Template skill. Fill in the [BRACKETED] placeholders with your organization's details — or paste your org context and ask Claude to populate them for you.
Content Strategy — [YOUR ORGANIZATION] Standards
When to Use
Use this skill for strategic content planning — what to create, for whom, when, and where. For drafting individual pieces, use the content-draft skill.
[YOUR ORGANIZATION] Content Pillars
All content ties back to the organization's core value: [YOUR CORE VALUE PROPOSITION — e.g., "evidence-based practice that drives measurable business outcomes"]. Content should map to one or more of these pillars:
| Pillar |
Focus Area |
Key Proof Points |
| [Pillar 1] |
[topic area] |
[key stats or research] |
| [Pillar 2] |
[topic area] |
[key stats or research] |
| [Pillar 3] |
[topic area] |
[key stats or research] |
| [Pillar 4 — add or remove as needed] |
[topic area] |
[key stats or research] |
Strategy Development Process
1. Define the Initiative
Clarify the program, project, or campaign this strategy supports:
- Parent program: Which team, department, or initiative does this support?
- Objective: Awareness, engagement, lead generation, member retention, recruitment?
- Audience segments: [List your key audience types — e.g., executives, practitioners, prospects, members, sponsors, media]
- Timeline: Campaign window, key dates, dependencies
2. Audit Existing Content
Before creating new content, identify what already exists:
- Check [YOUR DOCUMENT STORAGE — e.g., SharePoint, Google Drive, Notion] for existing materials
- Review recent communications and published content
- Check [YOUR PROJECT MANAGEMENT TOOL] for related deliverables
- Identify gaps in the current content library
3. Build the Content Plan
Audience-Content Matrix
Map each audience segment to content types and channels:
| Audience |
Content Types |
Channels |
Cadence |
| [Audience 1 — e.g., Executives] |
[types — e.g., executive briefs, thought leadership] |
[channels — e.g., email, LinkedIn] |
[e.g., Monthly] |
| [Audience 2 — e.g., Practitioners] |
[types — e.g., how-to guides, case studies] |
[channels — e.g., blog, newsletter] |
[e.g., Bi-weekly] |
| [Audience 3 — e.g., Prospects] |
[types — e.g., gated research, event highlights] |
[channels — e.g., LinkedIn, email] |
[e.g., Weekly during campaigns] |
| [Audience 4 — e.g., Partners] |
[types — e.g., impact reports, co-marketing] |
[channels — e.g., direct outreach] |
[e.g., Per event cycle] |
| [Audience 5 — e.g., Media] |
[types — e.g., press releases, expert quotes] |
[channels — e.g., PR outreach] |
[e.g., As needed] |
Editorial Calendar Structure
Organize by quarter aligned to [YOUR ORGANIZATION]'s event and program calendar:
| Quarter |
Anchor Events / Milestones |
Content Themes |
| Q1 |
[events/milestones] |
[themes] |
| Q2 |
[events/milestones] |
[themes] |
| Q3 |
[events/milestones] |
[themes] |
| Q4 |
[events/milestones] |
[themes] |
4. Content Sequencing
For any major release (report, event, product launch), plan a sequenced rollout:
- Teaser (2-3 weeks before) — social posts, email preview, internal announcement
- Launch (release day) — blog post, press release, email blast, social campaign
- Deep dives (1-2 weeks after) — webinar, podcast, case studies, Q&A
- Evergreen (ongoing) — gated download, resource library, sales enablement
5. Distribution Plan
Map content to [YOUR ORGANIZATION]'s owned channels:
| Channel |
Best For |
Notes |
| Email |
[use case] |
[segmentation, platform] |
| LinkedIn |
[use case] |
[approach] |
| Blog / Website |
[use case] |
[SEO, gating strategy] |
| Newsletter |
[use case] |
[cadence, audience] |
| [Slack/Teams/internal] |
[use case] |
[internal amplification] |
| Podcast |
[use case, if applicable] |
[cadence] |
| Webinars |
[use case] |
[format, cadence] |
6. Measurement & KPIs
Define success metrics:
| Metric |
Tool |
Target |
| Email open/click rates |
[email platform] |
[benchmarks] |
| Content downloads |
[analytics tool] |
[target] |
| Social engagement |
[platform analytics] |
[benchmark per post type] |
| [Other metric] |
[tool] |
[target] |
Deliverable Format
Present the content strategy as:
- Executive summary — 2-3 sentences on what this strategy achieves
- Audience segments — who we're targeting and why
- Content pillars — themes mapped to [YOUR ORGANIZATION]'s research/programs
- Editorial calendar — timeline with content pieces, owners, channels
- Distribution plan — channel-by-channel approach
- Success metrics — KPIs and measurement plan
- Resource requirements — who creates what, any budget needs
Brand Guardrails
- All content follows your organization's brand voice (use the
brand-voice template if you have one)
- Use "[YOUR ORGANIZATION FULL NAME]" on first reference, "[ACRONYM]" thereafter
- Data claims must cite [YOUR ORGANIZATION]'s research with specific numbers
- Embargoed research: no content until official release date
