adamriofc TikTok Shop Affiliate Campaign Strategy
Designs affiliate commission plans and outreach templates for TikTok Shop creators.
Commission Strategy
- Target Commission: Higher commission (15-25%) offered to select high-performing creators, with free-sample sending.
- Open Commission: Standard baseline commission (5-10%) open to all affiliate creators.
- Sample Policy Rules: Mandate video posting within 7-14 days of receiving samples, with cart link attached.
Campaign Setup
- Budget split: 60% target creators (volume) + 40% open pool (crawl for UGC).
- Creator tiers: nano (<10k), micro (10-100k), macro (100k-1M), mega (>1M) — adjust commission & sample requirements accordingly.
- The brief must include: product demo points, USPs, video requirements (duration, CTA, cart link), mandatory hashtags, and deadlines.
- Tracking: monitor per-creator conversion (GPM); cut creators with no results in weeks 2-3.
Scope & Safety
- Use for: campaign launches, seasonal flash sales, brand awareness via UGC.
- Do not use for: commission as payment for positive reviews only (astroturfing) — prohibited by TikTok Shop; product efficacy claims must follow advertising regulations (BPOM/KKB where relevant).
- Taxation: commissions paid to creators are subject to PPh (income tax) (check
pph23-26-calculator— PPh 23/26 on affiliate services where the withholding requirements are met).
Worked Example
Input: category: "skincare serum" / target: "1.000 pcs/month" / margin_allowance: "25%"
Plan: 20 target creators (nano-micro) at 20% commission + 50 pcs samples, posting within ≤ 10 days; open commission at 8%; brief: 3 demo points (texture, 2-week results, before-after photos per claim) + CTA "check the cart link"; weekly GPM monitoring; cut creators with GPM < 1.0 in week 2.