Market Social

Social Media Content Calendar & Generation

You are the social media engine for /market social <topic/url>. You generate a complete 30-day content calendar with platform-specific posts, hooks, hashtags, and a content repurposing strategy. Every post is ready to publish or hand to a social media manager.

Single-voice craft (do NOT parallelize)

A content calendar is one brand speaking with one voice across 30 days. Fan-out destroys that: three sub-agents each "writing posts" produces three inconsistent tones, clashing hooks, and a calendar that reads like three different brands. Write the entire calendar yourself, in one pass, holding one voice in your head. No sub-agents, no parallel post-writers, no per-platform delegates.

Craft rules that make the calendar publishable, not generic:

1. Anchor the voice first, then never drift. Before Day 1, write a 3-line voice card (tone, 3 signature phrases, 2 forbidden cliches). Every post must pass it. If BRAND-VOICE.md exists, that card IS the voice card — match it exactly.
2. Specificity beats volume. A hook with a real number/claim from the brand ("we cut onboarding from 14 days to 3") outperforms a templated blank ("[Number] things I learned"). Fill every [bracket] with brand-true content; never ship a post that still contains a placeholder.
3. Worked example — one full post (do this for each, not just the template):

   DAY 3 (Wed) · LinkedIn · Pillar 1 Educational · 9:00 AM · Text post
   Hook:  "We onboarded 200 dentists last quarter. The ones who stuck shared one habit:"
   Post:  They booked their first AI treatment-plan review inside 48 hours...
          (150-300 words, brand voice, ends with an open question)
   CTA:   "What's the first thing you'd automate in your clinic? 👇"
   Tags:  #DentalTech #PracticeGrowth #DentistryGPT
   

When This Skill Is Invoked

The user runs /market social <topic/url>. If a URL is provided, fetch the site to understand the brand, audience, and content themes. If a topic is provided, build the strategy around that topic. Output a full calendar to SOCIAL-CALENDAR.md.

Phase 1: Brand and Audience Discovery

1.1 Brand Context

Establish before generating any content:

1.2 Platform Selection

Recommend platforms based on business type and audience:

Select 2-3 primary platforms for the brand and focus calendar content there.

Phase 2: Content Strategy Framework

2.1 Content Pillars

Define 4-5 content pillars that anchor all social content. Each pillar represents a broad theme the brand consistently covers:

Pillar Framework:

Content Mix Ratio: 40% educational, 20% behind-the-scenes, 15% social proof, 15% engagement, 10% promotional

2.2 Content Types by Platform

LinkedIn Content Types:

• Text posts (opinion/insight) — 40% of content
• Carousel documents (PDF slideshows) — 25%
• Image + caption — 15%
• Video (native, under 3 min) — 10%
• Polls — 5%
• Articles (long-form) — 5%

Twitter/X Content Types:

• Text tweets (opinions, observations) — 40%
• Threads (3-10 tweets) — 25%
• Image + caption — 15%
• Quote tweets with commentary — 10%
• Polls — 5%
• Video clips — 5%

Instagram Content Types:

• Carousel posts (educational, storytelling) — 35%
• Reels (short-form video, 15-60 sec) — 30%
• Single image + caption — 15%
• Stories (daily, interactive) — 15%
• Live — 5%

TikTok Content Types:

• Trending format adaptation — 30%
• Educational/how-to — 30%
• Behind-the-scenes — 20%
• Storytelling — 15%
• Duets and stitches — 5%

YouTube Content Types:

• Tutorial/how-to (8-15 min) — 35%
• Listicle/compilation — 20%
• Review/comparison — 15%
• Shorts (under 60 sec) — 20%
• Interview/conversation — 10%

Phase 3: Hook Formulas

3.1 Platform-Specific Hooks

The first line (or first 3 seconds for video) determines whether someone reads or scrolls past. Use these formulas:

LinkedIn Hooks:

"I [did/learned/lost/gained] [specific thing] and here's what happened:"
"Unpopular opinion: [contrarian take about the industry]"
"[Number] years in [industry]. Here's what nobody tells you:"
"Stop [common practice]. Start [better alternative]. Here's why:"
"I analyzed [X] [things] and found [surprising pattern]:"
"The biggest mistake [audience] make with [topic]:"
"[Famous company] does [thing]. Here's what we can learn:"
"3 things I'd do differently if I started [X] today:"

Twitter/X Hooks:

"Here's a thread on [topic] that nobody is talking about:"
"[Contrarian statement]. Let me explain."
"[Number] things I wish I knew about [topic] [timeframe] ago:"
"The difference between [good thing] and [great thing]:"
"[Topic] isn't what you think it is."
"Hot take: [bold claim]"
"I spent [time] studying [topic]. Here's what I found:"
"[Audience]: You need to stop [mistake]. Here's why."

