Tokopedia & Shopee Title Formula Optimizer
Translates product specifications into search-ranking title formulas.
Algorithmic Title Formula
[Jenis Produk / Keyword Utama] + [Merek/Brand] + [Spesifikasi / Tipe / Warna] + [Secondary Keyword]
Example: Kemeja Pria Kasual Polos Pendek Katun Premium Slimfit - Hitam M
Metadata Checklist
- Title: 60-70 characters (Tokopedia) / 120 max (Shopee); keyword utama di depan; no ALL-CAPS spam.
- Description: first 150 chars contain primary keyword + benefit; bullet points for specs.
- Category & Attributes: fill 100% mandatory attributes — compatibility with search filters.
- Tags: 2-3 semantic variants, not keyword stuffing of the same phrase.
- Images: first image = white/light background product shot for category thumbnails.
Scope & Safety
- Use for: listing optimization, A/B testing title variants.
- Do not use for: black-hat tactics — keyword stuffing, fake reviews, brand-baiting (mentioning competitor brands) violate platform ToS and perjanjian keanggotaan toko.
- Honesty: never embed unverifiable claims ("anti-banjir", "murah 90%") in titles; use price & spec facts.
Worked Example
Input: brand: "Everlane ID" / product: "tas backpack anti-air" / specs: "30L, laptop 15 inch, hitam" / keywords: "tas kerja pria"
Output: Tas Ransel Pria Anti Air Everlane 30L Saku Laptop 15 Inch - Backpack Kerja Hitam — description opens with: "Tas ransel pria anti air kapasitas 30L…".