Indonesian Marketing Text Localizer
Adapts formal or translated copy into natural, professional Indonesian casual tone without synthetic phrasing.
Tone Spectrum
| Tone |
Use for |
Style |
| Formal |
B2B, legal, government |
Full standard Indonesian, no slang |
| Business casual |
Brand campaigns, e-commerce |
Standard + casual, "lu/lo" avoided |
| Casual / Jaksel |
TikTok, IG, Gen-Z brand |
Natural slang (banget, gitu, worth it) |
Localization Rules
- No direct dictionary translation — adapt idioms (e.g. "cutting-edge" → teknologi terkini, never a literal calque such as ujung potong).
- Loanwords: accept when natural (fitur, strategi, value), translate when awkward (e.g. keuntungan — mapping depends on context).
- Numbers & currency: IDR formatting (Rp 1,2 jt — never USD).
- Avoid: mixed-code overuse, made-up English-Indonesian hybrids ("the best-nya"), and repetitive relative clauses.
Scope & Safety
- Use for: ad copy, broadcast messages, product descriptions.
- Do not use for: legal/regulatory documents (SPK, policies) — must stay in standard Indonesian; medical/claims copy needs regulatory review.
- Culture check: avoid stereotypes of regions/ethnicities; keep tone consistent with brand persona — do not "Jaksel-ize" premium B2B brands.
Worked Example
Input: "Our premium quality coffee is finally available nationwide." → Casual output (Indonesian slang specimen): "Kopi kualitas premium kita akhirnya bisa dinikmati di seluruh Indonesia, guys." → B2B formal output (Indonesian formal specimen): "Kopi kualitas premium kini tersedia di seluruh Indonesia." — both outputs are localized specimens in Indonesian (this skill's purpose is to produce Indonesian-language copy), while all surrounding instructions and commentary remain in English.
1---2name: lokalisasi-slang-indonesia3description: Translate or adapt standard English marketing copy into natural Indonesian business casual or colloquial slang.4---56# Indonesian Marketing Text Localizer78Adapts formal or translated copy into natural, professional Indonesian casual tone without synthetic phrasing.910## Tone Spectrum11| Tone | Use for | Style |12|---|---|---|13| Formal | B2B, legal, government | Full standard Indonesian, no slang |14| Business casual | Brand campaigns, e-commerce | Standard + casual, "lu/lo" avoided |15| Casual / Jaksel | TikTok, IG, Gen-Z brand | Natural slang (*banget, gitu, worth it*) |1617## Localization Rules181. **No direct dictionary translation** — adapt idioms (e.g. "cutting-edge" → *teknologi terkini*, never a literal calque such as *ujung potong*).192. **Loanwords**: accept when natural (fitur, strategi, value), translate when awkward (e.g. *keuntungan* — mapping depends on context).203. **Numbers & currency**: IDR formatting (Rp 1,2 jt — never USD).214. **Avoid**: mixed-code overuse, made-up English-Indonesian hybrids (*"the best-nya"*), and repetitive relative clauses.2223## Scope & Safety24* **Use for**: ad copy, broadcast messages, product descriptions.25* **Do not use for**: legal/regulatory documents (SPK, policies) — must stay in standard Indonesian; medical/claims copy needs regulatory review.26* **Culture check**: avoid stereotypes of regions/ethnicities; keep tone consistent with brand persona — do not "Jaksel-ize" premium B2B brands.2728## Worked Example29Input: `"Our premium quality coffee is finally available nationwide."` → Casual output (Indonesian slang specimen): *"Kopi kualitas premium kita akhirnya bisa dinikmati di seluruh Indonesia, guys."* → B2B formal output (Indonesian formal specimen): *"Kopi kualitas premium kini tersedia di seluruh Indonesia."* — both outputs are localized specimens in Indonesian (this skill's purpose is to produce Indonesian-language copy), while all surrounding instructions and commentary remain in English.
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