Marketing Screenshots

Screenshots

Generate marketing-quality screenshots of a web app using Playwright CLI, plus optional GIF demos via Claude-in-Chrome. Analyzes the codebase to discover routes and features, plans screenshots with the user, and captures them at HiDPI resolution.

HiDPI 2x screenshots stay on Playwright CLI (deviceScaleFactor: 2) — Claude-in-Chrome's computer screenshots are bound to physical display DPI and can't produce true retina output. GIF demos have no Playwright equivalent and use Claude-in-Chrome's gif_creator — see ../shared/CLAUDE-IN-CHROME.md.

Trigger: /marketing-screenshots or /marketing-screenshots [url]

Process

Phase tracking — first action of the skill: call TaskCreate with these 6 items (status pending), then use TaskUpdate to set each phase to in_progress at the start and completed at the end. If context compaction occurs, the task list stays visible — no risk of forgotten phases.

1. PHASE 0: Determine App URL
2. PHASE 1: Gather Requirements
3. PHASE 2: Analyze Codebase for Features
4. PHASE 3: Plan Screenshots with User
5. PHASE 4: Capture Screenshots
6. PHASE 5: Verify and Summarize

PHASE 0: Determine App URL

Todo: call TaskCreate with the 6 phase items (see above). Mark PHASE 0 → in_progress via TaskUpdate.

If $1 provided → use as the app URL.

If no URL provided:

1. Check for running dev server:

   grep -oE 'https://[a-z0-9-]+\.trycloudflare\.com' /tmp/cloudflared.log 2>/dev/null | head -1
   

   If found, verify:

   curl -s -o /dev/null -w "%{http_code}" {tunnel_url}
   

   If HTTP 200 → use this URL.

2. Check localhost:

   curl -s -o /dev/null -w "%{http_code}" http://localhost:3000 2>/dev/null
   

3. If nothing found → use AskUserQuestion:

   • header: "App URL"
   • question: "No running server found. What is the URL of the app?"
   • options:
     • label: "localhost:3000", description: "Next.js, Create React App, Rails"
     • label: "localhost:5173", description: "Vite"
     • label: "localhost:4000", description: "Phoenix"
     • label: "localhost:8080", description: "Vue CLI, generic"
   • multiSelect: false

4. Verify the URL is reachable via playwright-cli open [url]. If it fails → exit with message to start the dev server first (e.g. /project-tunnel).

PHASE 1: Gather Requirements

Todo: mark PHASE 0 → completed, PHASE 1 → in_progress.

Use AskUserQuestion for each:

Question 1: Count

• header: "Count"
• question: "How many screenshots do you need?"
• options:
  • label: "3-5 (Recommended)", description: "Quick set of the most important features"
  • label: "5-10", description: "Extensive feature coverage"
  • label: "10+", description: "Full marketing suite"
• multiSelect: false

Question 2: Purpose

• header: "Purpose"
• question: "What will the screenshots be used for?"
• options:
  • label: "Product Hunt", description: "Hero shots and feature highlights"
  • label: "Social media", description: "Eye-catching feature demos"
  • label: "Landing page", description: "Marketing sections and benefits"
  • label: "Documentation", description: "UI reference and tutorials"
• multiSelect: false

Question 3: Authentication

• header: "Auth"
• question: "Does the app require login to access the features?"
• options:
  • label: "No login needed (Recommended)", description: "Public pages only"
  • label: "Yes, I'll provide credentials", description: "Need to log in first"
• multiSelect: false

If "Yes, I'll provide credentials" → follow-up AskUserQuestion:

• header: "Login Details"
• question: "What are the login credentials? (login URL, email, password)"
• options:
  • label: "I'll type them below", description: "Provide credentials as free text"

Question 4: Dark Mode

• header: "Dark Mode"
• question: "Do you also want dark mode variants?"
• options:
  • label: "No (Recommended)", description: "Light mode only"
  • label: "Yes, both themes", description: "Light + dark variant per screenshot"
• multiSelect: false

Question 5: Social Cards

• header: "Social Cards"
• question: "Do you also want to generate social media preview cards?"
• options:
  • label: "No (Recommended)", description: "Feature screenshots only"
  • label: "OG (Facebook/LinkedIn)", description: "Open Graph preview — 1200×630"
  • label: "Twitter card", description: "summary_large_image — 1200×600"
  • label: "Both formats", description: "OG + Twitter card variants"
• multiSelect: false

Question 6: Mobile screenshots

• header: "Mobile screenshots"
• question: "Do you also want mobile viewport screenshots?"
• options:
  • label: "No (Recommended)", description: "Desktop 1440×900 only"
  • label: "Yes, iPhone portrait", description: "390×844 @3x — App Store and Product Hunt mobile"
  • label: "Both", description: "Desktop + mobile per feature"
• multiSelect: false

Question 7: GIF demo

• header: "GIF demo"
• question: "Do you also want a short GIF demo of an interaction (e.g. a flow or feature in action)?"
• options:
  • label: "No (Recommended)", description: "Static screenshots only"
  • label: "Yes, record one", description: "Captures a short interaction via Claude-in-Chrome — requires a live local Chrome"
• multiSelect: false

PHASE 2: Analyze Codebase for Features

Todo: mark PHASE 1 → completed, PHASE 2 → in_progress.

