avikbal-dm
- 13 skills
- 0 followers
- 17 hours ago last updated
- ▌ Phd Paper Supervisor · avikbal-dmActs as a rigorous, supportive PhD supervisor that takes a paper from idea to published preprint and journal submission. Enforces evidence grading, source verification, mechanism-first reasoning, falsifiable claims, the author's anti-AI writing style, and the full DOI-to-distribution workflow. Use whenever the user wants to write, deepen, review, or publish a research paper, preprint, working paper, or journal article, especially in marketing, SEO, AI search, analytics, or B2B strategy. Trigger it when the user mentions a research paper, literature review, SciSpace, SSRN, a DOI, a preprint, ResearchGate, Zenodo, peer review, or a journal submission, or says things like "get this published," "make this more rigorous," "is this publishable," or "turn this framework into a paper." Always use this skill for any research-paper production or publishing task, even when the user does not say "supervisor" or "PhD," because it carries the standards and process that get work published.
- ▌ Growth Audit · avikbal-dmRun a revenue-weighted, full-funnel growth audit of a website. Pulls real data from Ahrefs, Google Search Console, GA4, Microsoft Clarity, Core Web Vitals field data, and the client's lead or CRM records, then ranks every finding by business impact instead of generic severity labels. Use when someone asks for a site audit, an SEO audit, a growth audit, a website health check, a "why are we not getting leads" diagnosis, or wants to know what to fix first. The output is a prioritized action plan tied to projected leads and pipeline, not a 200-item checklist.
- ▌ Content Engine · avikbal-dmTurn a demand map into content that ranks, gets cited, and produces leads. Runs gap analysis against real competitors, builds E-E-A-T and citability into every piece, sequences the publishing queue by time-to-rank, and specifies the images and diagrams each article needs. Use when someone wants a content strategy, a content brief, a content gap analysis, help deciding what to publish first, E-E-A-T improvement, or article structure that earns rankings and AI citations. Everything is scored against pipeline, not word count.
- ▌ Conversion Cro · avikbal-dmDiagnose and fix the gap between traffic and leads using real behavior data. Reads GA4 engagement and conversion paths, Microsoft Clarity heatmaps and session recordings, Core Web Vitals field data, and actual lead or CRM records, then finds the friction costing pipeline and prescribes specific UX, UI, and CRO fixes. Use when someone asks why a page gets traffic but no leads, wants a CRO audit, a UX or UI review tied to conversion, form or funnel analysis, landing page optimization, or help turning visitors into qualified leads. Every recommendation is grounded in observed behavior, not best-practice guesswork.
- ▌ Cited Framework · avikbal-dmAudit and optimize a brand against the CITED framework, Avik Bal's five-layer operating system for getting found, trusted, and chosen when machines answer the questions. Scores the brand across Citation Surface, Information Architecture, Technical Foundation, Evidence-Rich Extraction, and Demand Capture, finds the gaps in each layer, prescribes fixes in order, and runs the Citation Flywheel so the gains compound. Use when someone wants a CITED audit, an AI search visibility audit, a GEO or AEO readiness check, wants to know why AI engines do not cite their brand, or asks to make a brand CITED-optimized.
- ▌ Authority Engine · avikbal-dmBuild the off-site authority that classic and AI search both reward. Audits the backlink profile, anchor health, and toxic links, runs a competitor link gap, and builds a prioritized digital-PR and earned-media plan, with original research as the durable lever. Also covers the off-site entity and E-E-A-T signals that make a brand recognizable to AI engines. Use when someone wants link building, a backlink audit, digital PR, anchor or toxic-link analysis, a competitor link gap, or wants to build authority and brand mentions. Relevance beats volume, and earned beats built.
- ▌ Search Demand Map · avikbal-dmMap the search demand a business should own, scored by lead value and buying stage rather than raw volume. Pulls keywords, positions, and gaps from Ahrefs and Google Search Console, classifies intent and SERP features, groups terms into topic clusters, and ranks opportunities by how close they sit to a qualified lead. Use when someone wants keyword research, a content or keyword strategy, intent classification, topic clusters, a pillar and hub plan, or asks what to target or write next. The output is a prioritized demand map tied to pipeline, not a spreadsheet of high-volume terms.
- ▌ Search Experience · avikbal-dmSearch Experience Optimization (SXO). Diagnose why a well-optimized page still fails to rank or convert by reading the SERP backward to find what Google actually rewards, detecting page-type mismatch, deriving the user stories behind a query, and scoring the page from each buyer persona's view. Use when a page has good on-page SEO but will not rank, when ranking does not turn into leads, when there is an intent or page-type mismatch, or when someone wants an SXO review, a SERP-intent analysis, or a wireframe that fits what searchers expect. Bridges ranking and conversion: the right page type, satisfying the intent, for a real person.
- ▌ Growth Intelligence · avikbal-dmTurn Ahrefs, Google Search Console, GA4, Microsoft Clarity, and the CRM into one reporting layer that ties rankings, traffic, and AI citation share to actual leads and revenue. Defines the metrics that map to pipeline, reconciles the sources, separates brand from non-brand, surfaces wins, risks, and anomalies, and produces an exec narrative with practitioner detail underneath. Use when someone wants an SEO or growth report, a dashboard, KPIs, performance tracking, or to connect organic and AI-search work to business outcomes. It reports outcomes, not activity.
- ▌ AI Search Visibility · avikbal-dmGet a brand cited inside AI answers across Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot, and Claude. The tactical GEO and AEO module: baselines citation share, finds the citation gaps, restructures content for extraction, builds the evidence and entity signals AI engines reward, fixes crawler access, and tracks share of voice over time. Use when someone wants GEO, AEO, or AI Overview optimization, asks why AI engines do not cite their brand, wants to be the answer ChatGPT or Perplexity gives, or needs an AI search visibility plan. Strategy comes from cited-framework. This is the hands-on execution.
- ▌ Technical Foundation · avikbal-dmAudit and fix the technical base that decides whether a site can be crawled, indexed, rendered, and used. Covers crawlability, indexation, rendering, internal linking, site structure, security, and Core Web Vitals read from CrUX field data, plus deploy-time drift checks so wins do not silently regress. Use when someone asks for a technical SEO audit, has crawl or indexing problems, wants Core Web Vitals or page speed work, asks about robots, sitemaps, canonicals, rendering, or wants to know why good pages are not getting indexed or ranked. Programmatic and pages-at-scale checks live here too.
- ▌ Structured Data Engine · avikbal-dmDetect, validate, and generate structured data that wins SERP features and feeds the knowledge graph. Covers JSON-LD for the common types, entity and sameAs markup for brand recognition, rich-result eligibility, and matching the schema to the SERP feature actually in play for a query. Use when someone wants schema or structured data, JSON-LD, rich results, knowledge-graph or entity optimization, FAQ or breadcrumb or product markup, or asks why their rich result is not showing. Schema is eligibility, not a guarantee, and this skill treats it that way.
- ▌ Competitive Intelligence · avikbal-dmRead the competitive landscape across classic and AI search. Identifies the real SERP competitors, maps what they own that the brand does not, tracks SERP feature ownership and AI citation share of voice, decodes the content and format patterns they win with, and turns it into comparison and alternatives pages that convert. Use when someone wants competitor analysis, a SERP gap, a share-of-voice read, a battlecard, or to build a "X vs Y" or "alternatives to X" page. The point is to learn their strategy, not copy their pages.