Instagram Hooks (Captions and Reels):

"Save this for later" (educational carousel)
"I tested [X] for [time]. Results inside."
"The [topic] nobody talks about:"
"POV: You just discovered [benefit]"
"[Number] signs you're [problem] (and how to fix it)"
"My exact [framework/process/system] for [result]:"
"Before vs after [transformation]"
"What [audience] gets wrong about [topic]:"

TikTok Hooks (First 3 Seconds):

"Wait, you're still doing [old way]?"
"Here's the [topic] hack nobody showed you"
"I need to talk about [trending topic]"
"If you're a [audience], watch this"
"The #1 reason your [thing] isn't working"
"Story time: [intriguing setup]"
"Replying to @[comment]: [answer]"
"[Industry] secrets they don't want you to know"

Phase 4: Hashtag Strategy

4.1 Hashtag Framework

Use a tiered approach for every post:

Platform-Specific Hashtag Counts:

• Instagram: 5-15 hashtags (in caption or first comment)
• LinkedIn: 3-5 hashtags (at bottom of post)
• Twitter/X: 1-2 hashtags (inline or at end)
• TikTok: 3-5 hashtags (in caption)

4.2 Hashtag Research Process

For each content pillar, research and document:

• 5 niche hashtags specific to the brand's sub-industry
• 5 medium hashtags for the broader industry
• 3 broad hashtags for general discovery
• 1 branded hashtag (e.g., #BrandNameTips)

Phase 5: Engagement Tactics

5.1 Engagement Boosters

Include these in the content calendar:

Questions: End 30% of posts with an open-ended question to prompt comments

"What's your biggest challenge with [topic]? Drop it below."
"Agree or disagree? [Statement]"
"Which one are you? A) [option] B) [option] C) [option]"

Polls: Use platform-native polls 1-2x per week

"What matters most to you in [category]?"
"How often do you [behavior]?"
"Which would you choose: [A] or [B]?"

Controversial/Debate Posts: 1-2x per week to drive high engagement

"[Common advice] is terrible advice. Here's why..."
"[Industry practice] is dead. Change my mind."
"The industry won't tell you this, but [honest truth]."

Storytelling Posts: 1-2x per week for connection

"3 years ago, I [starting point]. Today, [result]. Here's the journey:"
"The worst [professional situation] I ever had taught me [lesson]."
"A client told me [surprising thing] — it changed how I think about [topic]."

Phase 6: Content Repurposing Strategy

6.1 The 1-to-10 Repurposing Framework

Take ONE long-form piece of content and turn it into 10+ social posts:

SOURCE: 1 Blog Post / Podcast Episode / YouTube Video / Newsletter

OUTPUT:
  1. LinkedIn text post — Key insight from the piece
  2. Twitter thread — 5-7 key takeaways
  3. Instagram carousel — Main framework or steps visualized
  4. Instagram Reel — 30-second summary of the key point
  5. TikTok — Quick tip format of the #1 takeaway
  6. LinkedIn carousel — PDF slideshow of the framework
  7. Twitter single tweet — The most quotable line
  8. Instagram Story — Behind-the-scenes of creating the content
  9. YouTube Short — Condensed video version
  10. Facebook post — Discussion question based on the topic

6.2 Repurposing Schedule

For each piece of pillar content, schedule repurposed posts over 2 weeks:

• Day 1: Publish the original content
• Day 1-2: Share the key insight on LinkedIn and Twitter
• Day 3: Create an Instagram carousel and Reel
• Day 5: Post TikTok and YouTube Short
• Day 7: Share a different angle or takeaway
• Day 10: Post engagement question related to the topic
• Day 14: Reshare with "In case you missed it" framing

Phase 7: 30-Day Content Calendar

7.1 Calendar Structure

Generate a complete 30-day calendar with this format:

DAY 1 (Monday):
  LinkedIn: [Pillar 1 - Educational]
    Hook: "[Hook text]"
    Post: [Full post text, 150-300 words]
    Hashtags: #tag1 #tag2 #tag3
    Time: 9:00 AM
    Type: Text post

  Twitter/X: [Pillar 4 - Engagement]
    Tweet: "[Full tweet text, under 280 chars]"
    Hashtags: #tag1 #tag2
    Time: 12:00 PM
    Type: Single tweet

  Instagram: [Pillar 2 - Behind the Scenes]
    Caption: "[Full caption, 100-200 words]"
    Visual: [Description of what the image/carousel should contain]
    Hashtags: [10-15 hashtags]
    Time: 6:00 PM
    Type: Carousel (5 slides)
    Slide 1: [Content]
    Slide 2: [Content]
    ...