Research context check: Search for .project/thinking/*-marketing-research.md. If found: load the Audience and Recommendations sections. Use the recommended channels and audience as context when prioritizing features in step 3 — features that align with the research context get priority in the screenshot plan. This is a soft hint, not a blocking step.

Discover routes and screenshottable features inline using Glob, Grep, and Read.

1. Read README.md (and any docs/) for feature descriptions and app purpose
2. Find routing configuration:
   • Next.js App Router: app/ directory (folders with page.tsx)
   • Next.js Pages Router: pages/ directory
   • React Router: search for createBrowserRouter or <Route
   • Vue Router: src/router/index.js
   • Rails: config/routes.rb
   • Other: search for route definitions
3. Identify key UI components:
   • Dashboards, data tables, charts/graphs
   • Forms, settings panels, user profiles
   • Modals, dialogs, sidebars
   • Landing/marketing pages
   • Pricing tables, feature lists
4. Check for theme support (dark mode toggle, colorScheme)

Return structured output:

FEATURES_START

| # | Feature | URL Path | Description | Required State |
| - | ------- | -------- | ----------- | -------------- |
| 1 | {name} | {path} | {what it shows} | {logged in / public / modal open / etc.} |

FEATURES_END

APP_DESCRIPTION: {1-2 sentence summary of what the app does}
THEME_SUPPORT: {yes/no}

Parse the structured output from the agent.

PHASE 3: Plan Screenshots with User

Todo: mark PHASE 2 → completed, PHASE 3 → in_progress.

Display discovered features:

FEATURES FOUND: {app description}

| #   | Feature | URL | Description | Status |
| --- | ------- | --- | ----------- | ------ |

{features table from agent}

Suggested screenshots: {count based on PHASE 1 selection}

Use AskUserQuestion:

• header: "Feature Selection"
• question: "Which features do you want to screenshot? (numbers)"
• options:
  • label: "All of the above (Recommended)", description: "Screenshots of all discovered features"
  • label: "I'll pick specific ones", description: "I'll specify which numbers"
• multiSelect: false

If "I'll pick specific ones" → ask for numbers.

After selection, assign numbered filenames:

SCREENSHOT PLAN:

| #   | File                  | Feature   | URL   |
| --- | --------------------- | --------- | ----- |
| 1   | 01-{feature-slug}.png | {feature} | {url} |
| 2   | 02-{feature-slug}.png | {feature} | {url} |

...

Create output directory:

mkdir -p .project/screenshots

PHASE 4: Capture Screenshots

Todo: mark PHASE 3 → completed, PHASE 4 → in_progress.

Primary Method: HiDPI via playwright-cli run-code

Use playwright-cli run-code with deviceScaleFactor: 2 for true retina-quality screenshots (2880x1800px output from 1440x900 viewport).

4.0 Auth Setup (only if credentials were provided)

Login once, save state, reuse for all subsequent screenshots (including dark variants). See ../shared/PLAYWRIGHT.md → Use Cases: Auth State Persistence.

# 1. Open login page + grab refs
playwright-cli open {login_url}
playwright-cli snapshot                            # note refs for email/password/submit

# 2. Fill in via direct interactions
playwright-cli fill [email-ref] "{email}"
playwright-cli fill [password-ref] "{password}"
playwright-cli click [submit-ref]
playwright-cli run-code "async p => { await p.waitForLoadState('networkidle'); }"

# 3. Save storage state (cookies + localStorage)
playwright-cli state-save .project/auth-state.json

On login failure (smart-pattern matching fails): fall back to manual selectors via playwright-cli snapshot to identify refs, then retry step 2.

