents that shortlist tools). For in-app upgrade screens, see paywalls. For offer construction (bonuses, guarantees, value framing, naming) on services/courses/coaching/high-ticket B2B, see offers.

Patent prior-art and landscape intelligence skill — not generic patent help. Commits to one of five sub-use-cases via forcing intake (novelty search / freedom-to-operate / competitive landscape / acquisition diligence / litigation prior-art) before any search runs. Searches Google Patents, Espacenet, USPTO, and optionally Lens.org for citation-graph signals. Output is an editable Word document (.docx) with verdict, ranked closest art (claim-text extracted), CPC-class-aware landscape, family-resolved hits, geographic coverage, FTO flags where applicable, strategy recommendations, and full audit log. Use when the user asks for patent searching or analysis (e.g., 'prior art search for [invention]', 'freedom to operate analysis for [product]'). Produces search signal, not legal advice — always recommends consulting a patent attorney before filing or licensing decisions. Trademark, copyright, and trade-secret questions are out of scope.

NIH grant research skill for clinical researchers. Grill-me intake (research idea + career stage + preliminary data + environment + submission posture + known institute targets) locks down the funding strategy before any search runs. Runs a 5-facet Consensus positioning analysis (with draft Significance/Innovation language), maps the research to the right NIH institutes and study sections via RePORTER, finds NOSIs and funded overlap, and produces an editable Word document (.docx) with budget/scope-aware mechanism recommendations, submission timelines, and a mandatory program officer recommendation. Use when the user asks about research funding or makes any grant-related request (e.g., 'grants for [topic]', 'find grants for my research idea', 'what grants match my research', 'help me find NIH funding', 'grant opportunities for my research'). NIH-only scope — non-NIH funders (PCORI, DOD CDMRP, VA, foundations) are out of scope and flagged at intake.

Federal Other Transaction (OT) prototype bid strategist for 10 USC 4021 research and 10 USC 4022 prototype/4022(f) production-follow-on agreements. USE WHEN the user asks to "build an OT bid", "respond to this OT solicitation", "estimate should-cost for an OT prototype", "is this milestone price reasonable", "compare 4022(d) cost-share paths", "team with an NDC to avoid 1/3 cost share", "OT price-to-win", or "TRL milestone phasing" — any milestone-based prototype scoping, OT cost stack, or 4022(d) cost-share strategy question. Reconstructs the AO's TRL phasing from the active workspace KG, picks the 4022(d) path that minimizes our exposure, builds a per-milestone cost stack from BLS OEWS + GSA CALC+ + GSA Per Diem, and emits a JSON envelope handed to `proposal-generator`. DO NOT USE FOR FAR-based contracts (`price-to-win`/`proposal-generator`), incumbent research (`competitive-intel`), FAR clause audit (`compliance-auditor`), or prime-to-sub SOW drafting (`subcontractor-sow-builder`).

Blog and web-content system for agency work — plan topics, interview the author for their real take, brief the angle, draft the article, plan images, verify claims, score drafts for quality and AI tells, revise, publish, and refresh aging posts. Shorthand "wltbo" also triggers it. Commands share a per-client memory of brand voice, the author's positions and stories, verified facts with expiry dates, and every published post. Use for blog posts, articles, long-form content, refreshes, keyword targeting, search intent, titles and H1s, meta descriptions, internal linking, cannibalization checks, E-E-A-T, and information gain. Also use when the complaint is "it doesn't sound like us", "it reads AI-written", "it's generic", "we already wrote this one", "the facts are made up", "there are no images", "it's too thin", or "nobody thought this through". Not for social posts, emails, internal comms, case studies (case-study-builder), site audits (website-audit), or content calendars (content-strategy).