calven-ai
- 99 skills
- 0 followers
- 3 days ago last updated
- ▌ Repurpose · calven-ai bundleTurn one published piece into channel variants and an employee-advocacy pack. Use when "repurpose this", "LinkedIn version", "advocacy pack for the launch".
- ▌ Battlecard · calven-aiWrite or refresh a competitor battlecard in strategy/competitive/ from the template; public claims are data, pricing and customers never invented. Use when "battlecard for X", "refresh the Acme card".
- ▌ Case Study · calven-ai bundleWrite a customer case study or quote pack from a call transcript and verified numbers, with a quote-approval checklist. Use when "write the Acme case study", "customer spotlight", "quote pack".
- ▌
- ▌ Newsletter · calven-ai bundleAssemble the monthly newsletter, prospect or customer edition, from what shipped, was published and was decided. Use when "assemble the newsletter", "customer update email".
- ▌ Researcher · calven-ai bundleAccount research through the wired scraping and enrichment tools, saved as snapshots in data/accounts/, or a pre-call brief from them. Use when "research these accounts", "alumni list", "brief me on Acme".
- ▌ Icp Refresh · calven-ai bundleTest the ICP and its tier definitions against who actually buys, stays and churns, and propose changes to strategy/icp.md. Use when "is our ICP right", "redefine the tiers", "is Acme a fit".
- ▌
- ▌
- ▌ New Project · calven-aiScaffold a project or campaign folder in projects/ from the template and wire its tasks per the task adapter. Use when the team starts an initiative, campaign, launch, event or any body of work.
- ▌ SEO Analyst · calven-ai bundleKeyword and ranking analysis against data/seo/keywords.csv through the wired seo-data integration, saved as dated snapshots. Use when asked about volumes, difficulty, ranks, SERP competitors or keyword ideas.
- ▌ SEO Roadmap · calven-ai bundleTurn audits, clusters and decay into a quarter-by-quarter SEO plan with owners and metrics. Use when "SEO plan for the quarter", "SEO roadmap", "prioritise SEO work".
- ▌ Social Post · calven-ai bundleWrite a LinkedIn or X post in the company or an exec voice with hook, body and CTA. Use when "LinkedIn post about X", "thread on X", "post for the launch".
- ▌ Utm Builder · calven-ai bundleGenerate UTM links for a campaign that pass the naming rules in data/ontology/naming.md. Use when "UTMs for the launch", "tracking links", "is this UTM right".
- ▌
- ▌ Write Draft · calven-ai bundleWrite the draft from its brief in the team's voice, for any channel including email and community replies. Use when "draft it", "write the post", "write the email", "answer this thread".
- ▌
- ▌ Landing Page · calven-ai bundleWrite landing page copy for a campaign and mock it as a prototype. Use when "landing page for X", "campaign page copy".
- ▌ Log Decision · calven-aiRecord a decision in memory/decision-log.md. Use whenever a discussion, meeting or thread resolves something ("log this decision", "we decided X"), or when work surfaces a decision never logged.
- ▌
- ▌ Partner Scan · calven-ai bundleFind and rank co-marketing and integration partner candidates by ICP overlap and reach. Use when "who should we co-market with", "partner candidates", "ecosystem map".
- ▌
- ▌ Brand Monitor · calven-ai bundleTrack how AI answer engines mention us and competitors through the wired ai-visibility integration, against data/seo/prompts.csv. Use when "are we cited by ChatGPT", "run the AEO check", for the mentions report.
- ▌ Budget Pacing · calven-ai bundleSpend versus plan by campaign and program, month to date and projected, with over and under alerts. Use when "are we on pace", "budget vs plan", "how much is left".
- ▌
- ▌
- ▌
- ▌ Lifecycle Map · calven-ai bundleMap every automated email to a lifecycle stage and list gaps and overlaps. Use when "what emails do we send when", "lifecycle audit", "gaps in nurture".
- ▌
- ▌ Press Release · calven-ai bundleWrite a press release, announcement or holding statement with approved quotes and a boilerplate. Use when "press release for X", "announce the funding", "holding statement".
