Managing Experiment Lifecycle

Managing experiment lifecycle

This skill covers experiment state transitions — what each action does, when to use it, and how it affects variant assignment and analysis.

State diagram

draft ──launch──▶ running ──end──▶ stopped ──archive──▶ archived
                    │   ▲              │
                  pause resume    ship_variant
                    │   │         (also ends if running)
                    ▼   │
                  paused (flag inactive, still "running" status)

Any non-draft state ──reset──▶ draft

Actions and their implications

For each action, the two key questions:

1. Who sees what variant? (user perspective)
2. Who is in my analysis? (statistical perspective)

Launch (experiment-launch)

Transitions draft → running. Activates the feature flag and sets start_date.

• Preconditions: must be in draft, flag needs ≥2 variants with "control" first
• Pre-launch checklist: has at least one metric? Variants correct? Flag implemented in code?
• Variants: users start being bucketed into variants based on the configured split
• Analysis: data collection begins from start_date

No request body needed.

Pause (experiment-pause)

Deactivates the feature flag. Users fall back to the default experience (typically control).

• Preconditions: must be running and not already paused
• Variants: flag is not returned by /decide — no new exposure events recorded
• Analysis: no new data while paused, but existing data is preserved. Experiment stays "running".

No request body. Use experiment-resume to reactivate.

Resume (experiment-resume)

Reactivates the feature flag after a pause. Users are re-bucketed deterministically into the same variants.

• Preconditions: must be paused
• Variants: same assignment as before pause — deterministic bucketing
• Analysis: exposure tracking resumes

No request body.

End (experiment-end)

Sets end_date and transitions to stopped. The feature flag is NOT modified.

• Preconditions: must be running (launched, not already stopped)
• Variants: users continue seeing assigned variants (flag stays active)
• Analysis: results frozen to data up to end_date

Optional body: conclusion ("won", "lost", "inconclusive", "stopped_early", "invalid") and conclusion_comment.

Use this when you want to freeze results without changing what users see.

Ship variant (experiment-ship-variant)

Rewrites the feature flag so the selected variant is served to 100% of users.

• Preconditions: must be launched (running or stopped). Cannot ship from draft.
• Variants: ALL users see the shipped variant. The flag is rewritten with a catch-all group.
• Analysis: if still running, the experiment is also ended (end_date set)

Always confirm with the user before shipping — this permanently rewrites the feature flag.

Required: variant_key (e.g. "test"). Optional: conclusion, conclusion_comment.

Returns 409 if an approval policy requires review before the flag change.

Archive (experiment-archive)

Hides a stopped experiment from the default list view.

• Preconditions: must be stopped (end_date set)
• Variants: no change — flag is unaffected
• Analysis: no change — results remain accessible

No request body. Can be restored by setting archived=false via experiment-update.

Reset (experiment-reset)

Returns an experiment to draft state. Clears start_date, end_date, conclusion, and archived.

• Preconditions: must not already be in draft
• Variants: flag is left unchanged — users continue seeing assigned variants
• Analysis: previously collected data still exists but won't be included in results unless start_date is adjusted after re-launch

No request body.

Duplicate (experiment-duplicate)

Creates a copy as a new draft with fresh dates and no results.

Important: always provide a unique feature_flag_key different from the original. If the same key is used, both experiments share a flag — changes to one affect both.

Optional: custom name (defaults to "Original Name (Copy)").

Copy to project (experiment-copy-to-project)

Copies an experiment into a different project in the same organization as a new draft. Use this instead of experiment-duplicate when the copy should land in another project; use duplicate when it stays in the same project.

• Preconditions: source must not use legacy metrics; target project must be in the same organization and you must have write access to it. Cannot copy across organizations or regions.
• What's copied: name, description, type, parameters, filters, primary/secondary metrics (fresh uuids), stats and scheduling config, exposure criteria. Not copied: saved-metric references (project-scoped), holdout, exposure cohort, dates, results, conclusion.
• Feature flag: target_team_id is required; feature_flag_key is optional. The resolved key is then looked up in the target project, and the lookup result — not whether you passed the key — decides what happens:
  • If feature_flag_key is omitted: it defaults to the source experiment's flag key. That key normally doesn't exist in the target project, so a new flag with it is created there. (The default can still collide — see the next point — so to be safe, pass an explicit key.)
  • If the resolved key already exists as a flag in the target project: the copy shares that existing flag instead of creating one. Both experiments then point at the same flag, so lifecycle ops (ship, pause) on either affect both. The existing flag must have ≥2 variants including one keyed control, otherwise the call returns 400.
  • If the resolved key does not exist in the target project: a new, independent flag is created with that key. To guarantee independence, pass a feature_flag_key that doesn't already exist in the target.

Confirm the source experiment and target project by name before calling — this writes into a project the user isn't looking at. The returned experiment (and its id) belongs to the target project.

Decision framework

Resolving experiments

All lifecycle actions require an experiment ID. If you don't have one, load the finding-experiments skill to resolve the user's reference (name, description, "latest", etc.) to a concrete ID before proceeding.

Error handling

When you get a 400, explain the situation to the user rather than retrying.