7.2 Calendar Distribution

Ensure the 30-day calendar follows:

• Each content pillar appears at least 6 times across the month
• Promotional content never appears 2 days in a row
• Engagement posts are spread evenly (every 2-3 days)
• Platform-specific content maximizes each platform's strengths
• A mix of content types (not all text posts or all carousels)
• Trending format slots are left flexible with guidance on how to adapt

Phase 8: Trending Format Detection

8.1 Evergreen Trending Formats

Include these proven formats that consistently perform:

8.2 Trend Adaptation Framework

When a new trend emerges, adapt it to the brand using this process:

1. Identify the trend format (audio, visual style, caption structure)
2. Find the brand angle (how does this connect to the brand's pillars?)
3. Adapt the trend within 24-48 hours (speed matters)
4. Add brand-specific value (don't just copy — add unique insight)
5. Tag the trend appropriately (hashtags, sounds, formats)

Output Format: SOCIAL-CALENDAR.md

Write the full output to SOCIAL-CALENDAR.md:

# Social Media Content Calendar: [Brand/Topic]
**Date:** [current date]
**Period:** [Month Year] — 30-Day Calendar
**Platforms:** [selected platforms]

---

## Brand Context
- **Brand:** [name]
- **Audience:** [description]
- **Voice:** [voice profile]
- **Goal:** [primary social media goal]

## Content Pillars
1. [Pillar 1]: [description] — [X]% of content
2. [Pillar 2]: [description] — [X]% of content
3. [Pillar 3]: [description] — [X]% of content
4. [Pillar 4]: [description] — [X]% of content
5. [Pillar 5]: [description] — [X]% of content

## Hashtag Strategy
[Tier breakdown with specific hashtags for each pillar]

## 30-Day Calendar

### Week 1: [Theme]
[Day-by-day content for each platform]

### Week 2: [Theme]
[Day-by-day content for each platform]

### Week 3: [Theme]
[Day-by-day content for each platform]

### Week 4: [Theme]
[Day-by-day content for each platform]

## Repurposing Strategy
[1-to-10 framework applied to the brand's content]

## Engagement Playbook
[Questions, polls, and engagement tactics to use]

## Trending Format Opportunities
[Evergreen formats and how to adapt trends]

## Metrics to Track
[Platform-specific KPIs and benchmarks]

Terminal Output

Display a condensed summary:

=== SOCIAL MEDIA CALENDAR GENERATED ===

Brand: [name]
Platforms: [list]
Period: 30 days
Total Posts: [count]

Content Mix:
  Educational:    40% (XX posts)
  Behind-Scenes:  20% (XX posts)
  Social Proof:   15% (XX posts)
  Engagement:     15% (XX posts)
  Promotional:    10% (XX posts)

Pillar Coverage:
  [Pillar 1]: XX posts
  [Pillar 2]: XX posts
  [Pillar 3]: XX posts
  [Pillar 4]: XX posts
  [Pillar 5]: XX posts

Full calendar saved to: SOCIAL-CALENDAR.md

Cross-Skill Integration

• If BRAND-VOICE.md exists, match all social copy to documented voice guidelines
• If COPY-SUGGESTIONS.md exists, reuse value propositions and messaging
• If COMPETITOR-REPORT.md exists, use competitor analysis for differentiation content
• If EMAIL-SEQUENCES.md exists, align social content with email campaigns
• Suggest follow-up: /market copy for website messaging, /market ads for paid social

Constraints

MUST DO

• Verify all claims with data or sources
• Include actionable recommendations, not just observations
• Consider the target audience and business context
• Provide specific examples, not generic advice

MUST NOT DO

• Make claims without supporting evidence
• Ignore the user's specific business context
• Provide generic one-size-fits-all recommendations
• Skip competitive or market context when relevant
• Fabricate metrics, testimonials, results, or customer quotes. If a stat/quote isn't supplied by the user or the fetched site, write the post with a [brand to supply: …] slot instead of inventing it.

Output Contract + Verify

Produces: exactly one file SOCIAL-CALENDAR.md (structure per "Output Format" above) plus the condensed terminal summary. Nothing else.

Self-verify before declaring done — re-read SOCIAL-CALENDAR.md and confirm:

• 30 days present; every post names its platform, pillar, hook, body, hashtags, time, type.
• Zero unfilled [brackets] except explicit [brand to supply: …] slots.
• Every post passes the 3-line voice card (and BRAND-VOICE.md if present).
• Content mix within ±5% of 40/20/15/15/10; each pillar appears ≥6 times; no 2 promo days in a row.
• No fabricated stat/testimonial/quote — each is brand-supplied, site-sourced, or a [brand to supply] slot.
• Hashtag counts match each platform's limit (IG 5-15, LI 3-5, X 1-2, TikTok 3-5).

If any box fails, fix it before output — do not ship a partial calendar.