4.1 Screenshot Template

playwright-cli run-code "async page => {
  const browser = page.context().browser();
  const ctx = await browser.newContext({
    viewport: { width: 1440, height: 900 },
    deviceScaleFactor: 2,
    // STORAGE_STATE (only if auth used):
    // storageState: '.project/auth-state.json',
  });
  const p = await ctx.newPage();

  await p.goto('{url}');
  await p.waitForLoadState('networkidle');

  // ACTIONS_BLOCK (if needed: click tabs, open modals, scroll)
  // await p.click('{selector}');
  // await p.waitForTimeout(500);

  await p.screenshot({ path: '.project/screenshots/{filename}', fullPage: false });
  await ctx.close();
  return 'Captured: {filename}';
}"

For dark mode variants (if requested) — add colorScheme: 'dark' to newContext. storageState stays the same, so auth is automatically reused.

playwright-cli run-code "async page => {
  const browser = page.context().browser();
  const ctx = await browser.newContext({
    viewport: { width: 1440, height: 900 },
    deviceScaleFactor: 2,
    colorScheme: 'dark',
    // storageState: '.project/auth-state.json',  (if auth)
  });
  // ... same navigation + screenshot with '-dark' suffix
}"

For mobile variants (if requested in PHASE 1) — iPhone 14 portrait, native 3x scale:

playwright-cli run-code "async page => {
  const browser = page.context().browser();
  const ctx = await browser.newContext({
    viewport: { width: 390, height: 844 },
    deviceScaleFactor: 3,
    // storageState: '.project/auth-state.json',  (if auth)
  });
  const p = await ctx.newPage();

  await p.goto('{url}');
  await p.waitForLoadState('networkidle');

  await p.screenshot({ path: '.project/screenshots/{filename}-mobile.png', fullPage: false });
  await ctx.close();
  return 'Captured: {filename}-mobile.png';
}"

For mobile + dark mode (if both chosen) — same mobile viewport with colorScheme: 'dark':

playwright-cli run-code "async page => {
  const browser = page.context().browser();
  const ctx = await browser.newContext({
    viewport: { width: 390, height: 844 },
    deviceScaleFactor: 3,
    colorScheme: 'dark',
    // storageState: '.project/auth-state.json',  (if auth)
  });
  const p = await ctx.newPage();

  await p.goto('{url}');
  await p.waitForLoadState('networkidle');

  await p.screenshot({ path: '.project/screenshots/{filename}-mobile-dark.png', fullPage: false });
  await ctx.close();
  return 'Captured: {filename}-mobile-dark.png';
}"

4.2 Social Card Capture (only if chosen in PHASE 1)

Per selected feature/route, in order of precedence:

Strategy A — Meta extraction (preferred):

playwright-cli goto {url}
playwright-cli run-code "async p => { await p.waitForLoadState('networkidle'); }"
playwright-cli eval "() => ({
  ogImage: document.querySelector('meta[property=\"og:image\"]')?.content,
  ogTitle: document.querySelector('meta[property=\"og:title\"]')?.content,
  twitterCard: document.querySelector('meta[name=\"twitter:card\"]')?.content,
  twitterImage: document.querySelector('meta[name=\"twitter:image\"]')?.content,
})"

If ogImage URL is available:

// playwright-cli run-code
async (page) => {
  const res = await fetch("{ogImage}");
  const buf = Buffer.from(await res.arrayBuffer());
  require("fs").writeFileSync(
    ".project/screenshots/og-{feature-slug}.png",
    buf,
  );
  return `Saved: og-{feature-slug}.png (${buf.length} bytes)`;
};

Validation: file .project/screenshots/og-{feature}.png → dimensions 1200×630.

Strategy B — Page-render mock (fallback, if no OG image or URL not reachable):

// playwright-cli run-code
async (page) => {
  const browser = page.context().browser();
  const ctx = await browser.newContext({
    viewport: { width: 1200, height: 630 }, // or 1200×600 for Twitter
    deviceScaleFactor: 2,
  });
  const p = await ctx.newPage();
  await p.goto("{url}");
  await p.waitForLoadState("networkidle");
  await p.screenshot({ path: ".project/screenshots/og-{feature-slug}.png" });
  await ctx.close();
};

Twitter variant: same with viewport: { width: 1200, height: 600 } and -tw- filename suffix.

Findings (reporting, non-blocking):

• OG meta tags missing on feature (no og:image, og:title)
• OG image dimensions incorrect — expected 1200×630
• Twitter card type missing (meta[name="twitter:card"] not present)

4.3 GIF Capture (only if chosen in PHASE 1, Claude-in-Chrome)

No Playwright equivalent — uses the built-in Claude-in-Chrome MCP tools against a live local Chrome. See ../shared/CLAUDE-IN-CHROME.md for the full tool-loading ritual and command mapping.

1. Load the tools in one ToolSearch call: select:mcp__claude-in-chrome__tabs_context_mcp,mcp__claude-in-chrome__navigate,mcp__claude-in-chrome__tabs_create_mcp,mcp__claude-in-chrome__gif_creator.
2. Call tabs_context_mcp first. If no live browser is connected: skip GIF capture, note in the PHASE 5 summary as GIF: skipped — no live Chrome connected.
3. navigate to the feature URL selected for the demo.
4. Use gif_creator to record the interaction (e.g. opening a modal, switching a tab, completing a short flow).
5. Save the resulting GIF to .project/screenshots/{feature-slug}-demo.gif.

