/omg-vision - Product Identity & Emotional Positioning
Command: /omg-vision
Skill: branding.md
Mode: Plan Mode (discovery only, no code)
Command Behavior
When user types /vision, invoke the branding skill:
Use the branding skill to define the emotional foundation and product identity.
This will:
- Enter Plan Mode
- Ask deep discovery questions about WHO, HOW, WHAT NOT
- Guide Socratic dialogue about sensory/emotional associations
- Generate VISION.md with internal compass and design principles
Arguments
# Standard invocation
/vision
# With context file
/vision --input PROJECT_BRIEF.md
# For existing project
/vision --project /path/to/project
# Quick mode (fewer questions)
/vision --quick
Output
Primary output: VISION.md in project root or /docs folder
VISION.md contains:
- Internal Compass (one-sentence decision filter)
- Product Identity (soul statement)
- Emotional Personas (3 archetypes)
- Sensory Description (how it should feel)
- Anti-Positioning (what it's NOT)
- Emotional Design Principles (5 principles)
When to Use
- New product - before any code is written
- Before /prd - as input for comprehensive PRD generation
- Before /build - first phase of the full build pipeline
- After /team discovery - to define emotional foundation
- Rebranding - when product has lost its identity
- Design debates - when team needs alignment
Integration
Full build pipeline (recommended):
/build [product] # Orchestrates everything: /vision -> /prd -> /brand-identity -> create a plan -> execution
Manual workflow:
/vision (identity) -> /prd (specs) -> /brand-identity (visual) -> create a plan -> /team
Or standalone:
/vision -> manual development
Example Session
User: /vision
Claude enters Plan Mode:
Let's define the emotional foundation of your product.
First, give me a one-sentence description of what this is.
User: "A voice journal that feels like a cassette recorder"
Claude:
Perfect. Now let's go deeper.
What pain does this solve? Not functionally -- emotionally.
What are people tired of that makes them need this?
[... continues deep discovery ...]
Final output: VISION.md with Internal Compass, Product Identity, Emotional Personas, etc.
Notes
- No code is written - this is pure discovery and positioning
- Be opinionated - vague answers get challenged
- Be sensory - abstract language gets pushed to concrete
- Be specific - generic startup speak gets rejected
See also:
/brand-identity- Full brand identity system with colors, typography, logo, deployed as interactive site/prd- Generate full documentation suite from VISION.md/build- Full autonomous pipeline: /vision + /prd + /brand-identity + create a plan + execution/team- Complete product development workflow- Skill file:
$HOME/.claude/skills/branding.md
When to use which:
/vision-> Quick internal alignment, outputs VISION.md text file/brand-identity-> Complete brand system, 2-3 switchable variants, deployed interactive site/build-> Full pipeline from vision to shipped product (AISB-orchestrated)