New Content

New content piece

Procedure

1. Load context: strategy/ (positioning, messaging, ICP, personas) and brand/voice.md. If they're unfilled templates, stop and suggest /setup. If a file says source: context-layer, read the document over MCP instead (see integrations/context-layer.md); if last_reviewed is older than 90 days, say so before drafting.
2. Pin down the piece: working title, channel, owner, and the project it belongs to (check projects/; if none fits, ask whether this is standalone or needs a new-project first).
3. Create the folder: content/YYYY-MM-<slug>/ copied from content/_template/. Fill the brief properly (the argument section is the work: derive it from the messaging pillars, don't leave placeholders), and wire the draft frontmatter (project, status: brief, channel, owner).
4. Cross-link: add the piece to the owning project's brief under Deliverables (name + path; status stays in the piece's frontmatter).
5. Stop at the brief unless asked to draft. The brief is the reviewable unit; offer to draft once the human has glanced at it.

Rules

• If SEO-driven, check data/seo/keywords.csv for the target keyword; if it's not tracked, note that in the brief rather than silently adding it.
• Drafting later: follow the brief's argument, write in brand/voice.md voice, and run review before proposing status: in-review.