- ▌
- ▌ Snapshot Pull · calven-ai bundlePull one named snapshot from a wired integration into data/<domain>/snapshots/, or say which export to drop there. Use when "pull the pipeline", "refresh analytics", or when a snapshot is missing.
- ▌ Tracking Spec · calven-ai bundleDefine an event or audit implemented events against the ontology and list gaps. Use when "define the event for X", "is tracking right", "GA4 audit".
- ▌ Voice Refresh · calven-ai bundleRefresh brand/voice.md from the pieces that worked and the recurring review findings, with the cascade listed. Use when "update the voice guide", "our voice drifted", "add the glossary".
- ▌
- ▌ Chief Of Staff · calven-aiProcess transcripts from memory/transcripts/inbox/ into facts, decisions, status updates, action items per owner and red flags. Use when "process the transcript inbox", "process this meeting".
- ▌
- ▌
- ▌ Expansion Play · calven-ai bundleFind customers ready for expansion by usage, whitespace and contract timing. Use when "who's ready for upsell", "expansion list", "NRR opportunities".
- ▌ Make Dashboard · calven-aiTurn data into a self-contained HTML dashboard beside its report, or a spec for the team's BI tool. Use when asked for a dashboard, chart or visual view, or when a report's answer is too multidimensional for prose.
- ▌
- ▌ Media Outreach · calven-ai bundleBuild the journalist and outlet list for a story and write the pitches, never sending. Use when "who covers our category", "pitch this to press", "media list".
- ▌
- ▌ Web Copy Audit · calven-ai bundleReview the homepage, pricing and key pages against positioning, messaging and voice. Use when "review the homepage", "is the site on-message", "pricing page copy".
- ▌
- ▌ Add Integration · calven-aiConnect a tool the team uses by the MCP, CLI, script ladder in integrations/adding-an-integration.md, as one reviewable PR. Use when "we use X, connect it", "automate pulling Y", or when a skill needs an unwired tool.
- ▌
- ▌ Comparison Page · calven-ai bundleWrite a fair "us vs Acme" or "alternatives to Acme" page from the battlecard and the keyword table. Use when "write the comparison page", "alternative to X page".
- ▌ Keyword Cluster · calven-ai bundleGroup keywords by intent into pillar and spoke clusters mapped to existing or proposed pages. Use when "cluster these keywords", "topic map", "which page should own X".
- ▌
- ▌ Persona Builder · calven-ai bundleWrite or refresh a persona in strategy/personas.md from interviews, CRM facts and customer language, never from stereotypes. Use when "write the persona for X", "who is the champion", "refresh personas".
- ▌
- ▌
- ▌
- ▌ Competitor Watch · calven-ai bundleTrack what changed on each competitor's pricing, positioning, product and ad-library pages since last month; flag battlecards to refresh. Use when "what changed at Acme", or monthly.
- ▌ Content Calendar · calven-ai bundleBuild or refresh the editorial and social calendar from what is in flight, launches and events, one row per piece and channel. Use when "build the calendar", "what ships this month".
- ▌
- ▌ Coverage Tracker · calven-ai bundleMonthly press and podcast coverage of us and competitors with share of voice and notable pieces. Use when "coverage report", "who wrote about us", or on the monthly cadence.
- ▌
- ▌
- ▌ Social Listening · calven-ai bundleTrack brand, competitor and category mentions on LinkedIn, X, Reddit and forums and surface buyer questions and red flags. Use when "who's talking about us", "listening report", or on the weekly cadence.
- ▌
- ▌
- ▌ AI Share Of Voice · calven-ai bundleCompute share of voice in AI answers versus competitors across the prompt set and over time. Use when "AI share of voice", "are we gaining in ChatGPT", after brand-monitor runs.
- ▌ Backlink Analysis · calven-ai bundleProfile our backlinks and the gap versus competitors, with link targets worth pursuing. Use when "backlink profile", "who links to Acme but not us", "link gap".
- ▌
- ▌ Content Inventory · calven-aiList what content exists by channel, status, owner, age and topic, and what to reuse or not duplicate. Use when "what do we have on X", "content audit", or from campaign-discovery.
- ▌
- ▌
- ▌ Outbound Sequence · calven-ai bundleWrite an outbound sequence for a persona and signal with personalisation slots and follow-ups. Use when "sequence for tier-1 CFOs", "cold email for the alumni list", "outbound copy".
