avikbal-dm CITED Framework
What this does
Search is splitting. Half the answers now come from machines that read, synthesize, and cite a handful of sources instead of returning ten links. The CITED framework is the operating system for winning that surface: five layers that decide whether a brand gets found, trusted, and chosen when an AI engine answers a buyer's question.
This skill audits a brand across all five layers, names the gaps, fixes them in the order the framework demands, and then runs the Citation Flywheel so each turn of the loop earns the next more cheaply. The layers are not a checklist. They reinforce each other, which is the whole point.
When to use it
Use it for a full CITED audit, an AI search visibility read, or a GEO and AEO readiness check. Use it when a brand ranks fine in classic search but never shows up inside AI answers. It sits above the tactical modules: it sets the strategy, then hands specific work to ai-search-visibility, content-engine, structured-data-engine, technical-foundation, and authority-engine.
Data you pull
- AI visibility tracking (Ahrefs Brand Radar or equivalent): where and how often the brand is cited across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot, the share of voice against competitors, and which domains the engines cite instead.
- Ahrefs: referring domains, brand mentions, entity associations, and the third-party sources that carry authority in the category.
- Google Search Console and GA4: the queries and pages that already earn visibility, and which of them sit on the path to a lead.
- The live AI answers: query the engines with the questions buyers actually ask, and read which sources they pull, so the audit works from what the machines do, not what a tool estimates.
The five layers, audited in order
C, Citation Surface
The places an AI engine pulls from when it builds an answer, and whether the brand is present on them. Audit the third-party authoritative sources in the category, the brand's own citable pages, and the profiles and directories that engines trust. The gap to find: where the answer gets assembled and the brand is absent.
I, Information Architecture
How the brand's content and entities are structured so a machine can understand and retrieve them. Audit topic and entity coverage, the relationships between pages, internal linking, and whether the brand reads as a coherent, recognized entity rather than a scatter of pages. The gap to find: meaning the machine cannot resolve.
T, Technical Foundation
Whether the infrastructure lets AI crawlers reach, render, and read the content. Audit crawl access for AI agents, rendering, speed, schema infrastructure, and the llms.txt and robots posture. The gap to find: content the engines cannot get to or parse.
E, Evidence-Rich Extraction
Whether the content gives engines something safe to cite. AI engines prefer verifiable, attributable, quotable material. Audit for original data, clear sourcing, named expertise and first-hand experience, and passages structured so an engine can lift a clean, self-contained answer. The gap to find: claims with no evidence and prose too tangled to extract.
D, Demand Capture
Whether the visibility turns into pipeline. Citations and AI mentions are worth nothing if the brand cannot convert the attention they bring. Audit the path from an AI-referred or AI-influenced visit to a qualified lead, and the offer and experience waiting at the other end. The gap to find: attention earned and demand lost.
The Citation Flywheel
Run the layers as a loop, not a line. Evidence-rich content placed on the right citation surfaces earns citations. Citations build recognition and authority signals, which make the brand safer for the next engine to cite. More citations bring more mentions and more demand, and that demand and its signals feed back to strengthen the surface and the entity. Each turn lowers the cost of the next. A brand that treats citation as a one-time push never starts the wheel. A brand that treats it as a loop compounds.
The audit's job is to find the weakest point in the loop and fix it first, because a flywheel is only as fast as its slowest stage. A brand with strong evidence but no citation surface spins in place. So does one with citations but no demand capture at the end.
Scoring and maturity
Score each layer, place the brand on a maturity curve from absent to compounding, and let the lowest-scoring layer set the first priority. Tie projected outcomes to leads and share of voice, framed as ranges, not promises.
Output
A CITED scorecard: a rating and the evidence per layer, the gaps named in plain words, a prioritized fix list that starts at the slowest point in the flywheel, and the projected effect on citation share and pipeline. Close with the data limits that constrained the read.
Guardrails
- Work from what the engines actually do. Query them and read the citations, rather than trusting an estimate.
- Citation without conversion is vanity. Always carry the read through to Demand Capture.
- Fix the slowest stage of the flywheel first. Strength in one layer cannot outrun a gap in another.
- Keep observation separate from interpretation, and flag low-confidence findings as directional.
Hands off to
ai-search-visibility for the tactical GEO and AEO work, structured-data-engine for the entity and schema layer, content-engine for evidence-rich pieces, authority-engine for the off-site citation surface, and conversion-cro for Demand Capture.
About the author
Avik Bal is a B2B digital marketing practitioner specializing in web architecture, SEO, content strategy, and marketing analytics. He has helped enterprise software, fintech, and technology companies drive growth through scalable digital marketing programs. Avik is the author of CITED: The Growth Operating System for AI Search.
Part of the Growth Operating System. https://github.com/avikbal-dm/claude-seo-skills