1---2name: content-strategy3description: Strategic content planning — editorial calendars, content pillars, distribution, audience targeting. Use for "content strategy", "editorial calendar", "content plan", or "what should we publish". For drafting individual pieces, use the content-draft skill.4---56> **Template skill.** Fill in the [BRACKETED] placeholders with your organization's details — or paste your org context and ask Claude to populate them for you.78# Content Strategy — [YOUR ORGANIZATION] Standards910## When to Use11Use this skill for strategic content planning — what to create, for whom, when, and where. For drafting individual pieces, use the `content-draft` skill.1213## [YOUR ORGANIZATION] Content Pillars1415All content ties back to the organization's core value: **[YOUR CORE VALUE PROPOSITION — e.g., "evidence-based practice that drives measurable business outcomes"].** Content should map to one or more of these pillars:1617| Pillar | Focus Area | Key Proof Points |18|--------|-----------|-----------------|19| [Pillar 1] | [topic area] | [key stats or research] |20| [Pillar 2] | [topic area] | [key stats or research] |21| [Pillar 3] | [topic area] | [key stats or research] |22| [Pillar 4 — add or remove as needed] | [topic area] | [key stats or research] |2324## Strategy Development Process2526### 1. Define the Initiative27Clarify the program, project, or campaign this strategy supports:28- **Parent program:** Which team, department, or initiative does this support?29- **Objective:** Awareness, engagement, lead generation, member retention, recruitment?30- **Audience segments:** [List your key audience types — e.g., executives, practitioners, prospects, members, sponsors, media]31- **Timeline:** Campaign window, key dates, dependencies3233### 2. Audit Existing Content34Before creating new content, identify what already exists:35- Check [YOUR DOCUMENT STORAGE — e.g., SharePoint, Google Drive, Notion] for existing materials36- Review recent communications and published content37- Check [YOUR PROJECT MANAGEMENT TOOL] for related deliverables38- Identify gaps in the current content library3940### 3. Build the Content Plan4142#### Audience-Content Matrix43Map each audience segment to content types and channels:4445| Audience | Content Types | Channels | Cadence |46|----------|--------------|----------|---------|47| [Audience 1 — e.g., Executives] | [types — e.g., executive briefs, thought leadership] | [channels — e.g., email, LinkedIn] | [e.g., Monthly] |48| [Audience 2 — e.g., Practitioners] | [types — e.g., how-to guides, case studies] | [channels — e.g., blog, newsletter] | [e.g., Bi-weekly] |49| [Audience 3 — e.g., Prospects] | [types — e.g., gated research, event highlights] | [channels — e.g., LinkedIn, email] | [e.g., Weekly during campaigns] |50| [Audience 4 — e.g., Partners] | [types — e.g., impact reports, co-marketing] | [channels — e.g., direct outreach] | [e.g., Per event cycle] |51| [Audience 5 — e.g., Media] | [types — e.g., press releases, expert quotes] | [channels — e.g., PR outreach] | [e.g., As needed] |5253#### Editorial Calendar Structure54Organize by quarter aligned to [YOUR ORGANIZATION]'s event and program calendar:5556| Quarter | Anchor Events / Milestones | Content Themes |57|---------|---------------------------|----------------|58| Q1 | [events/milestones] | [themes] |59| Q2 | [events/milestones] | [themes] |60| Q3 | [events/milestones] | [themes] |61| Q4 | [events/milestones] | [themes] |6263### 4. Content Sequencing64For any major release (report, event, product launch), plan a sequenced rollout:65661. **Teaser** (2-3 weeks before) — social posts, email preview, internal announcement672. **Launch** (release day) — blog post, press release, email blast, social campaign683. **Deep dives** (1-2 weeks after) — webinar, podcast, case studies, Q&A694. **Evergreen** (ongoing) — gated download, resource library, sales enablement7071### 5. Distribution Plan72Map content to [YOUR ORGANIZATION]'s owned channels:7374| Channel | Best For | Notes |75|---------|---------|-------|76| Email | [use case] | [segmentation, platform] |77| LinkedIn | [use case] | [approach] |78| Blog / Website | [use case] | [SEO, gating strategy] |79| Newsletter | [use case] | [cadence, audience] |80| [Slack/Teams/internal] | [use case] | [internal amplification] |81| Podcast | [use case, if applicable] | [cadence] |82| Webinars | [use case] | [format, cadence] |8384### 6. Measurement & KPIs85Define success metrics:8687| Metric | Tool | Target |88|--------|------|--------|89| Email open/click rates | [email platform] | [benchmarks] |90| Content downloads | [analytics tool] | [target] |91| Social engagement | [platform analytics] | [benchmark per post type] |92| [Other metric] | [tool] | [target] |9394## Deliverable Format9596Present the content strategy as:971. **Executive summary** — 2-3 sentences on what this strategy achieves982. **Audience segments** — who we're targeting and why993. **Content pillars** — themes mapped to [YOUR ORGANIZATION]'s research/programs1004. **Editorial calendar** — timeline with content pieces, owners, channels1015. **Distribution plan** — channel-by-channel approach1026. **Success metrics** — KPIs and measurement plan1037. **Resource requirements** — who creates what, any budget needs104105## Brand Guardrails106- All content follows your organization's brand voice (use the `brand-voice` template if you have one)107- Use "[YOUR ORGANIZATION FULL NAME]" on first reference, "[ACRONYM]" thereafter108- Data claims must cite [YOUR ORGANIZATION]'s research with specific numbers109- Embargoed research: no content until official release date
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