- ▌
- ▌ Site Architecture · calven-ai bundlePlan page hierarchy, navigation, URL structure and redirects for a section or the whole site. Use when "restructure resources", "URL plan", "migration redirects".
- ▌ Voice Of Customer · calven-ai bundleSynthesise interviews, surveys, NPS and reviews into themes, verbatims and proposed persona or messaging changes; or design the survey. Use when "synthesise these interviews", "what did NPS say".
- ▌
- ▌
- ▌ Prompt Set Builder · calven-ai bundlePropose buyer prompts for data/seo/prompts.csv per persona and buying stage, never rewriting existing ones. Use when "add prompts for X", "prompt coverage for persona Y", "what would buyers ask ChatGPT".
- ▌ Social Performance · calven-ai bundleReport what worked on social this month by post type, hook and topic, and update what-resonates knowledge. Use when "how did social do", "what worked on LinkedIn", or on the monthly cadence.
- ▌ Closed Lost Revival · calven-ai bundleQuarterly sweep of closed-lost deals, gone-quiet proposals and champions who changed jobs, ranked for re-approach. Use when "revival sweep", "who can we reopen", each quarter.
- ▌ Lead Lifecycle Spec · calven-ai bundleDefine or revise lead scoring, routing and the MQL-to-SDR handoff with SLAs, as an ontology proposal. Use when "define lead scoring", "the MQL handoff is broken", "routing rules".
- ▌ Positioning Refresh · calven-ai bundlePropose a reviewed update to strategy/positioning.md from decisions, win/loss and competitive evidence, listing what inherits the change. Use when "refresh positioning", or when context-freshness flags it.
- ▌ SEO Technical Audit · calven-ai bundleAudit crawlability, indexation, speed, on-page basics, orphan pages, schema and llms.txt as a prioritised fix list. Use when "audit the site", "traffic dropped", "why aren't we indexed".
- ▌ Target Account List · calven-ai bundleBuild or enrich the target account list by ICP tier with firmographics, excluding customers and lost accounts. Use when "build the tier-1 list", "enrich the accounts", "who should we target".
- ▌ Attribution Analysis · calven-ai bundleCompare first-touch, last-touch and multi-touch views of which channels drive pipeline, and propose the model to standardise on. Use when "what drives pipeline", "attribution", "channel ROI".
- ▌
- ▌ Content Decay Monitor · calven-ai bundleFind published pages losing rank or organic traffic month over month and rank them for refresh. Use when "what's decaying", "which posts to refresh", or on the monthly cadence.
- ▌
- ▌
- ▌
- ▌ Sync · calven-aiBring in the latest approved copy and say what is waiting on you. Use at the start of a session, when asked to "sync", "where am I", "what's waiting on me", or while a proposal is checking.
- ▌
- ▌ Doctor · calven-aiSay what is wrong with this checkout in plain words and fix what is safe. Use when asked for the "doctor", "something is red", "the check failed", or when sync or propose report a problem.
- ▌ Review · calven-aiPre-publish review of a draft against strategy, messaging and brand voice; findings only, no rewrite unless asked. Use when asked to review, check or QA a draft, or before it moves to in-review.
- ▌ Propose · calven-aiTurn what changed into a proposal (a pull request) and hand back the link. Use when asked to "propose", "send this for review", "ship it", "save this to GitHub", or when work is done and should land.
- ▌
- ▌ Ad Brief · calven-ai bundleWrite ad angles and copy variants per platform and persona for a campaign. Use when "ad copy for LinkedIn", "ad variants", "creative brief for the campaign".
- ▌ Win Loss · calven-ai bundleSynthesise why deals were won and lost this period from closed deals and call transcripts, by competitor, segment and reason. Use when "why did we lose Acme", "quarterly win/loss".
- ▌ Cro Audit · calven-ai bundleDiagnose why a page or flow under-converts and rank hypotheses to test. Use when "why isn't this converting", "CRO review", "signup flow review".
- ▌ Design QA · calven-ai bundleCheck an asset against the visual identity and tokens, or write the design brief for a missing one. Use when "does this match the brand", "design QA", "need a hero image for X".
- ▌