New Project

New project (or campaign)

Procedure

1. Ask the one structural question if unclear: is this a single project, part of an existing campaign (which folder?), or a campaign that will contain several projects?
2. Create the folder from projects/_template/:
   • Single project → projects/<slug>/ with brief.md + status.md.
   • Project in a campaign → projects/<campaign>/<slug>/, and add a row to the campaign's campaign.md projects table.
   • New campaign → projects/<slug>/ with campaign.md, then scaffold its child projects the same way.
3. Fill the brief with the human, not with placeholders: goal with a number (defined per data/ontology/metrics.md; if the metric is undefined, flag it), audience per strategy/icp.md and strategy/personas.md, deliverables as content/ paths (scaffold them via new-content if asked).
4. Tasks: read integrations/tasks.md and set the project up in the team's task tool per its rules (or start the checklist in status.md on the fallback). Link the task-tool project in the brief.

Rules

• The slug is the campaign name everywhere (data/ontology/naming.md): same slug in the task tool, UTMs, and this folder.
• Never put content or data files in the project folder (AGENTS.md rule 5).