All Skills

Stop re-litigating decisions you already made. Keep a decision record where each entry captures the decision, the context that forced it, the options you weighed, why you chose, and when to revisit, one entry at a time, in plain searchable markdown you can grep later. Trigger on "log this decision", "why did we choose X", "write a decision record", "record why we're doing this", "what did we decide about", or any moment a real call gets made and would otherwise be forgotten.

Re-onboard a churned customer with the same care they got the first time. Reads why they left and whether they left the door open, picks the ones worth winning back, and builds a warm re-onboarding sequence, not a "we miss you" discount blast. Built for any post-sale or growth team, customizable to your product and win-back window. Trigger on "win back churned customers", "re-engage a lost account", "build a win-back sequence", "which churned customers should we chase", "boomerang play", "re-onboard a customer who left", or any win-back question.

Turn "they bought it but nobody uses it" into a plan to fix it. Reads what is unused inside an account, picks the one habit to build next, and writes the enablement plan that gets there. Built for B2B customer success teams, customizable to your product and your onboarding. Trigger on "drive adoption", "which features are unused", "why aren't they using it", "seats sitting idle", "build an enablement plan", or any account-adoption diagnostic.

Turn a call or meeting into a clean recap and a ready-to-send follow-up. The decisions, the action items with owners and dates, the open questions, and a follow-up note you can send as is. Built for B2B revenue teams, customizable to your notes and your process. Trigger on "recap this call", "meeting notes", "write the follow-up", "what did we agree", "action items from this", or any post-meeting summary request.

Pipeline Intelligence

Strip AI-generated tells from a draft and rewrite it in your own voice. Fire on "humanize this", "de-AI this", "clean up this draft", "rewrite in my voice", "make this sound like me", "kill the AI tells", or "polish this draft". Applies a 30-pattern catalog of AI-writing tells, then re-injects a voice you define so the result reads like a person, not a politer machine. Pattern catalog based on Wikipedia's "Signs of AI writing." Forked from blader/humanizer (MIT).

Audits any draft against Built GTM voice rules and returns specific, line-level violations with rewrites. Not a general style critique. A rule-based QA check. Every violation gets a specific fix. Trigger on "check this", "does this sound like me", "voice check", "is this on brand", "review this draft", "what's wrong with this", "flag the AI tells in this", "make sure this sounds like me", or any request to audit a draft against Heath's Built GTM voice before publishing. Can be used on posts, articles, newsletter editions, comments, or any Built GTM content.

Define your ICP the way a context repo needs it, so every downstream skill runs on real fit instead of a vague category. Named tiers with explicit criteria (not "Series B SaaS"), the technographic and organizational signals that indicate fit, an explicit anti-ICP, a qualification framework with must-haves separate from red flags, and an evolution log. Feeds context/icp-definition.md. Fire on "define our ICP", "who are we for", "ICP tiers", "write our ICP", "anti-ICP", "qualification criteria", or the start of building a GTM context repo.

Pipeline Report

Your customer-interview target finder. Connect Salesforce (CSM-managed customer book) and a canonical ICP doc — turns "who should I interview to validate the ICP, test the positioning, learn how they found us?" into a ranked slate of ~20 customers, each with a verdict, three-bullet why, and one named buying-committee recipient ready for a CSM-mediated intro. Use when a founder, GTM leader, or PMM is starting an ICP-validation round, testing new positioning, building a win-story program, or scouting reference customers. Trigger on "find customers to interview", "ICP validation interviews", "test our positioning with customers", "customer interview targets", "who in my book matches the ICP", "build a customer research slate", "find reference customers", "who should we talk to about how they found us", "validate the ICP with real customers", or any request to convert a CSM or AE book into a prioritized interview slate. Also fires when a new ICP doc ships and needs socializing with the customers who define it.

Plan a field event, dinner, or conference presence that actually produces pipeline, not just badges scanned. It builds the right guest list, designs a draw worth showing up for, plans the on-site motion so conversations happen, and writes the follow-up that converts, because the pipeline is made after the event, not at it. Built for B2B field marketing and sales teams, customizable to your CRM and your event motion. Trigger on "plan a field event", "customer dinner plan", "conference presence", "how do I get pipeline from this event", "event guest list", "event follow-up plan", or any field-event or in-person pipeline request.

Turn a rough task into a precise, ready-to-paste prompt for any AI platform (Claude, GPT, Gemini, and others). Trigger on "write me a prompt for", "I need an AI to", "help me prompt engineer", "build a system prompt", "make this prompt better", "optimize my prompt", or any prompt-building request.

Before any cold touch on a target account, find and rank every warm way in. Inventories your team's collective network, customers, past colleagues, investors, and community overlap, scores each path, picks one connector, and writes the forwardable intro request. Built for B2B sellers, customizable to your network sources and CRM. Trigger on "warm intro path", "who can intro me", "bridge before cold", "warm path into this account", "find a referral path".

Pick the attribution model that fits the question, then build it. First touch, last touch, or multi-touch, each with its blind spots named out loud, turned into an honest channel-contribution read. Built for B2B RevOps and marketing teams, customizable to your CRM and your channel taxonomy. Trigger on "build attribution", "which channels drive pipeline", "first vs last touch", "how should we credit marketing", "what's working in our funnel", or any attribution diagnostic.

Use when the user wants to generate social media captions, posts, hashtags, or content for Instagram, LinkedIn, Twitter/X, Facebook, or YouTube using Gemini CLI. Trigger phrases: Gemini CLI social media, generate Instagram captions via terminal, bulk social posts with Gemini, LinkedIn content CLI. For ad copy see gemini-cli-copywriting.

Use when the user wants to build a content strategy, content calendar, editorial plan, or pillar content architecture using Gemini CLI. Trigger phrases: Gemini CLI content strategy, build content calendar via CLI, content plan with Gemini, content pillars generator CLI. For individual posts see gemini-cli-social.

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