Execution Flow

1. If credentials provided → run 4.0 (login + state-save) once.
2. Per screenshot:
   • Log: Capturing {n}/{total}: {feature name}...
   • Run template from 4.1 (with storageState if auth, otherwise without)
   • Wait for content to load (networkidle in template)
   • Execute pre-screenshot actions if needed (open modal, select tab, scroll)
   • Capture screenshot
   • If dark mode requested → capture dark variant (suffix -dark)
   • If mobile requested → capture mobile variant (390×844 @3x, suffix -mobile)
   • If both dark AND mobile → capture mobile-dark variant (suffix -mobile-dark)
   • Log: Saved: {filename}
3. If social cards chosen → per feature: run 4.2 (meta extraction first, fallback to render mock)
4. If GIF demo chosen → run 4.3 once (Claude-in-Chrome, or skip cleanly if no live Chrome)

PHASE 5: Verify and Summarize

Todo: mark PHASE 4 → completed, PHASE 5 → in_progress.

1. List generated files:

   ls -la .project/screenshots/*.png 2>/dev/null
   

2. Get dimensions:

   file .project/screenshots/*.png
   

3. Display summary:

   SCREENSHOTS COMPLETE
   
   | # | File | Feature | Dimensions |
   |---|------|---------|------------|
   | 1 | 01-dashboard-overview.png | Dashboard | 2880x1800 |
   | 2 | 02-settings-panel.png | Settings | 2880x1800 |
   ...
   
   Total: {n} screenshots in .project/screenshots/
   Desktop: HiDPI 2x retina — 2880×1800 output
   Mobile:  {n} mobile shots — 1170×2532 output (390×844 @3x)  ← only if chosen
   Purpose: {purpose from PHASE 1}
   

4. If social cards generated → show social card summary:

   SOCIAL CARDS
   | Feature    | OG image                | Twitter image              | Source          |
   |------------|-------------------------|----------------------------|-----------------|
   | homepage   | og-homepage.png (1200×630) | tw-homepage.png (1200×600) | meta-extracted |
   | dashboard  | og-dashboard.png        | —                          | page-render     |
   
   Findings:
   - [feature]: OG meta tags missing (og:image, og:title)
   - [feature]: OG image dimensions [actual] — expected 1200×630
   

5. If GIF demo generated → add one line: GIF: {feature-slug}-demo.gif (or GIF: skipped — no live Chrome connected)

6. If purpose is "Product Hunt" → mention recommended image sizes (1270x760)

7. If purpose is "Social media" → suggest cropping for platform-specific ratios

Todo: mark PHASE 5 → completed.

7. Clean up auth state (only if 4.0 was run):

   rm -f .project/auth-state.json
   

   State contains session tokens — always clean up at end of run.

Error Handling

App not reachable

Cause: Dev server not running. Solution: Start with /project-tunnel or provide a live URL. The skill does not start servers itself.

Login failed

Cause: Smart login patterns don't match the app's login form. Solution: playwright-cli snapshot on the login page → manually identify refs for email/password/submit → retry PHASE 4.0 with correct refs. On persistent failure: use run-code with explicit CSS selectors as fallback for the login + state-save step.

State file expired / invalid

Cause: auth-state.json contains expired cookies (session expired between runs). Solution: Delete .project/auth-state.json and re-run PHASE 4.0. State is cleaned up in PHASE 5 anyway — always recreate when reusing between sessions.

run-code fails

Cause: Syntax error in the JavaScript argument (quote escaping). Solution: Write the script to a temporary file and use playwright-cli run-code --filename=script.js.

Screenshot is blank or incomplete

Cause: Page not fully loaded before screenshot. Solution: Increase wait time via page.waitForTimeout(2000) in the run-code script, or use page.waitForLoadState('networkidle') before capture.

Restrictions

This skill must NEVER:

• Install npm packages or dependencies
• Start dev servers (use /project-tunnel for that)
• Store raw credentials (email/password) in files — only post-login storage state via state-save is allowed
• Commit .project/auth-state.json — must be gitignored
• Overwrite existing screenshots without user confirmation
• Take screenshots without user-approved plan

This skill must ALWAYS:

• Verify the app URL is reachable before starting
• Present the screenshot plan for user approval
• Capture HiDPI (2x retina) via playwright-cli run-code with deviceScaleFactor: 2
• Use --filename flag for all screenshots (path to .project/screenshots/)
• Report actual dimensions in the summary
• Clean up browser contexts after use
• Delete .project/auth-state.json at the end of PHASE 5 if auth was used